Electric Toothbrushes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Colgate Kids Battery Powered Toothbrush, Ryan's World, Extra Soft Bristles, 1 Pack
Brusheez® Kid's Electric Toothbrush Set - Soft Bristles, Easy-Press Power Button, Battery Operated, 2 Brush Heads, Animal Cover, Sand Timer, Rinse Cup and Storage Base - Ages 3+ (Prancy the Pony)
Vekkia Princess Kids Electric Toothbrush, 2 Minutes Timer for Age 3+, 4 Brush Heads, (Rechargeable)
Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush, Interactive for Better Brushing, Turquoise, HX6321/02
Super Mario Kid’s Spinbrush Electric Battery Toothbrush, Soft, 1 ct, Character May Vary

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for electric toothbrushes in the given category is quite high at 4.64 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, with a total of 13,189 reviews, it suggests that there is a significant number of customers who have provided feedback on these products. The high average rating and large number of reviews indicate a positive trend in customer satisfaction. It implies that the majority of customers are happy with their electric toothbrush purchases and have had positive experiences with the products in this category. Based on this information, my advice would be to continue focusing on maintaining the quality and performance of electric toothbrushes in this category. It's important to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and provide valuable feedback for further improvements. It would also be beneficial to analyze the specific features and aspects that customers appreciate the most in electric toothbrushes. This can help in identifying areas of strength and potential areas for innovation or differentiation from competitors. Overall, the data suggests that the electric toothbrushes in this category have been well-received by customers, indicating a positive level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is bathroom, the most common behavior is brush his teeth . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this electric toothbrush are parents with young children, specifically daughters and sons. The top two usages of the product are brushing their teeth, indicating that the toothbrush is likely being used by children who are still learning how to properly brush their teeth. The top three places to use the product are all within the home, with the bathroom being the most common location. This suggests that the toothbrush is primarily being used as part of a daily routine, likely in the morning and/or evening. Given this information, it is likely that the customer profile for this product is parents with young children who are concerned about their children's dental health and want to ensure that they are brushing their teeth properly. The fact that the product is electric suggests that these parents may be willing to invest in a higher-quality toothbrush in order to ensure that their children are getting a thorough clean. Based on this profile, some suggestions for marketing the product could include emphasizing its ease of use and effectiveness in cleaning teeth, as well as highlighting any additional features that may be appealing to parents, such as timers or different brush heads for different ages. Additionally, targeting parents through social media and parenting blogs may be an effective way to reach this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are toothbrush, brush, button, battery, brush head. The most mentioned elements about toothbrush are quit work after 2 month(2.71%), vibrate(1.33%).
The top 5 positive reviews are timer, toothbrush, brush, app, design. The most mentioned elements about timer are good(4.13%), get her to brush long(1.31%).
quit work after 2 month2.71%
make a loud noise1.27%
brush head5.37%
get her to brush long1.31%
good feature1.22%
tell him where to brush and when1.10%
come in handy0.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for electric toothbrushes is the toothbrush itself, accounting for 14.15% of the mentions. Additionally, the top five cons include the brush, button, battery, and brush head. On the other hand, the top pro aspect mentioned most is the timer, accounting for 13.27% of the mentions. From this information, we can conclude that users appreciate the timer feature in electric toothbrushes, as it helps them maintain proper brushing time. However, there are several cons that users frequently mention, such as issues with the toothbrush itself, including the brush, button, battery, and brush head. To improve product development and selection in this category, manufacturers should focus on addressing the mentioned cons. They could consider enhancing the durability and functionality of the toothbrush, ensuring that the brush, button, battery, and brush head are of high quality and long-lasting. Additionally, it would be beneficial to continue emphasizing the timer feature, as it is appreciated by users. Furthermore, it would be helpful for manufacturers to gather more specific feedback from users regarding the cons mentioned. This could involve conducting surveys or engaging with customers to understand their concerns in more detail. By actively listening to customer feedback, companies can make informed decisions to improve their products and meet the needs of their target audience. Overall, by addressing the cons and capitalizing on the appreciated timer feature, manufacturers can develop electric toothbrushes that offer a better user experience and meet the expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy electric toothbrushes based on recommendations from friends, followed closely by the product description and brand reputation. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the features and benefits of the toothbrush, as well as any technical specifications or performance metrics. Customers want to know exactly what they are getting before they buy, and a well-written product description can help to provide that information. To optimize an Amazon listing for electric toothbrushes based on this data, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the toothbrush, as well as providing technical specifications and performance metrics. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be beneficial to encourage customers to leave reviews and share their experiences with the product, as this can help to drive more sales and build brand reputation over time.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
battery rechargeable
chargeable unit
last long21
last long
last longer
last awhile
last long long
2 min timer12
2 min timer
2- minute timer
timer 2 min
timer 2 minute
know sooner12
know sooner
replacement brush12
brush replaceable
brush fit kid replaceable bristle
brush part replaceable
free replacement brush head
replace brush
brush teeth good8
brush long good
brush more often
brush teeth
brush teeth correctly
brush teeth good
electric toothbrush8
electric toothbrush
electronic toothbrush
manual toothbrush
power of toothbrush
sonicare type toothbrush
longer lasting8
last longer
4 last7
change brush head7
change brush head
change brush head to soft bristle
charge and replaceable brush head
extra brush head
more brush head

