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Doorstops product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Extra Long Draft Stopper Cedar & Pine Filled (48 inches, Brown)
Fairy Door, Fairy Garden, Stocking Stuffer, Red, Garden Decor, Birthday Gift, HANDMADE and READY TO SHIP!
Little Man Cave No Girls Allowed - Whale - Nautical Door Sign Hanger - Gift Present for Him Her|
Personalized Wooden Anchor Name Sign - Nautical Wall Decor For Beach House - Custom Anchor Sign Door Hanger - Navy and Ship Art Decorations For Your Home by 48 Hour Monogram
Tweed Color Door Knob Safety Cover Child Proof Crochet

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for doorstops on Amazon is 4.52, which indicates a relatively high level of customer satisfaction. With a total of 272 reviews, this suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. The high average rating implies that customers are generally pleased with the doorstops in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. This level of satisfaction can be attributed to factors such as the quality, functionality, and durability of the doorstops available. Considering the positive customer feedback, it is safe to assume that the doorstops in this category are reliable and effective in their intended purpose. However, it is always advisable to read individual reviews to understand specific features, pros, and cons of different products within the category. If you are looking to purchase a doorstop, it would be wise to consider the products with higher ratings and positive reviews. Additionally, take note of any specific features or requirements you may have, and ensure that the doorstop you choose aligns with those needs. Remember, customer satisfaction can vary from person to person, so it's essential to read multiple reviews and consider different perspectives before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are primarily focused on using it in their homes, particularly in the nursery and bedroom. Additionally, it appears that the product is popular as a gift item, especially for baby showers. The fact that "son" is the most frequently mentioned user suggests that the product may be marketed towards parents of young children, particularly those with sons. However, the fact that "family" and "daughter" are also mentioned frequently suggests that the product may have a broader appeal beyond just parents of sons. Given the focus on using the product in the home, it may be beneficial to market the product as a way to keep doors open in a safe and secure manner, particularly in households with young children or pets. Additionally, emphasizing the product's versatility and ability to be used in a variety of settings (not just the nursery or bedroom) may help to broaden its appeal. Overall, the data suggests that the customer profile for this product is likely parents of young children, particularly those with sons, who are looking for a safe and effective way to keep doors open in their homes. Additionally, the popularity of the product as a gift item suggests that it may be a good option for those looking for a practical and useful gift for baby showers or other occasions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are hole, dark wood, 3 " height, amount of mount putty, hodor. The most mentioned elements about hole are loose(16.67%).
The top 5 positive reviews are quality, craftsmanship, anchor, wood, door stopper. The most mentioned elements about quality are good(13.46%), impeccable(1.92%).
dark wood16.67%
3 " height16.67%
amount of mount putty16.67%
door stopper1.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of doorstops is the "hole," accounting for 16.67% of the mentions. Other cons include "dark wood," "3" height," "amount of mount putty," and "hodor." On the other hand, the top pro aspect mentioned most is "quality," accounting for 15.38% of the mentions. Analyzing the cons, it appears that customers have concerns about the hole in the doorstop, possibly indicating a design flaw or an issue with functionality. The mention of "dark wood" suggests that some people may not prefer the aesthetic of certain doorstop materials. The "3" height" con could imply that the doorstop is either too tall or too short for some users' preferences. The mention of "amount of mount putty" might indicate that customers find the adhesive or mounting mechanism of the doorstop inadequate. Lastly, the mention of "hodor" is unclear without further context, but it could refer to a specific brand or model that has received negative feedback. On the positive side, the most mentioned pro aspect is "quality," indicating that customers appreciate well-made doorstops. However, without further details, it is challenging to determine the specific aspects of quality that are valued. Based on this analysis, there are a few suggestions for product development and selection. Firstly, addressing the issue of the hole in the doorstop could be a priority, as it seems to be the most significant concern. Additionally, considering different materials or finishes to cater to various aesthetic preferences might be beneficial. Improving the height options and ensuring a secure mounting mechanism could also enhance customer satisfaction. Lastly, understanding the specific aspects of quality that customers appreciate the most would help in developing doorstops that meet their expectations. Overall, by addressing the cons and capitalizing on the pro aspect of quality, manufacturers and retailers can improve the doorstop offerings and provide a more satisfying experience for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color combo1

