Dried Coconut product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dang Toasted Coconut Chips | Original | 12 Pack | Vegan, Gluten Free, Non GMO, Healthy Snacks Made with Whole Foods | 1.43 Oz Resealable Bags
Organic Shredded Coconut, 4 Pounds – Non-GMO, Unsweetened Coconut Flakes, Desiccated, Medium Shreds, Kosher, Vegan, Bulk. No Sulfites Added. Rich in Dietary Fiber. Perfect for Baking, as a Topping.
Organic Coconut Chips, 3 Pounds - Non-GMO, Kosher, Raw, Desiccated, Unsweetened, Unsulfured, Dried Flakes, Vegan, Keto, Bulk, Great for Baking
RIND Snacks Dark Cocoa Coconut Crisps, Keto Friendly, Paleo, Skin On Dried Fruit Chips, High Fiber, 3.5oz, Pack of 6
The Daily Crave Beyond Churros, Coconut, Plant Based Protein, Dairy and Soy-Free, Gluten-Free, Non-GMO, Vegan, 4 Oz (Pack Of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the product in the Dried Coconut category on Amazon is 4.4 out of 5. This indicates a generally positive customer satisfaction level. With a total of 2275 reviews, it suggests that a significant number of customers have purchased and shared their experiences with this product. The high average rating suggests that the majority of customers are satisfied with their purchase of dried coconut in this category. It is important to note that customer satisfaction can be influenced by various factors such as taste, quality, packaging, and value for money. However, without further information, it is difficult to pinpoint the specific reasons behind the positive ratings. Based on this data, it is safe to say that the product has garnered a good reputation among customers. However, it is always advisable to read individual reviews to gain a better understanding of the product's strengths and weaknesses. This will help you make an informed decision based on your personal preferences and requirements. If you are considering purchasing dried coconut from this category, it would be wise to read a variety of reviews to get a comprehensive understanding of the product's quality, taste, and value. Additionally, consider factors such as price, brand reputation, and any specific dietary requirements you may have. By doing so, you can make a more informed decision and increase the likelihood of being satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Dried Coconut product is most commonly used by individuals in a domestic setting, with family and friends being the top two groups of people mentioned. This suggests that the product is likely used for personal consumption or for sharing with loved ones. In terms of usage, the product is primarily used as a snack, with baking being the second most common use. This suggests that customers are looking for a convenient and tasty snack option that can also be used in baking recipes. The top three places to use the product are all related to grocery shopping, with the grocery store and pantry being the most common locations. This suggests that customers are likely to purchase the product while doing their regular grocery shopping and store it in their pantry for later use. Based on this data, it seems that the ideal customer profile for this product is someone who enjoys snacking and baking, and who values convenience and taste. They are likely to be individuals who prioritize spending time with family and friends, and who enjoy sharing food with loved ones. To appeal to this customer profile, marketing efforts could focus on the versatility of the product as both a snack and a baking ingredient, as well as its convenience and delicious taste. Additionally, highlighting the product's ability to bring people together and facilitate social connections could be an effective marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, chip, texture, flavor, product. The most mentioned elements about bag are small(4.00%), difficult to use(2.67%).
The top 5 positive reviews are flavor, taste, snack, texture, chip. The most mentioned elements about flavor are good(12.72%), rich(3.47%).
difficult to use2.67%
disappear in second1.33%
do not even outlast the week1.33%
like like2.60%
balance well0.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of dried coconut is the bag, which was mentioned by 16% of respondents. Other cons mentioned include chip, texture, flavor, and product. On the other hand, the top pro aspect mentioned is flavor, which was cited by 20.81% of respondents. Overall, it seems that the flavor of dried coconut is a major selling point, but there are some issues with the packaging and the quality of the product itself. To improve the product, manufacturers could focus on improving the texture and flavor of the coconut, as well as finding ways to address the issues with the bag and chip. One suggestion for product development could be to experiment with different flavors and textures of dried coconut, such as adding spices or sweeteners to enhance the flavor. Additionally, manufacturers could consider using more durable packaging materials to prevent the coconut from becoming stale or damaged during shipping. In terms of product selection, consumers may want to look for brands that prioritize quality and freshness, and that offer a variety of flavors and textures to choose from. Reading reviews and doing research on different brands can also help consumers make informed decisions about which dried coconut products to purchase.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
grain free1
low sugar1

