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Doilies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Tim&Lin Heart Paper doilies - 6 Inch White Valentine’s Lace Paper Doilies - Disposable Paper Placemats - for Wedding, Birthday, Cakes, Desserts, Tableware Food Decoration, Pack of 100
Disposable Paper Lace Doilies - Red - Round - Use with Cakes, Desserts, Baked Goods, Weddings, Decoration - 4" x 4" - 100ct Box - Pastry Tek - Restaurantware
Royal Lace Fine Quality Paper Products, Medallion Lace Round Foil Paper Doilies, 12-Inch, Silver Foil, Pack of 6
Phantomon 8 Inch Doilies Crochet Round Lace Doily Handmade Placemats 100% Cotton Crocheted Coasters, Pack of 4 (Blue)
Paper Doilies 26.7CM (10.5")

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Doilies, has a relatively high customer satisfaction rating. With an average rating of 4.46 out of 5 and a total of 795 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product or the specific needs of individual customers, that could impact overall satisfaction. That being said, if you're considering purchasing this product, it may be a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to compare the price and features of this product to similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is table, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the product are daughters, followed by friends and grandmothers. The top three places to use the product are on a table, under a plate, and around the table. The top two occasions for using the product are weddings and parties. The product category is doilies. From this data, we can infer that the product is likely used for decorative purposes, particularly for special occasions like weddings and parties. The fact that daughters are the top users suggests that the product may be popular among younger generations who are interested in hosting events and decorating their homes. The fact that grandmothers are also among the top users suggests that the product may have a nostalgic or traditional appeal. Based on this analysis, some suggestions for the customer profile might include targeting younger women who are interested in hosting events and decorating their homes, as well as older women who have a nostalgic or traditional appreciation for decorative items like doilies. Marketing efforts could focus on the product's versatility and ability to add a touch of elegance to any occasion. Additionally, highlighting the product's durability and ease of use could appeal to busy women who want to add a decorative touch without spending a lot of time or effort.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are doily, edge, quality, paper, color. The most mentioned elements about doily are crease(1.89%), do not match when use them together(1.89%).
The top 5 positive reviews are color, doily, size, quality, design. The most mentioned elements about color are good(14.29%), good black(1.19%).
do not match when use them together1.89%
impossible to separate without rip or have the gold stick to the bottom of the piece above it1.89%
stick together1.89%
good black1.19%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Doilies is "doily," accounting for 11.32% of the mentions. Additionally, the top five cons of the vacuum in this category are doily, edge, quality, paper, and color. On the other hand, the top pro aspect mentioned most frequently is "color," accounting for 16.67% of the mentions. The top five cons of the tip in this category are color, doily, size, quality, and design. Based on this information, it appears that the doily aspect is both a pro and a con, as it is mentioned in both categories. The color aspect, however, is mentioned as a pro in both the vacuum and tip categories. This suggests that customers appreciate the color of these products. To improve product development and selection in the Doilies category, it would be beneficial to focus on addressing the cons related to doily, edge, quality, paper, size, and design. These aspects seem to be areas where customers have expressed dissatisfaction. Additionally, since color is mentioned as a pro aspect, it would be wise to continue offering a variety of attractive colors in doilies. Overall, the sentiment analysis indicates that while there are some cons mentioned, such as doily and quality, the pro aspect of color is also highlighted. By addressing the cons and continuing to offer appealing color options, product development and selection in the Doilies category can be improved to better meet customer preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy doilies for various reasons. To conclude the buyer motivation for this category, it appears that customers value the aesthetic appeal, functionality, and versatility of doilies. The top feature that influences customers' purchasing decisions is the product description. A well-written and informative product description can effectively communicate the key features, benefits, and potential uses of the doilies. It helps customers understand the quality, size, material, and design of the product, allowing them to make an informed decision. Based on the given data, here are some suggestions for Amazon listing optimization: 1. Highlight key features: Ensure that the product description clearly highlights the unique features of the doilies, such as intricate designs, durable materials, and easy maintenance. This will help customers understand the value proposition of the product. 2. Provide usage ideas: Include suggestions on how customers can use the doilies creatively. For example, mention their suitability for table decoration, craft projects, or as a gift accessory. This can inspire customers and increase their interest in purchasing. 3. Include customer reviews: Incorporate positive customer reviews in the product description. Genuine feedback from satisfied customers can build trust and credibility, encouraging potential buyers to make a purchase. 4. Use high-quality images: Include multiple high-resolution images that showcase the doilies from different angles. This will give customers a clear visual representation of the product and help them visualize how it would look in their own space. 5. Optimize keywords: Research and include relevant keywords in the product title, bullet points, and description. This will improve the visibility of the doilies in search results and attract potential customers who are actively looking for such products. By implementing these optimization strategies, you can enhance the product's appeal, increase its visibility, and ultimately attract more customers to purchase the doilies.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
$ 5.001
$ 5
appropriately size envelope1
appropriately size envelope
are not thin1
are not thin
back panel cardboard1
cardboard panel
beige or white1
dark beige
cake paper under cake dome1
cake paper under cake dome
cardboard disc on bottom1
cardboard disc on bottom
clean look1
clean look
color right1
color good
delivery good1

