Drafting Tables product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BBBuy MDF Drafting Table Desk Art&Craft Work Station Drawing Desk Height Adjustable Craft Table w/Stool and 2 Storage Drawers for Home Office School Study Room
SD STUDIO DESIGNS 2 Piece Comet Craft Table | Angle Adjustable Top and Stool | Pink/Spatter Gray
Vintage Rustic Oak Drafting Table, Top Adjustable Drafting Table Craft Table Drawing Desk Hobby Table Writing Desk Studio Desk, 42''W x 30''D
Yaheetech Height Adjustable Drafting Table Drawing Table Artist Desk Tilting Tabletop Art Craft Desk Watercolor Paintings Sketching Work Station w/2 Storage Drawers and Stool for Home Office
OneSpace Craft Station with Blue Glass Drafting, Silver

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Drafting Tables category on Amazon has a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 4085 reviews, it's clear that many customers are happy with their purchases in this category. If you're considering purchasing a drafting table on Amazon, it's important to read through the reviews carefully to ensure that the product you're interested in meets your specific needs. Look for reviews from customers who have used the product in a similar way to how you plan to use it, and pay attention to any common issues or complaints that multiple reviewers mention. Overall, it seems that the Drafting Tables category on Amazon is a good choice for customers looking for high-quality products with a high level of customer satisfaction. Just be sure to do your research before making a purchase to ensure that you're getting the best product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is drawing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, a drafting table, is primarily used by individuals in their personal spaces such as desks and rooms. The top three users of this product are daughters, sons, and husbands, with daughters being mentioned the most frequently. This suggests that the product appeals to a wide range of users within a family setting. The most common usage of the drafting table is for drawing, which indicates that it is popular among artists or individuals who engage in creative activities. Additionally, the mention of "gift give" suggests that the product is also considered as a thoughtful gift option. Based on this analysis, it can be inferred that the target customer profile for this drafting table would be individuals who have a passion for art or creative pursuits. They may include daughters, sons, and husbands who are interested in drawing or other artistic endeavors. The product could also be positioned as a suitable gift for individuals who appreciate art or have expressed an interest in drawing. To further cater to this customer profile, it would be beneficial to emphasize the product's features that enhance the drawing experience, such as adjustable angles, ample workspace, and storage options for art supplies. Marketing efforts could focus on showcasing the versatility and functionality of the drafting table, highlighting its ability to accommodate different artistic styles and techniques. Additionally, considering the popularity of the product in personal spaces like desks and rooms, it would be advantageous to explore partnerships or collaborations with interior design influencers or artists who can showcase the drafting table in aesthetically pleasing settings. This can help create a visually appealing and aspirational image for potential customers. Overall, by targeting individuals with a passion for art and creative expression, and highlighting the product's features and versatility, the drafting table can effectively appeal to its intended customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are stool, drawer, instruction, table, screw. The most mentioned elements about stool are uncomfortable(1.85%), unstable(1.20%).
The top 5 positive reviews are desk, table, instruction, drawer, stool. The most mentioned elements about desk are solid(6.62%), look good(3.19%).
not comfortable0.65%
look good3.19%
easy to assemble2.10%
good quality1.84%
easy to put together1.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for drafting tables is the stool, accounting for 9.25% of the mentions. The top five cons also include the drawer, instruction, table, and screw. On the other hand, the top pro aspect mentioned most is the desk, accounting for 15.42% of the mentions. From this information, we can conclude that the cons of drafting tables primarily revolve around various components such as the stool, drawer, instruction, table, and screw. These cons might indicate issues with the quality, functionality, or assembly of the drafting tables. On the positive side, the desk is the most appreciated aspect, suggesting that it meets users' expectations in terms of design, workspace, or comfort. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. For example, manufacturers could focus on improving the quality and durability of the stool, ensuring smooth operation of the drawer, providing clear and comprehensive instructions, and enhancing the stability of the table. Additionally, attention should be given to the selection of materials and components, ensuring they meet the needs and expectations of users. Furthermore, it would be valuable to gather more specific feedback from users to identify any other potential cons or pros that were not mentioned in the data. Conducting surveys, seeking customer reviews, or engaging in direct conversations with users can provide valuable insights for product development and selection. Overall, by addressing the cons and building upon the appreciated aspects, manufacturers can enhance the quality and usability of drafting tables, making them more appealing to potential customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
able to1

