Electric Kettles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bundle of COSORI GK172-CO Kettle, Pour Over Coffee Maker, Coffee Grinder, Coffee Mug Warmer & Mug Set, Glass Teapot
COSORI Coffee Grinder Electric, Coffee Beans Grinder, Espresso Grinder, Coffee Mill also, 1500W Wide Opening 1.7L Glass Tea Kettle & Hot Water Boiler & Boil-Dry Protection, Matte Black
Mueller Ultra Kettle: Model No. M99S 1500W Electric Kettle with SpeedBoil Tech, 1.8 Liter Cordless with LED Light, Borosilicate Glass, Auto Shut-Off and Boil-Dry Protection
Ovente KP72B Electric Kettle, Illuminated, Black, 1.7L,
Amazon Basics Electric Glass and Steel Kettle - 1.0 Liter

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for electric kettles on Amazon is 3.48 out of 5, with a total of 41,008 reviews. This suggests that while there are certainly some satisfied customers, there are also a significant number of customers who are not completely satisfied with their electric kettles. In terms of customer satisfaction, it's important to note that the average rating is just that - an average. Some customers may have had very positive experiences with their electric kettles, while others may have had very negative experiences. It's important to read through reviews carefully to get a sense of what customers are saying about specific products. If you're in the market for an electric kettle, my advice would be to do your research carefully. Look for products with high ratings and positive reviews, and pay attention to any common complaints or issues that customers have mentioned. Additionally, consider your own needs and preferences - do you need a kettle with a large capacity, for example, or one that heats up quickly? By taking the time to carefully evaluate your options, you'll be more likely to find an electric kettle that meets your needs and provides you with a satisfying experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is daily, the most common location is counter, the most common behavior is brew tea . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Electric Kettle is primarily used in the kitchen, with the counter being the most popular place to use it. Brewing tea is the most common usage of the product, and it is also frequently given as a gift. The top three users of the product are the wife, mother, and husband. From this data, we can infer that the typical customer profile for this product is someone who enjoys tea and values convenience in the kitchen. They may be looking for a quick and easy way to boil water for their tea, and they may also be interested in giving the product as a gift to others who share their love of tea. To appeal to this customer profile, it would be important to emphasize the convenience and ease of use of the Electric Kettle. Marketing materials could highlight the product's ability to quickly and efficiently boil water, as well as its versatility in brewing different types of tea. Additionally, emphasizing the product's suitability as a gift could help to increase sales, as customers may be more likely to purchase the product as a present for others.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are kettle, lid, product, handle, pot. The most mentioned elements about kettle are do not work(0.44%), loud(0.35%).
The top 5 positive reviews are kettle, boil, blue light, product, design. The most mentioned elements about kettle are look good(1.48%), easy to use(1.02%).
Kitchen & Dining > Small Appliances > Coffee, Tea & Espresso Appliances > Kettles & Tea Machines > Electric Kettles
do not work0.44%
get hot0.31%
look good1.48%
easy to use1.02%
good look0.73%
blue light5.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the kettle is the most mentioned aspect in both the pros and cons of electric kettles. This suggests that the kettle is a crucial component of the product and has a significant impact on the user experience. The top cons mentioned include issues with the kettle, lid, handle, and pot, which could indicate that there are some design or functionality issues with these components. On the other hand, the top pro mentioned is the kettle, which suggests that when the kettle is functioning well, it is a significant positive aspect of the product. To improve the product, manufacturers could focus on improving the design and functionality of the kettle, lid, handle, and pot. Additionally, they could consider incorporating features that address the top cons mentioned, such as a more secure lid or a more ergonomic handle. When selecting an electric kettle, consumers should pay close attention to the quality and functionality of the kettle, as this seems to be the most important aspect of the product. They should also consider their specific needs, such as the size of the kettle and any additional features they may require. Overall, the sentiment analysis suggests that electric kettles have both pros and cons, with the kettle being the most important aspect of the product. By addressing the top cons mentioned and focusing on the quality and functionality of the kettle, manufacturers can improve the user experience and create a more desirable product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
auto shut off7
stainless steel6

Based on the data provided, it seems that customers are primarily motivated to buy electric kettles based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, and the product description provides them with all the necessary information about the kettle's features and capabilities. Other factors that may influence a customer's decision to buy an electric kettle include recommendations from friends, as well as price. However, these factors appear to be less important than the product description. To optimize Amazon listings for electric kettles, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider including customer reviews and ratings, as these can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering competitive pricing and leveraging social proof by encouraging satisfied customers to leave positive reviews and share their experiences with others.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long143
last long
last forever
last longer
last awhile
last for long
longer lasting51
last longer
long lasting
longer lasting product
4 last34
electric kettle26
electric kettle
glass kettle
small electric tea kettle
basic kettle
control temperature24
temperature control
temp control
maintain temperature
adjustable temperature control
control high temp
know sooner24
last more than year24
last more than year
last more than 3 year
last long than year
last long year
last more than one year
adjust temperature23
temperature setting
adjustable temperature
choose temperature
control temperature
more temp setting

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to electric kettles. Customers want a product that will last long and provide them with a longer-lasting solution for their needs. To meet these expectations, sellers should prioritize product development that focuses on creating electric kettles that are built to last. This could include using high-quality materials, such as stainless steel or durable plastics, and ensuring that the product is designed to withstand regular use. In addition to durability, sellers should also consider other factors that are important to customers, such as ease of use, safety features, and energy efficiency. By addressing these concerns, sellers can create a product that meets the needs of their customers and provides them with a high level of satisfaction. When it comes to marketing promotion factors, sellers should focus on highlighting the durability and longevity of their electric kettles. This could include showcasing the materials used in the product, as well as any testing or certifications that demonstrate its durability. Additionally, sellers should consider offering warranties or guarantees that provide customers with peace of mind and reinforce the product's longevity. Overall, by prioritizing product development that focuses on durability and longevity, and marketing promotion that highlights these features, sellers can meet the expectations of their customers and create a successful product in the electric kettle category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Marc Ioane
QualityMar. 2023
Product is awesome and just what I needed
Ross H.
excellent product, just as advertised.
Am very pleased with this pot, my first of it’s kind. Now that I aging and getting forgetful, had to let go of my tea kettle. Recently forgot it was on and the result was not pretty or safe. It goes to boil quickly, is attractive on the counter and the automatic shutoff is a must. Color selection was also a plus since my recently updated kitchen has deep blue walls so the blue handle pot fits perfectly. The blue light during heating is a pleasant light show. Price was right, product performs admirably. Delighted with the purchase.
KettleDec. 2022
Like it better than my keurig fir hot water
This is exactly what the page says. It is good looking and pretty easy to keep clean, although the brushed metal does show finger marks - but it is very easy to clean. For those looking to avoid any plastic, this will boil without touching plastics, but the lid and pour have black plastic. For just over 20 bucks, this is a very good buy.
Roman P
Super niceMar. 2023
Looking good, boiling water very quickly
the lenz
I was fine with this product until it no longer worked after 2 1/2 months of use
ExcellentJan. 2023
Fast and EasyDec. 2022
Love how quickly the water is ready! Definitely worth the price
I have always used a kettle on a gas stove. But with all the news about the downsides of using gas, I bought this electric kettle. I was very surprised at how much quicker it heats water. I love how the glass allows me to see exactly how much water to put in.

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