Echinacea product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nuun Immunity: Antioxidant Immune Support Hydration Supplement with Vitamin C, Zinc, Turmeric, Elderberry, Ginger, Echinacea, and Electrolytes. Flavor: Blueberry Tangerine, Pack of 8 (80 Servings)
HERBIFY Mullein Drops - Lung Cleanse - Mullein Leaf Extract - Powerful Mullein for Immune Support - Mullein Extract for Lung Detox & Respiratory Support - Made in USA - Herbal Supplements - 4 Oz
Immuneti - Advanced Immune Defense, 6-in-1 Powerful Blend of Vitamin C, Vitamin D3, Zinc, Elderberries, Garlic Bulb, Echinacea - Supports Overall Health, Provides Vital Nutrients & Antioxidants
Source Naturals Wellness Formula Bio-Aligned Vitamins & Herbal Defense For Immune System Support - Dietary Supplement & Immunity Booster - 240 Capsules
Traditional Medicinals Throat Coat Organic Cough Drops, Sweet Orange Fennel with Menthol, Soothes Sore Throats & Relieves Coughs, 16 Count (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Echinacea products on Amazon have received a relatively high average rating of 4.59 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, with a total of 5826 reviews, it suggests that there is a significant number of customers who have tried and reviewed these Echinacea products. The high average rating and the large number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers have had a positive experience with the Echinacea products in this category. This could be attributed to the effectiveness of the products, their quality, or other factors that have met or exceeded customer expectations. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of the Echinacea products. Consistency in delivering a positive customer experience is crucial to maintain customer satisfaction and encourage more positive reviews. Additionally, it would be beneficial to actively engage with customers, address any concerns or issues promptly, and encourage them to leave feedback on their experiences. This will help in building trust and credibility among potential customers, leading to increased sales and a stronger presence in the Echinacea product market on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is office, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Echinacea product is popular among individuals who prioritize their health and wellness, particularly in terms of maintaining their immune system. The top two usage mentions of the product are related to travel and immune system function, which suggests that customers are looking for a product that can help them stay healthy while on-the-go. In terms of customer profile, the data indicates that the product is used most frequently by individuals who prioritize their relationships with family, friends, and their spouse. This suggests that the product may be popular among individuals who are looking to maintain their health and wellness in order to be present and active in their personal relationships. The top three places to use the product are the office, house, and school, which suggests that the product may be popular among individuals who are looking to maintain their health and wellness while at work or school. This could include individuals who work in high-stress environments or who are frequently exposed to germs and illness. Based on this data, it may be beneficial for the company to target their marketing efforts towards individuals who prioritize their health and wellness, particularly in terms of maintaining their immune system. They may also want to focus on marketing the product as a convenient and effective way to stay healthy while on-the-go, as well as a way to maintain personal relationships by staying healthy and active. Additionally, the company may want to consider targeting individuals who work in high-stress or high-exposure environments, such as offices or schools.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tablet, product, pill, capsule, taste. The most mentioned elements about tablet are big(2.43%), hard to swallow(2.43%).
The top 5 positive reviews are taste, product, flavor, capsule, pill. The most mentioned elements about taste are good(18.06%), not bad at(1.58%).
hard to swallow2.43%
stick together2.43%
difficult to swallow0.81%
not bad at1.58%
not unpleasant0.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question is Echinacea. Let's analyze the sentiment and identify the pros and cons associated with this category. Cons: 1. Tablet: The fact that tablets are mentioned as the top con aspect suggests that some people may find them inconvenient or difficult to swallow. 2. Product: The mention of "product" as a con for both tablets and vacuum indicates that there might be some dissatisfaction with the quality or effectiveness of certain Echinacea products. 3. Pill: Similar to tablets, the mention of pills as a con implies that some individuals may have difficulty swallowing them. 4. Capsule: The inclusion of capsules as a con for both vacuum and tip suggests that some people may have issues with the form or composition of Echinacea capsules. 5. Taste: While taste is mentioned as a pro aspect, it is also listed as a con for both vacuum and tip. This indicates that taste preferences can vary among individuals, and some may find the taste of Echinacea unpleasant. Pros: 1. Taste: Taste is mentioned as the top pro aspect, indicating that many people appreciate the taste of Echinacea products. Suggestions for Product Development and Selection: 1. Alternative forms: Considering the cons related to tablets, pills, and capsules, it might be beneficial to offer alternative forms of Echinacea, such as liquid extracts or gummies, to cater to individuals who struggle with swallowing or have taste preferences. 2. Quality control: Addressing the mention of "product" as a con suggests the need for ensuring high-quality Echinacea products. Manufacturers should focus on maintaining consistent quality and effectiveness to meet customer expectations. 3. Taste customization: Since taste is both a pro and a con, providing options for different flavors or offering customizable taste profiles could help cater to a wider range of preferences. By addressing these suggestions, Echinacea products can potentially enhance customer satisfaction and appeal to a broader audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
a little strong1
boost immunity1

