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Dip Manicure product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 41
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dip Manicure product in question has a relatively high customer satisfaction rating of 4.26 out of 5, based on a total of 18,514 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as the quality of the product, the price, the ease of use, and the overall customer experience. Therefore, it's important to take a closer look at the reviews and feedback from customers to get a better understanding of what they like and dislike about the product. Based on the data provided, my advice would be to continue to monitor customer feedback and make improvements to the product and customer experience where necessary. It may also be helpful to conduct surveys or focus groups to gather more detailed feedback from customers and identify areas for improvement. Additionally, it may be beneficial to invest in marketing and advertising efforts to increase visibility and attract new customers to the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is salon, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Dip Manicure product are the daughter, friend, and mother. The daughter is mentioned the most, followed by the friend and then the mother. This suggests that the product appeals to a wide range of age groups, from younger individuals like daughters to older ones like mothers. In terms of usage, the top three places where this product is commonly used are salons, nail studios, and home nail salons. This indicates that the product is popular among both professional nail technicians and individuals who prefer doing their nails at home. It is worth noting that the number of mentions for salons is significantly higher than the other two places, suggesting that professional settings are the primary choice for using this product. When it comes to the usage of the product, it is most commonly mentioned as a gift to give, followed by its application on the user's own nails. This implies that the Dip Manicure product is often purchased as a gift, indicating its potential as a popular choice for special occasions or as a thoughtful present for loved ones. Based on this analysis, the customer profile for the Dip Manicure product can be described as diverse, appealing to individuals of different ages and preferences. The product seems to be popular among daughters, friends, and mothers, indicating its broad appeal across generations. Additionally, the fact that it is commonly used in salons suggests that it is favored by those seeking professional results, while its mentions in home nail salons indicate its suitability for DIY enthusiasts. To further cater to this customer profile, it would be beneficial to focus on marketing efforts that highlight the product's versatility, emphasizing its suitability for both professional and at-home use. Additionally, promoting the product as a thoughtful gift option could help increase its popularity and reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are top coat, color, product, bottle, polish. The most mentioned elements about top coat are not shiny(1.94%), start to come off(1.56%).
The top 5 positive reviews are color, product, instruction, powder, polish. The most mentioned elements about color are good(17.70%), look good(6.71%).
top coat9.75%
not shiny1.94%
start to come off1.56%
no wipe0.19%
look good6.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Dip Manicure category has both pros and cons. The top pro aspect mentioned most is color, which suggests that customers appreciate the variety of colors available in this category. However, the top con aspect mentioned most is top coat, which indicates that customers may have issues with the durability or application of the top coat. Other common cons mentioned across the different products in this category include issues with color, product, bottle, polish, instruction, and powder. These issues may be related to the quality of the products, the packaging, or the instructions provided. To improve product development and selection in this category, it may be helpful to address the common cons mentioned by customers. For example, manufacturers could focus on improving the quality of the top coat to make it more durable and easier to apply. They could also work on improving the quality of the products overall, as well as the packaging and instructions provided. In addition, manufacturers could consider offering more variety in terms of color and product options to appeal to a wider range of customers. By addressing these issues and focusing on customer feedback, manufacturers can improve the overall quality and appeal of the Dip Manicure category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color5
change color2

Based on the data provided, it seems that customers are primarily motivated to buy Dip Manicure products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how to use it. Other factors that may influence customer buying decisions include price and brand reputation, but these are less important than the product description. Customers may be willing to pay more for a product with a good reputation, but they are unlikely to buy a product if they don't know what it does or how to use it. To optimize an Amazon listing for Dip Manicure products, it is important to focus on the product description. This should be detailed and informative, highlighting the key features and benefits of the product. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, it is important to ensure that the product is competitively priced and that the brand has a good reputation. By focusing on these factors, sellers can increase the likelihood of attracting and converting customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long51
last long
last longer
long last41
long last
4 last27
base coat top coat24
base top coat
gel top coat
base coat
free give of gel top coat base coat
base coat top coat
big size container23
container big
big container
container large
big sized container
container full size
longer lasting18
last longer
big bottle17
bottle big
big bottle
big container
large bottle
color chart15
color chart
color code chart show
instruction good color chart
numbered color chart
reference chart to color match

