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Electric Wheelchairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
2 Pack Plantar Fasciitis Night Splint, Upgrade 3 Adjustable straps Plantar Fasciitis Relief Night Splint for Women & Men, Relief Brace for Plantar Fasciitis Relief, Achilles Tendonitis and Foot Drop. (Grey)
Rubicon All Terrain Heavy Duty Powerful Dual Motor Foldable Electric Wheelchair Motorized Power Wheelchairs Silla de Ruedas Electrica para Adultos. Supports up to 300 lbs - Weight 70 lbs
Intelligent Lightweight Foldable Electric Wheelchairs, Compact (Net Weight 43 lbs) Power Wheelchair, Portable Folding Carry Wheelchair, Durable Wheelchairs
Falerel Plantar Fasciitis Night Splint: 2 Pack of Foot Brace for Foot Pain Relief by Plantar Fasciitis Achilles Tendinitis | Provide Optimal Comfort & Support Intensity | Easy Use & Both for Men Women
Porto Mobility 2023 Ranger Discovery Lightweight Foldable Weatherproof Exclusive Electric Wheelchair, Portable, Brushless Powerful Motors, Dual Battery, All Terrain (Silver, Standard)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for electric wheelchairs on Amazon is 3.87 out of 5, based on a total of 1024 reviews. This suggests that overall, customers are somewhat satisfied with their purchases of electric wheelchairs on Amazon, but there is certainly room for improvement. To improve customer satisfaction in this category, it may be helpful for manufacturers and sellers to focus on addressing common complaints and issues that customers have reported in their reviews. For example, if customers frequently report that the chairs are uncomfortable or difficult to maneuver, manufacturers could work to improve the design and functionality of their products to address these concerns. Additionally, it may be helpful for sellers to provide more detailed product descriptions and specifications, as well as clear and accurate images, to help customers make informed purchasing decisions. This could help to reduce the number of negative reviews and increase overall customer satisfaction. Overall, while the average rating for electric wheelchairs on Amazon is relatively high, there is still room for improvement in terms of customer satisfaction. By addressing common complaints and providing more detailed information about their products, manufacturers and sellers can work to improve the customer experience and increase sales in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the electric wheelchair are the mother, husband, and wife, with the husband having the most mentions. This suggests that the product is likely being used by individuals who are caring for elderly or disabled family members. The top places to use the product are the car, house, and trunk, indicating that portability and ease of transportation are important factors for customers. Additionally, the top usage of the product is for travel, which further supports the idea that customers are looking for a wheelchair that is easy to transport and use on-the-go. Given this information, it may be beneficial for the company to focus on marketing the product to caregivers and family members of elderly or disabled individuals who need a reliable and portable wheelchair for travel. The company could also consider highlighting the product's ease of use and transportation features in their marketing materials to appeal to this customer profile. Additionally, offering accessories or add-ons that make the product even more portable and convenient for travel could be a way to differentiate the product from competitors and attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, battery, instruction, foot rest, strap. The most mentioned elements about chair are do not work(1.96%), a little hard get hang of open n close it(0.65%).
The top 5 positive reviews are chair, product, seat, wheelchair, battery. The most mentioned elements about chair are light(3.74%), comfortable(3.43%).
Health & Household > Medical Supplies & Equipment > Mobility & Daily Living Aids > Mobility Aids & Equipment > Wheelchairs, Mobility Scooters & Accessories > Wheelchairs > Electric Wheelchairs
do not work1.96%
a little hard get hang of open n close it0.65%
awkward to fold0.65%
big to use in0.65%
cant get thru any door0.65%
foot rest4.58%
easy to use2.49%
easy to fold and unfold2.18%
good quality1.56%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the chair is the most significant aspect of electric wheelchairs, both in terms of pros and cons. While it is mentioned as a pro aspect by 25.86% of users, it is also listed as a con by 14.38% of users. Other common cons include battery life, instructions, footrest, and strap. The top pro aspect, the chair, suggests that users value comfort and support in their electric wheelchairs. To improve product development and selection, manufacturers should focus on addressing the common cons mentioned by users. Improving battery life, providing clear and concise instructions, and ensuring that the footrest and strap are comfortable and secure could help to improve user satisfaction. Additionally, manufacturers could consider incorporating additional features that users may find valuable, such as adjustable seating or improved maneuverability. By addressing these common cons and incorporating valuable features, manufacturers can create electric wheelchairs that better meet the needs and preferences of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to use1