Based on the data provided, it seems that customers primarily buy drafting tables due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the drafting table, helping customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand the features and benefits of the drafting table, making it easier for them to assess if it meets their needs. 2. Specificity: A detailed product description provides specific information about the drafting table's dimensions, materials, weight capacity, adjustable features, and any additional accessories. This level of detail helps customers determine if the product aligns with their requirements. 3. Differentiation: A compelling product description can highlight unique selling points, such as innovative design, ergonomic features, or additional functionalities. This helps the drafting table stand out from competitors and appeals to customers seeking specific features. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on Product Description: Invest time and effort in crafting a comprehensive and engaging product description. Highlight the key features, benefits, and specifications of the drafting table, ensuring it is easy to understand and appealing to potential buyers. 2. Use High-Quality Images: Alongside the product description, include high-resolution images that showcase the drafting table from different angles. This allows customers to visualize the product and gain a better understanding of its design and functionality. 3. Include Customer Reviews: Positive customer reviews can enhance the credibility and reputation of the product. Encourage satisfied customers to leave reviews, as they can significantly influence the purchasing decisions of potential buyers. 4. Optimize Pricing: While price is not the top motivator in this case, it is still a factor. Ensure that the pricing of the drafting table is competitive and aligned with similar products in the market. Offering occasional discounts or promotions can also attract customers and drive sales. Remember, optimizing the product description and other listing elements should be an ongoing process. Regularly monitor customer feedback, analyze competitors' listings, and make necessary adjustments to improve the overall performance of the product on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adjust height7
adjust foot high
adjustable height
height adjustability add
height adjustable
height adjustment
extra storage7
more storage
last long6
last long
cloth drawer
drawer good
quality drawer
drawer sturdy5
drawer sturdier
drawer sturdy
strong drawer
sturdy drawer
on wheel3
basket sturdy2
basket make out of more sturdy
basket sturdier
bottom drawer big2
drawer big

Analysis of Customer Expectations for Drafting Tables: Based on the customer feedback, it is evident that there are three key expectations that customers have for drafting tables: adjustable height, extra storage, and durability. These expectations have been mentioned multiple times, indicating their significance in the decision-making process of potential buyers. 1. Adjustable Height (7 mentions): Customers value the ability to adjust the height of drafting tables to suit their specific needs. This feature allows for comfortable usage, accommodating individuals of different heights and preferences. Sellers should prioritize offering drafting tables with adjustable height mechanisms, ensuring a wide range of height options to cater to various user requirements. 2. Extra Storage (7 mentions): Customers appreciate additional storage options in drafting tables. This feature allows them to keep their tools, supplies, and documents organized and easily accessible while working. Sellers should consider incorporating built-in drawers, shelves, or compartments to provide ample storage space. Highlighting this feature in product descriptions and marketing materials can attract potential buyers seeking convenient storage solutions. 3. Durability (6 mentions): Customers expect drafting tables to be long-lasting and able to withstand regular use. Investing in a sturdy and durable construction will help meet this expectation. Sellers should focus on using high-quality materials and robust manufacturing techniques to ensure the longevity of their products. Emphasizing the durability factor in marketing campaigns can instill confidence in potential buyers, assuring them of a reliable and long-lasting investment. Suggestions for Product Development Prioritization: Considering the customer expectations mentioned above, sellers should prioritize the following aspects in product development: 1. Adjustable Height Mechanisms: Invest in research and development to create innovative and user-friendly height adjustment mechanisms. Offer a wide range of height options to cater to different user preferences. 2. Storage Solutions: Design drafting tables with integrated storage options such as drawers, shelves, or compartments. Focus on maximizing storage capacity while maintaining a sleek and functional design. 3. Material Selection: Prioritize the use of high-quality materials that are known for their durability and longevity. Conduct thorough testing to ensure the tables can withstand regular use and provide a stable working surface. Marketing Promotion Factors: To effectively promote drafting tables, sellers should consider the following factors: 1. Highlight Key Features: Emphasize the adjustable height mechanism, extra storage options, and durability in product descriptions, advertisements, and marketing materials. Clearly communicate the benefits of these features to potential buyers. 2. Visual Appeal: Utilize high-quality product images and videos that showcase the design, functionality, and storage capabilities of the drafting tables. Visual representations can help customers envision how the product will meet their needs. 3. Customer Testimonials: Share positive customer reviews and testimonials that highlight the satisfaction of previous buyers. This can build trust and credibility, encouraging potential customers to make a purchase. 4. Competitive Pricing: Conduct market research to determine competitive pricing strategies. Offering competitive prices or value-added bundles can attract customers and differentiate the product from competitors. By prioritizing adjustable height mechanisms, extra storage options, and durability in product development, and effectively promoting these features through marketing efforts, sellers can meet customer expectations and increase the appeal of their drafting tables in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

