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Easels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/20
No Image
Average Ratings
4.5
Total Reviews
5,584
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Easels category on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 5584 reviews, it's clear that many customers are happy with their purchases. If you're considering purchasing an easel on Amazon, it's important to read through the reviews carefully to get a sense of what customers like and dislike about the product. Look for reviews that mention specific features or issues that are important to you, and pay attention to any recurring themes. It's also a good idea to consider the price and quality of the easel you're interested in. While a high rating and many positive reviews are a good sign, it's important to make sure that the product meets your specific needs and is within your budget. Overall, the data suggests that the Easels category on Amazon is a good place to start your search for a high-quality easel. Just be sure to do your research and read through the reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is floor, the most common behavior is paint . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are daughter, kid, and granddaughter. This suggests that the product is popular among children and young family members. The high number of mentions for daughter indicates that it could be a preferred choice for parents looking to engage their daughters in creative activities. In terms of usage, the product is primarily used for painting, as indicated by the highest number of mentions. This suggests that the easel is commonly used for artistic purposes, making it suitable for children who enjoy painting and expressing their creativity. Additionally, the mentions of "gift give" indicate that the product is also used as a gift, possibly for birthdays or special occasions. Regarding the places where the product is used, the top three mentions are floor, indoor, and table. This implies that the easel is versatile and can be used in various settings, such as on the floor for more freedom of movement, indoors for convenience, or on a table for a more structured setup. Based on this analysis, the customer profile for this product seems to be parents or family members who want to encourage their children's artistic abilities. They are likely looking for a versatile easel that can be used both indoors and outdoors, and they may also consider it as a potential gift option. To further cater to this customer profile, it would be beneficial to highlight the product's durability, ease of use, and safety features. Additionally, offering different sizes or adjustable options could attract customers who have children of different ages or varying artistic preferences. Providing additional accessories or art supplies as part of a package deal could also enhance the product's appeal. Overall, understanding the target audience's preferences and needs will help in tailoring marketing strategies and product features to attract and satisfy potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are easel, leg, product, stand, instruction. The most mentioned elements about easel are flimsy(3.20%), not sturdy(1.03%).
The top 5 positive reviews are easel, product, assemble, bag, stand. The most mentioned elements about easel are light(4.79%), solid(3.39%).
Cons
easel13.04%
flimsy3.20%
not sturdy1.03%
unstable0.57%
cheap0.46%
unsteady0.46%
leg9.61%
product5.61%
stand5.15%
instruction4.46%
Pros
easel22.66%
light4.79%
solid3.39%
easy to assemble1.99%
good1.52%
small1.29%
product5.49%
assemble4.91%
bag3.74%
stand3.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the easel is both the most mentioned con and pro aspect in the category of easels. This suggests that the easel feature is a significant factor influencing customers' opinions. The top cons mentioned include the easel itself, the leg, the product as a whole, the stand, and the instruction. These cons indicate that customers may have issues with the stability or quality of the easel, as well as difficulties in assembling or using it. These are important areas for improvement in product development. On the other hand, the top pro aspect mentioned is also the easel, indicating that customers appreciate this feature. It would be beneficial to further investigate why the easel is seen as a positive aspect and leverage this information in product development. Based on the data, it is suggested that product development should focus on enhancing the stability and quality of the easel, improving the leg design, addressing any issues with the product as a whole, and providing clearer and more comprehensive instructions. Additionally, it would be valuable to understand why customers appreciate the easel and consider incorporating more features or improvements related to this aspect. In terms of product selection, it is important to consider customer feedback and prioritize easels that address the mentioned cons while emphasizing the positive aspects. This will help ensure customer satisfaction and improve the overall quality of the products offered in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others10
light2
adjustable1
art1
coapsible1