Based on the data provided, it seems that customers are primarily motivated to buy the dried coconut product due to its product description. This indicates that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, accounting for 44.44% of mentions. There could be several reasons why the product description is the most influential factor. Firstly, customers may want to ensure that the dried coconut meets their specific needs or preferences, such as its taste, texture, or quality. A detailed and informative product description can help customers understand these aspects and make an informed decision. Secondly, customers might be looking for specific dietary or nutritional information about the dried coconut. They may want to know if it is organic, gluten-free, or suitable for their dietary restrictions. A comprehensive product description that includes such details can greatly influence their purchasing decision. Lastly, customers may be interested in the various uses and applications of the dried coconut. They might want to know if it can be used in baking, cooking, or as a snack. A well-written product description that highlights these possibilities can attract customers who are seeking versatility in their purchase. Based on these findings, optimizing the Amazon listing for dried coconut should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the dried coconut, such as its origin, taste, texture, nutritional value, and potential uses. The more comprehensive the description, the better. 2. Highlight unique selling points: Identify and emphasize any unique features or benefits of the dried coconut. This could include its organic certification, sustainability practices, or any special processing methods that enhance its quality. 3. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid jargon or overly technical terms that might confuse customers. Use bullet points or subheadings to break down information into digestible sections. 4. Include customer reviews: Incorporate positive customer reviews that specifically mention the product description. This can help build trust and credibility, as potential buyers can see how the description accurately represents the product. By optimizing the product description based on these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
are not expensive5
are not pricey
are not expensive
chip big
large piece3
piece big
large piece
resealable bag3
bag resealable
resealable bag
back in stock2
in stock
bag big2
bag big
bag more2
more bag
more in bag
flavor sweeter2
more sweetness

Based on the customer expectations mentioned, it is clear that price is a significant factor for customers when it comes to dried coconut products. Customers are looking for products that are cheap, not expensive, or chip. This suggests that sellers in this category should prioritize developing products that are affordable and competitively priced. One suggestion for product development could be to offer different packaging sizes to cater to different customer needs and budgets. For example, offering smaller packaging sizes at a lower price point could appeal to customers who are looking for a cheaper option. Additionally, sellers could consider offering bulk purchasing options for customers who are looking to save money by buying in larger quantities. In terms of marketing promotion factors, sellers should focus on highlighting the affordability of their products. This could be done through targeted advertising campaigns that emphasize the low prices of their products. Additionally, sellers could consider offering discounts or promotions to incentivize customers to try their products. Overall, it is clear that price is a key factor for customers when it comes to dried coconut products. By prioritizing affordable product development and highlighting the affordability of their products in marketing campaigns, sellers can better meet the expectations of their customers and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

YumOct. 2019
Love these! Great snack.
So so yummy!Mar. 2020
These are fantastic. My son loves them and since I try to keep him off processed carb snacks this is a great alternative. Fulfills the sweet and crunch need. Already reordered.
I LOVE these coconut chips. Everyone I share them with loves them. But the price has gone up. Buying in bulk on Amazon usually is worth it. Not on this product.
Alan G. Bates
FlavorlessDec. 2018
We had hoped for a flavorful mix of coconut and chocolate. What we got is a dozen 2.82 oz bags of crispy snacks void of much flavor at all. Anybody want the 11 remaining bags? Do I have a deal for you!
Keto goodnessOct. 2019
I have been adding a handful of the plain unsweetened Dang chips to my Greek yogurt for a nice bit of crunch from texture, and a great way to get some extra good fat to start the day. These are a great buy and great value in my opinion
kimberlee Adams
PurchasedEarly review
Didn’t taste too well
So good!Sept. 2018
Delicious!!! Crispy and just the right amount of salt! Yum!
GreasyAug. 2021
This is like eating coconut oil. Not good.
Barbara Ann
Flakes are lightly sweetened and very fresh!
Great flavor. Tastes like the marriage of butter and coconut.

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