Dried Pears product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Big Green Freeze Dried Fruit Slices-Apple Slices
Sun Dried California Pears, No Sugar Added (16oz - 1 LB) Packed Fresh in Resealable Bag - Sweet Fruit Snack Treat - Healthy Food, All Natural, Vegan, Kosher Certified
Anna and Sarah Dried Fancy Pears in Resealable Bag, 2 Lbs
Crispy Green Freeze-Dried Fruit, Single-Serve, Cantaloupe, 0.35 Ounce (Pack of 12)
Crispy Green, Pears Asian, 0.36 Ounce, 6 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dried Pears product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.16 out of 5 and a total of 499 reviews. This suggests that customers are generally happy with the product and find it to be of good quality. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that there are other factors, such as price or shipping times, that could impact customer satisfaction. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to compare the product to similar items in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is afternoon, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is likely families with children, particularly those with a husband in the household. The fact that "family" and "kid" were the top two user mentions suggests that this product is likely seen as a snack or treat that can be enjoyed by the whole family, including children. In terms of usage, it seems that the primary use for this product is as a snack, with 16 mentions. However, it's also worth noting that there were three mentions of using the product as a gift, which could suggest that this product is seen as a potential gift item for friends or family members. In terms of places to use the product, "grocery" was the top mention, which could suggest that customers are likely to purchase this product while doing their regular grocery shopping. The fact that "California" was also mentioned twice could suggest that this product is particularly popular in that region, although it's unclear why that might be the case. Overall, based on this data, it seems that the ideal customer for this product is likely a family with children who are looking for a tasty and healthy snack option. To appeal to this customer profile, it might be helpful to emphasize the health benefits of dried pears, as well as the convenience of being able to purchase them at the grocery store. Additionally, highlighting the potential gift-giving aspect of this product could be a way to expand its appeal beyond just families with children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pear, texture, smell, cantaloupe, pear slice. The most mentioned elements about pear are do not taste good(2.13%), dry(2.13%).
The top 5 positive reviews are flavor, pear, taste, texture, dry pear. The most mentioned elements about flavor are good(20.55%), rich(4.11%).
do not taste good2.13%
funny smell2.13%
hard to eat2.13%
pear slice4.26%
like like2.74%
dry pear6.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the cons of dried pears are primarily related to their texture and flavor, with pear being the most commonly mentioned negative aspect. However, it's worth noting that flavor is also the most commonly mentioned positive aspect, with over a quarter of respondents citing it as a pro. To improve the product, it may be worth exploring ways to enhance the texture and flavor of dried pears, perhaps by experimenting with different drying methods or adding natural flavorings. Additionally, it may be helpful to consider offering a wider variety of dried fruit options to appeal to a broader range of tastes and preferences. Overall, while there are certainly some areas for improvement, the fact that flavor is the most commonly cited positive aspect suggests that there is potential for dried pears to be a popular and well-liked product. By focusing on enhancing the texture and flavor, and offering a diverse range of options, it may be possible to increase consumer satisfaction and drive sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are primarily motivated to buy dried pears based on the product description. This suggests that customers are looking for specific information about the product, such as its taste, texture, and nutritional value, before making a purchase. Some possible reasons why the product description is the top feature for buyers could include the fact that dried pears are a relatively niche product, and customers may not be as familiar with them as they are with other types of fruit. Additionally, customers may be looking for specific qualities in their dried pears, such as a certain level of sweetness or a particular texture, and the product description can help them determine whether a particular brand or variety meets their needs. To optimize an Amazon listing for dried pears, it would be important to focus on creating a detailed and informative product description that highlights the unique qualities of the product. This could include information about the taste, texture, and nutritional value of the pears, as well as any special features or benefits that set them apart from other types of dried fruit. Additionally, it may be helpful to include high-quality images of the product, as well as customer reviews and ratings, to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
100 % organic1
bag more1
more in bag
check ingredient1
check ingredient
chewy side1
chewy side
come from china1
come from china
do not get much1
do not get much
dried fruit1
dried fruit do
dried substance1
dried substance

Based on the customer expectations mentioned, it seems that customers are looking for dried pears that are 100% organic, come in larger bags, and are affordable. Firstly, it's important for sellers to understand that customers are becoming increasingly health-conscious and environmentally aware, which is why they are looking for organic products. Therefore, it would be wise for sellers to prioritize sourcing organic dried pears and promoting them as such. Secondly, customers are looking for larger bags, which suggests that they want to buy in bulk and save money in the long run. Sellers could consider offering larger bag sizes or even bundling multiple bags together to meet this demand. Lastly, customers are looking for affordable options, which means that sellers should be mindful of pricing their products competitively. However, it's important to note that customers are willing to pay more for organic products, so sellers could consider pricing their organic dried pears slightly higher than non-organic options. In terms of marketing promotion factors, sellers could focus on highlighting the organic and health benefits of dried pears, as well as the convenience of buying in bulk. They could also consider offering discounts or promotions for customers who purchase larger quantities or multiple bags at once. Additionally, social media and influencer marketing could be effective in reaching health-conscious and environmentally aware customers. Overall, sellers should prioritize sourcing organic dried pears, offering larger bag sizes, and pricing their products competitively while highlighting the health and environmental benefits of their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

i have a hard time, especially in winter, going thru a pkg of fresh pears, but these are MORE delicious (to me) than fresh pears & more durable & more wonderful. I LOVE THESE!!!!!
Wasn’t dryJan. 2021
No flavor wasn’t dry
😋Aug. 2022
tasted really good .
These dried pears are fantastic! They are soft, and moist, without being mushy. Lovely pear aroma. The price for volume is wonderful. These pears are from South Africa, if it matters to anyone. I love them, and will happily purchase more.
Alanna Roman
I love the taste and texture of these dry pears. They are soft and moist. They're sweet, but not too sweet. I have No complaints here!
Robin Boyd
Yum!Nov. 2020
These are delicious! Especially warmed or chopped and added into oatmeal.
Moist, without being soggy; chewy without being tough; just the right amount of sweetness--what more could we ask for? The hardest thing to do is to limit our consumption as these "work" better than prunes! We will surely order more before these are gone.
I'm not a picky eater by any means. There are very few things I won't eat. These are one of a select few. I love Yupik pineapple, but these tasted like slightly sweet Sulphur. Truly unpalatable.
K Essman
YummySept. 2022
About 3/4 are squishy and soft and yummy, but about 1/4 are hard and too dry and not very good. I would still buy them again, though.
Great tasteMay 2022
I like the sturdy plastic bag packaging and the appearance. There was a bit of smell that quickly dissipated after I opened. But the taste is one of the best that I have tasted! Although may be a bit pricey, I think it is one of the best products available.

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