Dips, Salsas & Spreads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Tostitos Bite Size Rounds & Salsa Dip Cups Variety Pack, Single Serve Portions (24 Pack)
BRAMI Roman Lupini Bean Dip, Spread & Hummus | 0g Sugar, 0g Net Carbs | Keto, Vegan, Vegetarian, Mediterranean, Non-Perishable, Shelf-Stable, Low Carb, Low Calorie | 10oz (Garlic & Rosemary, 4 Count)
Seed + Mill - Organic Za'atar Tahini Sauce - Vegan, Kosher, Non-GMO, Keto, Paleo, Whole30, Gluten Free - Silky Smooth Texture - Great in Hummus, Dips, Dressings, and on Falafel - 16oz
Baron's USDA Organic Tahini Pure Sesame Paste | Rich & Creamy for Hummus, Baba Ghanoush & Dressings | Kosher, Vegan, Unsalted Ground Seeds | Gluten- & Peanut-Free, Keto-Friendly | 12 Jars of 16 Oz.
Organic Stone-Ground Whole Sesame Tahini Paste, Unhulled, Unsalted, Non-GMO, Gluten-Free, Kosher, Vegan, USDA Organic, Peanut-Free, 14 Ounce (2-Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Dips, Salsas & Spreads category on Amazon is 4.39. This indicates that customers generally have a positive experience with these products. Additionally, with a total of 3880 reviews, it suggests that there is a significant number of customers who have purchased and reviewed items in this category. The high average rating suggests that customers are generally satisfied with the quality, taste, and overall performance of the dips, salsas, and spreads available on Amazon. This level of customer satisfaction is a positive sign for both sellers and potential buyers. However, it's important to note that while the average rating is high, it doesn't necessarily mean that every product in this category will meet everyone's expectations. It's always a good idea to read individual reviews to get a better understanding of specific products and their suitability for your personal preferences. As for advice, if you're considering purchasing a product from the Dips, Salsas & Spreads category on Amazon, it would be wise to read through a variety of reviews to get a comprehensive understanding of the different options available. Look for reviews that align with your specific needs and preferences, and pay attention to any common themes or concerns mentioned by customers. Additionally, consider trying out different products within this category to find the ones that suit your taste and dietary requirements. Experimenting with different brands and flavors can help you discover new favorites and expand your culinary experiences. Overall, the high average rating and significant number of reviews indicate that customers are generally satisfied with the Dips, Salsas & Spreads available on Amazon. By doing some research and reading reviews, you can make informed decisions and find products that align with your preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is costa rica, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the customer profile and usage patterns for the Dips, Salsas & Spreads category. Firstly, it is evident that family plays a significant role in the usage of this product, with 74 mentions. This suggests that the product is often enjoyed during family gatherings or meals, indicating a potential focus on convenience and versatility for various family occasions. Secondly, friends are also important consumers of this product, with 67 mentions. This implies that the product is likely to be shared and enjoyed in social settings, such as parties or casual get-togethers. It could be marketed as a crowd-pleasing option for entertaining guests. Thirdly, the mention of a husband 43 times indicates that this product may be a popular choice among married individuals. This suggests that it could be positioned as a convenient and tasty option for quick meals or snacks enjoyed by couples. Moving on to the top places where this product is used, Costa Rica stands out with 357 mentions. This suggests a strong association between the product and travel, indicating that it could be marketed as a portable and convenient option for vacations or outdoor activities. Additionally, the mentions of grocery stores (23) and restaurants (21) indicate that customers also enjoy this product in everyday settings. It could be positioned as a versatile option for enhancing meals at home or as a condiment in restaurants. Lastly, the top two usages of the product are travel (88 mentions) and hummus snack (79 mentions). This implies that customers appreciate the product's portability and its ability to serve as a satisfying snack option. It could be marketed as a go-to choice for on-the-go individuals or as a healthy snack alternative. Based on these findings, it is recommended to target families, friends, and married individuals as the primary customer segments. Emphasize the product's convenience, versatility, and ability to enhance social gatherings. Additionally, consider highlighting its suitability for travel and as a healthy snack option. By tailoring marketing efforts to these customer profiles and usage patterns, the product can better resonate with its target audience and drive increased sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, tahini, product, taste, lid. The most mentioned elements about texture are bad(2.54%), gritty(2.03%).
The top 5 positive reviews are flavor, taste, tahini, texture, product. The most mentioned elements about flavor are good(16.33%), rich(3.16%).
chunky in an unpleasant way0.51%
like like2.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Dips, Salsas & Spreads is texture, accounting for 13.71% of the mentions. The top five cons mentioned are texture, tahini, product, taste, and lid. On the other hand, the top pro aspect mentioned most is flavor, accounting for 27.59% of the mentions. From this information, we can conclude that texture is a significant concern for consumers when it comes to dips, salsas, and spreads. This suggests that there may be issues with the consistency or mouthfeel of these products. Additionally, tahini, taste, and lid are also mentioned as cons, indicating potential areas for improvement. On the positive side, flavor is the most commonly mentioned pro aspect, indicating that consumers appreciate the taste of these products. This suggests that the category has potential, as long as the other cons are addressed. To improve product development and selection in this category, it would be beneficial to focus on addressing the texture issues mentioned by consumers. Conducting research and development to improve the consistency and mouthfeel of the dips, salsas, and spreads could help enhance the overall consumer experience. Additionally, considering the concerns related to tahini, taste, and lid, it would be valuable to evaluate the quality and sourcing of ingredients, as well as the packaging design. Ensuring that the taste is appealing and consistent, and that the packaging is user-friendly and secure, can contribute to a more positive consumer perception. By addressing these cons and capitalizing on the pro aspect of flavor, product developers and selectors can work towards creating high-quality dips, salsas, and spreads that meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
healthy snack1
high calcium content1
keto friendly dip1

