Drawing Media product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Tombow 56186 Dual Brush Pen Art Markers, Muted, 10-Pack. Blendable, Brush and Fine Tip Markers
iBayam Journal Planner Pens Colored Pens Fine Point Markers Fine Tip Drawing Pens Porous Fineliner Pen for Journaling Writing Note Taking Calendar Coloring Art Office Back to School Supplies, 18 Color
Gel Pens for Adult Coloring Books, 30 Colors Gel Marker Colored Pen with 40% More Ink for Drawing, Doodling Crafts Scrapbooks Bullet Journaling
Soucolor 72-Color Colored Pencils for Adult Coloring Books, Soft Core, Artist Sketching Drawing Pencils Art Craft Supplies, Coloring Pencils Set Gift for Adults Kids Beginners
Liquid Chalk Markers - Dry Erase Marker Pens - Chalk Markers for Chalkboards, Signs, Windows, Blackboard, Glass - Reversible Tip (8 Pack) - 24 Chalkboard Labels Included (Multicolored, 1mm)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Drawing Media category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 20,231 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on the product itself, but I can suggest that potential customers should read through the reviews to get a better understanding of the product's strengths and weaknesses. It is also important to consider personal preferences and needs when selecting a drawing media product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this drawing media product are daughters, kids, and granddaughters. Additionally, the top places where this product is used are in cars, on car windows, and at school. The two most common uses of the product are as a gift and for journaling. From this data, we can infer that the product is likely marketed towards parents and grandparents who are looking for a creative and educational activity for their children or grandchildren. The fact that the product is often used in cars and at school suggests that it is portable and easy to use on-the-go, making it a convenient option for busy families. The popularity of the product as a gift also indicates that it may be marketed towards gift-givers who are looking for a unique and thoughtful present for a child or grandchild. The fact that journaling is a common use of the product suggests that it may also appeal to parents and grandparents who are interested in encouraging their children to express themselves creatively and develop their writing skills. Based on this analysis, some suggestions for the customer profile might include parents and grandparents who are interested in fostering creativity and education in their children or grandchildren, as well as gift-givers who are looking for unique and thoughtful presents. Additionally, the product may appeal to individuals who are interested in journaling or other forms of creative expression.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, tip, marker, color, ink. The most mentioned elements about pen are dry out(3.63%), thick(1.21%).
The top 5 positive reviews are color, pen, marker, ink, tip. The most mentioned elements about color are good(15.33%), vibrant(12.02%).
Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Drawing Media
dry out3.63%
difficult to use1.16%
do not work1.10%
run out of ink quickly0.84%
look good4.56%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspects of drawing media are related to the pen and tip, specifically issues with the marker, color, and ink. On the other hand, the most commonly mentioned positive aspect is the color. Overall, it appears that there is room for improvement in the quality and functionality of the pens and tips used in drawing media. Additionally, there may be an opportunity to focus on developing products that offer a wider range of colors and more vibrant hues. To address these issues, product developers could consider investing in research and development to create pens and tips that are more durable, reliable, and user-friendly. They could also explore new technologies and materials that could enhance the color quality and range of their products. In terms of product selection, consumers may want to prioritize products that offer a wide range of colors and high-quality pens and tips. They may also want to read reviews and do research to ensure that they are selecting products that are reliable and meet their specific needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color4
bright color2

Based on the data provided, it seems that customers are primarily motivated to buy drawing media products based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, especially when it comes to art supplies where quality and performance are important factors. Other factors that influence customer buying decisions in this category include price and recommendations from friends. Customers may be looking for affordable options or seeking advice from others who have experience with the product. To optimize Amazon listings for drawing media products, sellers should focus on creating detailed and accurate product descriptions that highlight the features and benefits of their products. They should also consider offering competitive pricing and encouraging customers to leave reviews and recommendations to help build trust and credibility. Additionally, sellers could consider partnering with influencers or artists to promote their products and reach a wider audience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long29
last long
last longer
last awhile
last forever
color name17
color name
name color
color name or color number
color name write
color numbers names
less colorful9
more color
less ink9
more ink
enough ink
4 last7
colored pen7
colored pen
color pencil
marker pen
pen pen color
pigment pen
longer lasting7
last longer
pen thicker7
pen thicker
thicker pen
shorter stiffer pen

Based on the customer expectations mentioned, it seems that longevity and color are the most important factors for customers when it comes to drawing media. This suggests that customers are looking for products that will last a long time and provide vibrant, long-lasting colors. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality, durable drawing media that can withstand frequent use. Additionally, sellers should consider investing in research and development to create new and innovative color options that will appeal to customers. In terms of marketing promotion factors, sellers should focus on highlighting the longevity and color options of their drawing media products. This can be done through product descriptions, customer reviews, and social media marketing campaigns that showcase the vibrant colors and long-lasting quality of the products. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can create a strong brand reputation and increase customer loyalty in the competitive drawing media market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

AmazingNov. 2022
I’ve always liked this product! But really love the fact that there were a lot of different color choices. Will definitely be ordering these again
Erika G.
Great product my niece love it!
LoveJul. 2020
Love love love
Emily Rhyu
I love how vibrant the colors are and how much easier it makes hand lettering!
 This pallette is so gorgeous! I love the colors a lot, and the brushpen is very flexible. Although the color of the caps is no the same as the one in paper. Try them first before using them :) I leave a swatch below: the first line under the doodle is done with the fine tip and the second one with the brushtip. I'm usig a 120g with paper, and they don't ghost through the page! I wouldn't recommend it for begginer since the flexibility of the brush is a little hard to handle, but practicing they are perfect! Also, I must add that the pallette says that it comes with color 933, but the brush says its number 873.
I bought this set for my daughter and she is obsessed. She mainly uses them for calligraphy although they could be used for different tasks. They are quite easy to control and are very durable (the tips don't become dull easily). The color range is super cute!
Tombows are some of the best watercolor markers out there! You won't be disappointed.
Cole Drinkard
Five StarsDec. 2014
Even better than expected!
Five StarsMay 2016
These are great but I find myself using the brush end for just about everything except writing.
Bok Choy
i love these dual brush!!! <3 I have been using regular color markers for a while now and i am so happy today i own my very own tombow art markers! it is so worth it. I am so glad i waited to purchase these!!!

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