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Dried Sea Cucumber product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DOL Wild South American Sea Cucumber Rainbow Sea Cucumber (Large 8oz/bag)
DOL Wild Caught,Sun Dried Atlantic Black Pin Sea Cucumber All Natural Nutritious,大西洋岩刺參 小黑刺海參 - in box (Large 8oz/box)
DOL Wild Alaska Red Sea Cucumber 野生阿拉斯加紅海參 (Dried Sea Cucumber)- in Box (Small 8oz/box)
ROSALYN Premium Deep Sea Atlantic Canada Wild Caught Sea Cucumber Dried (大西洋野生捕捞海参干) - Canadian Food Inspection Agency Certified | Whole Cut-454 grams (WC- Pack 12)
ROSALYN® Premium Atlantic Canada Wild Caught Sea Cucumber Dried (大西洋野生捕捞干海参) - Canadian Food Inspection Agency Certified | Rich In Protein, Vitamins and Minerals | Butterfly Cut - 454 Gram

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the product in the Dried Sea Cucumber category on Amazon is 3.78, with a total of 117 reviews. This indicates that the product has received mixed feedback from customers. Considering the average rating falls below 4, it suggests that there might be some room for improvement in terms of customer satisfaction. While some customers seem to be satisfied with the product, there are likely others who have expressed concerns or had negative experiences. To improve customer satisfaction, it would be beneficial for the seller to analyze the reviews and identify common issues or complaints. This could help them address any recurring problems and make necessary improvements to the product or its packaging, shipping, or customer service. Additionally, it would be helpful for the seller to actively engage with customers by responding to their reviews and addressing their concerns. This shows that the seller values customer feedback and is committed to resolving any issues that arise. Furthermore, conducting market research to understand customer preferences and expectations in the Dried Sea Cucumber category could provide valuable insights. This information can be used to enhance the product's features, quality, or value proposition, ultimately leading to increased customer satisfaction. In conclusion, while the average rating of 3.78 suggests a mixed customer sentiment, there is an opportunity for the seller to improve customer satisfaction by addressing any recurring issues, engaging with customers, and conducting market research to enhance the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is cold winter, the most common location is alaska, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the Dried Sea Cucumber product are the mother, friend, and family, each mentioned six times. This suggests that the product appeals to a wide range of individuals within personal networks, indicating its potential popularity among close relationships. In terms of the top three places to use the product, Alaska, Asia, and China were mentioned once each. This indicates that the product has a global appeal, with potential customers in various regions. However, it's worth noting that the data provided does not highlight any specific regions where the product is particularly popular. When it comes to the usage of the product, the top two mentions were "gift give" (mentioned six times) and "clean" (mentioned once). This suggests that the Dried Sea Cucumber is commonly used as a gift, possibly due to its unique nature or perceived health benefits. Additionally, the mention of "clean" could imply that the product is used for culinary purposes or as an ingredient in various dishes. Based on this analysis, it can be inferred that the customer profile for the Dried Sea Cucumber product includes individuals who value personal relationships and are likely to share the product as a gift with their loved ones. The global appeal of the product suggests that it may attract customers from diverse cultural backgrounds, particularly those who appreciate unique and exotic food items. To further target this customer profile, it would be beneficial to emphasize the product's health benefits, culinary versatility, and its suitability as a gift option. Marketing efforts could focus on highlighting the product's nutritional value, providing recipe ideas, and showcasing its cultural significance in different regions. Additionally, collaborating with influencers or experts in the culinary or health industry could help raise awareness and generate interest among the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, size, inner skin, size & dimension of this product, sea cucumber. The most mentioned elements about product are poor grade(12.50%), small(12.50%).
The top 5 positive reviews are taste, sea cucumber, quality, size, type. The most mentioned elements about taste are good(23.81%), normal(4.76%).
poor grade12.50%
inner skin12.50%
size & dimension of this product12.50%
sea cucumber12.50%
sea cucumber23.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment analysis for the category "Dried Sea Cucumber" leans more towards the negative side due to the higher percentage of cons mentioned. Let's break down the pros and cons mentioned for this category. Pros: The top pro aspect mentioned most is taste, with a percentage of 28.57%. This suggests that people generally appreciate the flavor of dried sea cucumber. Cons: The top con aspect mentioned most is the product itself, accounting for 25.00% of the cons. This could imply that there are issues with the overall quality or effectiveness of the dried sea cucumber products available. Other cons mentioned include size, inner skin, size & dimension of the product, and sea cucumber itself. These cons indicate concerns related to the physical attributes, quality, and possibly the taste of the sea cucumber. Based on these findings, it is clear that there is room for improvement in the product development and selection within the dried sea cucumber category. Here are some suggestions: 1. Quality control: Address the concerns related to the product itself, such as improving the overall quality and effectiveness of dried sea cucumber products. This could involve ensuring freshness, proper processing, and packaging. 2. Size and dimension: Take into consideration the feedback regarding the size and dimension of the product. It may be beneficial to offer different size options to cater to varying customer preferences. 3. Taste enhancement: While taste is mentioned as a pro, it is also listed as a con. This suggests that there might be variations in taste among different products. Focus on consistently delivering a pleasant taste experience to meet customer expectations. 4. Inner skin: Address the concerns related to the inner skin of the dried sea cucumber. This could involve refining the processing methods to ensure the removal of any undesirable parts. 5. Customer feedback: Continuously gather and analyze customer feedback to identify areas for improvement and to better understand their preferences. This will help in refining the product selection and development process. By implementing these suggestions, it is possible to enhance the overall customer satisfaction and improve the sentiment associated with the dried sea cucumber category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that the main motivation for customers to buy this product, dried sea cucumber, is the recommendation from friends. This indicates a high level of trust and credibility in the product, as people are more likely to try something that has been recommended by someone they know. As for the top feature of the product description, it is essential to highlight the unique qualities and benefits of the dried sea cucumber. This could include its nutritional value, potential health benefits, and any specific attributes that set it apart from other similar products in the market. Providing detailed and accurate information about the product will help customers make informed decisions and understand why they should choose this particular brand or type of dried sea cucumber. Based on the data, here are some suggestions for Amazon listing optimization: 1. Highlight the recommendation aspect: Emphasize that the product is highly recommended by friends, as this is a significant motivating factor for potential buyers. Consider including testimonials or reviews from satisfied customers who have tried the product based on recommendations. 2. Improve product description: Ensure that the product description is comprehensive, informative, and engaging. Clearly outline the unique features, benefits, and potential uses of the dried sea cucumber. Use persuasive language to convince customers that this is the best choice for them. 3. Include nutritional information: Many customers are interested in the nutritional value of the products they purchase. Provide detailed information about the nutritional content of the dried sea cucumber, such as protein, vitamins, minerals, and any other relevant details. 4. Enhance visual presentation: Use high-quality images that showcase the dried sea cucumber in an appealing way. Consider including images that demonstrate its versatility in various dishes or preparations, giving customers ideas on how to use it. 5. Encourage customer reviews: Actively encourage customers to leave reviews after purchasing the product. Positive reviews can further strengthen the recommendation aspect and build trust among potential buyers. By implementing these optimization strategies, you can effectively communicate the unique qualities of the dried sea cucumber, leverage the power of recommendations, and attract more customers to your Amazon listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
boil long1
can small1
size can large
description contain size1
specification show size
price point good1
price good

Analysis of Customer Expectations for Dried Sea Cucumber: Based on the customer feedback, there are a few key expectations for the category of Dried Sea Cucumber. These expectations include the ability to boil the sea cucumber for a long time without it losing its texture or taste, as well as the desire for smaller-sized sea cucumbers. Additionally, customers appreciate having the size mentioned in the product description. To address these expectations and improve product development prioritization, sellers can consider the following suggestions: 1. Quality Assurance: Focus on sourcing high-quality dried sea cucumbers that can withstand long boiling times without compromising their texture or taste. Conduct thorough testing and quality control measures to ensure consistency in product quality. 2. Size Variations: Offer a range of sea cucumber sizes to cater to different customer preferences. This can include both larger and smaller options, allowing customers to choose according to their specific needs. 3. Clear Product Descriptions: Ensure that the product descriptions clearly mention the size of the dried sea cucumbers. This will help customers make informed decisions and avoid any surprises upon receiving the product. 4. Cooking Instructions: Provide detailed cooking instructions that highlight the optimal boiling time for the sea cucumbers. This will help customers achieve the desired texture and taste while using the product. 5. Packaging: Consider packaging options that preserve the quality and freshness of the dried sea cucumbers. This can include vacuum-sealed packaging or resealable containers to maintain their taste and texture. In terms of marketing promotion factors, sellers can focus on the following: 1. Highlight Quality: Emphasize the high quality of the dried sea cucumbers, showcasing their ability to withstand long boiling times while retaining their taste and texture. 2. Size Options: Promote the availability of different sizes, emphasizing the convenience and flexibility it offers to customers. 3. Customer Reviews: Encourage satisfied customers to leave positive reviews, highlighting their positive experiences with the product. This can help build trust and credibility among potential buyers. 4. Recipe Ideas: Share recipe ideas and cooking tips that showcase the versatility of dried sea cucumbers. This can attract customers who may be unfamiliar with the product and inspire them to try it. 5. Social Media Engagement: Utilize social media platforms to engage with customers, answer their queries, and share interesting content related to dried sea cucumbers. This can help create a community around the product and generate buzz. By addressing customer expectations and implementing these suggestions, sellers can enhance their product offerings, improve customer satisfaction, and effectively promote dried sea cucumbers in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought this type of red sea cucumber for a while and since it is really good and healthy, I would like to show what I did to prepare and clean this sea cucumber. Because this product is dried sea cucumber, you need to take 2 days to prepare them. As pictures attached, these are what I did to prepare. 1. P put them in clean water and change every twice a day, morning and late night so it will soak and grow bigger. 2. After 2 days, when it is softer, you can cut in the middle and clean inside. The top of the cucumber area is the "mouth", which is white and hard. You need to remove them and clean completely as you cannot eat this part. 3. After step 2, put them back to water for another 1 day as it will grow even bigger. 4. You can cook them in many ways you like. For example, add them in chicken or vegetable soup 10 mins before it is ready. Or you can cut them into small pieces and eat with hot source. You can also add them in the salad and eat directly or stir fry them with beef or other seafood. But please pay attention - do not mix sea cucumber with vinegar as those two will react additional calcium in stomach. When you finish preparing it, either cook it or frozen them in fridge. It lasts for weeks. The dried cucumber can be reserved for 3 years if you froze them. There are several reasons I like this sea cucumber: First of all, this sea cucumber is grown and captured from Alaska where is super clean environment. In my opinion, it is better than other "so called" organic food. Also, sea cucumber has special nutrition that can increase your immune system, I usually buy several each year for my families and they all like it. Even people can buy supplements made from sea cucumber, the better and natural way is eating sea cucumber instead of man-made ones. Last but not least, there are many ways to cook it and it is simple, delicious and worth the money.
PurchasedEarly review
This sample pack is perfect for people try sea cucumber for the first time. It has easy to follow instruction on how to prepare the dried sea cucumber. The quality of the food seems very good. It's delicious.
Plant Whisper
Good ProductDec. 2019
I had recently ordered the Alaska Sea Cucumber sample pack from this XLSeafood. I just wanted to try it because my family and I really enjoy this type of cuisine, we normally buy the sea cucumbers at the Dried Seafood Store (海味店) in China Town which was pretty pricey $$$$. After received the order, we follow the instructions that on the package which explains how easily to prepare the cucumbers for cooking, (Note: The instruction provided for preparation only) Once prepared, I cooked the sea cucumbers using my own recipe with soy sauces, ginger, scallions, and cooking sherry. OMG! The sea cucumbers were so delicious. I can say these cucumbers have very good texture just like the kind we brought from those dried seafood stores but without the high price version. We are planning to order more and I am highly recommend these Alaska Sea Cucumbers from XLSeafood.
PurchasedEarly review
Good qualityNov. 2019
Good quality product. The sea cucumbers are dry and clean. After soaking in water, they become 2 times larger. I will recommend.
Gang c.
Good products, good sellers
Kelly wong
Not worth the price, it was hard. I soaked it for 5 days as per the instructions and it became mushy on the outside but wa sstill hard inside. I've bought this many times from a store in Chinatown and I've never had this outcome, this is the first time it got mushy. Def not worth it and I feel like it's not premium at all.
ExecellentJul. 2018
I have been knowing Haishentianxia for a pong time, but this is the first time buy sea cucumber from amazon. Product is very clean and I soaked around 20pcs, it get arround 2.5times long and weight almost 10times. I haven't have chance to try it, I will follow up how it tastes later.
Bought from HaiShenTianXia many times. Used to be from their websites only. Very glad they supply the products via Amazon Prime now. The price is better than their non-discounted price. But 8oz package is a lot better, actually perfect size for gifts. Will surely buy again.
jun x huang
No buyMay 2019
Very poor, please don’t buy
Great!Jun. 2021
Good value for the money. Reasonable price.

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