Based on the information provided, it seems that customers are buying doorstops primarily because of the product description. This suggests that customers are looking for specific features or benefits that are highlighted in the product description, such as durability, ease of use, or design. Some possible reasons why the product description is the top feature could be that customers are looking for detailed information about the product before making a purchase, or that they are comparing different options and want to make an informed decision. To optimize Amazon listings for doorstops, it would be important to focus on creating clear and detailed product descriptions that highlight the key features and benefits of the product. This could include using bullet points, images, and customer reviews to provide additional information and build trust with potential buyers. Additionally, optimizing keywords and using relevant tags could help improve visibility and attract more customers to the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cut out1
cut off
good packaging1
good packaging
hanger on back
heavy ball or bean add1
heavy ball or bean add
hook closer to front1
hook on back
integrate into product1
integrate into product
last name longer1
last name longer
last year1
last year

Analysis of Customer Expectations for Doorstops: Based on the limited information provided, it seems that customers have mentioned three key expectations for doorstops: the color brown, cut-out design, and good packaging. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Brown Color: The mention of brown color indicates that customers have a preference for doorstops that match or complement the color scheme of their doors or surrounding decor. To address this expectation, sellers should consider offering doorstops in various shades of brown, ensuring that they cater to different customer preferences. Additionally, it would be beneficial to provide color swatches or accurate product images to help customers make informed decisions. 2. Cut-Out Design: The mention of a cut-out design suggests that customers appreciate doorstops with unique or aesthetically pleasing shapes. Sellers should prioritize developing doorstops with visually appealing cut-out patterns or designs that add a touch of style to the product. Experimenting with different shapes, such as geometric patterns or nature-inspired motifs, could help attract customers who value both functionality and aesthetics. 3. Good Packaging: The mention of good packaging implies that customers value the overall presentation and protection of the product. Sellers should focus on creating packaging that not only ensures the doorstop arrives undamaged but also enhances the customer's unboxing experience. Consider using eco-friendly materials, clear product descriptions, and attractive branding to make a positive first impression. Additionally, including clear instructions or tips on how to use the doorstop effectively can further enhance customer satisfaction. Product Development Prioritization Suggestions: - Invest in research and development to create doorstops in various shades of brown, ensuring a wide range of options for customers. - Experiment with different cut-out designs to offer unique and visually appealing doorstops. - Pay attention to the quality and durability of the doorstops to meet customer expectations for functionality. Marketing Promotion Factors Suggestions: - Highlight the availability of doorstops in different shades of brown to attract customers seeking color coordination. - Emphasize the unique cut-out designs and how they can add a decorative element to customers' homes. - Showcase the quality packaging that ensures the doorstop arrives in perfect condition, providing peace of mind to customers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better cater to their target audience and increase customer satisfaction in the doorstop category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nicole White
Amazing workJun. 2020
Solid product absolutely love this piece.
LUV ITOct. 2021
This is very thick & does a good job of blocking wind coming in. I only wish it came in brown so it would blend in more with our wooden door & floors
Quick delivery and arrived just as described. Thanks
Fits in the draft area with a solid seal and no obstruction to walk way. Quality product. Thank you.
This arrived early and was substantial and had a lovely scent! Well worth it!
Gary R. Cook
Good valueFeb. 2020
Works fine
Fit better than others I have purchased, but still make the door difficult to open.
Good quality, prompt delivery. Love the touch of fantasy that the door adds to me garden. My granddaughter loves it too.
perfectDec. 2021
different sizes available

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