Disposable Napkins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Creative Converting Beverage Napkin 2PLY, Shimmering Silver
[400 Pack]Vplus Paper Napkins Guest Towels Disposable Premium Quality 3-ply Dinner Napkins Disposable Soft, Absorbent, Party Napkins Wedding Napkins for Kitchen, Parties, Dinners or Events(rose gold)
Elegant Lunch Napkins. 250 Count Lunch Napkin 1 Ply Pack of 250, White.
BloominGoods Disposable Bathroom Napkins | Linen-Feel Guest Towels | Cloth-Like Hand Tissue Paper, White, 12" x 17" (Pack of 1000)
Vanity Fair Entertain Paper Napkins, 320 3-Ply Disposable Napkins, Dinner Size (8 packs of 40 Napkins)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Disposable Napkins product on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 5054 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It is also important to consider the specific needs and preferences of the individual when making a purchase decision. Overall, it appears that the Disposable Napkins product on Amazon is a popular and well-liked choice among customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is guest, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and customer profile for the Disposable Napkins product. Firstly, the top three users mentioned are "guest" with 158 mentions, followed by "family" with 36 mentions, and "daughter" with 34 mentions. This suggests that the product is commonly used by guests, indicating its relevance for social gatherings and events. Secondly, the top three places where the product is used are the "bathroom" with 256 mentions, "guest bathroom" with 176 mentions, and "powder room" with 55 mentions. These locations further reinforce the idea that the product is associated with events and gatherings, as these areas are often frequented by guests. Lastly, the top two usages of the product are for "weddings" with 90 mentions and "parties" with 54 mentions. This indicates that Disposable Napkins are particularly popular and in demand for special occasions and celebrations. Based on this analysis, we can suggest a customer profile for the Disposable Napkins product. The target audience is likely to be individuals or families who frequently host guests and organize events such as weddings and parties. They prioritize cleanliness and convenience, as indicated by the usage of disposable napkins in bathrooms and powder rooms. To cater to this customer profile, it would be beneficial to focus marketing efforts on event planning platforms, wedding-related websites, and social media channels that target party hosts. Promoting the product's convenience, hygiene benefits, and suitability for special occasions would resonate well with this audience. Additionally, considering the high usage in bathrooms, it may be worth exploring partnerships or collaborations with bathroom fixture companies or interior design influencers who can highlight the product's compatibility with stylish and well-designed bathrooms. By understanding the usage patterns and customer preferences, businesses can tailor their marketing strategies and product offerings to better meet the needs of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are napkin, large, color, product, towel. The most mentioned elements about napkin are slim(9.70%), small(2.11%).
The top 5 positive reviews are napkin, towel, quality, color, size. The most mentioned elements about napkin are good quality(5.11%), soft(4.56%).
bad quality1.69%
good quality5.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of disposable napkins is related to the term "napkin" itself, which is mentioned in both the top 1 and top 5 cons for this category. This suggests that there might be some dissatisfaction or issues associated with the napkin aspect of disposable napkins, although the specific nature of these concerns is not clear. On the other hand, the top pro aspect mentioned most is also "napkin," indicating that there are positive aspects associated with this category as well. However, it is worth noting that the percentage of positive mentions (29.01%) is lower than the percentage of negative mentions (43.04%), which suggests a slightly more negative sentiment overall. Considering the top 5 cons mentioned for disposable napkins, other than the term "napkin," we have "large," "color," "product," and "towel." These cons might indicate concerns related to the size of the napkins, the color options available, the overall quality of the product, and possibly confusion or dissatisfaction regarding the term "towel" in relation to disposable napkins. To improve product development and selection in this category, it would be beneficial to address the specific concerns mentioned. For example, if the size of the napkins is a common issue, offering different size options or clearly indicating the dimensions could be helpful. Similarly, providing a variety of color choices and ensuring consistent product quality would likely enhance customer satisfaction. Additionally, it might be worth investigating the confusion or dissatisfaction related to the term "towel." If customers are expecting a different type of product or feel misled by the term, clarifying the distinction between disposable napkins and towels could help manage expectations and prevent disappointment. Overall, by addressing the mentioned cons and building on the positive aspects associated with disposable napkins, product development and selection can