Electric Massagers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 43
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Shiatsu Neck and Back Massager with Soothing Heat, Nekteck Electric Deep Tissue 3D Kneading Massage Pillow for Shoulder, Leg, Body Muscle Pain Relief, Home, Office, and Car Use
Nekteck Shiatsu Neck and Back Massager with Soothing Heat, Electric Deep Tissue 3D Kneading Massage Pillow for Shoulder, Leg, Full Body Muscle Pain Relief, Car, Office and Home Use
Nekteck Shiatsu Neck and Back Massager with Soothing Heat, Electric Deep Tissue 3D Kneading Massage Pillow for Shoulder, Leg, Full Body Muscle Pain Relief, Car, Office and Home Use
DARKIRON Massage Gun Deep Tissue, Handheld Percussion Muscle Electric Massage Gun for Athletes - with 15 Massage Heads and 10 Speeds,Carbon Black
DARKIRON Massage Gun Deep Tissue, Handheld Percussion Muscle Electric Massage Gun for Athletes - with 15 Massage Heads and 10 Speeds,Grey

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Electric Massagers category on Amazon has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 86,284 reviews, it suggests that customers are generally happy with their purchases and find these products effective in providing relief from muscle tension and pain. If you are considering purchasing an electric massager, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have similar concerns or issues as you, and pay attention to any common complaints or issues that arise. Additionally, it is always a good idea to do your research and compare different products before making a purchase. Consider factors such as price, features, and customer reviews to find the best electric massager for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Electric Massagers product is most commonly used as a gift, with 3847 mentions of gift giving. Additionally, it appears that the product is often used during workouts, with 1021 mentions of this usage. The top three users of the product are husbands, wives, and friends, with husbands being mentioned the most frequently at 4220 times. This suggests that the product may be popular among individuals who are in committed relationships or have close friendships. The top three places to use the product are in the car, office, and house, with the car being the most commonly mentioned location at 1120 times. This could indicate that individuals who are frequently on-the-go or have long commutes may find the product particularly useful. Based on this data, it seems that the ideal customer profile for this product may be someone who is in a committed relationship or has close friendships, is active and values self-care, and has a busy lifestyle that requires them to be on-the-go frequently. To appeal to this customer profile, the product could be marketed as a thoughtful gift option for significant others or friends, with a focus on its ability to aid in post-workout recovery. Additionally, advertising the product as portable and easy to use in a variety of settings, such as in the car or at the office, could be effective in appealing to busy individuals.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are battery, product, battery life, massager, massage gun. The most mentioned elements about battery are not charge(1.04%), do not hold charge(0.51%).
The top 5 positive reviews are battery life, battery, product, massage gun, massager. The most mentioned elements about battery life are good(15.31%), long(1.42%).
Health & Household > Wellness & Relaxation > Massage Tools & Equipment > Electric Massagers
not charge1.04%
do not hold charge0.51%
drain quickly0.48%
will not hold a charge0.48%
do not last very long0.36%
battery life4.85%
massage gun3.57%
battery life20.53%
long lasting0.47%
massage gun7.96%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most significant issue with electric massagers is related to battery life and the battery itself. This is reflected in both the top 1 con aspect mentioned most and the top 5 cons of the vacuum and tip. However, it is worth noting that the top 1 pro aspect mentioned most is battery life, indicating that when the battery is functioning correctly, it is a significant advantage. Other cons mentioned include issues with the product itself, specifically the massager and massage gun. It is unclear from the data what specific issues users are experiencing with these products, but it is worth investigating further to identify areas for improvement. In terms of product development and selection, manufacturers should focus on improving battery life and addressing any issues with the product itself. This could involve using more efficient batteries or developing products that are more durable and reliable. Additionally, manufacturers should consider offering a range of products that cater to different needs and preferences, such as different types of massagers or massage guns with varying levels of intensity. Overall, while there are some issues with electric massagers, there are also significant advantages, particularly when it comes to battery life. By addressing the cons and building on the pros, manufacturers can continue to develop and improve this category of products to meet the needs of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy electric massagers based on the product description. This is likely because customers want to know exactly what they are buying and what benefits they can expect to receive from the product. Additionally, the fact that the product is recommended by friends is also a strong motivator, as customers trust the opinions of people they know. Price is mentioned as a factor, but it seems to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a high-quality electric massager that meets their needs and is well-reviewed by others. To optimize Amazon listings for electric massagers, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. They should also encourage customers to leave reviews and recommendations, as this can be a powerful motivator for other potential buyers. Finally, sellers should consider pricing their products competitively, but not at the expense of quality or features.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long54
last long
last forever
last awhile
last for long
last long than
know sooner35
remote control27
remote control
battery good24
battery life good
battery good
good battery
improve upon
more improvement
battery last longer13
battery last longer

