Electric Guitars product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
30" Wood Classical Guitar with Case and Accessories for Kids/Girls/Boys/Beginners (Pink)
30" Left Handed Wood Guitar with Case and Accessories for Kids/Girls/Boys/Teens/Beginners (Blue)
30" Left Handed Wood Guitar with Case and Accessories for Kids/Girls/Boys/Teens/Beginners (30", Black)
Left Handed Wood Guitar with Case and Accessories for Boys/Girls/Teens/Beginner 38" (Sun)
LyxPro 39 inch Electric Guitar Kit Bundle with 20w Amplifier, All Accessories, Digital Clip On Tuner, Six Strings, Two Picks, Tremolo Bar, Shoulder Strap, Case Bag Starter kit Full Size - Blue

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the electric guitar product in question has a relatively high customer satisfaction rating. With an average rating of 4.39 out of 5 and a total of 7202 reviews, it suggests that a significant number of customers have had positive experiences with the product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. If you're considering purchasing this electric guitar, it's a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's important to consider your own needs and preferences when selecting an electric guitar. Overall, based on the data provided, it seems that this electric guitar is a popular and well-regarded product among customers in its category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents referring to their children, with "son" being the most frequently mentioned user. This suggests that the product may be popular among families with children who are interested in music and specifically electric guitars. The top places to use the product are also primarily related to the home environment, with "house" and "room" being the most frequently mentioned locations. This further supports the idea that the product is popular among families and individuals who enjoy playing music in their own homes. The top usage of the product is as a gift, with "gift give" being the most frequently mentioned usage. This suggests that the product may be popular as a present for birthdays, holidays, or other special occasions. Additionally, the fact that "Christmas gift great" is the second most frequently mentioned usage suggests that the product may be particularly popular as a Christmas gift. Overall, the data suggests that the customer profile for this product is likely to be parents with children who are interested in music and specifically electric guitars. These customers may be looking for a high-quality instrument that can be used at home and given as a gift for special occasions. To appeal to this customer profile, it may be helpful to emphasize the durability, quality, and versatility of the product, as well as its suitability for both beginners and more experienced players. Additionally, marketing efforts could focus on the product's potential as a gift, highlighting its unique features and benefits that make it an ideal present for music lovers of all ages.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are amp, string, guitar, tuner, sound. The most mentioned elements about amp are fail to work(3.87%), small size(3.87%).
The top 5 positive reviews are guitar, amp, sound, quality, color. The most mentioned elements about guitar are look good(10.97%), beautifully make(1.74%).
Musical Instruments > Guitars > Electric Guitars
fail to work3.87%
small size3.87%
a fair bit loud1.17%
look good10.97%
beautifully make1.74%
cute little1.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Electric Guitars category has a mixed sentiment. The top con aspect mentioned most is "amp," which suggests that customers may have issues with the amplification of the guitar's sound. Additionally, the other top cons mentioned include "string," "guitar," "tuner," and "sound," which could indicate issues with the overall quality and performance of the guitar. On the other hand, the top pro aspect mentioned most is "guitar," which suggests that customers appreciate the instrument itself. However, it's worth noting that the other top cons mentioned include "amp," "sound," and "quality," which could impact the overall satisfaction of the guitar. To improve product development and selection, it may be helpful to focus on addressing the top cons mentioned by customers. For example, improving the quality of the strings, amplification, and overall sound could help to increase customer satisfaction. Additionally, offering a wider range of colors and styles could help to attract more customers to the category. Overall, by addressing the top cons and continuing to highlight the pros of the Electric Guitars category, it may be possible to improve customer satisfaction and drive sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
5 setting1
additional item1
best color1

Based on the data provided, it seems that customers are primarily motivated to buy electric guitars based on the product description. This makes sense, as electric guitars are a complex and nuanced product that require a lot of information to make an informed purchase decision. Customers want to know about the guitar's features, specifications, and overall quality before making a purchase. Price is also a significant factor, as customers want to ensure they are getting a good value for their money. However, it seems that the product description is the most important feature, as it provides customers with the information they need to make an informed decision about whether the guitar is worth the price. Finally, recommendations from friends are also a factor, although they are less important than the product description and price. This suggests that customers are willing to trust the opinions of others, but ultimately want to make their own decision based on the information available. Based on this data, it would be wise for sellers of electric guitars to focus on optimizing their product descriptions. This could include providing detailed information about the guitar's features, specifications, and overall quality, as well as including high-quality images and videos to showcase the product. Additionally, sellers should ensure that their prices are competitive and that they are leveraging social proof, such as customer reviews and recommendations, to build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
amp big
amp good
amp work
big amp
good string10
good string
good guitar string
quality string
string good
string good quality
good quality6
good quality
high quality
decent quality4
good quality
learn play4
learn play
learn to play
beginner guitar3
beginner guitar

