Donuts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Elite Sweets The Elite Donut - Cinnamon Sugar - 12 Count - Fresh Baked, Keto Friendly, 10g Protein, Gluten Free, No Added Sugar, Soy Free (Pack of 12)
Hostess Donettes Frosted Mini Donuts, Maple, 10.5 Ounce (Pack of 9)
Fresh Baked Donuts - 2 Packages (Cinnamon Sugar/Cinnamon Sugar)
Katz Gluten Free Glazed Donuts | Dairy Free, Nut Free, Soy Free, Gluten Free | Kosher (3 Packs of 6 Donuts, 14 Ounce Each)
Cafe du Monde Mix Beignet Mix, 28 oz, Pack of 2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the donut product on Amazon is 4.07 out of 5, with a total of 2210 reviews. This suggests that the product is generally well-received by customers, as the average rating is above 4 stars. However, it's important to note that the category of the product is donuts, which may have a smaller customer base compared to other food categories. Additionally, it's possible that the reviews are skewed towards positive ratings, as customers who are dissatisfied with the product may be less likely to leave a review. To improve customer satisfaction, it may be helpful for the seller to gather feedback from customers and make improvements to the product based on their suggestions. Additionally, offering promotions or discounts to encourage customers to try the product may help increase sales and attract new customers. Overall, while the data suggests that the donut product is generally well-liked by customers, there is always room for improvement and continued efforts to meet customer needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is new orleans, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are kids, families, and husbands. This suggests that the product appeals to a wide range of individuals, including children, families, and individuals within a marital relationship. The high number of mentions for kids indicates that they may be the primary consumers or influencers when it comes to purchasing decisions. In terms of the top three places to use the product, New Orleans, the freezer, and school are mentioned most frequently. This implies that the product is popular in New Orleans, where it may have gained significant traction or recognition. The mentions of the freezer and school suggest that the product is commonly enjoyed at home and in educational settings, respectively. Regarding the top two usages of the product, gift giving and leisurely breakfasts are mentioned equally. This indicates that the product is often given as a gift, possibly for special occasions or celebrations. Additionally, it is enjoyed during leisurely breakfasts, suggesting that it is seen as a treat or indulgence. Based on this analysis, the customer profile for this product could be families with children, particularly in or around New Orleans. The product seems to be popular for gifting purposes, making it an attractive option for special occasions. Additionally, it is enjoyed during relaxed breakfasts, indicating that it appeals to those who appreciate a leisurely start to their day. To further cater to this customer profile, it would be beneficial to focus marketing efforts on families, highlighting the product's appeal to children and its suitability for gifting. Collaborating with local businesses or events in New Orleans could also help increase brand visibility and attract customers from the area. Additionally, promoting the product as a convenient and delicious option for school breakfasts or snacks could further enhance its appeal to families.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are donut, doughnut, taste, icing, product. The most mentioned elements about donut are stale(5.34%), do not taste good(1.53%).
The top 5 positive reviews are taste, flavor, donut, texture, chocolate. The most mentioned elements about taste are good(19.27%), tasty(0.92%).
do not taste good1.53%
blow me away0.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of donuts is their "donut" flavor, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect mentioned is the taste of donuts, which suggests that while some people may not enjoy the specific flavor of donuts, those who do enjoy them find them to be quite tasty. In terms of product development and selection, it may be worth exploring ways to address the negative aspects of donuts, such as the flavor and texture, while still maintaining their overall appeal. This could involve experimenting with different flavors and textures, or even incorporating healthier ingredients to appeal to a wider audience. Additionally, it may be helpful to focus on marketing the positive aspects of donuts, such as their taste, in order to attract more customers. This could involve highlighting the unique flavors and textures of different types of donuts, or even offering special promotions or discounts to encourage people to try them. Overall, while there are certainly some cons associated with donuts, there are also many positive aspects that make them a popular and beloved treat. By focusing on product development and marketing strategies that highlight these positive aspects, it may be possible to attract even more customers and grow the popularity of this category even further.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy donuts based on advertising attraction, followed by product description and brand reputation. However, product description appears to be the top feature influencing their purchasing decision, with 36.36% of mentions. There could be several reasons why product description is the most influential factor for customers in this category. Firstly, donuts come in various flavors, shapes, and sizes, and a well-written product description can effectively convey these details, enticing customers with mouth-watering descriptions. Additionally, customers may be looking for specific dietary information, such as gluten-free or vegan options, which can be highlighted in the product description. A clear and comprehensive product description can also address any potential concerns or questions customers may have, helping them make an informed decision. Based on this data, here are some suggestions for optimizing the Amazon listing for donuts: 1. Detailed and enticing descriptions: Ensure that the product description provides a vivid and appealing portrayal of the donuts, highlighting their flavors, textures, and any unique features. Use descriptive language to make the donuts sound irresistible. 2. Nutritional information: Include detailed nutritional information, especially if there are specific dietary options available. This will help customers with dietary restrictions or preferences find the right product for them. 3. Clear and concise bullet points: Use bullet points to summarize key features, such as the variety of flavors available, the freshness of the donuts, and any special ingredients used. This makes it easier for customers to quickly scan and understand the product's highlights. 4. High-quality product images: Include high-resolution images that showcase the donuts in an appealing way. Visuals play a crucial role in attracting customers, so make sure the images accurately represent the product and its quality. 5. Customer reviews and ratings: Encourage satisfied customers to leave positive reviews and ratings for your donuts. Positive feedback can significantly influence potential buyers and build trust in your brand. Remember, optimizing the Amazon listing is an ongoing process. Continuously monitor customer feedback, adapt your product description based on customer preferences, and stay updated with industry trends to ensure your donuts stand out in the competitive marketplace.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more vanilla flavor3
more flavor
more vanilla
small quantity2
small quantity
flavor taste good
taste somewhere
1-2 day shipping1
1-2 day shipping
3 breakfast1
3 breakfast
additional flavor or flavor assortment1
additional flavor or flavor assortment
are not expensive1
are not expensive

Analysis of Customer Expectations for Donuts: When it comes to customer expectations for donuts, it's important to consider the following factors: 1. Taste and Quality: Customers expect donuts to be delicious and of high quality. They want a variety of flavors and textures to choose from, ranging from classic options like glazed and chocolate to more unique and innovative flavors. 2. Freshness: Donuts are best enjoyed when they are fresh and soft. Customers expect donuts to be made and served on the same day, ensuring they are not stale or dry. 3. Presentation: The visual appeal of donuts plays a significant role in customer expectations. Customers appreciate well-decorated and visually enticing donuts that are pleasing to the eye. 4. Customization: Offering customization options allows customers to personalize their donut experience. This can include choosing different glazes, toppings, or fillings to suit their preferences. 5. Variety and Innovation: Customers appreciate a wide range of options when it comes to donuts. Offering unique flavors, seasonal specials, and limited-time offerings can help keep customers engaged and excited about trying new things. Suggestions for Product Development Prioritization: 1. Focus on Quality: Prioritize the quality of ingredients and the overall taste of your donuts. Invest in sourcing high-quality ingredients and refining your recipes to ensure a consistently delicious product. 2. Experiment with Flavors: Consider developing new and exciting flavors to cater to different tastes. Conduct market research or gather customer feedback to identify popular flavor trends and incorporate them into your offerings. 3. Freshness and Timeliness: Emphasize the importance of freshness by ensuring your donuts are made and served on the same day. Implement efficient production and delivery processes to maintain the freshness of your products. 4. Customization Options: Provide customers with the ability to customize their donuts. Offer a variety of glazes, toppings, and fillings, allowing them to create their own unique combinations. Suggestions for Marketing Promotion Factors: 1. Visual Appeal: Invest in visually appealing marketing materials that showcase your donuts' enticing appearance. High-quality photographs and videos can help attract customers and generate interest in your products. 2. Social Media Presence: Leverage social media platforms to showcase your donuts, engage with customers, and build a community around your brand. Share mouth-watering images, behind-the-scenes content, and customer testimonials to create buzz and attract new customers. 3. Limited-Time Offers: Create a sense of urgency and excitement by introducing limited-time offers or seasonal specials. Promote these offerings through various channels, such as social media, email newsletters, or in-store signage, to encourage customers to try them before they're gone. 4. Collaborations and Partnerships: Consider collaborating with local businesses or influencers to expand your reach and attract new customers. Partnering with complementary brands or hosting joint events can help increase brand visibility and create unique marketing opportunities. By prioritizing product development based on customer expectations and implementing effective marketing strategies, donut sellers can enhance their offerings and attract a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Melanie Pace
Not as I expected the driest doughnuts I’ve ever eaten . Coconut was dry
YummyJun. 2021
So tender sweet and yummy!!
J. Cooper
DeliciousJan. 2022
Just received my order today, just in time to have one with my coffee. They were soft & very tasty with good texture. I wasn't even near a microwave to heat it up & it was delicious. People are complaining about expiration dates, and mold etc. BUT clearly those people are not reading the nice card that comes along with the donuts saying that they are baked fresh with no preservatives and to store them in the freezer for 6 months, or in refrigerator for 30 days. You don't throw them on a pantry and come back days later. These are awesome donuts, I'll be ordering more. Yum!
Several of the packages came open.
GreatSept. 2016
Slow shipping & a few bags were smashed but other than that everything was fine.
bestSept. 2021
I have all three, I must say the chocolate is the best tasting one and will be my favorite for a treat. IMO this are just a tad over priced.
The texture and taste.
I loved how fresh and moist they were. Just like a piece of chocolate cake.
deliciousJan. 2022
so good
GreatMar. 2022
It was awesome

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