Digital Calipers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
14,721
This insight is based on the data from the best seller products. The top 5 of them are:
NEIKO 01417A 6” Digital Caliper, 6 Inch or 150 MM Max Measurement, Plastic, Electronic Digital Caliper with Extra Large LCD Screen, Vernier Calipers Measuring Tool, Inch and Metric Measurements
B08ZNYZB71
Simhevn 150mm Electronic Digital Caliper with Stainless Steel Body and Waterproof Protection Design, Auto Off Featured Vernier Caliper (6inch/150mm)
B09QMMJ7Z4
Mitutoyo 500-196-30 Advanced Onsite Sensor (AOS) Absolute Scale Digital Caliper, 0 to 6"/0 to 150mm Measuring Range, 0.0005"/0.01mm Resolution, LCD & Energizer 357 Batteries, 357 Battery, 3 Count
B09Y88FLWF
Digital Caliper, 8" Caliper Measuring Tool Extreme Accuracy Waterproof Electronic Vernier Caliper Industrial Stainless Steel Digital, Durable Measuring Tool with Large LCD Screen
B091GHYV3L
VINCA DCLA-2405 0-24 Inch/600mm Electronic Digital Vernier Micrometer Caliper Inch/Millimeter Stainless Steel Large LCD Screen Measuring Tool
B07GDXFNPC

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Digital Calipers product on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 14,721 reviews, it suggests that customers are generally happy with their purchase. As an AI language model, I would advise potential buyers to consider the product's features and specifications before making a purchase. It's also important to read through the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's always a good idea to compare prices and features with other similar products to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is shop, the most common behavior is some d printing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Digital Calipers product is most commonly used by individuals in their personal lives, with the top three users being husbands, friends, and sons. This suggests that the product may be more popular among hobbyists or DIY enthusiasts rather than professionals. The top three places to use the product are the shop, garage, and house, which further supports the idea that the product is being used for personal projects rather than in a professional setting. The two most common uses for the product are 3D printing and measuring everything, indicating that the product is versatile and can be used for a variety of tasks. Based on this data, it seems that the ideal customer profile for this product would be someone who enjoys DIY projects and has a personal workshop or space where they can use the product. They may also be interested in 3D printing and other similar hobbies. To better target this customer profile, the company could consider marketing the product towards hobbyists and DIY enthusiasts, highlighting its versatility and ease of use. They could also consider partnering with 3D printing companies or other similar businesses to reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are caliper, display, battery cover, battery, screen. The most mentioned elements about caliper are not accurate(0.45%), useless(0.26%).
The top 5 positive reviews are caliper, case, quality, product, tool. The most mentioned elements about caliper are accurate(3.88%), easy to use(3.01%).
Tools & Home Improvement > Measuring & Layout Tools > Calipers > Digital Calipers
Cons
caliper10.03%
not accurate0.45%
useless0.26%
bad quality0.19%
cheap0.19%
bulky0.19%
display6.33%
battery cover5.24%
battery4.66%
screen4.28%
Pros
caliper15.51%
accurate3.88%
easy to use3.01%
good quality2.37%
solid0.95%
easy to read0.67%
case6.77%
quality6.45%
product5.42%
tool5.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the caliper is the most important aspect of digital calipers, with both the top pro and con being related to it. The top cons also include issues with the display, battery cover, battery, and screen, while the top cons of the tip are related to the case, quality, product, and tool. Overall, the sentiment analysis suggests that there are both positive and negative aspects to digital calipers. On the positive side, the caliper itself is highly valued, and likely the most important feature for users. However, there are also several issues with the display, battery, and screen that could be improved upon. To improve product development and selection, manufacturers should focus on improving the quality of the display, battery cover, and screen. Additionally, they could consider offering more options for cases and tools, as these were also mentioned as cons. By addressing these issues, manufacturers could create a more well-rounded product that meets the needs of a wider range of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
accuracy2
fraction2
multiple mode2
waterproof2
3 measurement mode1

Based on the data provided, it seems that customers are primarily motivated to buy digital calipers based on the product description. This makes sense, as digital calipers are a technical tool that require a clear and detailed description in order for customers to understand their features and benefits. Additionally, price is also a significant factor, as customers are likely looking for a good value for their money. To optimize an Amazon listing for digital calipers, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the accuracy of the calipers, the materials they are made from, and any additional features that set them apart from other options on the market. Additionally, it may be helpful to offer competitive pricing and to use advertising to attract customers to the listing. By focusing on these key factors, sellers can increase the likelihood of attracting and converting customers who are looking for high-quality digital calipers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last quite awhile
backlight10
back light
back light for display
back lit screen
backlight to display
backlit
case9
case
last9
last
auto shut off feature7
auto-off
auto off feature
auto off function
auto power off feature
auto shut off
good7
good
help6
help
know sooner6
sooner
accurate in measurement5
accurate measurement
measurement consistent
precise measurement
metal5
metal
steel

Based on the information provided, it is unclear what specific customer expectations are for digital calipers. However, in general, customers who are interested in purchasing digital calipers may have certain expectations such as accuracy, durability, ease of use, and affordability. To prioritize product development, sellers should focus on improving the accuracy and durability of their digital calipers. This can be achieved by using high-quality materials and implementing advanced technology to ensure precise measurements. Additionally, sellers should consider adding features that make the calipers easier to use, such as a user-friendly interface and ergonomic design. In terms of marketing promotion factors, sellers should emphasize the accuracy and durability of their digital calipers in their advertising campaigns. They should also highlight any unique features that set their product apart from competitors, such as a longer battery life or a wider measuring range. Offering competitive pricing and providing excellent customer service can also help attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

perfect for my jewelry work
Honest E
Purchased
GreatSept. 2021
Just what I needed
David
Purchased
Works wellAug. 2022
So far, so good Not a daily use tool, but great when you need it for accurate measurements
M Jordan
Purchased
You can get three different measures in three different attempts. Good enough to get you close if tolerances aren't critical but if you need something exact you could do WELL better than this. I used it once, screwed up what I was working on because it did matter. Decided it was more trouble than it was worth to bother to return and it's been in a drawer until I just came across it.
display stopped working after a few months dont buy
The speed in getting the measurement and retaining it is what I liked.I would would suggest that a simple and inexpensive case be included.
John Hamilton
Purchased
Exceeded my expectations.
Inexpensive but work great just to have around the house.
I am not going to lie. I took a chance when I ordered these. I know nothing of digital calipers. I needed to be able to measure thickness of wood products so I could work with a laser to cut & engrave. I burned the daylights out of a piece of MDF because I took for granted the wood thickness was what was on the package. Amateur mistake. When I tried to cut the MDF (without measuring for myself), it kept trying to flare up. Flash forward, I finally used the digital calipers & reconfigured my cut settings & it worked like a champ. This one little tool saved my machine.
Lina
Purchased
I love itNov. 2021
I read some negative reviews that the caliper is fake & I ordered while I was a little bit skeptical! When I received & checked even compared to my genuine 15 years old Mitutoyo caliper became sure that this is genuine.

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