Based on the data provided, it seems that customers primarily buy products in the Dips, Salsas & Spreads category due to the product description. This indicates that customers are highly influenced by the information provided about the product. The detailed description likely helps them understand the ingredients, flavors, and usage, which in turn convinces them to make a purchase. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the product, making it easier for customers to understand its features and benefits. 2. Differentiation: A compelling product description can highlight unique aspects of the dips, salsas, or spreads, setting them apart from competitors and making them more appealing to customers. 3. Trustworthiness: A detailed product description builds trust with customers, as it shows that the seller is transparent and knowledgeable about their product. Based on this information, here are a few suggestions for optimizing an Amazon listing in this category: 1. Focus on the product description: Ensure that the product description is comprehensive, informative, and engaging. Highlight the key ingredients, flavors, and any special features that make the dips, salsas, or spreads stand out. 2. Use high-quality images: Include attractive and appetizing images of the product to visually entice customers. Images can complement the product description and provide a better understanding of what customers can expect. 3. Encourage customer reviews: Positive reviews can reinforce the product description and build trust among potential buyers. Encourage customers to leave reviews by providing exceptional customer service and following up with them after purchase. 4. Optimize keywords: Research and include relevant keywords in the product title, description, and backend search terms. This will help improve the visibility of the product in Amazon's search results. Remember, optimizing an Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze competitors' listings, and adapt your strategy accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
glass tumbler4
glass jar
glass bottle
bpa free3
container bpa-free
plastic container bpa free
good packaging3
good packaging
package good
packaging good
last long3
last long
last awhile
4 last2
A little bit more thick.2
more chunky thicker
more thick
bottle glass2
glass container
glass jar
container good2
good quality container
quality container
more creamy

Based on the customer expectations mentioned, it seems that customers are looking for dips, salsas, and spreads that come in thinner packaging, are served in glass tumblers, and are free of BPA. The desire for thinner packaging could be due to a preference for more compact and easily storable products. Glass tumblers may be seen as a more eco-friendly and reusable option compared to plastic containers. The demand for BPA-free products could be due to health concerns related to the chemical. To prioritize product development, sellers could focus on creating dips, salsas, and spreads that meet these expectations. For example, they could explore using thinner packaging materials or offering glass tumbler options. They could also ensure that their products are BPA-free and clearly communicate this to customers. In terms of marketing promotion factors, sellers could highlight the benefits of their products that meet these expectations. For example, they could emphasize the convenience of thinner packaging or the eco-friendliness of glass tumblers. They could also highlight the health benefits of BPA-free products and how their products meet this standard. Overall, by understanding and meeting customer expectations, sellers can create products that are more appealing to their target audience and differentiate themselves from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsJul. 2018
The tahini is fine, my only problem is it arrived with one jar popped open.
mary jo
I’ve ordered Baron’s organic tahini several times and it is consistently smooth and not bitter. This brand is the best of the many I’ve tried.
GreatJul. 2020
Good productDec. 2016
One of the best tahinis I've found. Easy to stir and use. Not too much oil
Beer Pongger
I like thisJan. 2018
This is great tahini. The taste still reminds me of the sesame candies of childhood but not overpowering like other tahini products. I like the lighter consistency which is very important for me when blending ingredients for hummus. In fact last night I blended a smidgen with my spaghetti...it was ok but wouldn't do it again haha. But you can become more creative when cooking because of the consistency and flavor. The containers are the right size for holding, storage and cleaning when the tahini pours over the sides. I will continue to buy this tahini.
Ritz Queen
Very creamy.Jun. 2020
I like this brand and make a delicious tahini sauce with it using some lemon juice, tamari sauce and ice water to make it less thick. Yum!
I've used many tahinis. Most are too thin, and don't stay blended after I stir and refrigerate. This has better body, with headroom for easy stirring, but it is still way thin. And its flavor doesn't match Alkanater, which is for me the gold standard.
Marc W
Five StarsDec. 2017
Pores easily even when cold, which works well when measuring for hummus. Has a smooth rich taste.
NEW Customer
comparable with other tahini we buy, but the snap off lid impossible for us older folks so we will not reorder. good product poor packaging!
Didn't have to stir. Convenient size to use in recipes (can easily eyeball half cup by pouring it right out of the jar). Good flavor and stays fresher because the second container isn't opened until later use.

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