Based on the customer expectations mentioned, it is clear that customers are looking for electric toothbrushes that are chargeable, long-lasting, and have a 2-minute timer. The fact that "chargeable" was mentioned the most times suggests that customers are looking for convenience and ease of use. They want a toothbrush that they can easily charge and use without having to constantly replace batteries. This could be an important factor for sellers to consider when developing new products in this category. The second most mentioned expectation was "last long", which indicates that customers are looking for a toothbrush that is durable and can withstand regular use over a long period of time. This could be an important factor for sellers to consider when selecting materials and designing the product. Finally, the 2-minute timer was mentioned 12 times, which suggests that customers are looking for a toothbrush that helps them maintain good oral hygiene habits. This could be an important factor for sellers to consider when designing the product and marketing it to customers. In terms of product development prioritization, sellers should focus on creating toothbrushes that are chargeable and long-lasting, as these were the most frequently mentioned expectations. Additionally, incorporating a 2-minute timer into the product design could be a key selling point for customers. When it comes to marketing promotion factors, sellers should highlight the convenience and ease of use of their toothbrushes, emphasizing the fact that they are chargeable and can last a long time. They should also emphasize the importance of maintaining good oral hygiene habits and how their toothbrushes can help customers achieve this. By focusing on these key factors, sellers can effectively market their products to customers and meet their expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great productOct. 2020
This product is great for motivating kids to brush thier teeth. Very easy to use and good value.
Kristy Billig
It was so hard to brush my daughters teeth so pediatrician recommended a spin brush... my daughter loves this! She actually lets me brush her teeth
I love itNov. 2021
D. B.
5 Stars!Oct. 2022
This has helped my daughter brushing her teeth with length of time and does a great job with cleaning!
I purchased the Brusheez toothbrush set for my 2 year old granddaughter. It is very cute and makes her feel like a big girl. She is brushing longer just so she can play with it. Cute product.
Great deal!Jul. 2022
My 5 year old was so excited for this toothbrush set.
Megha Singhal
Great productMar. 2021
we bought this few weeks back and it's so good. My daughter is 5 yo and she loves doing it every morning and night even though sometimes she is late in her school but she never miss it. I am so glad I choose your product.
This was such a great buy. It made my toddler interested in brushing her own teeth. I love that it comes with a replacement brush already included.
B. Shaw
Well packaged, and arrived in a timely manner. Purchased for 5 yr old granddaughter who loves and unicorns. Like how it keeps everything neat and in it's place.
It’s not sealed all that well for an electric toothbrush. Water and toothpaste seep inside overtime and cause the toothbrush to malfunction. There’s no way to clean it all out. We just bought a second one to replace one for my daughter. It works well and I haven’t seen anything better (that looks like a unicorn anyway)…but it still needs some improvements.

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