Drafting Chairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Primy Office Chair Ergonomic Desk Chair with Adjustable Lumbar Support and Height, Swivel Breathable Desk Mesh Computer Chair with Flip up Armrests for Conference Room(Dark Gray)
KKTONER PU Leather Modern Rolling Stool with Low Back Height Adjustable Work Salon Drafting Swivel Task Chair with Footrest (Black)
High-Back Mesh Ergonomic Drafting Chair Tall Office Chair Standing Desk Stool with Adjustable Foot Ring and Flip-Up Arms (Black)
KKTONER PU Leather Round Rolling Stool with Back Rest Height Adjustable Swivel Drafting Work SPA Task Chair with Wheels (Blue)
KKTONER PU Leather Round Rolling Stool with Back Rest Height Adjustable Swivel Drafting Work SPA Task Chair with Wheels (Yellow)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Drafting Chairs category on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 2335 reviews, it suggests that customers are generally happy with their purchases in this category. If you are considering purchasing a drafting chair on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different products within the category to find the one that best suits your requirements. Overall, the high average rating and large number of reviews in the Drafting Chairs category on Amazon indicate that customers are generally satisfied with their purchases. However, it is always important to do your research and read reviews before making a purchase to ensure that you are getting the best product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is desk, the most common behavior is work from home . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in Drafting Chairs are likely to be individuals who work from home or have a home office setup. The top three places where the product is used are the desk, office, and home office, which further supports this conclusion. The top three users of the product are the daughter, husband, and wife, which suggests that the product may appeal to a wide range of individuals, including those who work from home as well as those who work in an office setting. The top two usages of the product are work from home and stand up office desk, which indicates that customers are looking for a comfortable and ergonomic solution for their home office setup. Based on this data, it is recommended that the company target individuals who work from home or have a home office setup. The product should be marketed as a comfortable and ergonomic solution for those who spend long hours sitting at a desk. Additionally, the company may want to consider offering different sizes and styles of Drafting Chairs to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, seat, wheel, cushion, arm rest. The most mentioned elements about chair are uncomfortable(3.43%), small(2.65%).
The top 5 positive reviews are chair, seat, assembly, height, instruction. The most mentioned elements about chair are comfortable(22.00%), not too difficult to assemble(9.16%).
not stable0.78%
cheaply make0.47%
smell bad0.16%
arm rest2.49%
not too difficult to assemble9.16%
good quality2.73%
easy enough to put together2.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of drafting chairs is related to the chair itself, accounting for 24.77% of the mentions. The top five cons mentioned are chair, seat, wheel, cushion, and armrest. On the other hand, the top pro aspect mentioned most frequently is also related to the chair, accounting for 46.85% of the mentions. From this information, we can conclude that the chair itself is a significant factor in both the positive and negative aspects of drafting chairs. It appears that users have mixed opinions about the chair's features, such as the seat, wheels, cushion, and armrest. While some users appreciate these aspects, others seem to have concerns or issues with them. To improve product development and selection in this category, it would be beneficial to address the cons mentioned by users. For example, if the chair is a common concern, manufacturers could focus on enhancing its comfort, adjustability, or durability. Similarly, if the seat, wheels, cushion, or armrest are mentioned as cons, efforts should be made to improve these specific features. Additionally, it would be helpful to gather more detailed feedback from users to understand their specific needs and preferences. This could be done through surveys, user reviews, or direct communication. By gaining a deeper understanding of what users value and what areas need improvement, manufacturers can develop drafting chairs that better meet customer expectations. In summary, the cons and pros of drafting chairs are primarily centered around the chair itself, with users expressing mixed opinions about its various features. To enhance product development and selection, addressing the mentioned cons and gathering more user feedback would be valuable.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adjustability factor1