Based on the data provided, it seems that customers primarily buy easels based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the easel, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they can expect from the easel, including its size, materials, adjustability, and any additional features. 2. Functionality: Customers want to know how the easel will meet their specific needs. A detailed product description can highlight the various ways the easel can be used, such as for painting, sketching, or displaying artwork. 3. Durability: Customers often look for information about the quality and durability of the easel. A well-written product description can address these concerns by providing details about the materials used, construction techniques, and any warranties or guarantees offered. Based on this information, here are some suggestions for optimizing an Amazon listing for easels: 1. Focus on the product description: Ensure that the product description is comprehensive, accurate, and highlights the unique features and benefits of the easel. Use clear and concise language to convey the value proposition effectively. 2. Use high-quality images: Include multiple high-resolution images that showcase the easel from different angles and demonstrate its functionality. This can help customers visualize how the easel will fit into their creative process. 3. Include customer reviews: Positive customer reviews can further validate the claims made in the product description. Encourage satisfied customers to leave reviews and consider featuring some of the most compelling ones in the listing. 4. Optimize pricing: While price may not be the top motivator for customers in this category, it is still an important factor. Ensure that the pricing is competitive and aligns with the value provided by the easel. Consider offering discounts or promotions to attract potential buyers. By focusing on these optimization strategies, sellers can enhance the product listing and increase the likelihood of attracting and converting customers interested in purchasing easels.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
sturdy enough10
sturdy
more sturdy feeling9
more sturdy
heavier sturdier7
more sturdy
more heavy duty sturdy
sturdier
bag5
bag
easel5
easel
display easel
easel corner
have not easel
last long5
last long
leg sturdier4
sturdier
carry on bag3
carry bag
durable3
durable
higher taller3
taller

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to easels is sturdiness. This is mentioned 10 times, which indicates that customers are looking for a product that is durable and can withstand regular use. Additionally, 9 customers mentioned that they want a more sturdy feeling, which suggests that they are looking for a product that not only is sturdy but also feels sturdy when in use. One customer mentioned an extra stand, which could be interpreted as a desire for additional stability or support. This could be something for sellers to consider when developing new products or marketing existing ones. To prioritize product development, sellers should focus on creating easels that are sturdy and have a solid feel. This could involve using high-quality materials, such as metal or hardwood, and ensuring that the design is well-balanced and stable. Additionally, sellers could consider adding features that enhance stability, such as an extra stand or adjustable legs. In terms of marketing promotion factors, sellers should emphasize the sturdiness of their easels in their product descriptions and advertising. They could also highlight any additional features that enhance stability or support. Additionally, sellers could consider offering warranties or guarantees that their easels will be durable and long-lasting, which could help to build customer trust and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

This simple tabletop easel will hold artwork or a framed photo, but I'm using it in my kitchen to hold up my massive, heavy America's Test Kitchen cookbooks. It's perfect for this use; my books are easier to consult and safe from ingredient spills at long last. When not in use, this simple black holder folds up neatly and slips into the side of a drawer until I need it again. I've very happy with this easel!
A bit wobblyDec. 2022
It’s a bit wobbly to set up. Once you lock the prongs into place , it’s pretty stable. I would like to see the tripod lock open.
emidy37
Purchased
I used these for wedding signs for our wedding and it was perfect! I used the standard size thick poster board for one and a 16x20 canvas for the other. Both fit perfectly on the stand, they had the right "lean" to them and didn't fall over during the wedding.
flimsyDec. 2021
flimsy and doesn’t stay still. probably best as a display easel for lightweight canvases and poster boards
Pat C.
Purchased
Great ValueJun. 2020
Purchased these to display COVID signs around our office. Sturdy. Have never tipped. Great value.
SuzG9
Purchased
Assembled for you! Awesome since I have bilateral CT! Holds my 20" x 16" whiteboard and will work great with my canvases of similar size.
Okay, so I am usually okay with engineering but it took me a few minutes to figure this out. There were no instructions. And I wasn't looking at the website to see it in action. Once I did figure it out, I was pleased with it. It will be nice for displaying for presentations without taking up too much storage space. It is pretty sleek and sturdy. Overall, a satisfactory selection and doesn't seem to knock over easily unless an oversized poster gets knocked over by an elbow. Which is going to happen but it will actually hold a large dry mounted poster so win.
This is a small and very portable easel for displaying light items. It feels well made and arrives ready to use. It does not require assembly which is great! It collapses to be fairly compact and easy to store away. A great light easel for travel and other display functions.
This is a simple, relatively cheap easel that is easy to set up and works great. If the price is fantastic, it's a 5-star for the price range. If not, suggest comparing for more sturdy easels.
Nancy McManus
Purchased
Falls over when you try to paint something on it. Can only use it for a frame for a small picture. Would not buy agdin

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