Analysis of Customer Expectations for Dip Manicure: Based on the data provided, it is evident that customers have three main expectations when it comes to Dip Manicure: longevity, the use of base coat and top coat, and a wide range of color options. Let's delve deeper into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Longevity (51 mentions): Customers highly value the longevity of their Dip Manicure. They expect the product to last for an extended period without chipping or fading. To meet this expectation, sellers should prioritize the development of long-lasting formulas that provide durability and resistance to everyday wear and tear. Investing in research and development to improve the longevity of the product will be crucial. Suggestion for product development prioritization: Focus on enhancing the durability and longevity of the Dip Manicure formula. 2. Base Coat and Top Coat (24 mentions): Customers recognize the importance of using a base coat and top coat in the Dip Manicure process. They expect these additional layers to enhance the overall performance and longevity of the manicure. Sellers should ensure that their products come with high-quality base and top coats that are specifically designed to work in conjunction with the Dip Manicure system. Providing clear instructions on how to use these products effectively will also be beneficial. Suggestion for product development prioritization: Develop and market base and top coats that are specifically formulated for use with Dip Manicure, emphasizing their role in achieving long-lasting results. 3. Color (23 mentions): Customers desire a wide range of color options for their Dip Manicure. They expect a diverse palette that caters to different preferences and occasions. Sellers should prioritize expanding their color range to include trendy, classic, and unique shades. Offering seasonal collections and collaborating with influencers or nail artists to create exclusive colors can also help attract customers. Suggestion for product development prioritization: Continuously expand the color range, keeping up with current trends and offering a variety of shades to cater to different customer preferences. Marketing Promotion Factors: To effectively promote Dip Manicure products, sellers should consider the following factors: 1. Highlight longevity: Emphasize the long-lasting nature of the product in marketing materials. Use testimonials, before-and-after images, and customer reviews to showcase the durability and extended wear of the manicure. 2. Educate on base and top coat importance: Educate customers about the significance of using base and top coats in the Dip Manicure process. Create informative content, tutorials, and guides that explain the benefits of these additional layers and how they contribute to a longer-lasting manicure. 3. Showcase color variety: Use visually appealing marketing materials to showcase the wide range of colors available. Feature swatches, color combinations, and nail art inspiration to demonstrate the versatility and creativity that can be achieved with Dip Manicure. 4. Collaborate with influencers: Partner with influencers or nail artists who have a strong following and credibility in the beauty industry. Encourage them to create content featuring the product, share their experiences, and provide honest reviews to reach a wider audience. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can meet customer demands and drive the success of their Dip Manicure products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Super easy to do. I did my 7 year old daughters nails with her choice of colors. It’s definitely intimidating when you have everything set out but I’ve watched several YouTube tutorial videos on acrylic and dip nails and I’ve also completed a free online course on how to do nails so I gained some knowledge before I bought this. The powders are beautiful and really good quality. All of the liquids are good quality too. My tools worked perfect and love the cuticle oil! It smells amazing. Also this can very well be used with monomer for acrylic nails if you add a clear coat on top. The powder is very fine and works really well with the monomer which some dip powder do not but this one does! The jars of powder are small but it’s more than plenty to do tons of nails. I’m very happy with my order and will definitely be ordering again with different colors!
The product itself was fairly easy to use but I was disappointed due to the fact two of the colors I bought the product for were not included. I wanted the Nude purples but Instead they subbed some other colors out which were bright coral and bright green. Would have purchased a different color set had I known they would do that..
Sara M.
CracksOct. 2021
Easy application but after 5 days it had visible cracks throughout nail. Tried the kit twice with 2 different colored powders and it happened both times. Will be returning.
BUY THESE!!Dec. 2022
I usually get my nails done but I was tired of paying $80 each time I went so I wanted to start doing them on my own, 10/10 would recommend getting this!! super easy, super durable and they last me 2-3 weeks!! I loved it so much I bought a another 20 color selection just different colors. Not to mention the colors are amazing and so is the glitter!!!
Great valueSept. 2022
My daughter and I love using this kit. Beautiful colors and easy to use.
I tried Azurebeauty kit before trying Modelones and was blown away by the difference between the two. At the same price range, the Modelones powder and kit lasts SO much longer. The powder actually is finer than the other kit which I imagine adds to the ability for the powder to bond together and not crack. I have thinner nails, so I have to keep some type of strong polish on them in order to keep them strong and supported. I have tried at home gel and other dip nail kits and this one lasted longer than all of them. I haven't compared this to other dip kits beyond Azure, but for an affordable kit, this one earned it's value after the first time.
BUY THIS!Feb. 2022
I have purchased the expensive dip kits (looking at you, nailboo) and let me just say that this one blows them out of the water! I’ve had trouble with the base liquid and top coats on the expensive sets but not this one! I’m terrifically bad at doing my nails but I’m cheap and have a 2 year old so I don’t want to go to a salon. If you follow the directions and are careful to keep your cuticle area neat, you can get a really impressive result at home SO easily! Doing both hands took me 40 minutes. I also love that the top coat is super forgiving and with 2 coats will definitely hide any roughness/bumps on the surface of the nail. My only complaint is that I wish the kit came with a base powder because sometimes I like to have no color but still want the strength that dip powder provides. (You can buy it separately) Overall, I’m obsessed and I keep switching out my color every few days just because I want to try them all!
Don’t lastNov. 2021
I followed the directions and they popped off the next day. Tried again and it did the same thing. The colors are pretty but pointless if they won’t stay on.
Do not buySept. 2022
Definitely not worth it. Colors are very cute but the produce seems cheap and not durable.
Anja Bally
AMAZINGJul. 2022
I was very afraid that this was going to be horrible quality, but it was the exact opposite! This kit came with a brush, a file, 20 powders, a base coat, activator, and top coat. Nothing needs a UV light. The base coat is super glue. Seriously. I glued my thumb to my palm on accident. So be wary. But the formula adheres to the powder so well and dries super fast. The activator works very fast, and the top coat has a stunning shine. I would highly recommend this kit to any beginner. Tips: Make sure you follow the instructions exactly. I did, and my nails turned out beautiful and have lasted a week already with no chips or breaks (I used a nail extension tip with no issues). Make sure each layer is dry before applying the next. Do not layer anything over a nail that feels "gummy". It will ruin it.

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