Dried Squid product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Korea Seasoned Dried Squid Snack Squid Over Flower 꽃보다오징어 (Soft 15g x 10)
Native Pusit/dried native Squid/wild caught/Product of the Philippines (5 packs, 200g)
Korean Food Dried Squid Legs Snack 20g (Original 20g x 5 + Spicy 20g X 5 + Almond 10g)
Butter Squid – Korean Squid Flavorful Grilled Honey Butter Korean Dry Squid 1.06 Ounce (5 Pack)
Korea Seasoned Dried Squid Snack Squid Over Flower 260g 9.1oz 꽃보다 오징어

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Dried Squid product on Amazon is 4.3 out of 5. This indicates a generally positive customer satisfaction level. With a total of 188 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the high average rating, it appears that the majority of customers are satisfied with the Dried Squid product. However, it is important to note that individual preferences may vary, and some negative reviews might exist. It would be beneficial to read through a range of reviews to get a comprehensive understanding of the product's pros and cons. Based on this information, my advice would be to consider purchasing the Dried Squid product if you are interested in trying it out. However, it is always a good idea to read through a variety of reviews to ensure it aligns with your personal preferences. Additionally, you may want to look for reviews that specifically address factors important to you, such as taste, texture, packaging, or any other specific criteria you have in mind.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is korea, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely to be a family-oriented individual who enjoys sharing snacks with their loved ones, including their daughter and dog. The fact that the product is mentioned as a snack and present suggests that it may be a popular choice for special occasions or as a gift. The data also indicates that the product is particularly popular in Korea and Asia, which suggests that the customer profile may be someone who is familiar with or has a connection to these regions. However, the fact that Australia is also mentioned suggests that the product may have some appeal to a wider audience. Overall, it seems that the customer profile for this product is likely to be someone who values family, enjoys sharing snacks, and has an interest in Korean and Asian culture. To appeal to this customer profile, it may be helpful to highlight the product's family-friendly qualities and its cultural significance in marketing materials. Additionally, offering promotions or discounts for bulk purchases may appeal to customers who are looking to share the product with their loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, squid, packet, strip, small piece. The most mentioned elements about texture are do not(5.88%), take a lot to chew(5.88%).
The top 5 positive reviews are flavor, taste, snack, dried squid, squid piece. The most mentioned elements about flavor are good(13.04%), interest(4.35%).
do not5.88%
take a lot to chew5.88%
small piece5.88%
western inspire4.35%
dried squid8.70%
squid piece4.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for dried squid is its texture, accounting for 11.76% of the mentions. Additionally, the top five cons associated with dried squid are texture, squid, packet, strip, and small piece. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 21.74% of the mentions. Considering the cons, it appears that the texture of dried squid is a significant concern for consumers. This suggests that some people may find it too tough or chewy, which could impact their overall enjoyment of the product. Additionally, the presence of squid, packet, strip, and small pieces as cons might indicate issues related to packaging, presentation, or the size of the product. On the positive side, the most prominent pro aspect of dried squid is its flavor. This suggests that consumers generally appreciate the taste of dried squid, which can be a significant selling point for this category. Based on these findings, there are a few suggestions for product development and selection. Firstly, manufacturers could focus on improving the texture of dried squid to make it more enjoyable for a wider range of consumers. This could involve experimenting with different processing techniques or finding ways to make the squid more tender. Secondly, addressing the concerns related to packaging, squid, and small pieces could enhance the overall consumer experience. Ensuring that the packaging is convenient and easy to open, minimizing the presence of squid remnants, and offering larger, more consistent pieces could help improve customer satisfaction. Lastly, since flavor is a significant pro aspect, manufacturers should continue to prioritize maintaining and enhancing the delicious taste of dried squid. This could involve exploring different flavor profiles or offering variations that cater to different preferences. By addressing the cons and capitalizing on the pros, manufacturers can work towards creating a more appealing and satisfying dried squid product that meets the expectations and preferences of a broader consumer base.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
product description1

Based on the data provided, it seems that customers are primarily motivated to buy dried squid based on the product description and advertising attraction. The product description is the top feature mentioned, indicating that customers are interested in learning more about the product before making a purchase. Some possible reasons why the product description is so important could be that customers want to know about the taste, texture, and nutritional value of the dried squid. They may also be interested in learning about the origin of the product, how it is prepared, and any special features or benefits it offers. To optimize an Amazon listing for dried squid, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the taste, texture, nutritional value, and preparation methods, as well as any unique selling points that set the product apart from competitors. Additionally, it may be helpful to include high-quality images and videos that showcase the product in use, as well as customer reviews and ratings that provide social proof of its quality and value.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
lower price2
bring price down
price lower
more in package2
more in package
back down in price1
price go down
balance good
bulk option1
option to buy bulk
good consistency
decent price1
good price
other flavor1
different flavor
package resealable1
package re-sealable
post include with food1
post include with food

Based on the customer expectations mentioned, it seems that the primary concern for buyers of dried squid is the price. Customers are looking for a lower price and may even request a back down in price. Additionally, customers are interested in getting more in the package, which could be a way to offset the cost of the product. To address these concerns, sellers of dried squid could consider a few different product development and marketing strategies. One option would be to focus on creating larger packages of dried squid, which would allow customers to get more product for their money. This could be a way to satisfy the desire for more in the package while also keeping the price point reasonable. Another option would be to explore different pricing strategies, such as offering discounts for bulk purchases or creating different pricing tiers based on the size of the package. This could help to address the desire for a lower price while still allowing sellers to maintain their profit margins. In terms of marketing promotion factors, sellers could consider highlighting the quality of their dried squid and the unique flavor profile that it offers. They could also focus on the convenience of the product, such as its long shelf life and easy portability. By emphasizing these factors, sellers may be able to differentiate their product from competitors and attract customers who are willing to pay a premium for a high-quality product. Overall, the key to success in the dried squid market will be to balance the desire for a lower price with the need to maintain quality and profitability. By focusing on product development and marketing strategies that address these concerns, sellers can position themselves for success in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I did not like the smell or the taste my first bite. I thought I ordered a pet treat but because I did not have access to a trash can and could not reseal the bag I decided to finish the bag. I decided that it should smell like seafood and the butter honey flavor was good with the fishy taste of the squid. The next day I was craving that butter and honey flavor. I can not get enough of them once I got over myself. Thank you for including the nutritional info on this page because it is not in English on the package. 🥰
A bit fishySept. 2020
I could have done without ordering these
YongHwan Lee
Very tasty as a snack. After eating it, you need to brush your teeth because this squid is likely still remaining between your teeth.
Robert Kotula
I like themAug. 2021
These are an acquired taste. I have flash backs to life in Puerto Rico. Try them.
The squid is not jumbo; most of the pieces are extremely small. The squid is tasty, especially on salads.
There is nothing crunchy about these snacks. They taste like fish jerky and are the same texture and chewiness as jerky. The honey butter flavor is light and delicious and my family and I enjoyed these snacks very much. They are very satisfying and if you like sweet jerky you will enjoy these.
Nice subtle buttery and honey flavors. The content portion is a bit small. It would be better if the package is re-sealable.
The honey butter flavor for this dried squid is really good. It's definitely sweet and savory. The texture is a sort of tender chewy, like jerky, which I like. The individual packets make a good and portable snack as well. A good choice if you want something flavorful and unique.
Lisa Mitchell
Full of sand!Oct. 2020
Flavor is good unfortunately there's so much sand in it that I couldn't eat much. The size of the squid is very inconsistent, some huge pieces some you can't get on a fork. Very disappointed, will not purchase again.
sheryl smith
This is a delicious treat

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