In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the product in question, which falls under the category of Display Tables, has an average rating of 3.84 out of 5 stars and a total of 101 reviews on Amazon. While this rating is not particularly high, it is also not extremely low, indicating that the product may be satisfactory for some customers but not for others. It is important to note that customer satisfaction can be subjective and may vary based on individual preferences and needs. To improve customer satisfaction, it may be helpful for the seller to gather feedback from customers and make necessary improvements to the product. Additionally, providing clear and detailed product descriptions, as well as responsive customer service, can also help to increase customer satisfaction and potentially lead to more positive reviews.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who are interested in this product are likely to be individuals who are looking for a display table to use in their home or office. The top three users mentioned are wife, daddy, and father, which suggests that the product may appeal to individuals who are looking for a gift to give to a loved one or family member. The top three places to use the product are the bathroom, art, and cubby, which suggests that the product may be versatile and can be used in a variety of settings. The fact that the product was mentioned in relation to art suggests that it may appeal to individuals who are interested in displaying artwork or other decorative items. The top two usages of the product are gift giving and as a base to sit under a glass sculpture, which suggests that the product may be seen as both functional and decorative. This may appeal to individuals who are looking for a display table that can serve multiple purposes. Based on this data, it seems that the customer profile for this product may be individuals who are interested in home decor and design, as well as individuals who are looking for a unique and versatile gift to give to a loved one. The fact that the product was mentioned in relation to art also suggests that it may appeal to individuals who are interested in the arts and may be looking for a way to display their artwork or other decorative items. Overall, it may be beneficial for the company to focus their marketing efforts on individuals who are interested in home decor and design, as well as individuals who are looking for a unique and versatile gift to give to a loved one. They may also want to consider targeting individuals who are interested in the arts and may be looking for a way to display their artwork or other decorative items.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| battery | 19.05% |
| are not realistic for a on all the time application | 4.76% |
| do not give you much run time | 4.76% |
| doesnt last long | 4.76% |
| drain quickly | 4.76% |
| product | 9.52% |
| pedestal | 4.76% |
| power switch | 4.76% |
| bulb | 4.76% |
Pros | |
|---|---|
| light | 28.57% |
| bright | 7.14% |
| bring the beauty out the crystal | 7.14% |
| good | 7.14% |
| good to have to light up glass item | 7.14% |
| make my product look good | 7.14% |
| acrylic angel | 7.14% |
| product | 7.14% |
| assembly to setup/break down | 7.14% |
| stand | 7.14% |
Based on the data provided, it seems that the most common complaint about display tables is related to the battery life, which is mentioned in both the top 1 and top 5 cons. Additionally, other cons mentioned include issues with the product itself, such as the pedestal, power switch, and assembly/setup process. On the positive side, the most commonly mentioned pro aspect is the light, which suggests that customers appreciate the ability to showcase their products in a well-lit environment. Overall, the sentiment analysis suggests that there is room for improvement in the design and functionality of display tables. Specifically, manufacturers may want to focus on improving the battery life and addressing issues with the product itself, such as the pedestal and power switch. Additionally, it may be beneficial to explore ways to make the assembly and setup process easier for customers. In terms of product development and selection, manufacturers may want to consider incorporating features that address the most common complaints, such as longer battery life and easier assembly. Additionally, they may want to focus on developing products that offer a range of lighting options to meet the needs of different customers. By addressing these issues and focusing on customer needs, manufacturers can create display tables that are more functional and appealing to customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| plug | 1 |
Based on the information provided, it seems that customers are primarily motivated to buy display tables based on the product description. This suggests that customers are looking for clear and detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could include: - Customers want to know the dimensions, materials, and other specifications of the display table to ensure it will meet their needs. - Customers may be comparing multiple display tables and want to see how this one stands out in terms of features and benefits. - Customers may be looking for specific features, such as adjustable height or easy assembly, that are highlighted in the product description. To optimize an Amazon listing for display tables, it would be important to focus on creating a detailed and informative product description. This could include: - Using bullet points to highlight key features and benefits of the display table. - Including multiple high-quality images that show the table from different angles and in use. - Providing accurate dimensions and weight information to help customers determine if the table will fit in their space. - Using clear and concise language that is easy for customers to understand. In addition to the product description, other factors that could impact buyer motivation for display tables might include price, customer reviews, and shipping options. It would be important to consider these factors when optimizing an Amazon listing for this product category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 12 volt adapter | 1 | dc adapter |
| base color | 1 | black base |
| base in different color | 1 | base in another color |
| bright light | 1 | bright light |
| brighter light | 1 | brighter light |
| improvement | 1 | improve |
| in black | 1 | in black |
| option color | 1 | color option |
| quality solution | 1 | good quality solution |
| wire plug in | 1 | plug up wire |
Based on the information provided, it is unclear what specific customer expectations are for Display Tables. However, as a general category, customers may expect display tables to be visually appealing, sturdy, and functional for showcasing products or items. To better understand customer expectations, sellers could conduct market research and gather feedback from customers who have purchased display tables. This could include surveys, focus groups, or online reviews. Once customer expectations are better understood, sellers can prioritize product development based on the most important features and qualities that customers are looking for. For example, if customers value durability and sturdiness, sellers may want to focus on using high-quality materials and designing tables that can withstand heavy use. In terms of marketing promotion factors, sellers could highlight the unique features and benefits of their display tables, such as their versatility or ease of use. They could also showcase customer reviews or testimonials to build trust and credibility with potential buyers. Overall, understanding customer expectations and prioritizing product development and marketing efforts accordingly can help sellers create display tables that meet the needs and preferences of their target audience.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
