Disposable Napkins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
5,054
This insight is based on the data from the best seller products. The top 5 of them are:
Creative Converting Beverage Napkin 2PLY, Shimmering Silver
B01MTMHR1B
[400 Pack]Vplus Paper Napkins Guest Towels Disposable Premium Quality 3-ply Dinner Napkins Disposable Soft, Absorbent, Party Napkins Wedding Napkins for Kitchen, Parties, Dinners or Events(rose gold)
B088JT8B63
Elegant Lunch Napkins. 250 Count Lunch Napkin 1 Ply Pack of 250, White.
B0B52J5M17
BloominGoods Disposable Bathroom Napkins | Linen-Feel Guest Towels | Cloth-Like Hand Tissue Paper, White, 12" x 17" (Pack of 1000)
B01MA1RY54
Vanity Fair Entertain Paper Napkins, 320 3-Ply Disposable Napkins, Dinner Size (8 packs of 40 Napkins)
B078GDLCT5

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Disposable Napkins product on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 5054 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing Disposable Napkins on Amazon, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what other customers have experienced. Additionally, it's important to keep in mind that individual experiences may vary, so it's always a good idea to be prepared for any potential issues that may arise. Overall, it seems that the Disposable Napkins product on Amazon is a solid choice for those in need of this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is guest, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are guests, followed by family members and daughters. This suggests that the product may be more commonly used in households that frequently host guests or events. The top three places where the product is used are all related to bathrooms, with the bathroom being the most commonly mentioned location. This suggests that the product may be used primarily for personal hygiene purposes. The top two usages of the product are for weddings and parties, which suggests that the product may be popular for use at events or gatherings. Given this information, it is likely that the customer profile for this product is someone who frequently hosts guests or events, and values convenience and hygiene. They may be someone who prioritizes having a clean and presentable home, and wants to provide their guests with a comfortable and hygienic experience. Based on this profile, some suggestions for the customer could be to consider purchasing larger quantities of the product to ensure they have enough for frequent use, and to consider offering the product in a variety of colors or designs to match different event themes or personal preferences. Additionally, they may want to consider marketing the product as a convenient and hygienic option for guests, highlighting its disposable nature and ease of use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are napkin, large, color, product, towel. The most mentioned elements about napkin are slim(9.70%), small(2.11%).
The top 5 positive reviews are napkin, towel, quality, color, size. The most mentioned elements about napkin are good quality(5.11%), soft(4.56%).
Cons
napkin43.04%
slim9.70%
small2.11%
bad quality1.69%
flimsy1.69%
big1.27%
large9.70%
color5.06%
product4.22%
towel4.22%
Pros
napkin29.01%
good quality5.11%
soft4.56%
solid4.01%
absorbent3.04%
durable2.76%
towel11.74%
quality10.64%
color10.22%
size8.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of disposable napkins is related to the term "napkin" itself, which is mentioned in both the top 1 and top 5 cons. This suggests that there might be some dissatisfaction or issues associated with the napkin aspect of these products. Additionally, terms like "large," "color," "product," and "towel" are also mentioned as cons, indicating potential concerns related to size, color options, overall product quality, and possibly the material used. On the positive side, the top pro aspect mentioned most is also "napkin," which suggests that despite the cons, there are still positive aspects associated with this category. However, it is worth noting that the percentage of positive mentions (29.01%) is lower than the percentage of negative mentions (43.04%), indicating a slightly more negative sentiment overall. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the specific concerns related to the napkin aspect, such as improving its quality, size, and color options. Additionally, considering the feedback regarding the material used and the overall product, it might be worth exploring alternative materials or improving the existing ones to enhance customer satisfaction. Furthermore, it would be valuable to conduct further research to understand the specific reasons behind the negative sentiment associated with disposable napkins. This could involve gathering more detailed feedback from customers to identify any specific pain points or areas for improvement. By addressing these concerns and actively working towards enhancing the overall customer experience, it is possible to improve the sentiment and satisfaction levels associated with disposable napkins.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
color2
durable2
others2
absorbent1
design1