Analysis of Customer Expectations for Doilies: Based on the provided customer expectations, it seems that customers in the Doilies category are primarily concerned with three factors: price, appropriately sized envelopes, and the thickness of the doilies. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Price ($5.00): The mention of a specific price indicates that customers have a budget in mind when purchasing doilies. Sellers should consider offering a range of doilies at different price points to cater to various customer budgets. This could involve offering both affordable options and higher-end, premium doilies for those willing to spend more. Additionally, providing bulk or discounted pricing options could attract customers looking to purchase larger quantities. 2. Appropriately sized envelope: This expectation suggests that customers want doilies that fit well within standard envelopes. Sellers should ensure that their doilies are designed to fit commonly used envelope sizes, such as A2 or A7. Offering doilies in various sizes could also cater to customers with specific envelope requirements, such as square envelopes or larger invitation envelopes. 3. Not thin: Customers express a desire for doilies that are not thin. This implies that they are looking for doilies with a certain level of thickness and durability. Sellers should prioritize the quality of their doilies, ensuring they are made from sturdy materials that can withstand regular use without tearing or losing their shape. Emphasizing the thickness and durability of the doilies in product descriptions and marketing materials can help attract customers who value these qualities. Suggestions for Product Development Prioritization: 1. Quality materials: Focus on sourcing high-quality materials that result in thicker and more durable doilies. This will address the customer expectation of not having thin doilies. 2. Size variety: Offer doilies in various sizes to accommodate different envelope sizes and customer preferences. This will cater to the expectation of appropriately sized envelopes. 3. Design options: Develop a range of doily designs to cater to different customer tastes and preferences. This can include intricate patterns, modern designs, or themed doilies for specific occasions. Marketing Promotion Factors: 1. Highlight quality: Emphasize the thickness and durability of the doilies in product descriptions, marketing campaigns, and customer reviews. This will help build trust and attract customers who value these qualities. 2. Competitive pricing: Promote the affordability of your doilies by offering competitive pricing options, bulk discounts, or special promotions. This will appeal to customers who are price-conscious. 3. Showcase versatility: Demonstrate the various uses of doilies beyond traditional table settings, such as arts and crafts, home decor, or DIY projects. This will expand the potential customer base and increase interest in your doilies. By addressing these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers in the Doilies category can better meet customer needs and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

R. Bauer
great valueFeb. 2022
all the paper doilies you will ever need, good value
GreatDec. 2022
Used them to line the cookie tins for xmas
Lynn R
Many usesJan. 2022
I line my cookie gift tins with these:)
Weirdly enough, I bought these for the microwave. I had been using paper towels on the glass base in case of occasional spills, but I wanted something round that covered the whole base. To be safe in a microwave, anything I place on the glass base while the microwave is on cannot have synthetics, and these paper doilies are perfect.
SizesNov. 2021
Size was not as described. They are very small. To the point where most are not usable. Do not recommend. Take note: I've noticed many item are not as described the past year or so. Too much hassle to return all the time. What happened to integrity?
This set is really good. Exactly what we were looking for. The set contains 250 pcs of the paper lace placements. Perfect for use on any serving stand or dish to keep it clean and neat. It also gives the serving dish a nicer and more elegant look. This pack will last forever! it comes in multiple sizes and different designs. I like the different shapes that it comes with. I've never had a rectangle or semi rectangle ones; so these will be really nice on wider dishes. Good quality and thick. Doesn't get worn out quickly. Can fit different dishes and stand sizes and shapes. Really good price for the quality and the quantity. Easy to store anywhere. Elegant lace details on the sides. Absolutely recommended!
Cathy S
nice productDec. 2020
I bake a lot and gift baked items, I always purchase these, nice
Nice to have a variety of sizes
Dollies are not as pictured. Not the pretty Lacey dollies like I already have! I am very disappointed. Dollies were also not packaged flat, so will have waves.
I use these alot under baked goods and you cannot beat the price. Very pretty for decor as well

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