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Door Guards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
894
This insight is based on the data from the best seller products. The top 5 of them are:
National Hardware N335-992 804 Door Security Guards in Antique Bronze
B002KG03AO
Armored Loop | Power Transfer | Electrified Commercial Exit Doors | Door Security | Alarmed Door Wire Conduit | 18" | 3/8" Diameter | Tuff Strike (Black)
B08JVMY465
National Hardware N335-984 2 Pack V804 Door Security Guard, Satin Nickel
B015Z5CVYW
M-D Building Products 5520 36-Inch Vinyl Replacement Inserts for Door Bottoms , Gray , 1" x 36"
B000I1987W
Dr. Leonard's Deluxe Door Guard,Silver
B002TSEFSO

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Door Guards on Amazon is 4.23, which indicates a generally positive customer satisfaction level. With a total of 894 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Door Guards on the platform. The average rating of 4.23 is a good sign, as it indicates that the majority of customers are satisfied with their purchase. However, it's important to note that there may still be some room for improvement, as perfection is rarely achieved in any product category. To further enhance customer satisfaction, it would be beneficial to analyze the reviews in more detail. Look for common themes or issues that customers mention. If there are any recurring complaints or suggestions for improvement, addressing those concerns could help boost customer satisfaction even further. Additionally, it would be wise to monitor customer feedback regularly and respond promptly to any negative reviews or concerns. This shows that you value your customers' opinions and are committed to providing excellent customer service. In terms of advice, it would be beneficial to continue maintaining the high quality of Door Guards and strive for consistent customer satisfaction. Consider conducting surveys or reaching out to customers for feedback to gain insights into their needs and preferences. This information can be used to make informed decisions about product improvements or new features. Overall, the data suggests that Door Guards have a positive customer satisfaction level on Amazon. By actively listening to customer feedback and continuously improving the product, you can further enhance customer satisfaction and potentially attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is toddler, the most commonly moment of use is night, the most common location is door, the most common behavior is open the door . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this Door Guards product is parents with young children, specifically toddlers and kids. The fact that these two groups are mentioned the most suggests that parents are likely concerned about their children's safety around doors. The top three places to use the product are also all related to the home, with the door being the most frequently mentioned location. This indicates that the product is primarily intended for use in residential settings. The top two uses of the product are opening doors and giving it as a gift, which suggests that the product is both practical and potentially popular as a gift item. Overall, the data suggests that the ideal customer profile for this Door Guards product is a parent with young children who is concerned about their safety around doors. They are likely to be homeowners who are looking for practical solutions to keep their children safe at home. Based on this profile, some suggestions for marketing the product could include emphasizing its safety features and ease of use, highlighting its effectiveness in preventing accidents, and showcasing it as a thoughtful gift option for parents with young children. Additionally, targeting parenting blogs and social media influencers who focus on child safety could be an effective way to reach this audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, product, door, lock, metal. The most mentioned elements about screw are bad(2.56%), do not work(2.56%).
The top 5 positive reviews are product, lock, hardware, install, screw. The most mentioned elements about product are good quality(3.57%), solid(3.57%).
Cons
screw14.10%
bad2.56%
do not work2.56%
big1.28%
cheap1.28%
lose the cross thread easily1.28%
product11.54%
door7.69%
lock3.85%
metal2.56%
Pros
product15.00%
good quality3.57%
solid3.57%
easy to install2.14%
add security to any door0.71%
construct well0.71%
lock12.86%
hardware10.00%
install8.57%
screw6.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Door Guards category has mixed reviews. The top con aspect mentioned most is screw, which is also present in the top 5 cons of both vacuum and tip. This suggests that customers may have difficulty with the screws when installing or using the product. Other cons mentioned include issues with the product itself, the door, lock, and metal. On the positive side, the top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the Door Guards. However, it's worth noting that the product is also mentioned as a con in the top 5 cons of the tip, which could indicate that there are some issues with the design or functionality of the product. To improve the Door Guards category, it may be helpful to address the issues with screws and installation that are mentioned frequently in the cons. This could involve providing clearer instructions or using different materials for the screws. Additionally, it may be worth investigating the issues with the product itself that are mentioned in the cons and addressing any design or functionality issues. In terms of product selection, it's important to consider both the pros and cons mentioned by customers. While the product itself is mentioned as a pro, it's also mentioned as a con in some cases, so it's important to carefully evaluate the product before making a selection. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their experiences and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others1
quality1
sense of security1

