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Directors Chairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 21
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
American Trails Extra-Wide Premium 30" Director's Chair Black Frame with Hunter Green Canvas, Bar Height
Casual Home Replacement Zanzibar Director Chair Canvas, Seat: 18.5" W x 16" D. Back: 20.5" W x 6.25" D
Casual Home 24" Director's Chair Black Frame-with Royal Blue Canvas, Counter Height
Extra Tall Folding Chair - Bar Height Director Chair for Camping, Home Patio and Sports - Portable and Collapsible with Footrest and Carrying Bag - Up to 300 lbs Weight Capacity (Blue)
EVER ADVANCED Tall Directors Chair with Cup Holder 31", Bar Height Folding Chair for Camping, Sports with Carry Bag, Mesh Pockets and Footrest, Heavy Duty 300 lbs, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Directors Chairs in the given category on Amazon is 4.42. This indicates a relatively high level of customer satisfaction, as a rating above 4 suggests that the majority of customers are pleased with their purchase. Additionally, with a total of 2832 reviews, it appears that this product has garnered a significant amount of feedback from customers. This large number of reviews further reinforces the reliability of the average rating and suggests that there is a substantial customer base for Directors Chairs in this category. Based on this information, it can be concluded that the Directors Chairs in this category generally receive positive reviews and have a high level of customer satisfaction. However, it is important to note that individual preferences may vary, and it is always advisable to read through a range of reviews to get a comprehensive understanding of the product's pros and cons. As for advice, if you are considering purchasing a Directors Chair from this category, it would be beneficial to read through the reviews to gain insights into specific features, durability, comfort, and any potential drawbacks mentioned by customers. Additionally, consider comparing different products within the category to find the one that best suits your needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is beach, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Directors Chairs product are the husband, client, and kid. The husband is mentioned the most, with 76 mentions, followed by the client with 41 mentions, and the kid with 29 mentions. This suggests that the product appeals to a diverse range of users, including family members and clients. When it comes to the top three places to use the product, the beach and patio tie for the first place with 18 mentions each, followed by the deck with 11 mentions. This indicates that the product is popular in outdoor settings, particularly those associated with relaxation and leisure. In terms of usage, the product is primarily associated with travel and gift-giving, both receiving 33 mentions. This suggests that the Directors Chairs are often used for portable seating during trips and are also considered as a thoughtful gift option. Based on this analysis, we can draw some conclusions about the customer profile. The data indicates that the product appeals to individuals who enjoy outdoor activities, such as going to the beach, patio, or deck. It also suggests that the product is versatile, as it is used by different users, including family members and clients. The emphasis on travel and gift-giving usage suggests that the product is popular among those who value convenience and practicality. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's portability, durability, and suitability for outdoor use. Additionally, offering customization options or special promotions for gift-giving occasions could further attract potential customers. Engaging with customers through social media platforms and outdoor-related communities could also help create brand awareness and generate positive word-of-mouth recommendations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, seat, foot rest, footrest, wood. The most mentioned elements about chair are not a sturdy(2.55%), uncomfortable(2.07%).
The top 5 positive reviews are chair, seat, height, quality, material. The most mentioned elements about chair are solid(19.33%), comfortable(15.97%).
not a sturdy2.55%
awkward to fold1.43%
not tall enough1.43%
foot rest8.28%
good quality4.43%
not too difficult to assemble2.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the chair is the most significant aspect of the Directors Chairs category, with both the top pro and con being related to it. The top 5 cons mentioned are all related to the chair, including the seat, footrest, and wood. On the other hand, the top pro mentioned is also the chair, indicating that customers appreciate the comfort and design of the chair. It is worth noting that the data only mentions the top 5 cons and pros, so there may be other aspects of the Directors Chairs category that are not captured in this analysis. However, based on the available data, it appears that the chair is the most important factor to consider when developing and selecting products in this category. To improve the product development and selection in this category, manufacturers could focus on improving the chair's design and comfort while addressing the cons mentioned, such as the seat and footrest. Additionally, they could consider incorporating other features that customers may appreciate, such as adjustable height or high-quality materials. By doing so, they could differentiate their products from competitors and provide customers with a more satisfying experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
seat height2

Based on the data provided, it seems that customers are primarily motivated to buy Directors Chairs based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and dimensions, in order to make an informed purchasing decision. Price is also a factor for some customers, but it appears to be less important than the product description. Brand reputation is mentioned the least, indicating that customers are more concerned with the specific features of the product than the reputation of the brand. To optimize an Amazon listing for Directors Chairs, it would be important to focus on creating a detailed and informative product description. This could include information about the chair's materials, weight capacity, dimensions, and any additional features such as cup holders or footrests. Including high-quality images and videos can also help customers get a better sense of the product. It may also be worth considering offering competitive pricing or promotions to attract price-sensitive customers. However, it's important to keep in mind that the product description is still the most important factor for most customers, so it should be the primary focus of any listing optimization efforts.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cup holder5
cup holder
last long4
last long
foot taller3
carry strap2
carry strap on
strap carry
chair leg sturdy2
sturdy chair
drink holder on side2
drink holder side support more weight
drink pouch on side
durability quality high

Based on the customer feedback, it seems that the top three expectations for Directors Chairs are cup holders, high quality, and durability. Cup holders are mentioned five times, indicating that customers value convenience and practicality. This suggests that sellers should prioritize adding cup holders to their Directors Chairs, as it is a feature that customers are actively seeking. High quality is mentioned four times, indicating that customers are willing to pay more for a chair that is well-made and durable. Sellers should focus on using high-quality materials and construction methods to ensure that their chairs meet this expectation. Durability is also mentioned four times, indicating that customers want a chair that will last a long time. Sellers should prioritize developing chairs that are built to withstand wear and tear, and market them as such. In terms of marketing promotion factors, sellers should emphasize the convenience of cup holders, the high quality of their materials and construction, and the durability of their chairs. They should also consider offering warranties or guarantees to reassure customers that their chairs are built to last. Overall, by prioritizing cup holders, high quality, and durability, and emphasizing these features in their marketing efforts, sellers can meet and exceed customer expectations for Directors Chairs.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

 Yeah it just arrived today and it’s very unstudy while putting together. I’m going to text it out before returning immediately
Don't BuySept. 2020
Not easy to fold because you have to take the foot rest off every time to do so... Also the quality of the chair wasn't good, it already had wood chips and marks in it. Definitely returned the item
Four StarsMay 2015
Very nice, sturdy and well made
R. dejong
Looks niceAug. 2020
The Chairs look good.. for comfortably I give it a 6
Barry Brenner
One of the screws broke and the plastic leg pads are falling apart after a month. Amazon 30 day return policy is way too short. What happened to 1 year warranty on products that companies used to have? Another fifty bucks down the drain.
Bought for my home desk. Comfortable & well made. I love the way it looks & are many colors to choose from. I recommend this chair.
L. Henderson
Five StarsNov. 2017
Love it. really sturdy and attractive!
This is a solid chair that fits well in my bookshelf area. It was relatively easy to set up. You have to put some power in the final opening stage. Stepping on the metal hinges worked fine.
Black chairs with hot pink seat covers look awesome.
Five StarsJun. 2017

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