Disposable Diapers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Diapers Size 2, 186 Count - Pampers Swaddlers Disposable Baby Diapers (Packaging & Prints May Vary)
Discontinued Product
Pampers Swaddlers Active Baby Diaper Size 4 120 Count
Diapers Size 1/Newborn, 198 Count - Pampers Swaddlers Disposable Baby Diapers (Packaging & Prints May Vary)
Baby Diapers Size Newborn (up to 10 lbs), 128ct, Huggies Little Snugglers

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for disposable diapers on Amazon is quite high at 4.71 out of 5. Additionally, there are a significant number of reviews, with 21,767 total reviews indicating that this is a popular product category on Amazon. The high average rating suggests that customers are generally satisfied with the disposable diapers they are purchasing on Amazon. However, it is important to note that there may be some variation in the quality of different brands and products within this category, so it is important for customers to do their research and read reviews before making a purchase. For customers looking to purchase disposable diapers on Amazon, it may be helpful to look for products with a high number of positive reviews and a high average rating. Additionally, it may be useful to consider factors such as price, size, and absorbency when making a decision. Overall, the data suggests that disposable diapers are a popular and well-regarded product category on Amazon, but as with any purchase, it is important to do your research and choose a product that meets your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is hospital, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the disposable diapers are parents with young children, with the terms "son," "daughter," and "kid" being the most frequently mentioned. Additionally, the top places where the product is used are hospitals, houses, and daycares, which suggests that parents are using these diapers both at home and in public settings. The top two uses of the product are as gifts and for overnight diapering, which indicates that parents are looking for a reliable and convenient solution for their child's diapering needs. This information could be useful for marketing purposes, as companies could focus on promoting the product as a practical and thoughtful gift option for baby showers or other events. Based on this data, the customer profile for disposable diapers is likely parents with young children who are looking for a convenient and reliable solution for their child's diapering needs. Companies could target this demographic by emphasizing the convenience and practicality of their product, as well as highlighting any features that make their diapers stand out from competitors. Overall, this data provides valuable insights into the customer profile for disposable diapers and could be used to inform marketing strategies and product development in this industry.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are diaper, quality, absorbency, tab, material. The most mentioned elements about diaper are slim(6.66%), not absorbent(3.65%).
The top 5 positive reviews are diaper, fit, absorbency for, quality, pampers. The most mentioned elements about diaper are soft(5.98%), good quality(2.28%).
Health & Household > Baby & Child Care > Diaper Care > Disposable Diapers
not absorbent3.65%
bad quality2.95%
come apart2.87%
smell like chemical2.72%
good quality2.28%
do not leak1.27%
fit well1.16%
absorbency for4.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most significant aspect of disposable diapers is their effectiveness in terms of absorbency and fit. However, there are also several cons associated with this product, including issues with quality, tabs, and materials. Despite these drawbacks, it is worth noting that many consumers still appreciate the convenience and reliability of disposable diapers, as evidenced by the high percentage of positive sentiment associated with this product. To improve the overall quality of disposable diapers, manufacturers may want to focus on developing more durable materials and more secure tabs. Additionally, they may want to consider incorporating more eco-friendly materials into their products to appeal to environmentally conscious consumers. Overall, while disposable diapers have their drawbacks, they remain a popular and necessary product for many parents. By addressing some of the most common complaints associated with this product, manufacturers can continue to improve and evolve this essential parenting tool.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated by price when purchasing disposable diapers, with product description and brand reputation following closely behind. This suggests that customers are looking for a good deal on a product that meets their needs and comes from a reputable brand. The fact that product description is the top feature mentioned by customers suggests that they are paying close attention to the details of the product before making a purchase. This could be because they want to ensure that the product will meet their needs, or because they are comparing different options to find the best one. To optimize an Amazon listing for disposable diapers based on this data, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the materials used, the size and fit of the diapers, and any special features or benefits that set the product apart from competitors. Additionally, it may be helpful to offer competitive pricing and to highlight any positive reviews or brand reputation to help build trust with potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Could be a little more absorbent13
more absorbent
more absorbant
more absorbency
more absorbent thicker
more absorbent option
diaper help
disposable diaper
good diaper for
large diaper
know sooner9
good quality8
good quality
size up8
size up

Based on the customer feedback, it seems that the most important expectation for disposable diapers is that they should be good in terms of overall quality. This could include factors such as durability, comfort, and ease of use. It is important for sellers to prioritize these aspects of their product development in order to meet customer expectations and ensure customer satisfaction. Another common expectation mentioned by customers is that the diapers could be a little more absorbent. This suggests that sellers should focus on improving the absorbency of their products in order to meet this expectation. This could involve using more absorbent materials or improving the design of the diaper to better contain moisture. Finally, a smaller number of customers mentioned that they would like the back of the diaper to be taller. While this may not be as high of a priority as the other expectations mentioned, it is still important for sellers to take this feedback into account and consider ways to improve the design of their products to better meet customer needs. In terms of marketing promotion factors, sellers should focus on highlighting the quality and absorbency of their products in order to appeal to customers who prioritize these aspects. They could also consider promoting any unique features or innovations that set their products apart from competitors. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These diapers have worked great for us. We have never had a leak from pee but we did have blowouts when she was breastfeeding. Now that she’s eating solid food we have not had any issues with blowouts. They’re very absorbent and our baby’s skin is always dry, even after sleeping for 12 hours in a row. I hate scented diapers and these have no scent at all. There are other diapers out there that are “more natural” but we were unhappy with how they worked so we switched to Pampers Pure. She’s only had diaper rash when she’s pooped in her diaper while sleeping at night and we didn’t know so we were not able to change her promptly. If your little one gets diaper rash try Triple Paste Medicated Ointment. It’s really expensive but much better than Butt Paste for clearing up a rash quickly. We use Butt Paste during the day and Triple Paste at night now because it better protects against nighttime poops. If she develops a rash we use only Triple Paste until it clears up. Regular Pampers give her a rash.
I will never recommend these diapers. Every time my baby pooped there was leakage. Not satisfied and not happy. Looking for help from Amazon if I can return them after opening.
Love these. They are very affordable and works as well as pampers.
These are the worst diapers I have used. They are smaller than both Pampers and Huggies, so there is minimal coverage in the back which results in messy accidents every time! They also, have little to none absorbency. Would not recommend and have over half a box that I have no use for.
Worried mom
My daughter (18 months) got very bad allergy from pampers pure, and she never had allergies when she was using swaddlers since birth. Never buy this product! bad smell!!
Great!May 2022
Half the price of others and we haven’t had an issue. We have gone through nearly 400 of these so far… not one problem yet.
doesnt absorb very well, babies skin feels wet, you have to change asap unless you risk diaper rash. will never buy again
No leaks!Jun. 2019
My baby hasn't had any leaks or blowouts with these diapers. They are a tad more expensive, but I like how soft the diapers are.
They are alot like Walmart brand or Target brand diapers. They do not hug curves and leak easy. They also don't absorb as well as Huggies and you have to change baby more often. My daughter also got red skin from them so they are not hypoallergenic. If you don't have a sent baby and don't mind changing often they work just fine I usually use them when we are going to be home all day but if im going out or for nighttime I still grab for the Huggies.
#1 brand!Apr. 2022
i absolutely love this brand of diapers! they are very similar to huggies if not better!

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