Dried Fruits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Natierra Nature's Organic Freeze-Dried Strawberries, 1.2 Ounce (Pack of 1) & Apples 1.3 Ounce (Pack of 1)
Sahale Snacks Honey Almonds Glazed Mix, 1.5 Ounces (Pack of 18)
Ocean Spray Craisins Dried Cranberries, Cranberry Almond Fruit Clusters, 5 Ounce (Pack of 12)
Sun-Maid California Raisins | 32 Ounce Bag | Dried Fruit | No Sugar Added | Naturally Gluten Free | Non-GMO | Vegan And Vegetarian Friendly
Valentines Day Dried Fruit & Mixed Nuts Gift Basket Red Tower + Heart Ribbon (12 Assortments) Gourmet Food Bouquet Arrangement Platter, Birthday Care Package, Healthy Kosher Snack Box - Adults Her Him

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Dried Fruits category has a total of 13,327 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or a technical issue with the rating system. Without knowing the specific product in question, it is difficult to determine customer satisfaction. However, the fact that there are a large number of reviews suggests that the product is popular and has been purchased by many customers. It is possible that the lack of an average rating could be a red flag for some potential buyers, as they may be hesitant to purchase a product without knowing its overall rating. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of customer satisfaction. Look for patterns in the reviews, such as common complaints or praise, to help inform your decision. Overall, my advice would be to proceed with caution when considering a product with a NaN average rating. While it may still be a good product, the lack of a clear rating could make it difficult to determine its quality and customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely someone who values healthy snacking options and enjoys giving gifts of food to their family and friends. The fact that "family" and "friend" are the top two user mentions suggests that this product is often shared and enjoyed in social settings. The top three places to use the product are all related to grocery shopping, which indicates that customers are likely health-conscious and prioritize purchasing healthy snacks while grocery shopping. Additionally, the fact that "house" is the third most mentioned place to use the product suggests that customers are likely consuming this product at home, possibly as a snack or as an ingredient in their cooking. The top two usages of the product are "gift give" and "snack," which further supports the idea that customers are likely health-conscious and enjoy sharing healthy snacks with their loved ones. The fact that "gift give" is the most mentioned usage suggests that customers may also be interested in giving healthy food gifts for special occasions or as a way to show their appreciation for others. Based on this analysis, it may be beneficial for the company to focus on marketing the product as a healthy snack option that is perfect for sharing with family and friends. Additionally, highlighting the product's versatility as an ingredient in cooking could also be a selling point for customers who are interested in healthy eating. Overall, the customer profile for this product seems to be health-conscious individuals who prioritize sharing healthy food with their loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are fruit, nut, bag, date, raisin. The most mentioned elements about fruit are bad(1.19%), old(0.89%).
The top 5 positive reviews are flavor, taste, date, fruit, raisin. The most mentioned elements about flavor are good(7.82%), rich(2.68%).
Grocery & Gourmet Food > Produce > Dried Fruits & Vegetables > Dried Fruits
do not taste good0.60%
like like1.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of dried fruits are related to specific types of fruits and nuts, as well as issues with packaging (such as bags). On the other hand, the top pro aspect mentioned is flavor, indicating that consumers generally enjoy the taste of dried fruits. To improve product development and selection, it may be helpful to focus on addressing the specific cons mentioned, such as finding ways to improve packaging or offering a wider variety of fruits and nuts that are more popular among consumers. Additionally, highlighting the positive aspects of dried fruits, such as their flavor and convenience, could help to increase their appeal to potential customers. Overall, it seems that there is potential for growth in the dried fruit market, but it will require careful attention to consumer preferences and needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
basket that it turn into1

Based on the data provided, it seems that customers are primarily motivated to buy dried fruits based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, nutritional value, and flavor profile. Brand reputation and price are also important factors, but they are less significant than the product description. This suggests that customers are willing to pay a premium for high-quality dried fruits, but they need to be convinced of the product's quality through a detailed product description. To optimize an Amazon listing for dried fruits, it is important to focus on creating a detailed and informative product description. This should include information about the ingredients, nutritional value, and flavor profile of the product. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, highlighting any unique features or benefits of the product can help it stand out from competitors in the crowded dried fruit market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bag big32
large bag
big bag
bag big
bag large
big bag size
bag more13
more in bag
more bag
add more in bag
bag more full
price cheap
large size9
large size
big size
large sized
large sizes
large portion size7
portion big
portion large
portion size big
portion size large
portion size mire
are not expensive6
are not expensive
are not pricey
big package5
large package
big package
package big
package large
more cranberry
cranberry fresh
more dried cranberry
natural dried cranberry
dried fruit5
dry fruit
dried fruit good quality
dried mango

Based on the customer expectations mentioned, it seems that customers are looking for larger bags of dried fruits and more variety in terms of the types of fruits included in the bag. This suggests that customers are looking for value for money and convenience in their purchases. To meet these expectations, sellers could consider developing larger bags of dried fruits that contain a wider variety of fruits. This could be achieved by offering mixed bags of dried fruits or by offering larger bags of individual fruits. Additionally, sellers could consider offering discounts or promotions for customers who purchase larger bags of dried fruits. In terms of marketing promotion factors, sellers could focus on highlighting the value and convenience of their larger bags of dried fruits. This could be achieved through social media campaigns, email marketing, or targeted advertising. Additionally, sellers could consider partnering with influencers or bloggers who specialize in healthy eating or nutrition to promote their products. Overall, it is important for sellers to prioritize product development and marketing efforts that meet the expectations of their customers. By offering larger bags of dried fruits with more variety and promoting the value and convenience of these products, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The images of the boxes is designed to appear larger than what was delivered it’s embarrassing to give as a gift thank goodness it came to me not to my nephew who just had surgery shame on the seller I’m soooo disappointed πŸ‘ŽπŸ‘ŽπŸ‘ŽπŸ‘ŽπŸ‘Ž
PurchasedEarly review
What a Great well gift! Fresh. Delicious and nice packaging!
However, recipient is a nut lover and it was nice to give him something to smile about.
Fran Peirce
Good value for this 2 lb. (32oz.) bag when in stock over the 1 lb. (16oz.). But a even better value is the 5 lb. (84 oz.) bag that seems always out of stock for some reason.
Very good - will be re-ordering soon.
Some pieces in the package are tasting moldy. I threw the rest of the bag away. They tasted bad!
The taste is super off and not familiar to the raw or real thing it taste so plastic like and sweet, feels like dusty rubber after a long drive on a desert dirt road but has a soft center, and the smell isn't appatizing at all. Again its probably not for me atleast i tried it before reviewing it
Needs more time in the dehydrater and less time in the sugar.
I want moreJan. 2020
I love these. Even though it's 3lbs it's packaged in 3 different 1lbs bags. It's better than one huge bag of product. Very good product. Tastes great. A better choice as snacks than chips or candy. I'll be buying more.
So badOct. 2018
Too sweet and tastes like sweet potato slices

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