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Dried Cod product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Neptune Fish Jerky - Fiery Cajun - Wild Caught Pacific Rockfish 2.25oz | Gluten-Free & Paleo | 25g Protein & 560mg Omega 3s | Sustainably Sourced from Small US Fisheries
Wild Caught Dried Atlantic Cod Fish Maw (FA Gau) (200g) (200g)
Premium Quality Salt Cod
Baccala' (dried salt cod) - Approx. 1.9lb
Sea Best Cod Fillets, 1 Pound (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dried Cod product on Amazon has an average rating of 3.8 out of 5 stars, with a total of 197 reviews. While this rating is not particularly high, it is also not extremely low, indicating that customers have had a mixed experience with the product. In terms of customer satisfaction, it is difficult to draw a definitive conclusion based on this data alone. However, the fact that there are almost 200 reviews suggests that the product has been purchased and tried by a significant number of customers. It may be worth reading through some of the reviews to get a better sense of what customers like and dislike about the product. If you are considering purchasing this Dried Cod product, my advice would be to do some additional research before making a decision. Look for reviews from customers who have similar tastes and preferences to your own, and pay attention to any common themes that emerge in the reviews. Additionally, consider reaching out to the seller or manufacturer with any questions or concerns you may have about the product. By doing your due diligence, you can make a more informed decision about whether or not this product is right for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is boyfriend, the most commonly moment of use is christmas day, the most common location is house, the most common behavior is eat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in the Dried Cod product are those who are looking to use it in their homes, particularly in Nigeria. Additionally, it appears that the product is popular for both eating and giving as gifts. In terms of the customer profile, it seems that the product is popular among individuals who have close relationships with others, such as boyfriends, husbands, and family members. This suggests that the product may be seen as a way to show love and appreciation for others. Based on this information, it may be beneficial for the company to focus their marketing efforts on individuals who are interested in gift-giving and those who have close relationships with others. Additionally, they may want to consider targeting customers in Nigeria specifically, as it appears to be a popular location for using the product. Overall, by understanding the customer profile and tailoring their marketing efforts accordingly, the company may be able to increase sales and better meet the needs of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are piece, package, bag, fillet, odor. The most mentioned elements about piece are cover in ultra spicy pepper(7.69%), hard as a rock(7.69%).
The top 5 positive reviews are flavor, texture, snack, product, fish. The most mentioned elements about flavor are good(16.67%), enjoyable jerky(2.78%).
cover in ultra spicy pepper7.69%
hard as a rock7.69%
small than average7.69%
enjoyable jerky2.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for dried cod is its piece, accounting for 15.38% of the mentions. Additionally, the top five cons mentioned are the package, bag, fillet, and odor. On the other hand, the top pro aspect mentioned most is flavor, accounting for 22.22% of the mentions. However, the top five cons of the tip are flavor, texture, snack, product, and fish. Based on this information, it can be concluded that the main drawback of dried cod is the issue of it being sold in pieces, which might be inconvenient for some consumers. Other cons include concerns about the packaging, bag, fillet quality, and odor. On the positive side, the flavor of dried cod is highly appreciated by consumers. To improve product development and selection, it would be beneficial to address the cons mentioned. For instance, finding a way to offer dried cod in more manageable and uniform sizes could enhance the overall experience for customers. Additionally, improving the packaging to ensure freshness and minimize any potential odor issues would be advantageous. Furthermore, it is important to consider the cons related to flavor, texture, and snackability. Exploring ways to enhance the flavor profile, improve the texture, and make dried cod a more versatile snack option could attract a wider range of consumers. Overall, by addressing the mentioned cons and capitalizing on the highly regarded flavor aspect, product developers and selectors can work towards creating a more appealing and satisfying dried cod product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are motivated to buy dried cod based on a combination of advertising attraction, price, and product description. However, it is interesting to note that product description is mentioned just as frequently as the other two factors, indicating that it is a crucial feature for buyers. One possible reason why product description is so important for this category is that dried cod is a niche product that may not be familiar to all buyers. As such, a detailed and informative product description can help to educate customers about the product and its uses, as well as build trust and credibility with the seller. To optimize their Amazon listing for dried cod, sellers should focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the sourcing and processing of the fish, as well as recipe ideas and nutritional information. Additionally, sellers should consider using high-quality images and videos to showcase the product and its uses, as well as leveraging customer reviews and ratings to build social proof and credibility. Finally, sellers should experiment with different pricing strategies and advertising campaigns to find the optimal balance between price and promotion.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fish flavor1
smoked fish flavor
instruction on soften or cut into piece1
instruction on soften or cut into piece
is not product of china1
is not product of china
large quantity1
in large amount
large size1
large size
more traditional naked preparation1
more traditional naked preparation
reassurance white meat bacalao1
reassurance white meat bacalao
salt dried fish1
salt dried fish
soak longer

Based on the customer expectations mentioned, it seems that customers are looking for a dried cod product that has a strong fish flavor, is of good quality, and comes with instructions on how to soften or cut it into pieces. To meet these expectations, sellers could prioritize product development by focusing on improving the flavor and quality of their dried cod. They could also consider including instructions on how to prepare the product in their packaging or on their website to make it easier for customers to use. In terms of marketing promotion factors, sellers could highlight the strong fish flavor and high quality of their dried cod in their advertising and product descriptions. They could also emphasize the convenience of having instructions included with the product, as this could be a selling point for customers who are new to cooking with dried cod. Overall, by focusing on improving the flavor and quality of their dried cod and providing clear instructions for use, sellers can meet customer expectations and differentiate their product in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Don Stilson
Excellent flavor, and well packaged.
I thought this was a good deal but in retrospect I was wrong. These were waterlogged and when cooked they turned to mush. Many of the packages that were vacuum sealed didn’t have a seal also. I would certainly not recommend these and I love codfish.
Alan White
Nice, solid, clean-tasting cod fillets for a reasonable price. Cod has gotten so expensive that we were using Pollock fillets for our “utility fish” in gumbo, soups, etc. These are good flavor, texture, and general quality. Was hesitant due to source (China), but we are quite pleased with these.
CodJan. 2022
Best price and best fish I've ever eaten
Not what I expected, too small and too expensive for this size,the worst thing is that it is not eligible for return or exchange.I know that this is food but no reason not to return it if it's not as advertised and unopened as far as I'm concerned this is a stick up and I'm very disappointed.
I liked it very well because it was perfectly smoked dry fish
qualityJul. 2021
taste great and handy to have.
Great flavorDec. 2020
Great fish at a great price!
Although, I'm a New Englander from a Fishing Family that has eaten Atlantic Cod for 62 years and get most of my fish for $1.00 a pound. Cod is a exception due to it's market price and strict government quotas. This wild caught Pacific Cod is a very close replacement, at a great price. Be prepared for 1-3 pieces per package, as they are very thick from large fish.
I appreciated the value of a case of these was actually more than I could store in my actual freezer. I wound up giving away a portion of the shipment to other people but definitely have enjoyed the food till I'm not even completely finished with it upon writing this review

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