Based on the data provided, it seems that customers primarily buy drafting chairs due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the drafting chair, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could include: 1. Information: Customers want to know the specific features, dimensions, materials, and other details about the drafting chair before making a purchase. A comprehensive product description can provide this information, helping customers understand what they are buying. 2. Functionality: Drafting chairs often have specific features that cater to the needs of professionals, such as adjustable height, ergonomic design, and swivel capabilities. A detailed product description can highlight these functionalities, making it easier for customers to find the chair that suits their requirements. 3. Comparisons: A well-written product description can also compare the drafting chair to similar products in the market, highlighting its unique selling points and advantages over competitors. This can help customers differentiate between different options and make a more informed choice. Based on this information, some suggestions for Amazon listing optimization could include: 1. Detailed Descriptions: Ensure that the product description is comprehensive, providing all the necessary information about the drafting chair. Highlight its key features, dimensions, materials, and any other relevant details that customers might find useful. 2. Clear and Concise Language: Use clear and concise language to convey the information effectively. Avoid jargon or technical terms that might confuse customers. Instead, focus on explaining the features and benefits in a way that is easy to understand. 3. Visuals: Include high-quality images and videos that showcase the drafting chair from different angles. This can help customers visualize the product and get a better sense of its design and functionality. 4. Customer Reviews: Encourage customers to leave reviews and ratings for the drafting chair. Positive reviews can enhance the credibility of the product and increase customer trust. By optimizing the product listing with these suggestions, you can improve the chances of attracting customers and making sales in the drafting chair category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
extra cushioning5
more cushioning
more cushion
last long4
last long
A bit more padding would be nice.3
more padding
adjust height3
adjust to different height
more height adjustment
set 2-3 " inch higher
back tilt3
tilt back
tilt toward rear
base wider3
base wide
base wider
wide base
front wheel base wide3
wheel base wide
wheel base wider
wide base for wheel
arm rest2
arm rest long
armrest pad
back lean back2
lean back

Based on the customer feedback, it is clear that the customers who are interested in Drafting Chairs are looking for a comfortable and supportive seating experience. The armrests and the ability to lean back are also important features that customers are looking for in this category. To prioritize product development, sellers should focus on creating chairs that offer good support and comfort. This can be achieved by using high-quality materials and ergonomic design. The armrests should be adjustable and provide adequate support to the arms. The backrest should be designed to provide good lumbar support and allow for a comfortable lean back position. In terms of marketing promotion factors, sellers should highlight the comfort and support features of their chairs. They can also emphasize the adjustable armrests and backrests to appeal to customers who are looking for customizable seating options. Additionally, sellers can offer promotions or discounts to attract customers who are looking for a good value for their money. Overall, the key to success in this category is to prioritize customer comfort and support needs in product development and marketing efforts. By doing so, sellers can attract and retain customers who are looking for a high-quality drafting chair that meets their expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I’ve been looking for an ergonomic chair for a long time, and I have also found many products from many brands and read various reviews. I bought this product after comprehensive consideration. First of all I love the color very much it matches my room very well! Secondly, the lumber support is obviously more comfortable than the chairs I sat on before. The lumber support is very good!
Great Chair!Dec. 2022
Great chair! Very comfy and supportive! Highly recommend!
I needed a replacement chair for my craft room. I use this when I’m on my Cricut machine or doing anything at my craft desk. It is so comfortable and the padding is perfect. It as easy to put together and the arms push up if you need it to be armless. I have some back pain and this chair seems to really help it. This is just a great chair.
- Made in China I forgot to look at the instructions but it's a pretty typical assembly. Takes 20 mins or so The lumbar support can shift some and I like that because I often need it lower down than is common. I find it comfortable but the seat padding isn't generous so it's more of a task chair for me, a couple hrs at a time. Still, it's well-built and that adjustable support is great, so it's still a 4 star for me. Don't forget to use the Smile.Amazon.com address - It's an Amazon program where many everyday things you buy will generate a small donation from Amazon to the charity of your choice at no cost to you. Info here: https://smile.amazon.com/gp/chpf/about/ref=smi_se_rspo_laas_aas
Save space
Chair is small and very uncomfortable
Patrick A.
Looks more solid in the picture. It’s fairly small and feels cheap. Not what I was hoping for but considering the price I should have known better.
Does everything I need it to do. Very comfortable for the price. Took maybe a half hour to assemble but I'm slow with these things. The only things I'd like that it doesn't have are a headrest and padded armrests. Still, can't complain at this price. It's plenty padded where it needs to be. I sit at it most of the day and have no comfort issues.
Easy to assemble but very small footprint, tips over very easily.
This chair was a gift for my daughter that is in anesthesia school. She needed a comfortable chair to sit while she studies. She said this chair is perfect.

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