Electric Toothbrushes & Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Colgate Kids Battery Powered Toothbrush, Ryan's World, Extra Soft Bristles, 1 Pack
Brusheez® Kid's Electric Toothbrush Set - Soft Bristles, Easy-Press Power Button, Battery Operated, 2 Brush Heads, Animal Cover, Sand Timer, Rinse Cup and Storage Base - Ages 3+ (Prancy the Pony)
Vekkia Princess Kids Electric Toothbrush, 2 Minutes Timer for Age 3+, 4 Brush Heads, (Rechargeable)
Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush, Interactive for Better Brushing, Turquoise, HX6321/02
Super Mario Kid’s Spinbrush Electric Battery Toothbrush, Soft, 1 ct, Character May Vary

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for electric toothbrushes and accessories in the given category is 4.64 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 13,189 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally pleased with the electric toothbrushes and accessories available in this category. It implies that these products are likely to be of good quality, effective in their performance, and meet the expectations of customers. Based on this information, my advice would be to consider purchasing an electric toothbrush or accessory from this category. The high average rating and large number of reviews indicate that there is a wide range of options available, and you are likely to find a product that suits your needs and preferences. However, it is always important to read individual reviews and consider personal requirements before making a purchase. Different customers may have different expectations and experiences, so it's essential to take those into account as well.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is bathroom, the most common behavior is brush his teeth . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the electric toothbrushes and accessories are kids, with 3511 mentions. Following closely are daughters with 2205 mentions and sons with 1708 mentions. This suggests that parents are actively seeking oral care solutions for their children, emphasizing the importance of dental hygiene from an early age. When it comes to the places where this product is commonly used, the bathroom takes the lead with 103 mentions, followed by the house with 45 mentions and the counter with 48 mentions. This indicates that customers primarily associate the use of electric toothbrushes with the bathroom, which aligns with the traditional practice of brushing teeth in front of a sink. In terms of usage, the top two activities mentioned are brushing his teeth with 343 mentions and finishing brushing her teeth with 322 mentions. This implies that the product is being used by both boys and girls, reinforcing the idea that it caters to a wide range of children. Based on this analysis, the customer profile for this product appears to be parents who are concerned about their children's oral health and are actively seeking effective solutions. They are likely to prioritize convenience and ease of use, as indicated by the preference for using the product in the bathroom. Additionally, the data suggests that the product is popular among families with both sons and daughters, indicating a broad appeal. To cater to this customer profile, it would be beneficial to emphasize the product's child-friendly features, such as colorful designs, soft bristles, and possibly even interactive elements to make brushing more engaging for kids. Marketing efforts should focus on highlighting the product's effectiveness in maintaining oral hygiene and its suitability for children of different ages. Furthermore, considering the association of the product with the bathroom, it would be advantageous to explore bundling options with other bathroom essentials or creating promotional campaigns that emphasize the product's compatibility with bathroom setups. Overall, understanding the customer profile and tailoring marketing strategies to address their specific needs and preferences will help maximize the product's appeal and drive sales in the Electric Toothbrushes & Accessories category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are toothbrush, brush, button, battery, brush head. The most mentioned elements about toothbrush are quit work after 2 month(2.71%), vibrate(1.33%).
The top 5 positive reviews are timer, toothbrush, brush, app, design. The most mentioned elements about timer are good(4.13%), get her to brush long(1.31%).
quit work after 2 month2.71%
make a loud noise1.27%
brush head5.37%
get her to brush long1.31%
good feature1.22%
tell him where to brush and when1.10%
come in handy0.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of electric toothbrushes are related to the toothbrush itself, including the brush head and battery. However, the top pro aspect is the timer feature. Additionally, the top cons of the accompanying app are related to the design and functionality. Overall, the sentiment analysis suggests that there are both positive and negative aspects to electric toothbrushes and their accessories. The timer feature is highly valued by users, but there are also concerns about the toothbrush and its components, as well as the accompanying app. To improve product development and selection, manufacturers could focus on improving the toothbrush itself, including the brush head and battery life. Additionally, they could work on enhancing the design and functionality of the accompanying app. By addressing these concerns, manufacturers could create a more well-rounded product that meets the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Electric Toothbrushes & Accessories category are primarily motivated to buy products based on recommendations from friends, followed closely by product descriptions and brand reputation. The fact that product descriptions are the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the features and benefits of the product, as well as any technical specifications or usage instructions. To optimize Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider leveraging customer reviews and ratings to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
battery rechargeable
chargeable unit
last long21
last long
last longer
last awhile
last long long
2 min timer12
2 min timer
2- minute timer
timer 2 min
timer 2 minute
know sooner12
know sooner
replacement brush12
brush replaceable
brush fit kid replaceable bristle
brush part replaceable
free replacement brush head
replace brush
brush teeth good8
brush long good
brush more often
brush teeth
brush teeth correctly
brush teeth good
electric toothbrush8
electric toothbrush
electronic toothbrush
manual toothbrush
power of toothbrush
sonicare type toothbrush
longer lasting8
last longer
4 last7
change brush head7
change brush head
change brush head to soft bristle
charge and replaceable brush head
extra brush head
more brush head

