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Electric Skillets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Elite Gourmet EG6207 Scratch Resistant 10.5-inch (2Qt) Fry Pan, Easy-Pour Spout Dishwasher Safe, Non-stick Electric Skillet with Glass Vented Lid, Adjustable Temperature, Black
Ovente Electric Skillet with Nonstick Coating and Glass Lid, 12 Inch Portable Kitchen Countertop Cooking Pan, Adjustable Temperature Control, Cool Touch Handle, Easy to Use and Clean, Black SK11112B
Elite Gourmet EG3033 12"x12"x2.35” Healthy Ceramic with Titanium Coated Scratch Resistant Electric Skillet, Dishwasher Safe, Rapid Heat Up, 1200W, Dark Grey, 6 Quart
Nesco American Harvest ES-12 Electric Skillet, 12 Inch, Black
Presto 06857 16-inch Electric Foldaway Skillet, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Electric Skillets on Amazon is 4.45, which indicates a generally positive customer satisfaction level. With a total of 13,653 reviews, this suggests that there is a significant number of customers who have purchased and reviewed Electric Skillets on the platform. The high average rating indicates that the majority of customers are satisfied with their Electric Skillet purchases. This positive feedback could be attributed to factors such as the quality, performance, and functionality of the skillets available in this category. Considering the large number of reviews, it is important to note that customer satisfaction can vary from person to person. While the average rating is high, it is still advisable for potential buyers to read individual reviews to get a better understanding of the specific features, pros, and cons of different Electric Skillets. This will help them make an informed decision based on their personal preferences and requirements. Additionally, it would be beneficial for customers to consider factors such as price, brand reputation, and warranty when selecting an Electric Skillet. Comparing different options and reading reviews from verified purchasers can provide valuable insights and help ensure a satisfactory purchase. In conclusion, the data suggests that Electric Skillets in the Electric Skillets category on Amazon generally have a high level of customer satisfaction, as indicated by the average rating of 4.45 and the significant number of reviews. However, it is always recommended for customers to conduct thorough research, read individual reviews, and consider their specific needs before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Electric Skillet is primarily associated with family-oriented activities. The top three users mentioned are family, wife, and mother, indicating that this product is commonly used in households for cooking purposes. This suggests that the Electric Skillet is a popular choice among individuals who prioritize family meals and enjoy preparing food together. The top three places where this product is used are the kitchen, RV, and counter. The kitchen being the most mentioned location implies that the Electric Skillet is predominantly used in traditional home settings. However, the mentions of RV and counter suggest that this product is also favored by those who enjoy outdoor activities or have limited kitchen space. The two most common usages of the Electric Skillet are cooking and gift-giving. The high number of mentions for cooking indicates that this product is primarily used for preparing meals, further emphasizing its association with family-oriented activities. The significant number of mentions for gift-giving suggests that the Electric Skillet is considered a suitable present, possibly for occasions such as housewarmings or weddings. Based on this analysis, the customer profile for the Electric Skillet can be described as individuals who value family time, enjoy cooking, and appreciate practical gifts. They are likely to be homemakers, cooking enthusiasts, or individuals who prioritize quality time with their loved ones. Additionally, the mention of RV usage suggests that this product may also appeal to outdoor enthusiasts or individuals with a mobile lifestyle. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspects of the Electric Skillet in marketing campaigns. Highlighting its versatility for both indoor and outdoor use, as well as its suitability as a gift, could attract potential customers. Additionally, providing recipe ideas and promoting the convenience and ease of use of the Electric Skillet would resonate with individuals who enjoy cooking and value family meals.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are handle, skillet, product, lid, pan. The most mentioned elements about handle are break(0.92%), do not fit right in(0.64%).
The top 5 positive reviews are size, skillet, clean-up, heat, pan. The most mentioned elements about size are good i(5.45%), good(4.84%).
do not fit right in0.64%
do not lock into position0.51%
keep loosen0.41%
good i5.45%
perfect for 3 people0.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros for electric skillets. The top con aspect mentioned most frequently is the handle, accounting for 7.55% of the mentions. Other cons include issues with the skillet itself, the lid, and the pan. On the other hand, the top pro aspect mentioned most is the size, accounting for 12.79% of the mentions. The handle appears to be a significant concern for users, which suggests that there may be issues with its design or durability. This is an area that manufacturers should focus on improving in their product development. Additionally, the skillet itself, the lid, and the pan are mentioned as cons, indicating potential issues with their performance, quality, or functionality. Addressing these concerns and ensuring a better overall product experience would be beneficial. On the positive side, the size of the electric skillets is mentioned as a pro aspect. This suggests that users appreciate the ample cooking space provided by these skillets. Manufacturers should continue to prioritize offering a generous size range to cater to different cooking needs. In terms of product selection, potential buyers should consider the mentioned cons, such as the handle and the quality of the skillet, lid, and pan. It would be wise to look for electric skillets with sturdy and ergonomic handles, as well as those that have received positive feedback regarding their overall build quality. Additionally, considering the size of the skillet based on individual cooking requirements is important. Overall, manufacturers should focus on improving the handle design and addressing the mentioned cons to enhance the overall user experience. By doing so, they can create electric skillets that are more reliable, functional, and satisfying for their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy electric skillets due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the features and benefits of the product. A well-written product description can effectively communicate the unique selling points and functionality of the electric skillet, making it more appealing to potential buyers. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, electric skillets come with various features and functionalities, such as temperature control, non-stick surfaces, and versatile cooking options. A comprehensive product description can highlight these features, helping customers make an informed decision based on their specific needs. Additionally, electric skillets may have different sizes, materials, and additional accessories available. A detailed product description can provide clarity on these aspects, allowing customers to choose the right skillet that suits their requirements. Based on this information, optimizing the Amazon listing for electric skillets should focus on enhancing the product description. Here are a few suggestions: 1. Provide a thorough and well-structured product description that highlights the key features, benefits, and specifications of the electric skillet. 2. Use clear and concise language to explain the functionality and versatility of the skillet, emphasizing its unique selling points. 3. Include high-quality images that showcase the skillet from different angles, demonstrating its design, size, and additional accessories. 4. Incorporate customer reviews and testimonials to add credibility and social proof to the product listing. 5. Consider using bullet points or subheadings to make the product description more scannable and easily digestible for potential buyers. By optimizing the product description in these ways, sellers can effectively communicate the value of their electric skillets, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long29
last long
last forever
last long long
last near long
cord longer22
cord longer
cord long
longer cord
long cord
small size15
small size
deep well
longer lasting13
last longer
good heat distribution10
heat distribution good
good heat distribution
heat distribute good throughout
heat distribution
heat distribution more even
last last
dishwasher safe7
dishwasher safe
heat control6
temperature control
good heat control
temperature control good

Based on the customer expectations mentioned, it seems that customers are looking for electric skillets that are durable, have longer cords, and are compact in size. To prioritize product development, sellers should focus on creating electric skillets that are made with high-quality materials and have a longer lifespan. This could include using materials that are resistant to wear and tear, such as stainless steel or ceramic coatings. Additionally, sellers should consider offering warranties or guarantees to customers to ensure that they feel confident in their purchase. In terms of cord length, sellers should prioritize creating electric skillets with longer cords to meet customer expectations. This could involve using longer cords or offering extension cords as an accessory to the product. Finally, customers seem to prefer electric skillets that are small in size. Sellers should consider creating compact electric skillets that are easy to store and transport. This could involve designing skillets that are stackable or have detachable handles to save space. In terms of marketing promotion factors, sellers should highlight the durability, cord length, and compact size of their electric skillets in their marketing materials. They could also consider offering discounts or promotions to customers who purchase skillets with longer cords or compact designs. Additionally, sellers could leverage social media platforms to showcase the features and benefits of their electric skillets to potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love this pan. Use it all the time. Cleans easy and folds away after use. The only thing I wish it had is clamps for the lid.
I’m favorite skillet the only one I use for everyday cooking easy to clean I love the part comes off the base to clean I have wore out 5 of these now this is my 6th one don’t use my stove anymore and when my husband use to cook his breakfast all he had to do was unplug it safer over the range he would leave it on I just purchased another I think they last me about a year
Stephanie L
Works great. Love how it folds up compact for storage.
Got one to send to my sister's family for Christmas, along with a lot of other stuff. Wow. Brother in law won't let anyone else have a chance to use it. He's in love. He's already called me twice to tell me, in great detail, what he has cooked in it, and also to say what he plans to cook. Never saw anyone so excited over an electric skillet. I did tell him to try putting it on the dinner table to make pancakes to order with everyone sitting around, like my grandmother did. Anyway, my sister thinks its great, and my nephew loves that it has room to make a lot of food. Huge hit with the family.
Frank B
Five StarsJan. 2017
Loves it!
easy to clean. pretty big heat quickly use it all the time.. love it
Jimmy Ashton
worksJan. 2016
girlfriend loves it!
Michael Kane
I bought this for my daughter who lives in a small place with no stove. She loves it, uses it to cook lots of things she otherwise could not. I bought one for myself, specifically to use when cooking more chops then will fit in my 12" skillet. Worked great, maybe not quite as hot as I would like to flash fry thin chops. But after cooking I went to turn the temp off and the control was really hot, practically burned me! In the future I will just unplug it and deal with the temp control later! But overall, a useful and versatile skillet, a great value.
Five StarsFeb. 2018
Absolutely love this skillet. The fact that it completely breaks down is amazing.
Perfect for the RV. Very sturdy and easy to use.

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