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Dishes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
mushie Flatware Fork and Spoon Set for Kids | Made in Denmark (Smoke)
WeeSprout Silicone Suction Bowls for Babies | Leakproof Premium Plastic Lids | Durable for Babies & Toddlers | Extra Strong Suction | Easy-Release Tab | Dishwasher, Microwave & Freezer Safe | Set of 2
Munchkin Love-a-Bowls 10 Piece Feeding Set, Multicolor
mushie Round Dinnerware Plates for Kids | Made in Denmark, Set of 2 (Mustard)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the "Dishes" category on Amazon is 4.76 out of 5. This indicates a high level of customer satisfaction overall. With a total of 10,904 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the quality, functionality, and performance of the dishes they have purchased. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. Based on this information, my advice would be to continue offering high-quality dishes and maintaining the level of customer satisfaction. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products in the "Dishes" category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is table, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a dishware set or some other type of dish-related item. The top three users mentioned are "son," "toddler," and "kid," which suggests that this product is likely marketed towards parents or caregivers of young children. Additionally, the top three places to use the product are the table, dishwasher, and high chair tray, which further supports the idea that this product is designed for use during mealtime. The fact that "gift give" is one of the top two usages of the product suggests that it may be a popular item for baby showers or other gift-giving occasions. This could be an important consideration for marketers, as they may want to focus on promoting the product as a gift item in addition to its practical uses. Overall, the customer profile for this product is likely parents or caregivers of young children who are looking for a durable and practical dishware set that can withstand the wear and tear of daily use. Marketers may want to focus on promoting the product's durability and ease of use, as well as its potential as a gift item. Additionally, they may want to consider targeting their advertising towards parents who are concerned about the safety and health of their children, as this could be a key selling point for the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are suction, bowl, plate, lid, suction cup. The most mentioned elements about suction are do not work(12.15%), is not that good(7.31%).
The top 5 positive reviews are suction, bowl, color, plate, lid. The most mentioned elements about suction are good(12.48%), solid(4.60%).
do not work12.15%
is not that good7.31%
not strong3.79%
stop work quickly after apply it2.05%
suction cup6.84%
worked good2.22%
work wonder0.56%
remain strong0.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that suction is the most significant aspect of dishes, both in terms of pros and cons. While suction is mentioned as a pro aspect, it is also the top con aspect mentioned by users. Other cons mentioned include the bowl, plate, lid, and suction cup. The fact that suction is both a pro and a con aspect suggests that it is a critical feature of dishes, but it may not be perfect in its current form. It is possible that users are experiencing issues with suction, such as it not being strong enough or not working consistently. To improve product development and selection, manufacturers should focus on improving the suction aspect of dishes. This could involve using stronger suction materials or developing new suction technologies that are more reliable. Additionally, manufacturers should consider addressing the other cons mentioned, such as the bowl, plate, and lid, to create a more well-rounded product that meets the needs of users. By doing so, they can create a more positive sentiment around dishes and increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
strong suction cup8

Based on the data provided, it seems that customers primarily buy this product in the Dishes category because of the product description. This feature is mentioned in 85.19% of cases, making it the top reason for purchase. This suggests that customers highly value detailed and informative product descriptions that help them understand the features, benefits, and quality of the dishes. There could be several reasons why the product description is the top feature for buyers. Firstly, a well-written product description can provide customers with a clear understanding of the materials used, the design, and the functionality of the dishes. It helps them make an informed decision and ensures that the product meets their specific needs. Additionally, a comprehensive product description can address any potential concerns or questions customers may have. It can highlight the durability, ease of cleaning, and other important aspects that customers consider when purchasing dishes. A well-crafted description can also create a sense of trust and credibility, making customers more confident in their purchase. Based on this information, optimizing the Amazon listing for this product could involve the following suggestions: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and engaging. Highlight the unique features, benefits, and quality of the dishes. Use clear and concise language to convey the information effectively. 2. Include high-quality images: Visuals play a crucial role in online shopping. Include multiple high-resolution images that showcase the dishes from different angles. This will give customers a better idea of the product's appearance and help them visualize it in their own homes. 3. Incorporate customer reviews: Positive customer reviews can significantly influence purchasing decisions. Include a section that displays genuine reviews from satisfied customers. This will provide social proof and build trust among potential buyers. 4. Optimize keywords: Conduct keyword research to identify relevant terms that customers are likely to search for when looking for dishes. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. By implementing these optimization strategies, you can enhance the product's appeal, increase customer trust, and improve its visibility on Amazon, ultimately leading to higher sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
case lid66
good suction45
suction good
suction strong
good suction
strong suction
lid cover37
great suction power31
suction good
suction strong
more suction power
suction power
suction power good
deliver more suction hold12
good suction
stay suction
suction improve
hold suction
keep suction
bowl lid11
lid on bowl
bowl cover
bowl lid
cover for large bowl
lid bowl
2 lid9
3 lid
multiple lid
know sooner9

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the functionality and practicality of dishes. The most frequently mentioned expectation is the case lid, which suggests that customers want dishes that are easy to store and transport. Good suction is also a popular expectation, indicating that customers want dishes that are leak-proof and can be used for a variety of purposes. The anti-slip feature on the bottom of dishes was only mentioned once, which suggests that it may not be a top priority for customers. However, it is still worth considering as a potential selling point for customers who are looking for dishes that are more stable and less likely to slip or slide. Based on these expectations, sellers should prioritize product development that focuses on creating dishes that are easy to store and transport, leak-proof, and versatile. This could include developing dishes with secure lids, durable materials, and a variety of sizes and shapes to meet different customer needs. In terms of marketing promotion factors, sellers should focus on highlighting the practical benefits of their dishes, such as their ability to be used for a variety of purposes and their ease of storage and transport. They could also consider offering promotions or discounts for customers who purchase multiple sets of dishes, as this could encourage customers to buy more and increase sales. Additionally, sellers could consider partnering with influencers or bloggers who specialize in cooking or entertaining to showcase their dishes and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

There is absolutely no suction on this plate. I pressed it down to suction and as soon as my son started eating he was able to pull it off. So disappointed.
Alek Vacura
Out of all the baby dishes we have, I prefer this one the most. It suctions firmly to the high chair tray and has large sections in the dish. Its easy to clean, we ended up buying a second one.
My granddaughter has a hard time with communicating and sometimes to get our attention the dishes would go flying...not anymore...
Miriam Little
Happy customer!Sept. 2020
Very happy with my purchase!
So easy to use, wipe clean. Kid loves them. Stick well but baby can unstick if they try. Simple and clean
Mackenzie A.
LOVE these plates. I have toddler twin boys who could rip off any suction tableware until we found these. They're durable and easy to clean. Zero complaints and would definently recommend!!
Tracie Weaver
Love it!Jan. 2020
We love this plate and use it all time for my sons meals! He has figured out how to lift it up but he has figured out every suction thing we’ve bought for him ha ,
Moms beware! Please taste your child's food before feeding. These plates absorb the soap making the food taste like yucky soap. Washed several times to try to get rid of it and doesn't work. No wonder my son didnt want to eat his favorite food when ever I served it to him. Ugh, can't believe it took me a while to figure out why he would not eat his food.
Our favorite!Apr. 2019
Great size. Others don’t fit on the high chair, but this one does. Definitely our favorite plate and it’s effective for staying put!
Easy to clean and a good size for a toddler however my LO easily can unsuction it which defeats a lot of it's purpose.

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