Based on the data provided, it seems that customers are primarily motivated to buy disposable napkins based on the product description, followed closely by price and brand reputation. This suggests that customers are looking for a clear and detailed description of the product, including information about its size, material, and any other relevant features. Some possible reasons why product description is the top feature could include the fact that customers want to make sure they are getting the right product for their needs, and that they want to be able to compare different options easily. Additionally, customers may be looking for specific features, such as absorbency or softness, that can only be conveyed through a detailed product description. To optimize an Amazon listing for disposable napkins based on this data, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. This could include information about the size, material, absorbency, and any other relevant details. Additionally, it may be helpful to include customer reviews and ratings, as these can provide valuable social proof and help to build trust with potential buyers. Finally, pricing and brand reputation should also be taken into account, and it may be helpful to offer competitive pricing and highlight any positive reviews or awards that the brand has received.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
soft17
soft
softer
soft one
Could be a little more absorbent3
more absorbent
more absorbent soft
more soft absorbent
more3
more
more oil napkin3
more napkin
more than 1 pack of napkin
more vanity fair napkin
petite size3
slightly small size
small
small size
$ 5 coupon2
50 % discount 4 package
coupon for
brighter yellow2
brighter yellow
more yellow in warm lighting
large size2
large
large size
longer lasting2
last longer
thinner2
thicker

Analysis of Customer Expectations for Disposable Napkins: Based on the customer feedback, it is evident that softness is the most important factor for customers when it comes to disposable napkins. This aspect was mentioned 17 times, indicating that customers prioritize comfort and a gentle touch on their skin. Therefore, sellers should focus on developing napkins that are exceptionally soft to meet this expectation. Another aspect that customers mentioned three times is the absorbency of the napkins. While it was not emphasized as much as softness, it is still a significant factor for some customers. Sellers should consider improving the absorbency of their napkins to cater to this requirement. By enhancing the absorbent properties, customers will feel more satisfied with the product's performance. Additionally, customers mentioned the desire for "more" three times. Although this feedback is relatively vague, it suggests that customers may be looking for larger napkin sizes or more quantity in a pack. Sellers should consider offering different options to accommodate various customer preferences. This could include providing larger-sized napkins or offering bulk packs for those who require more napkins. Suggestions for Product Development Prioritization: 1. Softness: Given the high number of mentions, softness should be the primary focus for product development. Sellers should invest in materials and manufacturing techniques that enhance the softness of their napkins. 2. Absorbency: While not as frequently mentioned as softness, absorbency is still an important factor. Sellers should work on improving the napkins' ability to absorb liquids effectively, ensuring they meet customer expectations. 3. Size and Quantity Options: To address the customer request for "more," sellers should consider offering different sizes and pack quantities. This will allow customers to choose the option that best suits their needs. Suggestions for Marketing Promotion Factors: 1. Highlight Softness: In marketing campaigns, emphasize the softness of the napkins as a key selling point. Use descriptive language to convey the luxurious and gentle feel customers can expect. 2. Showcase Absorbency: Promote the napkins' absorbent properties, emphasizing their ability to handle spills and messes effectively. This will appeal to customers who prioritize functionality. 3. Customization Options: Highlight the availability of different sizes and pack quantities to cater to individual preferences. Emphasize the flexibility and convenience this offers to customers. By prioritizing softness, improving absorbency, and offering customization options, sellers can align their product development and marketing strategies with customer expectations in the disposable napkins category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Jodi Jinx
Purchased
Love theseJan. 2023
I have these in my guest powder room. They look great and it’s way more sanitary than a towel. I’ve re ordered multiple times
Jennifer L.
Purchased
not linen like at all. Previous versions have been absorbent and thick. These are like tissue paper, very disappointed…
LWC
Purchased
A wonderful way to step up the elegance of your bathroom.
Rhonda P.
Purchased
Great towelMar. 2021
Have been using these in guest bath since Covid. Love them.
Great napkin!Sept. 2022
They are beautiful...we're perfect for our occasion!
DONNA
Purchased
Not BadMar. 2022
These do the job but not quite as nice or sturdy as previous ones I have ordered. Good value for the price.
High qualityMay 2020
Soft and absorbent
They are perfect
John W
Purchased
These are high end hand towels. They feel like cloth and very inexpensive for the quality. Great to put out for guests. These are the towels that are used in the very high end hotel and restaurant bathrooms.
Best guess towels, feels like linen

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