Easel Pads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Post-it Super Sticky Easel Pad, 25 x 30 Inches, 30 Sheets/Pad, 2 Pads (560), Large White Grid Premium Self Stick Flip Chart Paper, Super Sticking Power
Post-it Super Sticky Easel Pad, 25 in x 30 in, White, 30 Sheets/Pad, 2 Pad/Pack, Large White Premium Self Stick Flip Chart Paper, Sticking Power (559)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Easel Pads product on Amazon has a high level of customer satisfaction. With an average rating of 4.8 out of 5 and a total of 1231 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but the high rating and number of reviews suggest that customers are happy with the quality and functionality of the Easel Pads. If you are considering purchasing this product, it is likely a good choice based on the high level of customer satisfaction. However, it is always a good idea to read through some of the reviews to get a better understanding of the product and any potential issues that customers may have experienced. Overall, it seems that the Easel Pads product on Amazon is a popular and well-liked choice among customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is classroom, the most common behavior is presentation . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Easel Pads are children, specifically kids, followed by daughters and grandsons. This suggests that the product may be popular among families with young children, or in educational settings where children are present. The top three places where the product is used are classrooms, rooms, and desktop easels, which further supports the idea that the product is popular in educational settings. The top two uses of the product are for presentations and easels, indicating that the product is likely used for teaching or presenting information. Based on this data, it seems that the customer profile for the Easel Pads is likely to be educators, parents, or caregivers who work with children. These individuals may be looking for a product that is easy to use and can help them present information in a clear and engaging way. To appeal to this customer profile, it may be helpful to market the product as a tool for teaching and presenting information to children. Highlighting the product's ease of use and versatility may also be effective in attracting customers who are looking for a product that can be used in a variety of settings. Additionally, offering discounts or promotions for bulk purchases may be a good way to appeal to educators who need to purchase the product in large quantities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, paper, case, page, sheet. The most mentioned elements about pad are separate from the binding(1.83%), bent completely(0.92%).
The top 5 positive reviews are paper, case, size, adhesive, sheet. The most mentioned elements about paper are good quality(12.14%), thick enough(6.31%).
separate from the binding1.83%
bent completely0.92%
come off intact0.92%
difficult to move around on0.92%
do not stand up without flex without an easel0.92%
good quality12.14%
thick enough6.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Easel Pads category has both pros and cons. The top pro aspect mentioned most is paper, which suggests that the quality of paper used in these pads is appreciated by users. On the other hand, the top con aspect mentioned most is pad, which could indicate that users are not satisfied with the overall quality of the pad itself. The top 5 cons of vacuum are pad, paper, case, page, sheet, and the top 5 cons of the tip are paper, case, size, adhesive, sheet. These cons suggest that users are not satisfied with the quality of the pad, paper, case, and sheet, which are all important components of an easel pad. Additionally, users seem to have issues with the size and adhesive of the tip. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by users. For example, improving the quality of the pad, paper, case, and sheet could lead to more satisfied customers. Additionally, addressing issues with the size and adhesive of the tip could also improve the overall user experience. Overall, the sentiment analysis suggests that while there are both pros and cons to the Easel Pads category, there is room for improvement in product development and selection to address the concerns of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
camera protection1
fit the hape easel1

Based on the data provided, it seems that customers are primarily motivated to buy Easel Pads based on the product description. This makes sense, as Easel Pads are a fairly specific product and customers likely want to ensure that they are getting the right size, quality, and features for their needs. Some reasons why the product description is the top feature could include the level of detail provided, the clarity of the language used, and the ability to compare different products within the category. Customers may also be looking for specific features, such as the number of sheets per pad or the type of paper used, which are often included in the product description. To optimize an Amazon listing for Easel Pads, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, weight, and paper quality, as well as any unique features that set the product apart from others in the category. It may also be helpful to include customer reviews and ratings, as these can provide valuable insights into the product's performance and help build trust with potential buyers. Additionally, it may be worth experimenting with different pricing strategies and advertising tactics to see what resonates most with customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
are not expensive4
are not expensive
are not costly
adhesive strong2
adhesive strong
cost less2
cost less
10 foot roll1
15 inch wide roll
20 lb1
20lb weight
4 last1
back band rubber band1
large rubber band
back cardboard backing1
cardboard on back

Based on the customer expectations mentioned, it seems that the primary concern for buyers of Easel Pads is affordability. Customers are looking for products that are cheap or not expensive, indicating that they are price-sensitive and looking for value for their money. Additionally, customers are interested in thinner pads, which could suggest that they are looking for products that are easy to transport or store. To meet these expectations, sellers of Easel Pads should prioritize product development that focuses on affordability and portability. This could include developing thinner pads that are still durable and high-quality, as well as exploring cost-effective materials and manufacturing processes that can keep prices low. Additionally, sellers should consider marketing their products as affordable and easy to use, highlighting the benefits of thinner pads for artists and other users who need to transport their materials. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and portability of their products. This could include offering discounts or promotions that make their products more accessible to price-sensitive customers, as well as emphasizing the convenience and ease of use of thinner pads. Additionally, sellers should consider partnering with influencers or artists who can showcase the benefits of their products and help build brand awareness among potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Peggy M
As expected and quick delivery.
The sticky section is very, very sticky, so it ripped off my backboard on my bulletin board. Also, the pages detached from the cardboard backing while hanging on my easel. These are very expensive for what you're getting.
Angie Marczak
Love these large Post-its! They are able to be hung up and have adhesive to stick on the wall or anywhere! WHen you pull off the Post-it there is no residue or stickiness! Definitely worth your money!
Love the post-it feature, so much easier to use!!
Is there a teacher who doesn't need these? Love them for the classroom!
Karen S.
Large enough for me to write out my budget & others things on my to do list.
Joshua gentry
So stickyFeb. 2021
So sticky
Samantha J.
Five StarsApr. 2016
great for nclex prep
I have one next to my desk, it will last you forever if you use it for what I do. Ideas, plans etc. So much room... Careful if you have kids or friends, everyone will want to make a drawing on it...
This item was received timely and is as expected.

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