Double-Ended product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
1,258
This insight is based on the data from the best seller products. The top 5 of them are:
18*1.6 inches Huge Double-Ended Dildos, Thick Big Dildos for Women, Realistic Dildo for Anal Vagina Simulation, Super Long for Couple Men Women Lesbian Gay Play (Clear)
B08XNNG6KB
8 Inch Large Realistic Double-Ended Dildo Flared Suction Cup Base for Hands-Free Play, Flexible Dildo with Curved Shaft for Vaginal G-spot and Anal Play
B09NDDSNKX
Adult Sex Toys for Women Pleasure - Wearable Vibrating Panties with App&Remote Control Vibrators with 9 Powerful Thrusting Vibrations Sex Toy for Women Couples Sex Products Ultra Quiet (Red)
B0BFVNZW6M
Double-Ended Realistic Vibrating G-spot Dildo Vibrator, Adorime 14.8 Inch Strapless Dildo Wireless Silicone Massager for Women, Rechargeable Fake Penis Adult Sex Toys with 7 Vibrations (Red)
B08L7YYJQ6
8.7in Dildo for Women- App Controlled Thrusting Dildos for Clitoral G-spot Anal Stimulation, Realistic Vibrating Dildo with 8 Thrusting&Vibrating Modes Anal Sex Toys for Women and Couple Pleasure
B0B8GQ5FXV

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in the Double-Ended category on Amazon is 4.36, based on a total of 1258 reviews. This indicates a relatively high level of customer satisfaction, as the average rating is above 4 out of 5. With such a high average rating and a significant number of reviews, it suggests that customers are generally pleased with the product. The positive feedback from a large number of customers indicates that the product is likely to meet their expectations and deliver a satisfactory experience. Based on this information, my advice would be to continue focusing on maintaining the quality and performance of the product. Consistently delivering a high-quality item will help ensure continued customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can help build trust and attract more potential buyers. Regularly monitoring customer feedback and addressing any concerns or issues promptly is also crucial. This will demonstrate a commitment to customer satisfaction and help maintain a positive reputation for the product. Overall, the data suggests that the product in the Double-Ended category on Amazon is well-received by customers, and by maintaining a focus on quality and customer service, you can continue to build on this positive foundation.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is partner, the most commonly moment of use is christmas holiday season, the most common location is bedroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are remote, app, toy, thrusting, clitoral part of the vibrator. The most mentioned elements about remote are dead(2.63%), would not work(2.63%).
The top 5 positive reviews are app, size, remote, product, material. The most mentioned elements about app are good(4.01%), easy to use(2.01%).
Cons
remote17.11%
dead2.63%
would not work2.63%
die in 2 minute1.32%
do not operate well with these1.32%
finicky1.32%
app10.53%
toy10.53%
thrusting3.95%
clitoral part of the vibrator1.32%
Pros
app13.18%
good4.01%
easy to use2.01%
easy to set up0.57%
work fine0.57%
add some serious fun0.29%
size9.74%
remote7.16%
product6.88%
material4.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
discrete quiet wearable vibe1
insertion play1
like1
soft1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Double-Ended category due to the product description. This suggests that customers value detailed and informative descriptions that help them understand the features and benefits of the product. There could be several reasons why the product description is the top feature for buyers: 1. Clarity: A well-written product description provides clear and concise information about the product, helping customers make informed purchasing decisions. 2. Features and benefits: A detailed description highlights the unique features and benefits of the product, allowing customers to understand how it can meet their specific needs. 3. Trustworthiness: A comprehensive product description instills trust in customers, as it shows that the seller has taken the time to provide accurate and reliable information. Based on this information, here are a few suggestions for optimizing an Amazon listing: 1. Focus on the product description: Ensure that the product description is detailed, engaging, and highlights the key features and benefits. Use bullet points, headings, and concise language to make it easy for customers to scan and understand. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles and demonstrate its functionality. Images can complement the product description and provide visual cues to potential buyers. 3. Include customer reviews: Positive customer reviews can further enhance the trustworthiness of the product. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 4. Optimize pricing strategy: While price was mentioned as a factor, it seems to have less influence compared to the product description. However, it's still important to ensure that the product is competitively priced within the market to attract potential buyers. Remember, optimizing an Amazon listing is an ongoing process. Continuously monitor customer feedback, update the product description as needed, and adapt your strategy based on customer preferences and market trends.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
long length2
long
4 inch charge cable1
charge cable
Battery life could be a little longer1
battery life last longer
all year with husband1
all year with husband
application name1
application name
big1
big
buy dinner first1
buy dinner first
charge last long1
charge last longer
clit piece simulate sucking1
clit piece simulate sucking
control from phone1
control with phone

Based on the customer feedback, it seems that customers have certain expectations when it comes to the Double-Ended category of products. The most common expectation mentioned is the length of the product, with customers wanting a longer length. This could be due to the fact that customers want more flexibility and convenience when using the product. Another expectation mentioned is the length of the charge cable, with customers wanting a 4 inch cable. This could be due to the fact that customers want a cable that is long enough to reach their device, but not too long that it becomes cumbersome to use. Finally, customers mentioned that they would like the battery life to be a little longer. This could be due to the fact that customers want to be able to use the product for longer periods of time without having to recharge it. Based on these expectations, sellers should prioritize product development in the following areas: 1. Length: Sellers should focus on developing products that have longer lengths, as this seems to be the most important expectation for customers. 2. Charge Cable: Sellers should also focus on developing products that come with a 4 inch charge cable, as this is another important expectation for customers. 3. Battery Life: While battery life is important, it may not be as high of a priority as the other two expectations. Sellers should still focus on developing products with longer battery life, but they should also consider other factors such as price and design. In terms of marketing promotion factors, sellers should focus on highlighting the length and charge cable features of their products, as these seem to be the most important expectations for customers. They should also consider offering promotions or discounts to customers who purchase products with longer lengths or charge cables. Additionally, sellers should consider highlighting the battery life of their products, but they should also be transparent about the limitations of the battery life.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Mrs.&Mrs.
Purchased
Does the jobOct. 2021
Works great in the shower slides a little sometimes.
Awesome product everyone saying that is small but that’s perfect for beginners as advertised! So excited to try it out!
davel13
Purchased
Very realistic size and shape. Vibration feature very intense. Thrusting motion is a nice addition to an already anatomically super sex toy.
cassaundra
Purchased
Awesome product. Works like a charm!!!
Caitlyn Mayo
Purchased
It is an interesting toy, full of surprises! One of its features is that it can sync to music through its downloadable app. The app also features a way to play via significant others who may also download the products' app. It is made of a higher quality, realistic feeling silicon for equal parts comfort and pleasure! It also has quite a realistic look to it. I personally purchased the lighter colored one, but it does have two skin tones to select from. The music feature is quite fun, and also terribly amusing to watch when you are just giving it a test drive. All in all, I would definitely recommend this product due to its quality and great price! I will say, you get your money's worth if you decide to invest in one. Enjoy!
Phoenix Cook
Purchased
This was really amazing - I used the app with my partner… our sex life will never be the same again! :))
Jenna DeMoss
Purchased
Best toy I have owned ! Def worth what I spent plus some ! Also sections extremely well and to just about any smooth surface !
Elsa Aguilar
Purchased
GreatNov. 2022
Great
Brian
Purchased
I bought this toy for a friend and she loved it. This is a great way for us to play remotely when we can't be together. Thrusts just enough and with the added vibration allows her to finish in no time.
Melissa
Purchased
Defects in pour left a few deep holes in the useable part of the toy.

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