Document Frames product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
GraduationMall Double 8.5x11 Diploma Frame,Solid Wood & UV Protection Acrylic,Cherry Finish with Gold Trim,Black & Gold Mat
Americanflat 11x14 Mahogany Diploma Frame | Certificate Frame Displays 8.5x11 Diplomas with Mat or 11x14 Inch Without Mat. Shatter-Resistant Glass. Hanging Hardware Included
Americanflat 8.5x11 Diploma Frame in Black with Shatter Resistant Glass - Horizontal and Vertical Formats for Wall and Tabletop
GraduationMall 8.5x11 Certificate Diploma Frame, UV Protection Acrylic, Mahogany with Gold Beads
upsimples 8.5x11 Picture Frame Certificate Document Frame with High Definition Glass, 5 Pack Diploma Frames for Wall and Tabletop, Greige

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Document Frames on Amazon is 4.6 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 6062 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these frames. The high average rating suggests that customers are generally pleased with the quality, design, and functionality of the Document Frames in this category. It implies that the majority of customers have had positive experiences with their purchases and are satisfied with their choice. Considering the high number of reviews, it is advisable for potential customers to read through some of the reviews to get a better understanding of the specific features, pros, and cons of the Document Frames available. This will help them make an informed decision based on their individual needs and preferences. Furthermore, it would be beneficial for customers to consider factors such as the material, size, and price range of the Document Frames before making a purchase. This will ensure that they select a frame that suits their requirements and budget. Overall, the data suggests that customers have had a positive experience with Document Frames in this category on Amazon. By carefully considering the reviews and individual preferences, potential customers can make a well-informed decision and increase their chances of being satisfied with their purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is wall, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the document frames are the son, husband, and daughter. This suggests that these individuals are likely to be the primary recipients or beneficiaries of the product. It is worth noting that the son has the highest number of mentions, indicating a potentially higher demand or preference for document frames among sons. In terms of the places where the product is commonly used, the wall is mentioned the most frequently, followed by the office and desk. This suggests that customers often use document frames to display important documents or achievements prominently on their walls, in their offices, or on their desks. These locations indicate a desire to showcase and preserve important memories or professional accomplishments. The top two usages of the product are as gifts and for displaying diplomas. This implies that customers often purchase document frames as thoughtful presents for their loved ones, and also to proudly exhibit their own educational achievements. These findings highlight the sentimental and commemorative value associated with document frames. Based on this analysis, the customer profile for document frames can be described as individuals who value family connections and personal achievements. They are likely to be thoughtful gift-givers, who appreciate the sentimental value of preserving and displaying important documents. They may also have a strong focus on professional success, as indicated by the frequent mention of diplomas. To cater to this customer profile, it would be beneficial to emphasize the sentimental aspect of document frames in marketing campaigns. Highlighting the ability to showcase family memories, achievements, and milestones could resonate well with this audience. Additionally, offering customization options, such as personalized engravings or different frame styles, could further appeal to their desire for unique and meaningful displays. Furthermore, considering the popularity of document frames as gifts, offering gift-wrapping services or bundling options with complementary items could enhance the overall customer experience. This would make it easier for customers to purchase and present document frames as thoughtful gifts for their loved ones. Overall, understanding the top users, places of use, and common usages of the product provides valuable insights for tailoring marketing strategies and product offerings to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are frame, glass, plastic, quality, mat. The most mentioned elements about frame are cheap plastic(3.92%), flimsy(3.38%).
The top 5 positive reviews are frame, frame look, quality, look, product. The most mentioned elements about frame are good(13.82%), good quality(13.11%).
cheap plastic3.92%
good quality13.11%
look appealing2.89%
frame look9.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of document frames is the frame itself, with 27.06% of respondents citing it as a negative aspect. Other cons mentioned include glass, plastic, quality, and mat. On the other hand, the most commonly mentioned pro aspect is also the frame, with 50.59% of respondents citing it as a positive aspect. Other pros were not mentioned in the data provided. Overall, it seems that the quality and look of the frame are the most important factors for customers when selecting a document frame. Therefore, product development should focus on improving the quality and design of the frame to meet customer expectations. Additionally, it may be helpful to offer a variety of frame materials, such as wood or metal, to appeal to different customer preferences. Finally, it may be useful to gather more detailed feedback from customers to identify specific areas for improvement and to inform future product development.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2
black mat with gold trim1
easy to keep uniform1

Based on the data provided, it seems that customers primarily buy document frames due to the product description, followed by price and advertising attraction. The product description being the top feature suggests that customers are highly influenced by the information provided about the frames. There are several reasons why the product description is crucial for buyers in this category. Firstly, document frames are often used for displaying important certificates, diplomas, or awards, so customers want to ensure that the frame will complement and enhance the document's appearance. A detailed product description helps them understand the frame's design, materials, and dimensions, allowing them to make an informed decision. Additionally, customers may be looking for specific features such as UV protection, easel back for tabletop display, or wall-mounting options. A comprehensive product description that highlights these features can greatly influence their purchasing decision. Based on this information, here are some suggestions for optimizing Amazon listings in this category: 1. Detailed and Accurate Descriptions: Ensure that the product description provides all the necessary information about the frame, including dimensions, materials, design, and any additional features. Be specific and accurate to meet customer expectations. 2. Highlight Unique Selling Points: If your document frames have any unique features or benefits, emphasize them in the product description. This can help differentiate your product from competitors and attract potential buyers. 3. Use High-Quality Images: Include high-resolution images that showcase the frame from different angles. This allows customers to visualize how their document will look in the frame and helps build trust in the product's quality. 4. Customer Reviews and Ratings: Encourage customers to leave reviews and ratings for your product. Positive reviews can significantly influence potential buyers, as they provide social proof and build trust in the product's quality. 5. Competitive Pricing: While price is not the top motivator, it still plays a significant role. Ensure that your pricing is competitive compared to similar products in the market. Consider offering discounts or promotions to attract price-conscious customers. By optimizing your Amazon listing with these suggestions, you can enhance the product's appeal, provide valuable information to customers, and increase the likelihood of making a sale in the document frames category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier6
more sturdy
more sturdier
decent quality5
good quality
frame provide
glass front3
glass front
metal frame glass front
piece of glass in front
good frame3
high quality frame
nicer frame
quality frame
border thicker2
border thicker
frame sturdy2
frame sturdy
sturdyness frame

Based on the customer feedback, it is clear that the customers are looking for document frames that are sturdy and of decent quality. The fact that "heavier sturdier" was mentioned six times indicates that this is a crucial factor for customers when choosing a document frame. Additionally, "decent quality" was mentioned five times, which suggests that customers are looking for a product that is not only sturdy but also well-made. It is also worth noting that "good" was mentioned four times, which could indicate that customers are looking for a product that is not only functional but also aesthetically pleasing. Therefore, sellers should consider the design of their document frames as well as their functionality. In terms of product development prioritization, sellers should focus on creating document frames that are both sturdy and well-made. This could involve using high-quality materials and ensuring that the frames are constructed in a way that makes them durable. Additionally, sellers should consider the design of their frames, as customers may be more likely to purchase a product that is visually appealing. When it comes to marketing promotion factors, sellers should highlight the sturdiness and quality of their document frames in their marketing materials. They could also consider offering a warranty or guarantee to customers to give them peace of mind when making a purchase. Additionally, sellers could showcase the design of their frames in their marketing materials to appeal to customers who are looking for a product that is both functional and aesthetically pleasing. Overall, sellers should prioritize creating document frames that are sturdy, well-made, and visually appealing. By doing so, they can meet the expectations of their customers and differentiate themselves from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This frame is very nice quality for the size. The rear clips also do a very great job of keeping it sealed from dust! I would highly recommend it!
Cheap, plexi glass material. Returned
This is the most lightweight frame I’ve ever encountered. It seems very cheaply-made. Please note that it’s plastic rather than glass. I know it wasn’t expensive, but you can get one with real glass at Michael’s for half the price. The best things about it are it’s easy to use, and it has both horizontal and vertical mounts built-in.
Light weight good for my needs…fast delivery
It's okayDec. 2019
It's pretty cheap looking and there's a huge blemish across the "glass". I'm thinking I'm just going to not have to go this cheap on frames in the future.
Had been looking for some reasonably priced frames for months to put these tour posters up and these are honestly perfect!
Nice frameSept. 2020
Nice frame for the price. Clear plastic rather than glass.
Great frameMar. 2021
Love the frame, well packaged, fast delivery. Better than expected, highly recommend
I was looking for a frame for a drawing and I deceided to try this product and I like the quality . Thank you
The only issue I had with this frame is that the plastic is foggy. It’s not clear at all.

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