Based on the information provided, it is unclear what specific customer expectations are for electric massagers. However, in general, customers who are interested in purchasing electric massagers may have certain expectations such as: 1. Effectiveness: Customers expect electric massagers to be effective in relieving muscle tension and pain. They want a product that can provide a deep tissue massage and target specific areas of the body. 2. Ease of use: Customers want a product that is easy to use and operate. They expect the massager to have simple controls and be lightweight and portable. 3. Durability: Customers expect electric massagers to be durable and long-lasting. They want a product that can withstand frequent use without breaking down or losing effectiveness. To meet these expectations, sellers of electric massagers should prioritize product development in the following areas: 1. Functionality: Sellers should focus on developing electric massagers that are effective in relieving muscle tension and pain. They should consider incorporating features such as adjustable intensity levels, multiple massage heads, and heat therapy. 2. User experience: Sellers should prioritize developing electric massagers that are easy to use and operate. They should consider incorporating features such as ergonomic designs, intuitive controls, and lightweight materials. 3. Quality: Sellers should prioritize developing electric massagers that are durable and long-lasting. They should consider using high-quality materials and conducting rigorous testing to ensure that the product can withstand frequent use. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their electric massagers. They should emphasize the effectiveness of the product in relieving muscle tension and pain, as well as the ease of use and durability. They should also consider offering promotions and discounts to attract customers and encourage them to try the product. Additionally, they should leverage social media and online reviews to build brand awareness and credibility.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is an awesome product!!!! I suffer from back pain daily. It helps ease pain. Would highly recommend it!!!!
This massage gun is great. The battery lasts long. I use it daily on my Achilles, calves and lower back.
Bought this as a gift for my husband. He often has muscle aches and pain that don’t necessarily require a massage therapist but are a bigger job than I can handle. We both use the massager in tandem with stretching and foam rollers after a workout or just tight muscles. It’s easy to use, sooo many attachments and the battery life is decent. You can definitely hit a few spots with time to spare before the battery dies. Additionally, the price is absolutely right. I recommend.
AMAZINGOct. 2020
Chris Pipkin
Loved this massager, very quiet and works very well. Unfortunately this lasted only 11 months. Won't turn on, no lights and will not charge. For the price it should last longer, bummer
Ahhmazing!Dec. 2022
This really gets the job done and it works great for my neck and shoulder pain. My favorite attachment is the orange "mushroom"its really flexy and cushy I find it feels amazing and with just the right amount of pressure anywhere in my home becomes a spa. The little carrying case is structured but soft so wont scratch your floors and can be stored well while protecting the massager. And the absolute best thing about this thing is the battery that lasts!!
Brendan Joyce
This thing is awesome. Lifesaver for quads and hammies
T. Koeditz
This massage gun came with a case and several different massage heads. With the variety of pulse speeds it is great for everyone. It easy to use with just a touch of a finger and you don’t have to fumble with buttons. The speed change is just a thumb touch a way. Great Massage Gun.
I had a lower back pain and left shoulder pain, i bought this gun massage stared using it pain went away in 2 days pretty good battery life and really easy to use.
I thought these item was worth the cost, it's to high for such a bad charge time? Doesn't hold a very long charge the battery finally stop working! And the low speed is really not that low? And the extra pieces don't fit very well not really a well ensemble messager? Bought as a gift for my wife what a awful machine!!!!

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