Drum Sets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Eastar Drum Set 14'' for Kids Beginners,3 Piece with Bass Tom Snare Drum,Adjustable Throne, Cymbal, Pedal & Two Pairs of Drumsticks, Metallic All Black
Ashthorpe 3-Piece Complete Junior Drum Set - Beginner Kit with 14" Bass, Adjustable Throne, Cymbal, Pedal & Drumsticks - Silver
Ashthorpe 5-Piece Complete Junior Drum Set with Genuine Brass Cymbals - Advanced Beginner Kit with 16" Bass, Adjustable Throne, Cymbals, Hi-Hats, Pedals & Drumsticks - Silver
Mendini By Cecilio Drum Set – 3-Piece Kids Drum Set (16"), Includes Bass Drum, Tom, Snare, Drum Throne - Musical Instruments for Age 6-12, Black Drum Kit
Mendini By Cecilio Kids Drum Set - Starter Drums Kit with Bass, Toms, Snare, Cymbal, Hi-Hat, Drumsticks & Seat - Musical Instruments Beginner Sets, Dark Red Drum Set

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Drum Sets category on Amazon has a high level of customer satisfaction. With an average rating of 4.46 out of 5 and a total of 4620 reviews, it suggests that customers are generally happy with their purchases and are willing to leave positive feedback. If you are considering purchasing a drum set from this category, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different products within the category to find the one that best fits your budget and requirements. Overall, it seems that the Drum Sets category on Amazon is a good choice for those looking to purchase a high-quality drum set. With a large number of positive reviews and a high average rating, it is clear that many customers have had positive experiences with these products.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Drum Sets product is most commonly associated with family members such as sons, kids, and grandsons. Additionally, it appears that the product is most frequently used in residential settings, particularly in houses and rooms within apartments. Furthermore, the data suggests that the Drum Sets product is often purchased as a gift, with gift-giving and birthdays being the top two usage categories. This could indicate that the product is popular among parents and grandparents who are looking for a fun and engaging gift for their children or grandchildren. Based on this information, it may be beneficial for the company to target their marketing efforts towards families with young children and teenagers, particularly those who live in houses or apartments. Additionally, highlighting the product's potential as a gift for special occasions such as birthdays could help to increase sales. Overall, the data suggests that the Drum Sets product is most popular among families with young children and teenagers, and that it is often purchased as a gift for special occasions. By targeting this demographic and emphasizing the product's potential as a fun and engaging gift, the company may be able to increase sales and grow their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, drum, drum set, cymbal, direction. The most mentioned elements about instruction are bad(2.12%), not clear(1.19%).
The top 5 positive reviews are quality, sound, size, drum set, set. The most mentioned elements about quality are good(12.03%), surprise(0.35%).
Musical Instruments > Drums & Percussion > Drum Sets & Set Components > Drum Sets
not clear1.19%
hard to follow0.80%
are not great0.40%
drum set6.10%
good for a beginner0.24%
drum set10.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Drum Sets has a mixed sentiment. The top con aspect mentioned most is instruction, which suggests that users may have difficulty understanding how to use the product. Additionally, the top 5 cons include issues with the drum, drum set, cymbal, and direction, which could indicate problems with the overall design or functionality of the product. On the positive side, the top pro aspect mentioned most is quality, which suggests that users appreciate the overall build and construction of the product. However, the top 5 cons also include issues with quality, sound, size, and set, which could indicate that there are still areas for improvement in terms of the product's overall performance. To address these issues, product development and selection should focus on improving the instruction manual and overall design of the product. Additionally, manufacturers should consider investing in higher quality materials and components to improve the sound and overall performance of the product. By addressing these issues, manufacturers can improve the overall sentiment of the category and provide users with a better experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality1
high rating1
kick drum1

Based on the data provided, it seems that customers are primarily motivated to buy drum sets based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and quality. Price and advertising attraction are also mentioned, but to a lesser extent, indicating that customers are willing to pay a premium for a high-quality drum set that meets their needs. To optimize Amazon listings for drum sets, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the size and weight of the drum set, and any additional accessories or features that come with it. Additionally, sellers should consider using high-quality images and videos to showcase the product and its features, as well as leveraging customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and advertising should also be considered, but should not be the primary focus of the listing optimization strategy.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good instruction6
good instruction
instruction good
good quality6
good quality
last long5
last long
instruction clearer4
instruction clearer
instruction clearer or include word
instruction more clear
direction good3
direction good
more adjustable

Based on the information provided, it is unclear what specific customer expectations are for drum sets. However, in general, customers who are interested in purchasing drum sets may have certain expectations such as: 1. Quality: Customers expect drum sets to be made of high-quality materials and to produce good sound quality. 2. Durability: Drum sets should be able to withstand regular use and last for a long time. 3. Customization: Customers may want to be able to customize their drum sets with different drum heads, cymbals, and other accessories. To meet these expectations, sellers of drum sets should prioritize product development that focuses on improving the quality and durability of their products. They should also consider offering customization options to customers, such as the ability to choose different drum heads or cymbals. In terms of marketing promotion factors, sellers should focus on highlighting the quality and durability of their drum sets in their marketing materials. They should also emphasize the customization options available to customers. Additionally, sellers may want to consider offering promotions or discounts to encourage customers to purchase their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PriceNov. 2020
The material is okay but the price is a little high
Nice little kit that was easy to put together. I have some prior experience with drums kits though. Everything was great, but the kick pedal has now fallen apart after only a couple of months of light use. The small chain that attaches to the beater came apart and it is too fragile to be usable.
Dani Broadbin
PurchasedEarly review
Great!Dec. 2020
Easy to put together and perfect size for our toddler!
Jacob Andrew Phillippe
PurchasedEarly review
great drum set
I bought two different drum sets due to the age of my children one was from Vangoa and I absolutely love it. This drum set from Eastar is not sturdy and tips over every time my son tries to use it. We have adjusted the attaching drums to the base drum several times. I am not expert when it comes to drums but we followed the instructions and watched a YouTube video and yet they still continue to move. We have tightened them several times and we are still having problems.
PurchasedEarly review
Good buyOct. 2020
Its good!
My grandson plays extreme death metal, so I bought him this drumset. The next morning, it was laying on the front porch, all smashed up and broken. I thought this was a professional drumset, since it cost so much money. Even the cymbal was bent up all over. I thought I was doing good for him, but he just destroyed it. Took months to save for it. I gave his singer a Sing n Save, you know, a little box connected to a microphone, also. I'm expecting that to end up broken too. That was $23. I guess they dont make things like they used to.
Baby drummerMar. 2022
 Drum set was purchased for my five year old. The height, sound quality, make, and price point was perfect for a first time drummer and for mommy & daddies wallet! Only suggestion is earplugs for the parents should be included(joking)! Perfect purchase!!!
PurchasedEarly review
Easy to assemble and my son has fun banging on them. I had to take apart one of the preassembled drums after a few months and tighten the connection to the post for attachment to the bass drum. The hardware had gotten loose and the drum wouldn't stay at the set level or height. It came with the key so I didn't need to get any special tools to open it, but I had to grab a crescent wrench to tighten the nut back up for stability. Other than that, no issues and I thought it was worth the money.

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