Drinks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Chobani Mango Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.
Maple Hill Creamery 100% Grass-Fed, Whole Milk, 64 Ounce (Pack of 6)
DanActive Probiotic Dailies Dairy Drink, Variety Pack, Blueberry & Strawberry, 3.1 oz., 8 Pack
Activia Probiotic Dairy Drink, Peach, 7 oz.
Activia Probiotic Dairy Drink, Strawberry, 7 oz.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Drinks, has an average rating of 4.04 out of 5 and has received a total of 159 reviews on Amazon. This indicates that the product has generally been well-received by customers, with a majority of them being satisfied with their purchase. However, it is important to note that there may be some room for improvement, as the average rating is not quite at the 5-star level. It would be beneficial for the seller to analyze the feedback provided by customers and identify any common issues or areas for improvement. This could help to further increase customer satisfaction and potentially lead to even more positive reviews and sales. In terms of advice, it would be recommended for the seller to continue to prioritize customer satisfaction and actively seek out feedback from customers. This could involve responding to reviews and addressing any concerns or issues that customers may have. Additionally, the seller could consider offering promotions or discounts to encourage more customers to try the product and leave reviews. Overall, by focusing on customer satisfaction and continuously improving the product, the seller can increase their chances of success on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is boston, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions about the customer profile and usage patterns for the product in question. Firstly, it seems that the product is popular among families, as "family" and "kid" were mentioned multiple times. This suggests that the product may be appealing to parents looking for a beverage option that is suitable for their children as well. Secondly, the data indicates that the product is commonly used as a snack, with "snack" being mentioned six times. This suggests that the product may be positioned as a convenient and enjoyable option for quick refreshment or as a pick-me-up during the day. Additionally, the mention of "leisurely breakfast" three times suggests that the product may also be suitable for those who prefer a relaxed and enjoyable start to their day. This could be an important selling point to target individuals who value a leisurely breakfast routine. In terms of usage locations, "grocery" and "grocery store" were mentioned, indicating that customers may be purchasing the product from these locations. This suggests that the product should be readily available and prominently displayed in grocery stores, as this is where potential customers are likely to encounter it. Based on these findings, it would be beneficial to target families and parents specifically in marketing efforts. Emphasizing the product's suitability for children and its convenience as a snack option could be effective in attracting this demographic. Additionally, highlighting the product's compatibility with a leisurely breakfast routine could appeal to individuals seeking a relaxed start to their day. Considering the popularity of the product in grocery stores, it would be wise to ensure strong distribution and visibility in these locations. Collaborating with grocery stores to secure prominent shelf space and running promotional campaigns within these stores could help increase product visibility and drive sales. Overall, understanding the customer profile and usage patterns can guide marketing strategies and help tailor the product's positioning to better meet the needs and preferences of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are size, drink, drinkable yogurt, consistency of those hard piece, chobani yogurt. The most mentioned elements about size are bad(30.00%).
The top 5 positive reviews are flavor, taste, cherry , blueberry mix, danactive, berry one. The most mentioned elements about flavor are good(29.17%), rich(4.17%).
drinkable yogurt10.00%
consistency of those hard piece10.00%
chobani yogurt10.00%
cherry , blueberry mix4.17%
berry one4.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Drinks category is size, accounting for 30% of the mentions. The top 5 cons mentioned for vacuum are size, drink, drinkable yogurt, consistency of those hard pieces, and Chobani yogurt. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 33.33% of the mentions. The top 5 cons mentioned for the tip are flavor, taste, cherry, blueberry mix, DanActive, and berry one. From this data, we can conclude that size is a significant drawback for both vacuum and the Drinks category in general. Additionally, the consistency of hard pieces and specific brands like Chobani yogurt are mentioned as cons for vacuum. In terms of flavor, it is the most appreciated aspect in the Drinks category, but it is also mentioned as a con for the tip, along with taste and specific flavors like cherry, blueberry mix, DanActive, and berry one. Based on these findings, it would be beneficial for product development and selection to focus on addressing the size issue in the Drinks category. This could involve offering more size options or ensuring that the size is suitable for consumer preferences. Additionally, efforts should be made to improve the consistency of products, especially in the case of vacuum and the presence of hard pieces. Lastly, while flavor is generally appreciated, it is important to ensure that the taste and specific flavor options meet consumer expectations and preferences. By addressing these cons and capitalizing on the pro aspect of flavor, product developers and selectors can enhance the overall consumer experience and satisfaction in the Drinks category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the given data, it appears that customers are primarily motivated to buy this product due to its product description. The fact that it is mentioned 100% of the time suggests that it plays a crucial role in attracting customers. The product description is likely the top feature because it provides detailed information about the product, its benefits, and its unique selling points. It helps customers understand what they can expect from the product and why it is worth purchasing. To optimize the Amazon listing based on this information, here are a few suggestions: 1. Enhance the product description: Make sure the product description is well-written, engaging, and informative. Highlight the key features, benefits, and any unique aspects that set it apart from competitors. Use persuasive language to convince potential buyers. 2. Include customer reviews: Positive customer reviews can greatly influence purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews in the product description or on the listing page. 3. Use high-quality images: Visuals play a significant role in attracting customers. Include high-resolution images that showcase the product from different angles and highlight its key features. This will help customers visualize the product and make an informed decision. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the product. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. 5. Offer competitive pricing and promotions: Price is an important factor for many customers. Ensure that the product is competitively priced and consider offering promotions or discounts to attract more buyers. By implementing these suggestions, you can optimize the Amazon listing to better showcase the product's features and benefits, ultimately attracting more customers and increasing sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
information help3
information help
amazon fresh ups1
amazon fresh ups
large size1
large size
less sweet1
less sweet
longer lasting1
last longer
other flavor1
different flavor
tad big1
slightly large size

Based on the information provided, it is difficult to determine the specific customer expectations for the Drinks category. However, there are some general expectations that customers may have when it comes to purchasing drinks. Firstly, customers may expect drinks to be of high quality and taste good. This could include using fresh ingredients, having a variety of flavors, and ensuring that the drink is properly mixed or brewed. Secondly, customers may expect drinks to be affordable and reasonably priced. This could mean offering discounts or promotions, or providing options for customers with different budgets. Thirdly, customers may expect drinks to be easily accessible and convenient to purchase. This could include having a variety of locations where the drinks are sold, such as in stores or online, and offering fast and reliable delivery options. To meet these expectations, sellers in the Drinks category may want to prioritize product development that focuses on creating high-quality drinks with unique and appealing flavors. They may also want to consider offering different pricing options to cater to customers with different budgets, and ensuring that their drinks are easily accessible through a variety of sales channels. In terms of marketing promotion factors, sellers may want to focus on highlighting the quality and taste of their drinks, as well as any unique features or benefits that set them apart from competitors. They may also want to consider offering promotions or discounts to encourage customers to try their drinks, and leveraging social media and other digital marketing channels to reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

OutstandingSept. 2018
Every flavor is amazing if your looking for a good source nutrition for your kids or yourself try this product
It is great to get my yogurt from Amazon! Thanks a lot for thinking of me! You are one in a million!
Chobani drinking yogurt itself is a good product. I ordered the product on 10/19/2021, when the information given from FoodserviceDirect Inc THEN made me believe it is cheaper than the cost in local supermarket. I paid 5-6 times higher than the regular price. The current description is different from the one on 10/19/2021.
Great flavorJun. 2021
Awesome yogurt to drink and great flavor right here
I love this Activia dairy drink, it contains different culture strains of good probiotic, in a much more potent effect. I really feels a significant benefit for my throat & digestive system. It tastes good, especially in Mango flavor. 5 stars.
Kevin Tighe
The quantity description is misleading.
Travis K.
Title is VERY misleading- basically you’re paying for the ice and big box they put it in. It’s $50 for 8. 8 single yogurts. You’ll get it cheaper at the grocery, do NOT buy from them. They’re lying by omission. Pathetic.
OverpricedJan. 2021
Overpriced on Amazon not worth it, great drink but not worth the money, it's easier and cheaper to go to buy it at a local grocery store
Amir Pounding
The bestMay 2019
Always is the best yogurt for me
T.C. 242
NAOct. 2020
Love them because I can drink them on the go

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