Based on the data provided, it seems that customers are primarily motivated to buy electric wheelchairs based on the product description. This makes sense, as electric wheelchairs are a significant investment and customers want to ensure that they are getting a product that meets their needs. The fact that the product is recommended by friends and the price are also mentioned suggests that these factors may play a secondary role in the decision-making process. One reason why the product description is likely the top feature is that it provides customers with detailed information about the product's features, capabilities, and specifications. This information is crucial for customers who are looking for a wheelchair that meets their specific needs, such as weight capacity, maneuverability, and battery life. Additionally, a well-written product description can help customers feel more confident in their purchase decision, as it demonstrates that the seller has put thought and care into the product. To optimize their Amazon listing for electric wheelchairs, sellers should focus on creating a detailed and informative product description that highlights the product's key features and benefits. They should also consider including customer reviews and ratings, as these can provide valuable social proof and help build trust with potential buyers. Additionally, sellers should ensure that their pricing is competitive and that they are offering a range of options to meet different customer needs. By focusing on these key areas, sellers can increase their chances of attracting and converting customers in the electric wheelchair category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
correct manual with wording2
instruction manual good write
manual clearer
tad faster
last long2
last long
- I wish there was an optional cup holder.1
optional cup holder
14 " seat1
14 " seat
2 pack1
single pack
25 % fast1
25 % fast
4 last1
Amazing product, only wish I purchased it sooner.1
I wish I would've gotten this product sooner.
Critical parts are made of plastic it should be made out of metal1
For such a critical part, it should have been made of metal and not cheap plastic.

Based on the customer expectations mentioned, it seems that customers are looking for electric wheelchairs that have clear and concise manuals, are faster, and have a longer lifespan. To address the issue of manuals, sellers could prioritize developing manuals that are easy to understand and follow. This could involve using simple language, clear diagrams, and step-by-step instructions. Additionally, sellers could consider offering video tutorials or online resources to supplement the manual. To address the desire for faster electric wheelchairs, sellers could prioritize developing models with higher maximum speeds. This could involve using more powerful motors or optimizing the design for speed. However, it's important to keep in mind that safety should always be a top priority, so any speed enhancements should be balanced with appropriate safety features. To address the desire for longer-lasting electric wheelchairs, sellers could prioritize developing models with more durable components and longer-lasting batteries. This could involve using higher-quality materials or optimizing the design for durability. Additionally, sellers could consider offering extended warranties or maintenance plans to give customers peace of mind. In terms of marketing promotion factors, sellers could highlight the features that address these customer expectations in their advertising and product descriptions. For example, they could emphasize the clarity and ease of use of their manuals, the speed and power of their electric wheelchairs, and the durability and longevity of their products. Additionally, they could consider offering promotions or discounts to incentivize customers to choose their products over competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mary O'Toole
The product is excellent quality, well made. My husband, 6 Ft Tall, 200 lbs. fit nicely into W/C. His legs were a little high in the chair. Took a while to figure how to fold the W/C. The video helped much. Over time folding the chair would not be a problem. I tried sliding the chair into back seat; couldn't do it; I would have had to lift the W/C a little to get it to slide into the back seat. Tried also to slide W/C into trunk; same thing would have lift the W/C into trunk, then slide it in. A man could probably lift it. I was going to return the w/c, but my daughter says she can lift it into the car. So she will keep the w/c so she can take her father different places.
Rubicon contacted about broken leg lever on July 15th. Have not rec'd part or heard from company since. Comfortable chair but will probably return it if part is not rec'd soon. Not usable as is.
Irma de Berni
En gral todo de acuerdo a lo esperado; El único problema resultó ser el control remoto que vino desarmado.- Y al armarlo no funciona.-Pienso que fue en el traslado que se desarmó
Gina Mascetti
Working in healthcare and standing on concrete for 8 hours causes major irritation with my plantar fasciitis. This product has helped tremendously. It comes with instructions and you can work up to having the shoes longer as you progress. What I like best about it is the velcro is very sturdy and does hold the foot up. I looked at other products and it's they all seemed flimsy. For people that suffer with this condition, this is an excellent consideration in finding some relief.
Nams pj
I love that this chair is lightweight and easy to load and unload. It’s easy to drive and get where you are going. The only problem that I had and was easily fixed is making sure upon arrival all bolts and screws are tightened. I almost lost the wheel off my chair but was able to find the lost bolts and replace it. Be sure to do a complete check and tighten all parts of the chair before using it for your own safety. I can’t wait until vacation, I will be able to go places I wasn’t able to before.
Michael Bauer
it is lightJul. 2022
the chair is fine except for plastic clips that hold the footrest in place, one has already broker, they should be made of metal, i guess i will have to call the company to get a replacement unless amazon has one.
Waiting for it and getting a broken fender and missing a battery and missing wire connection othe battery box shabby work rubber garment ripped wire rubbing against plastic box
linda Flores
I'll be able stay up with family as we go different places. I love it.
Piece of junkAug. 2021
Don’t waste your money, chair is next to impossible to maneuver, cant get thru any doors. $150+ to return. Very disappointed in Amazon for having this seller. Will not buy from a third party seller and shipper again!!!
Buyer bewareJun. 2022
No instruction manual. No hardware to mount joystick. Rubicon Customer Service very unresponsive. All I have is a lot of money spent and an unusable wheelchair. Buyer beware.

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