Disposable Diapers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Diapers Size 2, 186 Count - Pampers Swaddlers Disposable Baby Diapers (Packaging & Prints May Vary)
Discontinued Product
Pampers Swaddlers Active Baby Diaper Size 4 120 Count
Diapers Size 1/Newborn, 198 Count - Pampers Swaddlers Disposable Baby Diapers (Packaging & Prints May Vary)
Baby Diapers Size Newborn (up to 10 lbs), 128ct, Huggies Little Snugglers

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for disposable diapers in the given category on Amazon is 4.71 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 21,767 reviews, it suggests that there is a significant amount of feedback available for potential buyers to make informed decisions. Considering the positive average rating and the large number of reviews, it can be concluded that customers are generally satisfied with the disposable diapers in this category. This high level of satisfaction could be attributed to factors such as the quality of the diapers, their effectiveness in terms of absorbency and leakage prevention, comfort for the baby, and overall value for money. Based on this conclusion, my advice would be to consider purchasing disposable diapers from this category on Amazon. However, it is always recommended to read individual reviews and consider personal preferences and requirements before making a final decision. Additionally, it might be helpful to look for specific features that are important to you, such as eco-friendliness, hypoallergenic materials, or specific sizes, to ensure the best fit for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is hospital, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of disposable diapers are the son, daughter, and kid, with the son being mentioned the most frequently. This suggests that parents are the primary consumers of this product, as they often refer to their children using these terms. It is worth noting that the daughter is mentioned almost as frequently as the son, indicating that the product is equally popular among both genders. When it comes to the places where disposable diapers are commonly used, hospitals are mentioned the most, followed by houses and daycares. This suggests that hospitals are a significant market for this product, possibly indicating that they are used for newborns or infants in medical settings. The high mentions of houses and daycares indicate that disposable diapers are widely used in everyday life and childcare facilities. In terms of usage, the most common purposes for disposable diapers are as gifts and for overnight use. This implies that people often purchase these diapers as presents for baby showers or other occasions. Additionally, the mentions of overnight diaper usage suggest that parents rely on disposable diapers for their child's comfort and convenience during sleep. Based on this analysis, the customer profile for disposable diapers appears to be parents, primarily mothers and fathers, who are looking for a convenient and practical solution for their children's diapering needs. They are likely to be concerned about their child's comfort and may prioritize ease of use. The data also suggests that the product is popular among individuals who are looking for gift options for new parents. To cater to this customer profile, it would be beneficial for the brand to focus on marketing strategies that highlight the convenience, comfort, and practicality of their disposable diapers. They could also consider partnering with hospitals or childcare facilities to increase brand visibility and establish trust among parents. Additionally, offering gift sets or special packaging for gifting purposes could be a successful marketing tactic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are diaper, quality, absorbency, tab, material. The most mentioned elements about diaper are slim(6.66%), not absorbent(3.65%).
The top 5 positive reviews are diaper, fit, absorbency for, quality, pampers. The most mentioned elements about diaper are soft(5.98%), good quality(2.28%).
not absorbent3.65%
bad quality2.95%
come apart2.87%
smell like chemical2.72%
good quality2.28%
do not leak1.27%
fit well1.16%
absorbency for4.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of disposable diapers is related to the diaper itself, accounting for 41.24% of the mentions. The top five cons mentioned are diaper, quality, absorbency, tab, and material. On the other hand, the top pro aspect mentioned is also related to the diaper, accounting for 31.00% of the mentions. From this information, we can conclude that the quality and performance of the diaper itself are crucial factors for consumers when evaluating disposable diapers. The cons mentioned suggest that there may be issues with the overall design, absorbency, and materials used in some products. It is important for manufacturers to address these concerns to improve customer satisfaction. In terms of product development, focusing on enhancing the quality and absorbency of the diapers should be a priority. Additionally, improving the design and functionality of the tabs, as well as using high-quality materials, can help address the mentioned cons. Conducting thorough research and development to create diapers that meet the needs and expectations of consumers is essential. When it comes to product selection, consumers should consider the mentioned cons and pros. Look for diapers that have positive feedback regarding their overall quality, absorbency, and fit. Pay attention to the materials used and ensure they are comfortable and safe for your baby. Reading reviews and seeking recommendations from other parents can also be helpful in making an informed decision. Ultimately, the goal should be to provide a high-quality, comfortable, and reliable diaper that meets the needs of both babies and parents.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy disposable diapers based on price, product description, and brand reputation. Price is the most frequently mentioned factor, indicating that customers are conscious of their budget and seek affordable options. However, product description is the top feature mentioned, suggesting that customers value detailed information about the product's features, materials, and benefits. The prominence of product description as the top feature could be attributed to the fact that parents want to ensure they are purchasing diapers that are suitable for their baby's needs. They want to know about the diaper's absorbency, comfort, leak protection, and any additional features that may make their lives easier. A well-written and informative product description can help customers make an informed decision and feel confident in their purchase. Based on this data, here are some suggestions for optimizing the Amazon listing for disposable diapers: 1. Detailed and Accurate Product Descriptions: Ensure that the product description provides comprehensive information about the diaper's features, materials, sizes, and any unique selling points. Highlight the benefits and address common concerns or questions that customers may have. 2. High-Quality Images: Include clear and visually appealing images that showcase the diaper's design, fit, and features. This can help customers visualize the product and make a more informed decision. 3. Customer Reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can enhance the product's reputation and build trust among potential buyers. 4. Competitive Pricing: While price is a significant factor, it's important to strike a balance between affordability and quality. Offer competitive pricing that aligns with customer expectations while maintaining a reasonable profit margin. 5. Brand Reputation: Leverage any positive brand reputation or customer testimonials to build trust and credibility. Highlight any awards, certifications, or endorsements that the brand or product has received. By optimizing the Amazon listing based on these suggestions, you can enhance the product's appeal to customers, increase conversions, and potentially gain a competitive edge in the disposable diaper market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Could be a little more absorbent13
more absorbent
more absorbant
more absorbency
more absorbent thicker
more absorbent option
diaper help
disposable diaper
good diaper for
large diaper
know sooner9
good quality8
good quality
size up8
size up

Analysis of Customer Expectations for Disposable Diapers: Based on the customer feedback, it is evident that the majority of customers are satisfied with the product, as "good" was mentioned 18 times. However, there are a few areas where improvements can be made. The most common suggestion is for the diapers to be more absorbent, which was mentioned 13 times. Additionally, some customers mentioned that they would prefer the back of the diaper to be taller, which was mentioned 3 times. To address these customer expectations, sellers should consider the following factors for product development prioritization and marketing promotion: 1. Absorbency: Improving the absorbency of the diapers should be a top priority. Customers want diapers that can handle heavy wetting without leakage. Investing in research and development to enhance the absorbent materials used in the diapers can greatly improve customer satisfaction. 2. Back Height: While not as frequently mentioned as absorbency, the feedback regarding the back height should not be ignored. Some customers feel that a taller back would provide better coverage and prevent leaks. Sellers should explore design modifications to address this concern and ensure a snug fit that offers maximum protection. 3. Comfort and Softness: Customers often prioritize the comfort and softness of diapers for their babies. Sellers should focus on using high-quality, gentle materials that are soft against the baby's skin. Promoting these features in marketing campaigns can help attract customers who prioritize their baby's comfort. 4. Eco-Friendliness: In recent years, there has been a growing demand for eco-friendly disposable diapers. Customers are increasingly conscious of the environmental impact of their purchases. Developing diapers that are biodegradable or made from sustainable materials can be a significant selling point for environmentally conscious consumers. 5. Value for Money: Price is an important factor for many customers. While it is crucial to invest in product improvements, sellers should also consider the affordability of their diapers. Offering competitive pricing or value packs can attract price-sensitive customers without compromising on quality. 6. Brand Reputation: Building a strong brand reputation is essential in the competitive diaper market. Sellers should focus on delivering consistent quality, addressing customer concerns promptly, and providing excellent customer service. Positive word-of-mouth and online reviews can significantly impact a brand's success. By prioritizing product development based on customer expectations and incorporating these factors into marketing promotions, sellers can enhance customer satisfaction, attract new customers, and build a loyal customer base in the disposable diaper category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These diapers have worked great for us. We have never had a leak from pee but we did have blowouts when she was breastfeeding. Now that she’s eating solid food we have not had any issues with blowouts. They’re very absorbent and our baby’s skin is always dry, even after sleeping for 12 hours in a row. I hate scented diapers and these have no scent at all. There are other diapers out there that are “more natural” but we were unhappy with how they worked so we switched to Pampers Pure. She’s only had diaper rash when she’s pooped in her diaper while sleeping at night and we didn’t know so we were not able to change her promptly. If your little one gets diaper rash try Triple Paste Medicated Ointment. It’s really expensive but much better than Butt Paste for clearing up a rash quickly. We use Butt Paste during the day and Triple Paste at night now because it better protects against nighttime poops. If she develops a rash we use only Triple Paste until it clears up. Regular Pampers give her a rash.
I will never recommend these diapers. Every time my baby pooped there was leakage. Not satisfied and not happy. Looking for help from Amazon if I can return them after opening.
Love these. They are very affordable and works as well as pampers.
These are the worst diapers I have used. They are smaller than both Pampers and Huggies, so there is minimal coverage in the back which results in messy accidents every time! They also, have little to none absorbency. Would not recommend and have over half a box that I have no use for.
Worried mom
My daughter (18 months) got very bad allergy from pampers pure, and she never had allergies when she was using swaddlers since birth. Never buy this product! bad smell!!
Great!May 2022
Half the price of others and we haven’t had an issue. We have gone through nearly 400 of these so far… not one problem yet.
doesnt absorb very well, babies skin feels wet, you have to change asap unless you risk diaper rash. will never buy again
No leaks!Jun. 2019
My baby hasn't had any leaks or blowouts with these diapers. They are a tad more expensive, but I like how soft the diapers are.
They are alot like Walmart brand or Target brand diapers. They do not hug curves and leak easy. They also don't absorb as well as Huggies and you have to change baby more often. My daughter also got red skin from them so they are not hypoallergenic. If you don't have a sent baby and don't mind changing often they work just fine I usually use them when we are going to be home all day but if im going out or for nighttime I still grab for the Huggies.
#1 brand!Apr. 2022
i absolutely love this brand of diapers! they are very similar to huggies if not better!

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Links :RobosellSocialpochErase.videoSellerSpritePiPiADSASINSIGHTChatGPT FreeFBA Calculator
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies