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Door Closers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Access Panel Door 8'' x 12'' Inch - White Opening Flap Cover Plate - Box Door Lock - Door Latch
Pemko 345ANB48 Brush Door Bottom Sweep with Rain Drip, Mill Finish Aluminum Aluminum with Gray Nylon Brush Insert, 0.5625" W x 1.9375" H x 48" L
Yale 2721T x 689 Door Closers, 2700, Aluminum Body, 689 Painted Aluminum Finish, Hold Open with Stop Arm, Full Cover, Door Sizes 1 to 6
Rockwood 2672 Steel Door Coordinator with Filler for 72" Opening, 5/8" Width x 1-5/8" Length x 52" Height, Black Prime Coated Finish
LCN 20303034 2030-3034 Track Roller

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Door Closers product on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 52 reviews, it appears that customers are generally pleased with the product. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that there may be some bias in the reviews, as customers who are extremely satisfied or dissatisfied may be more likely to leave a review. If you're considering purchasing a Door Closer on Amazon, it's a good idea to read through the reviews carefully to get a sense of what customers like and dislike about the product. You may also want to consider other factors such as price, brand reputation, and features before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
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X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some conclusions and make suggestions about the customer profile for the Door Closers product. Firstly, it seems that there is some missing information in the data, as the top three users are mentioned as "undefined." Without specific user profiles, it becomes challenging to analyze their needs and preferences accurately. However, we can still make some general assumptions based on the usage patterns and places mentioned. The top three places where this product is used are the bathroom (mentioned twice), basement, and basement stair. This suggests that customers may be looking for door closers that are suitable for various locations within their homes. It could indicate that they value convenience and security in these areas. Regarding the usage of the product, the top two mentions are to close a hole and hide a toilet valve in the wall. This implies that customers may be interested in door closers that can serve multiple purposes, such as providing a solution for concealing or securing certain elements within their homes. Based on these observations, we can suggest a potential customer profile. The target customers for this Door Closers product may be homeowners or individuals who value convenience, security, and versatility in their living spaces. They may have specific needs related to closing holes or hiding certain fixtures, indicating a desire for a functional and aesthetically pleasing solution. To better understand the customer profile and tailor marketing efforts, it would be beneficial to gather more specific information about the target audience. This could include demographics, lifestyle preferences, and specific pain points they may have related to door closers or home improvement. Conducting surveys or market research could provide valuable insights to refine the product and marketing strategies accordingly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 3 negative reviews are door, product, hinge part of the door. The most mentioned elements about door are will not stay open(33.33%).
The top 5 positive reviews are product, door, hold open feature, arm, direction. The most mentioned elements about product are good quality(22.22%), ecomical(11.11%).
will not stay open33.33%
hinge part of the door33.33%
good quality22.22%
matching white11.11%
hold open feature11.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant issue with door closers is related to the door itself, with 33.33% of respondents mentioning it as a con. Other cons mentioned include the product itself, the hinge part of the door, and undefined issues. On the positive side, the product itself was mentioned as a pro aspect by 33.33% of respondents. To improve the product, it may be helpful to focus on addressing the issues related to the door, such as improving the hinge or finding ways to make the door closer more compatible with a wider range of doors. Additionally, it may be helpful to gather more specific feedback from customers to better understand the undefined issues they are experiencing and find ways to address them. When selecting a door closer, it may be helpful to prioritize products that have a strong track record of addressing the most common cons mentioned in the data, such as issues related to the door or product itself. Additionally, it may be helpful to look for products that have a range of features that can address different needs, such as hold open features or adjustable arms.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy door closers for various reasons. To conclude the buyer motivation for this category, it is important to consider the top features that customers look for in a product description. The top feature that influences customers' purchasing decisions is the product description. A well-written and informative description can provide customers with the necessary details about the door closer, such as its functionality, durability, and ease of installation. A comprehensive product description helps customers understand how the door closer can meet their specific needs and requirements. Based on the given data, here are some reasons why the product description is crucial: 1. Clarity: Customers want a clear and concise description that highlights the key features and benefits of the door closer. Ambiguity or lack of information can deter potential buyers. 2. Technical Specifications: Including detailed technical specifications, such as weight capacity, dimensions, and materials used, helps customers assess whether the door closer is suitable for their intended use. 3. Installation Instructions: Providing clear instructions on how to install the door closer can be a significant selling point. Customers appreciate products that are easy to install, saving them time and effort. To optimize the Amazon listing based on the above data, consider the following suggestions: 1. Improve Product Description: Ensure that the product description is well-written, informative, and highlights the key features and benefits of the door closer. Use bullet points and headings to make it easy to read and scan. 2. Include High-Quality Images: Add multiple high-resolution images that showcase the door closer from different angles. This helps customers visualize the product and gain a better understanding of its design and functionality. 3. Customer Reviews: Encourage satisfied customers to leave positive reviews. Positive reviews build trust and credibility, influencing potential buyers to choose your product over competitors. 4. Competitive Pricing: Conduct market research to ensure your pricing is competitive. Customers often compare prices before making a purchase, so offering a competitive price can attract more buyers. Remember, optimizing the Amazon listing is an ongoing process. Continuously monitor customer feedback, update the product description as needed, and stay responsive to customer inquiries to improve the overall buying experience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
drywall clip1
drywall clip
frame sturdy1
frame strong firm
last long1
last long or long
more coating of finish1
more surface finish

Analysis of Customer Expectations for Door Closers: When it comes to door closers, customers have certain expectations that sellers should consider. Although the specific expectations are undefined in your query, I can provide a general analysis and suggestions based on common customer needs in this category. 1. Functionality: Customers expect door closers to function smoothly and effectively. They want a product that can reliably close doors without any issues, such as slamming shut or failing to close properly. Sellers should prioritize developing door closers that offer consistent and reliable performance. 2. Durability: Customers desire door closers that are built to last. They expect the product to withstand frequent use and various weather conditions without deteriorating. Sellers should focus on developing door closers with high-quality materials and robust construction to meet this expectation. 3. Safety and Security: Customers want door closers that enhance the safety and security of their premises. They expect the product to prevent unauthorized access, reduce the risk of break-ins, and ensure doors are properly closed to avoid accidents. Sellers should prioritize features like adjustable closing speed, backcheck functionality, and compatibility with security systems. Suggestions for Product Development Prioritization: To prioritize product development in the door closer category, sellers should consider the following factors: 1. Reliability: Focus on improving the reliability of door closers by investing in research and development. Conduct thorough testing to ensure consistent performance and address any potential issues. 2. Innovation: Explore innovative features that can set your door closers apart from competitors. Consider features like smart connectivity, noise reduction mechanisms, or energy-saving options to attract customers looking for advanced solutions. 3. Customization: Offer a range of door closers that cater to different customer needs. Provide options for different door sizes, weights, and installation requirements. This customization will help you target a wider customer base. Suggestions for Marketing Promotion Factors: When promoting door closers, sellers should consider the following factors: 1. Clear Communication: Clearly communicate the features, benefits, and specifications of your door closers to potential customers. Use simple language and visuals to help customers understand how your product meets their expectations. 2. Testimonials and Reviews: Highlight positive customer testimonials and reviews to build trust and credibility. Encourage satisfied customers to share their experiences, and consider partnering with influencers or industry experts to endorse your products. 3. Competitive Pricing: Conduct market research to determine competitive pricing for your door closers. Offer attractive pricing options, discounts, or bundle deals to entice customers and stand out from competitors. By considering these factors and aligning your product development and marketing strategies accordingly, you can better meet customer expectations and increase your chances of success in the door closer market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is misleading product description. The device does not have a hold open feature (meaning, when the door is opened more than ~70 degrees, it stays open). Instead, it comes with a thumb screw that needs to be turned for the arm to stay open (and released for the door to close again). This is positioned on the arm, so very high from the ground.
I've bought this a few times and always received the correct product. It is exactly as described. The hold open feature can be turned on or off and is built into the heavy duty arm with an integrated stop. Works equally well on left or right handed doors. Simple to install using the directions. Pro tips: 1. Turn close and latch speed valves in before installing. 2. Don't forget to pre-load the device before attaching arm (about 1/8 turn) 3. After attaching arm, the parallel bracket is easily attached without having to measure (leave 1" gap between arm and door) 4. Adjust closing speed first, then latch speed, THEN back check last. Proper back check will slow the door down before reaching the integrated stop. 5. Thumb turn hold open can be on or off depending on your current need. Enjoy your closer!
Five StarsMar. 2017
Good product, fast delivery
Joseph Festa
great control and it holds its settings well
Closes the door to my basement stairs, and does so gently no matter how far you open it. This is a very high quality unit with ample adjustability and durability. The cheap home-improvement store door closer my builder installed would not close the door if it was just barely cracked, and would slam it too hard if it was wide open. This is an issue because we have a toddler in the house and toddlers are fast. Open stairs are a death-trap.
David T
We originally had a Yale door closer on our church’s front door for many many years. Finally it started to leak oil so we replaced it with another Yale door closer. The 2721T model is substantially more robust and hopefully will last as long or longer then its replacement. It covered the old spot perfectly and the top mount fit in the exact same spot. Installation instructions are included and available online as well. Everything worked as it should and the install went easily. Hard to believe you can buy a more substantial door closer at any price. Fits doors 1-6 and tested to operate at level 1. This one came setup for left side parallel mounting (but can easily be setup for right hand as well) All mounting hardware is included for steel door installation but if mounting on a wooden door (as we did) you’ll need to buy some hefty wood screws. I purchased ten 1 1/2”inch #14’s and they fit perfectly. Arms are factory assembled and are heavy duty. You can’t go wrong. Note: This unit as shipped can ONLY be used in parallel mounting configuration.
Y. W.
Box says Yale 2721T x 689, but the arm in the box is a regular arm, not hold open arm. There is no thumbturn knob as shown in the product photo.
Small plastic access panel. Decent quality, seems to work fine. Wish it came in more surface finishes.
Trudy Ross
GreatMar. 2021
Very good quality I would personally never buy doors that require these. Best out there will keep buying

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