We were so fortunate to find this art desk that can easily be used as a desk for remote learning. There is a lot of space for a laptop accessories and room to work. The desk took about an hour to put together. There were no issues with the quality of the parts. We purchased a separate chair rather than use the stool.
We were excited to find this craft table stool set for our art-loving child and thought it was a perfect Christmas and New Year gift for her new art studio. It’s been over 1.5 months since we received the package and thought it was a good time to give our review. 1. Appearance and style: The company offers many colors to choose from. We picked blue with gray. The actual items are vibrant, modern looking and beautiful. 2. Sturdiness: The frame itself is made with a heavy sturdy metal, likely steel, judging by the weight. It is well constructed without wobbling after assembly, not the flimsy kind. The frame is also capped with black plastic stoppers with no sharp edges making it safe for older children and the floor. The tabletop and the side drawer top are made of round edged corners 5/8” thick heavy plastic composite. They are sturdy and seem to be easily cleaned, which is important for arts and crafts and painting, although we haven’t actually used the table yet. I removed one star here because the drawers are the same type of collapsible closet organizers that are made of either thin plastic sheet or cardboard paper wrapped around with fabric. To make it worse, each drawer is held with only two 1/2 inch thick metal strips on each side like a railing except the bottle drawer, with additional two metal bars to go across, meaning there is nothing solid underneath each drawer to hold it in place. I’m shocked that they are used here as arts and crafts drawers. None of my child’s heavy art supplies such as acrylic paints, modeling clay, pastels, and color pencils set, brushes and resin could be stored in these flimsy drawers without them falling apart quickly, and I am not sure what can actually be stored in these drawers without them collapsing. They cannot hold much weight with how it is constructed. While taking the photo for the review, I also found a couple metal strips that were badly bent. See attached photo. 3. Assembly: The desk and the stool are easily assembled. It doesn’t take more than few minutes to put them together, so I give it 5 stars. 4. Comfort: The table is at a perfect height, so an older child with at least 4+ feet tall could sit up straight with proper ergonomics. The stool, however, is pretty uncomfortable. I am not sure one can sit with the stool too long without having pain. We likely need to replace it. 5. Company’s support and responsiveness: This is the reason I only give the overall product one star. We have received our package during a rainstorm. The package arrived and was left on the open ground instead of inside our delivery box. When my husband brought the box in, it was wet and it had a hole in it. He didn’t think much of it, quickly tossed the damaged box and started assembling the desk. As it turned out, all the brackets (two brackets to attach the tabletop to the frame from the front sides, and one adjustable angle bracket to hold and adjust the tabletop from the central back) were gone missing. So I left a private written message through the company’s website inquiring about the missing brackets, as suggested by Amazon’s written guideline “what to do with missing parts” and the company’s customer support website within the same week when we received the package. That was early December 2021. I haven’t heard from the company after a couple weeks, so I called and left a detailed voice message inquiring the missing brackets. No one called me back, and I didn’t receive any email response either. That was around Christmas. So I decided to wait after Christmas and New Year holiday, thinking the company must have been swarmed during the holiday season. I called and left a voice message again when there was no more holiday after first week of January 2021. No response. My husband called again two weeks into January. Again no response. All the while, we couldn’t get a hold of a human to speak on the phone and had no choice but left email & voice messages that went unanswered after 1.5 months. I am ready to return the whole set since Amazon has given this particular product 2-month period to return. We still have two weeks to do, and we have been thinking the pros and cons of returning this table set and to get a new one. Unfortunately the original box has been damaged and is long gone. It will cost us extra $50 to get a box just to return, in addition to the extra hassle and time to disassemble and repackage the set. We finally come to a conclusion, opt for a closure, to just keep it - suck it up so to speak. So my husband bought some far-from-perfect fittings to attach the tabletop to the frame so my child doesn’t need to wait any longer to start using the Christmas/New Year gift. See attached photos. It basically turns this “adjustable” studio table into non-adjustable in order to stabilize the tabletop for safety. We cannot adjust the table for drawing or painting, which defeats our original purpose to purchase this set. So that’s buyer’s alert: don’t expect any support or response from the company if something goes wrong with the products. Once it leaves the warehouse, you are on your own.
New buyer
DependabilityDec. 2021
This esy to assembly, (if you consider translating Sanskrit to Latin easy). Requires no less than 3 hands to attach most of the parts. Once together it is a very good product for the price.
I will give a full review, when I receive the missing screw. Item 30 total of 3 screws on page 5. Is there a number I can call to get these 3 screws?
Jared Rogers
Disappointed after reading so many positive reviews. Frame is bent. Welds are horrible and incomplete. Red scuffs on several pieces like it may have been returned previously. Will be returning.
Shannon Egan
Great buy!!Oct. 2020
Our daughter uses this desk daily
Very pretty and served the purpose for a artist. I bought for my son in law and he loved it
Love itSept. 2020
I got this desk for my daughter. It was really easy to put together. The only part of the instructions that threw me was the pivot joint. (It's the metal circular bit on the frame and not another piece). I am very pleased with it. Especially for the price.
Paul C.
Perfect deskDec. 2019
Got this for our daughter and she was blown away. It looks great when all assembled. The price for everything was a really good value. Assembly was easy and only took about 30min with two of us.

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