Analysis of Customer Expectations for Electric Toothbrushes & Accessories: Based on the mentioned customer expectations, it is clear that customers value chargeable features, long-lasting performance, and a 2-minute timer in electric toothbrushes and accessories. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Chargeable: Customers expect electric toothbrushes to be chargeable, indicating a preference for convenience and sustainability. Sellers should prioritize developing products that offer rechargeable options, such as built-in batteries or replaceable rechargeable batteries. This feature can enhance the overall user experience and reduce the need for disposable batteries. 2. Last Long: Customers desire electric toothbrushes that have a long lifespan. Sellers should focus on developing durable products that can withstand regular use over an extended period. This could involve using high-quality materials, ensuring robust construction, and offering warranties or guarantees to instill confidence in the product's longevity. 3. 2-Minute Timer: The 2-minute timer is an essential feature for customers as it helps ensure they brush their teeth for the recommended duration. Sellers should prioritize incorporating this feature into their electric toothbrushes. Additionally, they can consider adding features like interval reminders or different brushing modes to enhance the overall brushing experience. Product Development Prioritization Suggestions: - Invest in research and development to improve battery life and charging capabilities. - Focus on durability and quality to create long-lasting products. - Incorporate user-friendly features like timers, interval reminders, and brushing modes. - Consider ergonomic designs and customizable options to cater to different user preferences. Marketing Promotion Factors Suggestions: - Highlight the chargeable feature prominently in marketing materials to attract customers seeking convenience and sustainability. - Emphasize the durability and long lifespan of the product to instill confidence in potential buyers. - Showcase the 2-minute timer as a key selling point, emphasizing the importance of proper oral care. - Leverage customer testimonials and reviews to build trust and credibility. - Offer competitive pricing, bundle deals, or discounts to incentivize customers to choose your product over competitors. By understanding and addressing these customer expectations, sellers can prioritize product development and marketing efforts to meet the needs and desires of their target audience effectively.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My four and a half year-old son never had an electric toothbrush before and he was a bit hesitant about using this even though he has seen and heard me use my electric brush. We gave it to him first to use manually and he saw that the bristles were gentle and not threatening and then the next time introduced the battery powered part. Know that this should be used for kids around the age of 5 and up because of the size of the bristles (it can be used on younger children but may be just a bit too big for their mouths). What I like about this brush: - In addition to the gentle bristles, the electric part of this has gentle motion that doesn’t hurt or tickle. - The brush isn’t too loud or scary. - The style of the brush is really cute. - Even though its a battery powered toothbrush it can lie flat and not flip over when putting toothpaste on it. - This fits in to the Magik augmented reality base; there are little prizes your child can be rewarded with if they do a good job of brushing their teeth. - This uses an AA battery. When the battery dies you can either use the brush head as a manual brush, but it’s likely that the brushes will wear out first (we haven't had the battery go but we've only had it a month). - It’s easy for my child to press the button to turn this off and on. - The size of this is easy for my child to hold. What I don’t like as much: - No 2 minute timer or song built into it. - This vibrates rather than have spinning bristles. Overall, this is a great introduction to an electric toothbrush.
My daughter has been into the trolls and this battery operated toothbrush is great for my daughter she likes the vibration and colors.
Great starter for toddler!
This was a Christmas gift for my daughter’s friend and she loves it!
Sakina Naser
I wish this had a 2 mins timer..
The item is recommended by my dentist. Timer is good, battery life is good, but its too expensive! We can buy similar items for 25% less cost. Anyways, good buy if you can afford it.
I bought this toothbrush for my 2 year old. First of all she loved it, obviously because of the trolls but it also enticed her to brush her teeth and was gentle in her small baby teeth and the battery is VERY long lasting and extremely easy for my toddler to hold and use. I recommend!
Get it!Jun. 2022
Literally arrived today but I have to give it 5 stars because prior to the green cocomelon brush I was using the frida tri angle brush and my 15 mo old son would let me swipe once on his top teeth and once on his bottom while I held him down kicking and screaming. The cocomelon video you have access to is SO CUTE but I didn’t even need it. I showed him the cocomelon brush, he stuck it immediately in his mouth, when I turned it on *sensitive* level at first he ripped it out of his mouth (foreign sensation) but after that he sat on the counter, opened wide, and let. me. brush. for. two. minutes. I don’t know what this cocomelon brush sorcery is but omg this is worth every penny. Can’t wait for him to see the video tomorrow morning when we brush again :) Also, packaging and directions are super cute and easy. I saved the box since it’s adorable to hold his craft stuff.
My 3 year old loves this. She has no problem getting it on and off and perfect size. Great value and worth buying.
Way bigger than I thought, so hard to get the brush head into my 4 year olds mouth, without it being uncomfortable.

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