Based on the information provided, it seems that customers are buying a product in the Door Guards category, but the specific product is undefined. However, the product description is mentioned 100% of the time, indicating that it is the top feature that motivates buyers to make a purchase. There could be several reasons why the product description is so important to buyers. For one, it provides them with a clear understanding of what the product does and how it can benefit them. It may also help them compare the product to similar items on the market and make an informed decision. To optimize an Amazon listing for a product in this category, it would be important to focus on creating a clear and compelling product description. This could include highlighting the key features and benefits of the product, as well as providing high-quality images and videos that showcase its functionality. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adapter2
adapter
long screw2
long drywall screw
long screw
screw longer2
screw long
screw longer
20 out replacement1
20 out replacement
attachment work with door with frame1
attachment work with door with frame
base tubing plastic ring1
base tubing plastic ring
chain or bolt1
chain or bolt
clear in description1
clearer in description
cross section dimension1
cross section dimension
curve1
curve

Analysis of Customer Expectations for Door Guards: Based on the customer mentions, it seems that there are three main expectations related to the category of Door Guards: adapters, long screws, and screw length. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Adapters: Customers are specifically looking for adapters in relation to Door Guards. This suggests that there might be a need for compatibility with different door types or sizes. Sellers should prioritize developing Door Guards that come with a variety of adapters to cater to a wider range of customers. This could include adapters for different door thicknesses, materials, or even specific door models. Emphasizing the availability and versatility of adapters in marketing materials can help attract customers who value this feature. 2. Long Screws: The mention of long screws indicates that customers expect Door Guards to come with screws that are longer than standard ones. This suggests that customers want a secure and sturdy installation. Sellers should prioritize including longer screws with their Door Guards to meet this expectation. Highlighting the use of longer screws in product descriptions and marketing campaigns can help differentiate the product and attract customers who prioritize durability and stability. 3. Screw Length: The mention of "screw longer" suggests that customers might be looking for adjustable screw lengths. This could be due to variations in door thickness or personal preferences. Sellers should consider offering Door Guards with adjustable screw lengths to cater to these customer expectations. Providing options for different screw lengths or including adjustable screws with the product can enhance customer satisfaction. Marketing efforts should emphasize the flexibility and customization options available with the product. Product Development Prioritization Suggestions: - Prioritize developing Door Guards with a variety of adapters to ensure compatibility with different door types and sizes. - Include longer screws with Door Guards to provide a secure and sturdy installation. - Consider offering Door Guards with adjustable screw lengths to accommodate variations in door thickness or personal preferences. Marketing Promotion Factors Suggestions: - Highlight the availability and versatility of adapters in marketing materials to attract customers who value compatibility. - Emphasize the use of longer screws to differentiate the product and appeal to customers seeking durability and stability. - Showcase the flexibility and customization options available with Door Guards, particularly adjustable screw lengths, to cater to customers' individual needs. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and increase the appeal of their Door Guards in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Missy Young
Purchased
SatisfiedNov. 2013
I'm satisfied with the durability of the lock so far. The brass finish also adds a nice touch to our white door.
KEW83
Purchased
DecentOct. 2018
Easy enough to install but instructions would have been great. Because of trim on doors the screws could have been longer
M. C.
Purchased
Works great for keeping my son from running out the back door without supervision. Very sturdy and durable
Very sturdy, keeps us from getting out sometimes!! We re-enforced with longer screws just to make sure it wasn't holding onto just the trim of the door frame, would be nice if it can with them.
JT
Purchased
The item was perfect and exactly how it was described. However, my apartment complex will not install this type of lock and had to return the item. Great seller and great items! Will definitely be a return customer.
Catherine
Purchased
Super fast shipping. Great to be able to choose finish. Easy to install. Looks so much nicer than cheap hotel security chain locks.
Luis morales
Purchased
Five StarsJun. 2017
ok
Jon
Purchased
Did what I needed it to do. Would have been a 5 but in the description it doesn't say anything about what types of door this works with. I was installing in a metal door and the screws provided didn't work at all. Had to pre drill holes and use different screws. But once I got it, does what it's supposed to.
I really like this door guard and the colors are a great match for most door equipment. HOWEVER, the screws they include, while color-matched, are so soft that they strip even when installed properly. So, make sure you do it by hand and with a perfectly sized philips head or else... Really should do three stars for that, but it was oterwise solid.
Randy
Purchased
NiceApr. 2013
Nice added security for our home. Strong lock! I suggest NOT using the provided screws, go purchase some heavy duty 3" screws to secure the lock deep into the door frame. I purchase 3.

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