DJ Headphones product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
OneOdio Over Ear Headphone, Wired Bass Headsets with 50mm Driver, Foldable Lightweight Headphones with Share Port and Mic for Recording Monitoring Mixing Podcast Guitar PC TV (Light Blue)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the DJ headphones in question have a high level of customer satisfaction. With an average rating of 4.5 out of 5 and over 10,000 reviews, it's clear that many customers are happy with their purchase. If you're considering purchasing these headphones, it's important to keep in mind that they are specifically designed for DJs. This means that they may not be the best choice for casual listening or other types of audio use. However, if you're a DJ or someone who needs high-quality headphones for professional audio work, these headphones may be a great choice. Overall, it's clear that many customers are satisfied with these DJ headphones. If you're in the market for a new pair of headphones, it's worth considering these based on their high ratings and positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is studio, the most common behavior is listen to music . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the DJ headphones are primarily used for personal listening to music, with a significant number of mentions indicating that they are also given as gifts. The top three users mentioned are son, husband, and wife, which suggests that the product is popular among family members. Additionally, the top three places to use the product are studio, home studio, and office, indicating that the headphones are used in professional and personal settings. From this data, we can infer that the customer profile for this product is likely to be someone who is interested in music, either as a hobby or professionally. They may be looking for high-quality headphones that can be used in a variety of settings, from a home studio to an office. The fact that the product is often given as a gift suggests that it may be popular among people who are looking for a thoughtful and practical gift for a music lover in their life. Based on this analysis, some suggestions for the customer profile might include targeting music enthusiasts who are looking for high-quality headphones that can be used in a variety of settings. Additionally, marketing the product as a thoughtful and practical gift option could be effective in reaching potential customers who are looking for gift ideas for music lovers. Overall, the data suggests that the customer profile for this product is likely to be someone who is passionate about music and values high-quality audio equipment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are headphone, sound, bass, sound quality, cord. The most mentioned elements about headphone are do not fit(0.73%), terrible to wear(0.68%).
The top 5 positive reviews are sound quality, sound, bass, headphone, quality. The most mentioned elements about sound quality are good(24.15%), fantastic(0.73%).
Musical Instruments > DJ, Electronic Music & Karaoke > DJ Equipment > DJ Headphones
do not fit0.73%
terrible to wear0.68%
break often at the 6 month to 1 year mark0.62%
do not actually fit completely over my ear0.34%
sound quality4.96%
sound quality29.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of DJ headphones is related to the headphone itself, with sound quality, bass, and cord also being mentioned frequently. On the other hand, the most common pro aspect is sound quality. It's clear that sound quality is a crucial factor for DJ headphones, and manufacturers should focus on improving this aspect even further. Additionally, addressing the issues with the headphone itself, such as comfort and durability, could also be a priority for product development. When it comes to product selection, it's important to consider the specific needs of the user. For example, if a DJ values sound quality above all else, they may be willing to sacrifice some comfort or convenience features in order to get the best possible sound. On the other hand, if a DJ values portability and ease of use, they may prioritize headphones that are lightweight and have a wireless option. Overall, the data suggests that DJ headphones have both pros and cons, and manufacturers should focus on improving the cons while continuing to prioritize the pros. By doing so, they can create a product that meets the needs of DJs and provides the best possible listening experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy DJ headphones based on the product description. This suggests that customers are looking for detailed information about the features and capabilities of the headphones before making a purchase. Price is also a significant factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for high-quality DJ headphones that meet their specific needs. The fact that many customers are recommended to buy these headphones by friends also suggests that word-of-mouth marketing is important in this category. Customers are likely to trust the opinions of their friends and colleagues who have experience with DJ headphones. To optimize Amazon listings for DJ headphones, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their headphones. They should also consider including customer reviews and ratings to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering competitive pricing and promotions to attract price-sensitive customers. Finally, sellers should encourage satisfied customers to leave reviews and share their experiences with others to help build a strong reputation for their brand.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long16
