Dry Shampoos product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BIOLAGE Hydra Source Shampoo | Hydrates & Moisturizes Hair | For Dry Hair | Paraben & Silicone-Free | Vegan​

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for dry shampoos on Amazon is quite high at 4.7 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 9313 reviews, it suggests that there is a significant number of customers who have purchased and reviewed dry shampoos on Amazon. The high average rating and the large number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers are happy with their purchase and have had positive experiences with the dry shampoos they bought. This is a good sign for potential buyers who are looking for reliable and effective dry shampoos. Based on this information, my advice would be to consider purchasing dry shampoos from this category on Amazon. However, it's always important to read individual reviews and product descriptions to ensure that the specific dry shampoo meets your personal needs and preferences. Additionally, it's worth considering factors such as price, ingredients, and any specific requirements you may have for your hair type. Overall, the high average rating and the significant number of reviews indicate a positive customer satisfaction level for dry shampoos on Amazon. This suggests that there are reliable options available in this category, but it's always wise to do some research and read reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this dry shampoo product is likely to be female, with a strong emphasis on relationships with friends, daughters, and mothers. This suggests that the product may be marketed towards women who value close relationships with family and friends. In terms of usage, the data suggests that the product is most commonly used in salons and bathrooms, and is often carried in purses for on-the-go use. This suggests that the product is marketed towards women who are busy and on-the-go, and who value convenience and portability. The fact that travel is the most common usage of the product suggests that the product is marketed towards women who are frequent travelers, and who value products that are easy to use and can be taken with them on the go. Overall, the data suggests that the customer profile for this dry shampoo product is likely to be a busy, on-the-go woman who values close relationships with family and friends, and who values convenience and portability in her beauty products. To appeal to this customer profile, the product could be marketed as a convenient and portable solution for busy women who want to look their best while on the go, and who value close relationships with family and friends.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, bottle, dry shampoo, nozzle. The most mentioned elements about product are irritate my scalp(0.87%), hard to use(0.74%).
The top 5 positive reviews are smell, dry shampoo, product, scent, bottle. The most mentioned elements about smell are good(5.25%), amazing(1.83%).
irritate my scalp0.87%
hard to use0.74%
smell so bad0.62%
dry shampoo4.58%
lovely when it0.99%
dry shampoo14.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the dry shampoo category has both positive and negative aspects. The top pro mentioned is the smell, which suggests that consumers appreciate a pleasant scent in their dry shampoo. However, the top con mentioned is also related to the product, with 16.73% of respondents citing it as an issue. This could mean that consumers are not satisfied with the effectiveness or quality of the dry shampoo they are using. Other common cons mentioned include the smell, bottle, and nozzle, which suggests that consumers are looking for improvements in these areas. Specifically, they may want a better smelling product, a more user-friendly bottle and nozzle, and a dry shampoo that doesn't leave a residue or unpleasant scent. To improve product development and selection, companies in this category could focus on addressing these common complaints. For example, they could invest in developing a dry shampoo that is more effective and higher quality, while also improving the scent and packaging. Additionally, they could conduct market research to better understand what consumers are looking for in a dry shampoo and tailor their products accordingly. By doing so, they may be able to differentiate themselves from competitors and attract more loyal customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
smell good4
cruelty free2

Based on the data provided, it seems that customers are primarily motivated to buy dry shampoos due to the product description. This suggests that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, accounting for 52.32% of customer mentions. There could be several reasons why the product description is the most influential factor. Firstly, customers may want to understand the specific benefits and features of the dry shampoo before making a purchase. A well-written product description can effectively communicate these details, such as its effectiveness in absorbing oil, adding volume, or providing a refreshing scent. Additionally, customers may be looking for specific ingredients or formulations that cater to their hair type or specific needs. A detailed product description can highlight these aspects, helping customers find the right dry shampoo for their requirements. Based on this information, optimizing the Amazon listing for dry shampoos should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the dry shampoo, such as its key features, benefits, ingredients, and usage instructions. This will help customers make informed decisions. 2. Highlight unique selling points: Identify the unique aspects of the dry shampoo and emphasize them in the product description. This could include any special formulations, natural ingredients, or specific benefits that set the product apart from competitors. 3. Use clear and concise language: Write the product description in a way that is easy to understand and avoids jargon. Customers should be able to quickly grasp the key points and benefits of the dry shampoo. 4. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and build trust. This can help potential buyers feel more confident in their decision to purchase. By optimizing the product description based on these suggestions, sellers can better meet customer expectations and increase the likelihood of customers choosing their dry shampoo over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long20
last long
last awhile
last long long
is not expensive10
is not expensive
is not pricey
big bottle8
bottle big
big bottle
bottle large
less pricey8
less expensive
more affordable
less costly
darker color8
darker color
darker hair
good scent
good applicator
applicator tweak
change applicator
conditioning shampoo6
dry shampoo
dry shampoo not full of junk and

Based on the customer expectations mentioned, it is clear that customers are looking for a dry shampoo that lasts long, is affordable, and comes in a big bottle. These expectations can be analyzed in the following ways: 1. Lasting Long: Customers want a dry shampoo that can keep their hair looking fresh and clean for an extended period. This expectation suggests that sellers should focus on developing products that have long-lasting effects. They can achieve this by using high-quality ingredients that can absorb excess oil and sweat from the scalp and hair. 2. Not Expensive: Customers are looking for a dry shampoo that is affordable and does not break the bank. This expectation suggests that sellers should prioritize developing products that are cost-effective. They can achieve this by using ingredients that are readily available and not too expensive. 3. Big Bottle: Customers want a dry shampoo that comes in a big bottle. This expectation suggests that sellers should focus on developing products that are available in larger sizes. They can achieve this by offering different sizes of the same product, such as travel-sized bottles and larger bottles for home use. Based on these expectations, sellers can prioritize their product development by focusing on creating dry shampoos that are long-lasting, affordable, and available in larger sizes. They can also focus on marketing promotion factors that highlight these features, such as emphasizing the long-lasting effects of the product, offering discounts or promotions to make the product more affordable, and showcasing the different sizes available to cater to different customer needs. By meeting these expectations and promoting their products effectively, sellers can attract more customers and increase their sales in the dry shampoo category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My daughter and I love this dry shampoo. It smells great and works perfectly! Definitely takes the grease out between washes and leaves your hair smelling clean!
Private User
Item DamagedMar. 2021
Item arrived damaged; large and small dents in an aerosol can are not ideal.
I purchased the Original classic fresh, and it smells great for an Original scent! The spray radius is quite large, so keep that in mind. Great budget dry shampoo!
Do NOT buy!!!Jan. 2021
Do NOT buy this!!! This is not the value size!
I have probably used this product a handful of times. It worked ok - not great. Today it stopped dispensing product completely. I wish I could get my money back.
I'm shook on this! Why does it smell so good? Why does my hair look like I left the salon after I use it? I'm obsessed!
Good productApr. 2022
I like it
My favJul. 2021
My favorite dry shampoo. It does leave a pretty intense white cast on my brown hair but as long as your rub it in it goes away
Love itMay 2021
Smells really nice
It is dry.Jan. 2022
It's a powder, of course. I followed the instructions, and all it really did is lighten my hair a little, and caused my scalp to itch. I think it was the powder as it settled around the base of the hair. I used it several times with the same result. Other people will probably not have the reactions I had, but I still wont be buying this again.

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