be improved to better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy disposable napkins based on the product description, followed closely by price and brand reputation. This suggests that customers are looking for a clear and detailed description of the product, including information about its size, material, and any other relevant features. One reason why product description is the top feature may be because customers want to ensure that they are getting a product that meets their specific needs. For example, they may be looking for napkins that are particularly absorbent or that come in a certain color or pattern. By providing a detailed product description, sellers can help customers make an informed decision and feel confident in their purchase. To optimize their Amazon listings, sellers should focus on creating clear and detailed product descriptions that highlight the key features and benefits of their disposable napkins. They should also consider offering competitive pricing and building a strong brand reputation through positive customer reviews and feedback. By doing so, they can attract more customers and increase sales in this competitive category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
soft one
Could be a little more absorbent3
more absorbent
more absorbent soft
more soft absorbent
more oil napkin3
more napkin
more than 1 pack of napkin
more vanity fair napkin
petite size3
slightly small size
small size
$ 5 coupon2
50 % discount 4 package
coupon for
brighter yellow2
brighter yellow
more yellow in warm lighting
large size2
large size
longer lasting2
last longer

Analysis of Customer Expectations for Disposable Napkins: Based on the customer feedback, it is evident that softness is the most important factor for customers when it comes to disposable napkins. This aspect was mentioned 17 times, indicating that customers prioritize comfort and a gentle touch on their skin. Therefore, sellers should focus on developing napkins that are exceptionally soft to meet this expectation. Another aspect that customers mentioned three times is the absorbency of the napkins. While it was not emphasized as much as softness, it is still a significant factor for some customers. Sellers should consider improving the absorbency of their napkins to cater to this requirement. By enhancing the absorbent properties, customers will feel more satisfied with the product's performance. Additionally, customers mentioned the desire for "more" three times. Although this feedback is relatively vague, it suggests that customers may be looking for larger napkin sizes or more quantity in a pack. Sellers should consider offering different options to accommodate various customer preferences. This could include providing larger-sized napkins or offering bulk packs for those who require more napkins. Suggestions for Product Development Prioritization: 1. Softness: Given the high number of mentions, softness should be the primary focus for product development. Sellers should invest in materials and manufacturing techniques that enhance the softness of their napkins. 2. Absorbency: While not as frequently mentioned as softness, absorbency is still an important factor. Sellers should work on improving the napkins' ability to absorb liquids effectively, ensuring they meet customer expectations. 3. Size and Quantity Options: To address the customer request for "more," sellers should consider offering different sizes and pack quantities. This will allow customers to choose the option that best suits their needs. Suggestions for Marketing Promotion Factors: 1. Highlight Softness: In marketing campaigns, emphasize the softness of the napkins as a key selling point. Use descriptive language to convey the luxurious and gentle feel customers can expect. 2. Showcase Absorbency: Promote the napkins' absorbent properties, emphasizing their ability to handle spills and messes effectively. This will appeal to customers who prioritize functionality. 3. Customization Options: Highlight the availability of different sizes and pack quantities to cater to individual preferences. Emphasize the flexibility and convenience this offers to customers. By prioritizing softness, improving absorbency, and offering customization options, sellers can align their product development and marketing strategies with customer expectations in the disposable napkins category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jodi Jinx
Love theseJan. 2023
I have these in my guest powder room. They look great and it’s way more sanitary than a towel. I’ve re ordered multiple times
Jennifer L.
not linen like at all. Previous versions have been absorbent and thick. These are like tissue paper, very disappointed…
A wonderful way to step up the elegance of your bathroom.
Rhonda P.
Great towelMar. 2021
Have been using these in guest bath since Covid. Love them.
Great napkin!Sept. 2022
They are beautiful...we're perfect for our occasion!
Not BadMar. 2022
These do the job but not quite as nice or sturdy as previous ones I have ordered. Good value for the price.
High qualityMay 2020
Soft and absorbent
They are perfect
John W
These are high end hand towels. They feel like cloth and very inexpensive for the quality. Great to put out for guests. These are the towels that are used in the very high end hotel and restaurant bathrooms.
Best guess towels, feels like linen

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