Dried Sea Cucumber product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DOL Wild South American Sea Cucumber Rainbow Sea Cucumber (Large 8oz/bag)
DOL Wild Caught,Sun Dried Atlantic Black Pin Sea Cucumber All Natural Nutritious,大西洋岩刺參 小黑刺海參 - in box (Large 8oz/box)
DOL Wild Alaska Red Sea Cucumber 野生阿拉斯加紅海參 (Dried Sea Cucumber)- in Box (Small 8oz/box)
ROSALYN Premium Deep Sea Atlantic Canada Wild Caught Sea Cucumber Dried (大西洋野生捕捞海参干) - Canadian Food Inspection Agency Certified | Whole Cut-454 grams (WC- Pack 12)
ROSALYN® Premium Atlantic Canada Wild Caught Sea Cucumber Dried (大西洋野生捕捞干海参) - Canadian Food Inspection Agency Certified | Rich In Protein, Vitamins and Minerals | Butterfly Cut - 454 Gram

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dried Sea Cucumber product on Amazon has an average rating of 3.78 out of 5 stars, with a total of 117 reviews. This suggests that while some customers are satisfied with the product, there may be room for improvement in terms of overall customer satisfaction. To improve customer satisfaction, it may be helpful for the seller to gather feedback from customers and address any common issues or concerns. Additionally, providing clear and detailed product descriptions, as well as offering excellent customer service, can also help to improve customer satisfaction and encourage positive reviews. Overall, while the Dried Sea Cucumber product on Amazon may have some room for improvement in terms of customer satisfaction, it is still a popular item with a significant number of positive reviews. By taking steps to address customer concerns and provide excellent service, the seller can continue to build a strong reputation and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is cold winter, the most common location is alaska, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in the Dried Sea Cucumber product are primarily interested in using it as a gift to give to their mother, friend, or family members. Additionally, it appears that the product is primarily used for cleaning purposes, although this was only mentioned once. In terms of where the product is being used, there were only a few mentions of specific locations, with Alaska, Asia, and China being the top three. However, it's difficult to draw any significant conclusions from this data, as there were only a few mentions of location. Based on this data, it seems that the customer profile for this product is likely someone who is interested in giving gifts to their loved ones, particularly their mother, friend, or family members. They may also be interested in using the product for cleaning purposes. However, without more data, it's difficult to draw any further conclusions about the customer profile. One suggestion for the company would be to conduct further research to better understand their customer base. This could include conducting surveys or focus groups to gather more information about why customers are interested in the product, what they like about it, and what they would like to see improved. Additionally, the company could consider expanding their marketing efforts to reach a wider audience, particularly in areas where there were fewer mentions of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, size, inner skin, size & dimension of this product, sea cucumber. The most mentioned elements about product are poor grade(12.50%), small(12.50%).
The top 5 positive reviews are taste, sea cucumber, quality, size, type. The most mentioned elements about taste are good(23.81%), normal(4.76%).
Grocery & Gourmet Food > Meat & Seafood > Seafood > Dried Seafood > Dried Sea Cucumber
poor grade12.50%
inner skin12.50%
size & dimension of this product12.50%
sea cucumber12.50%
sea cucumber23.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards dried sea cucumber is mixed. The top con aspect mentioned most is related to the product itself, which could indicate issues with quality or consistency. Additionally, the size and dimension of the product, as well as the inner skin, are also mentioned as cons. On the other hand, the top pro aspect mentioned most is taste, which suggests that those who enjoy the flavor of dried sea cucumber find it to be a positive aspect. To improve the product, it may be helpful to address the issues with the product itself, such as improving quality control and ensuring consistency in size and texture. Additionally, it may be worth exploring ways to enhance the flavor or find new ways to prepare and serve dried sea cucumber to appeal to a wider audience. When selecting and developing products in this category, it's important to consider both the pros and cons mentioned by consumers. While taste is a positive aspect, it's clear that there are also significant issues with the product that need to be addressed. By taking these factors into account, it may be possible to create a more appealing and successful product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy dried sea cucumber because it has been recommended by their friends. This suggests that word-of-mouth marketing is a powerful tool in this category, and that customers are likely to trust the opinions of people they know when it comes to purchasing decisions. In terms of product features, it appears that the product description is the top feature that customers are looking for. This suggests that having a clear and detailed product description is crucial for optimizing Amazon listings in this category. Some possible reasons why customers value product descriptions could include wanting to know more about the nutritional benefits of dried sea cucumber, how to prepare it, and what it tastes like. To optimize Amazon listings for dried sea cucumber, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their product. They could also consider leveraging customer reviews and testimonials to build trust and credibility with potential buyers. Additionally, sellers could explore ways to incentivize customers to leave reviews and share their experiences with others, as this could help to drive more word-of-mouth referrals and increase sales over time.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
boil long1
can small1
size can large
description contain size1
specification show size
price point good1
price good

Based on the customer expectations mentioned, it seems that customers are looking for dried sea cucumbers that are long in size, but can also come in small sizes. Additionally, customers seem to be interested in knowing the size of the sea cucumbers based on the product description. To meet these expectations, sellers could prioritize product development by offering a variety of sizes of dried sea cucumbers, including both long and small sizes. They could also consider providing detailed product descriptions that include information about the size of the sea cucumbers. In terms of marketing promotion factors, sellers could highlight the different sizes of dried sea cucumbers they offer and emphasize the quality of their products. They could also consider offering promotions or discounts to encourage customers to try their products. Additionally, they could leverage social media platforms to showcase their products and engage with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought this type of red sea cucumber for a while and since it is really good and healthy, I would like to show what I did to prepare and clean this sea cucumber. Because this product is dried sea cucumber, you need to take 2 days to prepare them. As pictures attached, these are what I did to prepare. 1. P put them in clean water and change every twice a day, morning and late night so it will soak and grow bigger. 2. After 2 days, when it is softer, you can cut in the middle and clean inside. The top of the cucumber area is the "mouth", which is white and hard. You need to remove them and clean completely as you cannot eat this part. 3. After step 2, put them back to water for another 1 day as it will grow even bigger. 4. You can cook them in many ways you like. For example, add them in chicken or vegetable soup 10 mins before it is ready. Or you can cut them into small pieces and eat with hot source. You can also add them in the salad and eat directly or stir fry them with beef or other seafood. But please pay attention - do not mix sea cucumber with vinegar as those two will react additional calcium in stomach. When you finish preparing it, either cook it or frozen them in fridge. It lasts for weeks. The dried cucumber can be reserved for 3 years if you froze them. There are several reasons I like this sea cucumber: First of all, this sea cucumber is grown and captured from Alaska where is super clean environment. In my opinion, it is better than other "so called" organic food. Also, sea cucumber has special nutrition that can increase your immune system, I usually buy several each year for my families and they all like it. Even people can buy supplements made from sea cucumber, the better and natural way is eating sea cucumber instead of man-made ones. Last but not least, there are many ways to cook it and it is simple, delicious and worth the money.
PurchasedEarly review
This sample pack is perfect for people try sea cucumber for the first time. It has easy to follow instruction on how to prepare the dried sea cucumber. The quality of the food seems very good. It's delicious.
Plant Whisper
Good ProductDec. 2019
I had recently ordered the Alaska Sea Cucumber sample pack from this XLSeafood. I just wanted to try it because my family and I really enjoy this type of cuisine, we normally buy the sea cucumbers at the Dried Seafood Store (海味店) in China Town which was pretty pricey $$$$. After received the order, we follow the instructions that on the package which explains how easily to prepare the cucumbers for cooking, (Note: The instruction provided for preparation only) Once prepared, I cooked the sea cucumbers using my own recipe with soy sauces, ginger, scallions, and cooking sherry. OMG! The sea cucumbers were so delicious. I can say these cucumbers have very good texture just like the kind we brought from those dried seafood stores but without the high price version. We are planning to order more and I am highly recommend these Alaska Sea Cucumbers from XLSeafood.
PurchasedEarly review
Good qualityNov. 2019
Good quality product. The sea cucumbers are dry and clean. After soaking in water, they become 2 times larger. I will recommend.
Gang c.
Good products, good sellers
Kelly wong
Not worth the price, it was hard. I soaked it for 5 days as per the instructions and it became mushy on the outside but wa sstill hard inside. I've bought this many times from a store in Chinatown and I've never had this outcome, this is the first time it got mushy. Def not worth it and I feel like it's not premium at all.
ExecellentJul. 2018
I have been knowing Haishentianxia for a pong time, but this is the first time buy sea cucumber from amazon. Product is very clean and I soaked around 20pcs, it get arround 2.5times long and weight almost 10times. I haven't have chance to try it, I will follow up how it tastes later.
Bought from HaiShenTianXia many times. Used to be from their websites only. Very glad they supply the products via Amazon Prime now. The price is better than their non-discounted price. But 8oz package is a lot better, actually perfect size for gifts. Will surely buy again.
jun x huang
No buyMay 2019
Very poor, please don’t buy
Great!Jun. 2021
Good value for the money. Reasonable price.

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