Based on the data provided, it seems that the top motivation for customers to buy Echinacea products is the recommendation from friends, accounting for 64.74% of mentions. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions in this category. However, it is worth noting that the product description is also a crucial factor, with 17.95% of mentions. This suggests that customers rely on the information provided in the product description to make informed choices. Some reasons why the product description is the top feature could include: 1. Detailed information: Customers appreciate comprehensive details about the product, including its benefits, ingredients, dosage instructions, and potential side effects. 2. Transparency: A clear and transparent product description helps customers understand what they are buying, fostering trust and confidence in the brand. 3. Differentiation: A well-crafted product description can highlight unique selling points, such as organic ingredients, sustainable sourcing, or specific health benefits, setting the product apart from competitors. Based on this data, here are some suggestions for optimizing an Amazon listing for Echinacea products: 1. Focus on customer reviews and testimonials: Encourage satisfied customers to leave positive reviews, as these can serve as social proof and reinforce the recommendation aspect. 2. Enhance the product description: Ensure that the product description is detailed, accurate, and engaging. Highlight the key features, benefits, and any certifications or awards the product has received. 3. Use high-quality images: Include clear and appealing product images that showcase the packaging, ingredients, and any relevant certifications or labels. 4. Leverage brand reputation: If the brand has a positive reputation, emphasize it in the listing to build trust and credibility with potential customers. 5. Consider offering bundle deals or discounts: Promote special offers or discounts to incentivize customers to choose your product over competitors. Remember, optimizing an Amazon listing is an ongoing process, so regularly monitor customer feedback, adapt your strategy, and continuously improve your product description to meet customer expectations.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
boost immune system6
help immune system
boost immune system
help immune health
immune system strong
keep immune system up
price cheap
more vanilla flavor3
more flavor
big bottle2
big bottle
big value size bottle
drink more water2
drink more water
go away2
go away
long than 6 mo shelf life2
long shelf life
shelf life
petite size2
'before picture1
before picture

Analysis of Customer Expectations for Echinacea: Based on the provided information, it is evident that customers have certain expectations when it comes to Echinacea products. The most frequently mentioned expectation is the effectiveness of the product in supporting their immune system, which was mentioned six times. This indicates that customers are seeking Echinacea as a means to boost their immune system and improve their overall health. Another significant expectation, mentioned eight times, is the desire for the product to actually work. Customers are looking for tangible results and expect Echinacea to deliver on its promises. This suggests that sellers should focus on providing evidence-based information and testimonials to instill confidence in their product's efficacy. Additionally, customers mentioned the desire for affordable options, with four mentions of the term "cheap." This indicates that price plays a role in their decision-making process. Sellers should consider offering competitive pricing or value-added propositions to cater to this expectation. Suggestions for Product Development Prioritization: 1. Efficacy: Given the emphasis on the product actually working, sellers should prioritize product development efforts towards ensuring the highest possible efficacy. Investing in research and development to improve the quality and potency of the Echinacea product can help meet customer expectations. 2. Immune System Support: As customers are seeking Echinacea to boost their immune system, sellers should focus on developing products that specifically highlight this benefit. Consider incorporating additional ingredients or formulations that enhance the immune-boosting properties of Echinacea. 3. Affordability: While maintaining quality, sellers should explore ways to offer competitive pricing or cost-effective options. This could involve streamlining production processes, sourcing materials efficiently, or offering different product sizes or bundles to cater to customers with varying budgets. Marketing Promotion Factors: 1. Highlight Efficacy: In marketing campaigns, emphasize the effectiveness of the Echinacea product. Utilize scientific studies, customer testimonials, and expert endorsements to build trust and credibility. 2. Immune System Benefits: Clearly communicate the immune-boosting properties of the product in marketing materials. Educate customers about the specific ways Echinacea can support their immune system and improve overall health. 3. Value Proposition: Emphasize the affordability aspect of the product. Highlight any cost-saving benefits, such as long-lasting effects or the ability to prevent illness, which can potentially save customers money in the long run. 4. Differentiation: Differentiate your Echinacea product from competitors by highlighting unique features, such as proprietary blends, sustainable sourcing, or additional health benefits. This can help attract customers who are looking for something beyond the basic expectations. By aligning product development priorities with customer expectations and incorporating these marketing promotion factors, sellers can better cater to the needs and desires of their target audience in the Echinacea category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I hate to say anything negative about these tablets because I absolutely love them and this is my favorite flavor (citrus). But this particular batch, every tube I have opened - three so far - the very top tablet has been moist and sticky - and had to be thrown out. I would imagine the remaining 5 times will be have the same issue. They are worth every cent, but not exactly cheap. So losing out on 8 tablets kinda sucks. Overall though, these have great vitamins in them and they definitely help support my immunity.
I was hoping this would help with facial edema and swollen glands but I saw no difference
Family Dr Prescribed antibiotic for neck lymph swelling with unknown cause. Didn’t take and decided to try this. After 3 days it was gone! I had the swelling intermittently for 2 weeks. Still following up with ENT but this product brought me relief and piece of mind.-Denise Flanagan
Julie M
The flavor takes some getting used to but it does grow on you.
Beautifully packaged, love the proper storage (dark glass bottle) however after trying this for a little over one month I’m disappointed to say this was a waste of money.
i only receive 1 bottle of the that the box brings . And the package it came on was sealed.
I have had lymph leakage from behind one ear, periodically, for years. Lately my ear has also been swollen and increased ear wax. It was especially wet with both in the evening I took my first dose of this. The same evening my ear was no longer swollen and completely dry! I’m amazed and I’ll continue taking this twice daily then probably take a break and order more if it continues helping me.
Reets S.
Works great!Mar. 2022
I have been using this product for several months now. I began after a fall caused by an electrolytes imbalance. The product is easy to use, has a good taste, and has greatly improved my overall health.
It made me nauseous & throw up. I could of barely even eat after taking this. Never buying again
I am addicted! These things are great. Towards the end of last year I was travelling a lot and I really felt these helped keep my immunity strong. They are also really hydrating which is such an added bonus when flying. I find when I use these I just feel more hydrated and energized.

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