Dishwasher Detergents product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Plink PAL01B Dishwasher Freshener, 24-Count
Glisten Dishwasher Cleaner and Disinfectant, Removes Limescale, Rust, Grease and Buildup, Fresh Lemon 12 Fl. Oz. Bottle, 3 Pack
Method Dishwasher Detergent Packs, Free + Clear, 54 count
Set: Finish Power - Dishwasher Detergent - Powerball Tablets - Dish Tabs & Finish Jet-dry, Rinse Agent & Finish In-Wash Dishwasher Cleaner: Clean Hidden Grease and Grime
Finish Power - 62ct - Dishwasher Detergent - Powerball - Dishwashing Tablets - Dish Tabs

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dishwasher Detergent product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.56 out of 5 and a total of 1705 reviews, it suggests that a significant number of customers are happy with the product. However, it's important to note that there may be some outliers or biases in the reviews, so it's always a good idea to read through them carefully before making a purchase decision. Additionally, it's worth considering other factors such as price, ingredients, and environmental impact when choosing a dishwasher detergent. Overall, if you're in the market for a dishwasher detergent, it may be worth considering this product based on its high customer satisfaction rating. But as with any purchase, it's important to do your research and make an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is dishwasher, the most common behavior is rinse dish . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this dishwasher detergent are children and husbands, with family members also being mentioned frequently. This suggests that the product is likely being used in households with children and married couples. The top place to use the product is in the dishwasher, which is not surprising given that it is a dishwasher detergent. However, it is interesting to note that some customers mentioned using it in other areas of the house, such as underneath the sink. This could indicate that some customers are using the product for other cleaning purposes beyond just the dishwasher. The top usage of the product is to rinse dishes, which is a key function of any dishwasher detergent. However, it is also worth noting that some customers mentioned using it for general cleaning purposes, which could be a selling point for the product. Based on this data, it seems that the ideal customer profile for this product is likely a married couple with children who are looking for a reliable dishwasher detergent that can also be used for general cleaning purposes. To appeal to this customer profile, the product could be marketed as a versatile cleaning solution that is safe for use in households with children. Additionally, the packaging could feature images of families using the product together to reinforce the idea that it is a family-friendly product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pod, product, dishwasher, smell, tab. The most mentioned elements about pod are small(2.70%), crush(0.90%).
The top 5 positive reviews are dish, product, pod, glass, dishwasher. The most mentioned elements about dish are look good(1.80%), shiny(1.80%).
disgust taste0.90%
do not deploy0.90%
look good1.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of dishwasher detergents are related to the use of pods, the quality of the product, and the smell. On the other hand, the top pro aspect mentioned is related to the ability of the detergent to clean dishes effectively. To improve product development and selection, manufacturers should focus on addressing the issues related to pods, such as making them more user-friendly and reducing the risk of accidental ingestion. Additionally, they should work on improving the quality of the product and addressing any issues related to smell. Overall, it is important for manufacturers to listen to customer feedback and address any concerns they may have in order to improve the overall satisfaction of their customers. By doing so, they can create a product that is both effective and enjoyable to use.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
available quickly1
unpackaged tablet1
wash machine1
work for both dishwasher1

Based on the data above, it seems that the primary motivation for customers to buy dishwasher detergents is the price, followed closely by the product description. This suggests that customers are looking for a good deal on a product that meets their needs. The fact that product description is the top feature mentioned by customers indicates that they are paying close attention to the details of the product before making a purchase. This could be because they want to ensure that the detergent is compatible with their dishwasher, or because they are looking for a specific type of detergent (e.g. eco-friendly, fragrance-free, etc.). To optimize their Amazon listing, sellers should focus on creating a detailed and informative product description that highlights the key features and benefits of their detergent. They should also consider offering competitive pricing to attract price-sensitive customers. Additionally, sellers could encourage customers to recommend their product to friends by offering incentives or discounts for referrals.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
all in one
bin big1
big bin
bulk tablet are not expensive1
bulk tablet are not expensive
company will not change or stop make1
company do not stop make product
container easy clean1
clean container
count high1
count high
detergent wrapper dissolve1
detergent wrapper dissolve
do not have packaging1
do not have packaging

Based on the customer expectations mentioned, it seems that customers are looking for dishwasher detergents that are effective in cleaning dishes and are convenient to use. The mention of "work" twice suggests that customers prioritize the effectiveness of the detergent in cleaning dishes. The mention of "all-in-one" suggests that customers are looking for a detergent that can perform multiple functions, such as cleaning, rinsing, and drying. The mention of "bin big" suggests that customers may be looking for a detergent that comes in a larger size, which could be more convenient and cost-effective. To meet these customer expectations, sellers could prioritize product development by focusing on creating detergents that are highly effective in cleaning dishes and can perform multiple functions. They could also consider offering larger sizes of their products to meet the needs of customers who are looking for more convenience and value. In terms of marketing promotion factors, sellers could highlight the effectiveness of their detergents in cleaning dishes and emphasize the convenience of using an all-in-one product. They could also promote the cost-effectiveness of their larger-sized products and offer discounts or promotions to encourage customers to try them out. Additionally, they could consider partnering with dishwasher manufacturers to offer bundled promotions or discounts to customers who purchase both a dishwasher and their detergent.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Excellent value. Just as good as Cascade. Dishes are reliably clean.
Clean dishesJul. 2021
I’m not super picky about dishwasher detergent. If it gets dishes clean, I’m happy. I used to always pre-rinse my dishes, but of late, don’t have time to waste on that, so I’m putting them in there dirty. I’m also a dishwasher over-loader. We also have hard water. Through all that, this pods perform! Dishes come out clean, no water spots. I’d definitely purchase!
Shobha Shah
Needed itemsOct. 2021
It’s necessary items
E. B.
These work as well as Cascade platinum in my dishwasher. They do seem to have a high rupture rate, only of the powder section though which seems to stay together for the most part. I just use them anyway and it’s fine. Make sure your hands are super dry when you grab them out of the bag, or the dissolvable casing will melt where any water drops hit them.
P. Bjorling
I got this brand because the fancy Cascade Platinum pods that I got initially for my new Kitchenaid dishwasher in 2021 were out of stock. These seem to be working ok, but they are decidedly not made as well as the Cascade pods. They come in a sort of plastic bag (zip top)--as opposed to the nice Cascade flip top bucket. I moved these to the old Cascade bucket. Sometimes I reach in for a new pod only to find that two or three come out -- stuck together. If you are not EXTREMELY careful or maybe just lucky, the tiny little liquid pouches will rip while you are trying to dislodge the pods from one another -- basically destroying one or more pod. Irritating. Now the item is considerable cheaper than the Cascade brand, so maybe it isn't the end of the world, but just don't expect this is an equal brand with Cascade. I haven't decided if I am going to order this product again.
Nate W
Easy to use and convenient. I recommend
Does a great job in our household.
Did a great job for a good price.
This appears to clean our dishes just as well as the name brand we normally buy. this is a good value.
The Best!May 2022
These work so well. No spots and very clean dishes without pre rinsing. Price is worth it for sure

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Links :RobosellSocialpochErase.videoSellerSpritePiPiADSASINSIGHTChatGPT FreeFBA Calculator
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies