Doughs, Shells & Crusts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DeLallo Italian Pizza Dough Mix Kit, Includes Yeast, 17.6oz, 2-Pack
Fifty50 Foods Sugar Free Ready to Eat Graham Cracker Pie Crust, 6 Ounce (Pack of 6)
Ortega Mini Taco Slider Shells, Yellow Corn, 4.4 Ounce, 18 Shells
Athens Mini Fillo Dough Shells 1.9 Oz [54g] (2-Packs, 15 Shells/Pack)
Supremo Italiano: 120 Small Cannoli Shells

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Doughs, Shells & Crusts, has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 1039 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that there may be some room for improvement, as not all reviews may be positive. It would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better idea of what to expect. Additionally, you may want to consider trying the product out for yourself to see if it meets your needs and expectations. Overall, it seems that this product has a relatively high level of customer satisfaction, but it's always important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is holiday, the most common location is grocery, the most common behavior is party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, categorized as Doughs, Shells & Crusts, is closely associated with family-oriented activities. The top three users mentioned are family, husband, and kid, indicating that this product is likely used in family settings and appeals to individuals responsible for meal preparation. Furthermore, the top three places where this product is used are grocery, grocery store, and bakery. This suggests that customers prefer to purchase this product from these locations, indicating convenience and accessibility as important factors for the target audience. In terms of usage, the product is frequently used during parties and for cooking pizzas. This implies that it is a popular choice for social gatherings and quick, easy meals. The versatility of the product in catering to different occasions and meal options could be a key selling point. Based on this analysis, the customer profile for this product appears to be individuals who prioritize family meals and seek convenient options for their cooking needs. They are likely to be busy individuals who value time-saving solutions and enjoy hosting or attending social events. To cater to this customer profile, it would be beneficial to emphasize the product's versatility, convenience, and ability to create delicious meals for family gatherings and parties. Additionally, marketing efforts could focus on highlighting the product's ease of use and its ability to help individuals create homemade pizzas, a popular choice among families.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shell, terminal, crust, dough, cup. The most mentioned elements about shell are broken(3.90%), small(3.90%).
The top 5 positive reviews are taste, flavor, size, shell, crust. The most mentioned elements about taste are good(22.64%), tasty(1.89%).
bad quality1.30%
cause chipping1.30%
come apart1.30%
good 100.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Doughs, Shells & Crusts category has both pros and cons. The top pro aspect mentioned most is taste, which suggests that consumers enjoy the flavor of these products. However, the top con aspect mentioned most is shell, which could indicate that consumers have issues with the texture or consistency of the shells. Additionally, the top 5 cons of vacuum and tip both include shell and crust, which suggests that these are common pain points for consumers across different products in this category. Other cons mentioned include terminal, dough, flavor, and size. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by consumers. This could involve experimenting with different shell and crust textures, as well as improving the flavor and size of the products. Additionally, it may be helpful to conduct further market research to better understand consumer preferences and pain points in this category. By addressing these issues, companies can create products that better meet the needs and desires of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy products in the Doughs, Shells & Crusts category due to the product description. This suggests that customers rely heavily on the information provided in the description to make their purchasing decisions. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written product description can effectively communicate the key features, benefits, and usage instructions of the product. It helps customers understand what they can expect from the product and how it can meet their needs. Additionally, a detailed and informative description can build trust and credibility, as customers feel more confident in their purchase when they have all the necessary information. Based on this information, here are a few suggestions for optimizing Amazon listings in this category: 1. Focus on creating compelling and detailed product descriptions: Ensure that the product descriptions are clear, concise, and provide all the necessary information about the product. Highlight the unique selling points, ingredients, usage instructions, and any other relevant details that can help customers make an informed decision. 2. Use persuasive language: Craft the product descriptions in a way that appeals to the target audience. Use persuasive language to highlight the benefits and advantages of the product, making it more enticing for potential buyers. 3. Include high-quality images: Alongside the product description, include high-resolution images that showcase the product from different angles. This can help customers visualize the product and get a better understanding of its appearance and quality. 4. Encourage customer reviews: Positive customer reviews can greatly influence purchasing decisions. Encourage customers to leave reviews by providing exceptional customer service and following up with them after their purchase. This can help build trust and credibility for your product. Remember, optimizing your Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze competitors' listings, and make necessary adjustments to improve your product's visibility and appeal to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good packaging3
package good
good packaging
package more careful3
box package more securely
package more carefully
package more securely
available in store2
in store
pack easy2
pack good
But there is lot of room for improvement.1
room for improvement
add more sugar1
more sugar
arrive in good condition1
deliver in good condition
available locally1
available locally
back in stock1
back in stock
bubble wrap1
layer of bubble wrap

Analysis of Customer Expectations for Doughs, Shells & Crusts: Based on the customer feedback, it is evident that good packaging is a crucial expectation for customers in this category. Packaging plays a significant role in preserving the quality and freshness of the product, ensuring it reaches the customer in optimal condition. This expectation was mentioned three times, indicating its importance. Another expectation that customers have emphasized is the need for more careful packaging. This suggests that customers have experienced issues with damaged or broken products during transit. Therefore, sellers should prioritize improving the packaging process to ensure that the doughs, shells, and crusts are well-protected and arrive intact. Additionally, customers have expressed their desire for these products to be available in physical stores. While online shopping is convenient, some customers prefer the option to purchase these items directly from a store. Therefore, sellers should consider expanding their distribution channels to include brick-and-mortar stores, providing customers with more options for purchasing. Suggestions for Product Development Prioritization: 1. Packaging Innovation: Invest in research and development to create packaging solutions that are not only visually appealing but also sturdy enough to protect the product during transportation. Consider using materials that are eco-friendly and sustainable to align with customer values. 2. Quality Assurance: Prioritize quality control measures to ensure that the doughs, shells, and crusts meet the highest standards. This includes maintaining consistency in taste, texture, and freshness, as well as conducting regular product testing to address any potential issues. 3. Variety and Customization: Offer a diverse range of doughs, shells, and crusts to cater to different dietary preferences and cooking styles. Consider providing options for gluten-free, vegan, or organic alternatives to meet the growing demand for specialized products. Marketing Promotion Factors: 1. Highlight Packaging: Showcase the improved packaging in marketing materials to assure customers of the product's quality and protection. Use visuals and descriptions that emphasize the care taken in packaging to instill confidence in potential buyers. 2. Convenience: Emphasize the convenience of purchasing these products, whether online or in-store. Highlight the ease of use, versatility, and time-saving benefits of using pre-made doughs, shells, and crusts in various recipes. 3. Recipe Inspiration: Create engaging content that showcases different recipes and uses for the doughs, shells, and crusts. Provide cooking tips, tutorials, and recipe ideas to inspire customers and demonstrate the versatility of the products. By addressing customer expectations through improved packaging, careful handling, and expanding distribution channels, sellers can enhance customer satisfaction and loyalty. Additionally, focusing on product development and effective marketing promotion will help attract new customers and increase sales in the Doughs, Shells & Crusts category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I think these would be better at twice the size.
I used this product for several years: it is tasty and very useful to serve family party
Elke Trilling
Ready to use.Oct. 2019
They are great for impromptu serving. I made baked Bree with cranberry on top
Brittany Gage
So delicious and makes cannolis easy to make. A few were broken when we got it but we just used them to dip and try our filling.
Perfect!Apr. 2017
With little time left to make my own shells this Easter, I ordered three boxes of these. They arrived perfectly whole, none broken. They taste authentic, and were easy to fill, using a small pastry bag. I made the filling and having 3 dozen of the shells on hand made the job easy. My family loved them. The price is fantastic, and I will order again, as needed. Next time, I'll order the larger ones, perhaps. Very happy with these!
Five StarsSept. 2017
Flat out perfect1
deborah g.
Have bought these several times and was pleased. The shells keep the shape and crunch when filled.
Myra Wilson
Good valueOct. 2022
Good value for what you get!
looked ok, just the size I wanted. Unfortunately they tasted like soap or like they had been in a musty basement. They were disgusting and we spit them out as soon as we tried them. Do not waste your money. One of the tasters is a professional pastry chef! Throwing them away, should return them for my money back!
Honest Mary
Cannoli’s are the easiest dessert to make if you can find premade shells. I used to buy them at my local Italian store but they stopped selling a few yrs ago. The price is very reasonable and they are packed well when shipped. Highly recommend.

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