Based on the information provided, it is unclear what specific customer expectations are for electric guitars. However, in general, customers who are interested in purchasing electric guitars may have certain expectations such as: 1. Sound quality: Customers expect electric guitars to produce high-quality sound that is clear, crisp, and free from distortion. 2. Durability: Customers want electric guitars that are built to last and can withstand regular use without breaking down or needing frequent repairs. 3. Aesthetics: Customers may have specific preferences for the look and design of electric guitars, such as the color, shape, and finish. To meet these expectations, sellers of electric guitars should prioritize product development that focuses on improving sound quality, durability, and aesthetics. This could involve using high-quality materials, incorporating advanced technology, and collaborating with skilled designers to create visually appealing instruments. In terms of marketing promotion factors, sellers should consider highlighting the unique features and benefits of their electric guitars, such as their sound quality, durability, and aesthetics. They could also offer promotions and discounts to attract customers and build brand loyalty. Additionally, sellers should focus on building a strong online presence through social media and other digital marketing channels to reach a wider audience and engage with customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PurchasedEarly review
Great ValueJan. 2021
Great little guitar for the money
I'm re-learning guitar during COVID and needed a cheap solution that wasn't a piece of trash. This guitar puts out quality sound, the practice amp is loud enough to practice on without disturbing the neighbors (it definitely wouldn't work for a show or anything like that), and the bundle -- strap, case, tremolo bar, picks, tuner... what am I forgetting? There was so much in it! -- rounds out the package so that you have everything you need to unpack it and play. I'm very impressed with this bundle. It's exactly what I needed to hone my rusty skills. Would recommend!
We purchased this for our daughter for Christmas. No one in our home had any electric guitar experience/knowledge and only a little acoustic guitar knowledge. I am happy to say that everything she needed to get started was in this package. Coupled with some library books on self teaching, she is now able to play many songs and is very happy with her beautiful, red guitar. We did have a little difficulty with a cord that was not working properly, but the Donner Customer Service member was amazing, courteous, helpful, and our issue was completely and promptly resolved. We are/will consider future purchases from Donner!
Chris Vaughn
I love it!Jul. 2021
it's fun!
I bought this guitar bundle for my daughter as her first musical instrument and I am amazed by the quality and the assortment of accessories included. I spent quite a bit of time comparing this bundle against others like the LyxPro and Best Choices but I went with Donner because of it's glowing recommendations from famous guitarists on youtube and I am happy I did. I've been playing guitars since childhood and can easily recommend DST-100 as an excellent beginner guitar. The included 5W amp is about the size of a brick, lightweight, very friendly to use, and powered by battery. I found my daughter easily moving around the house with the guitar and the amp thanks to its great portability. Finally, I want to close my review by praising Donner's excellent customer service. The first shipment I received on my order was a disaster. Either Amazon sent me a battered return with all accessories missing and damaged guitar or somewhere along the shipping route the carrier did a number of damage on the goods, I don't know. Suffice it to say, that Donner and Amazon very quickly helped me get a replacement. During this time, the price of the guitar dropped some $25 for a promotion and Donner went the extra mile to refund me the difference. I am a very happy Donner customer and look forward to buying additional guitar lineups like the DST-400 and telecasters which have great reviews.
cathy lynn hurley
PurchasedEarly review
Everything you need to start up.
Great for beginners but when I tried to put on the capo the capo broke so I just bought a new one. The only thing I would change is a USB port on the amp. I was pleasantly surprised when I saw how small the amp was. If I were you I would get this.
Michael Wilcox
PurchasedEarly review
Better than expected.
Amazing value for the money
Julianne R.
i like it!Sept. 2022
i got this as a “used” guitar so chances of it being good in terms of it not being damaged were 50/50. this was the first time a package came delayed and late. there are slight scratches on the pick guard but that didn’t bother me too much. it stays in tune which is really nice. i was missing the picks and the guitar strap even though it was advertised that it had everything. thats okay though, cuz picks and strap can be easily bought. for someone with small hands/short fingers it is a bit of a struggle at first but eventually your hands will be accustomed to stretching and strength on fingers. overall id rate it a 4.5/5 because of the shipping, slight scratches and missing parts, but the guitar itself is good. the amp is decent for beginners, but probably not for someone who is a professional. the bag itself is stable and does the job.

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