last long
last awhile
last last long
last long long
bass good13
bass good
good bass
bass output good
bass quality good
good sound quality13
sound quality good
good sound quality
decent sound
good quality sound
good sound quality and
cord longer7
cord long
cord foot longer
cord twice long
long cord
longer lasting6
last longer
big ear cup5
cup enclose ear
ear cup big
ear cup large
earmuff large
large over-the-ear cup

Based on the customer expectations mentioned, it is clear that the most important factor for DJ headphones is durability. Customers want headphones that can last long and withstand the wear and tear of frequent use. This is likely because DJs often use their headphones in high-intensity environments, such as clubs or concerts, where the headphones may be subjected to rough handling. In addition to durability, customers also prioritize good bass and sound quality. This is understandable, as DJs need to be able to hear the music clearly and accurately in order to mix and match tracks effectively. A good bass response is also important for creating a dynamic and engaging sound. To meet these customer expectations, sellers should prioritize product development that focuses on durability, sound quality, and bass response. This could include using high-quality materials for the headphones, such as reinforced plastics or metal, and incorporating advanced audio technologies to enhance sound quality and bass response. In terms of marketing promotion factors, sellers should emphasize the durability and sound quality of their headphones in their advertising and product descriptions. They could also highlight any unique features or technologies that set their headphones apart from competitors, such as noise-cancellation or wireless connectivity. Overall, by prioritizing durability, sound quality, and bass response in their product development and marketing efforts, sellers can meet the high expectations of DJ headphone customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsMar. 2018
Incredible clear sound and noise cancellation!!! TOP RATED!!
Great Value!Jul. 2020
Well, I was hoping for the yellow anniversary edition as depicted in photo but that wouldn’t make it sound any better. Excellent deal for $100. A bit heavy on the bass for me personally but I use my device’s equalizer and chose the “reduce bass” setting. Open back so pick a quiet environment to listen in. Recommended.
excelentOct. 2017
It's already the second handset I get. The first was in 2014 and still works perfectly.
Fassool n
Very good sound quality & isolation. Bass lick tweets
After blowing through literally dozens of headphones, I decided to purchase these industry standards. Totally worth the relatively low price!
Adam Machanic
I bought these for DJing, to replace a heavily used, 15+-year-old pair of Sony MDR-7506 that finally broke down. I went with these due to the overwhelmingly positive reviews: best DJ headphones ever; been using them for 20 years; don't even bother with anything else; blah, blah, blah. Well...I don't get the hype. These are smallish and light headphones with decent sound. And that's it. As compared to the 7506, I feel that they're a significant downgrade: A) They feel really plasticy and flimsy. Both are made of plastic of course, but these just leave a much cheaper and less solid overall impression. B) They're much, much less comfortable in every way. The headband is smaller and less adjustable, the ear cups are tiny and less padded. And I don't understand the point of the rotating left cup at all. When I am DJing using only one ear cup it moves a bit, and then when I drop the headphones back around my neck they stick out at a weird angle. So I'm forced to reach up and push them back into normal position. How does this help? C) Sound quality is not quite as good. It's probably a bit more neutral, which might be good if you're doing music production, but for DJ work I really want bass and richness. MDR-7506 delivers quite well here and these things sound slightly tinny in comparison. D) The cord on the 7506 is much nicer feeling. Soft rubberized spiral there, vs straight and not-quite-flexible-enough plastic on these. E) The 7506 cost 33% less. F) The 7506 include a carrying case. (Very minor, but still.) So all in all, I can't recommend these. Obviously they have their fans; loads of them. As always, YMMV. I'm not going to send my pair back at this point. They're good enough, and given the build quality I suspect I'm not going to get even close to 15 years out of these before some bit breaks -- probably that ridiculous rotating ear cup -- and I buy something else instead. Who knows, maybe at some point I'll stumble upon that hidden element that makes these the "best of all time." I can only hope.
Sennheisher HD 25, innit. Best workhorse DJ headphones out there.
They were as described and the sound is perfect.
The best option when you need to play some music on your CD controllers also the weight is an excellent point due avoid headaches when u uses them for a long period

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