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Electrical product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.7
Total Reviews
854
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the electrical products in this Amazon BSR (Best Sellers Rank) category is quite high at 4.68 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, with a total of 854 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these electrical items. Considering the positive average rating and the substantial number of reviews, it can be inferred that customers are generally satisfied with the quality and performance of the electrical products in this category. This high level of satisfaction could be attributed to factors such as reliable functionality, durability, and good value for money. Based on this conclusion, my advice would be to continue focusing on maintaining the quality and performance of the electrical products. Consistency in delivering reliable and durable items will help maintain customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this will not only provide valuable feedback but also help build trust and credibility for potential buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is keep corrosion at bay . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the product in question. Firstly, it is evident that the car is the most popular place to use this electrical product, with 34 mentions. This suggests that the majority of customers are likely using it in their personal vehicles. The truck follows closely behind with 15 mentions, indicating that it is also a popular choice. Additionally, the mention of "vehicles" suggests that customers are using the product in various types of vehicles, expanding its potential market. Secondly, in terms of usage, the top two purposes for this product are to keep corrosion at bay (4 mentions) and for battery maintenance (3 mentions). This implies that customers are primarily concerned with protecting their electrical systems from corrosion and ensuring the longevity of their batteries. These usage patterns indicate that the product is likely designed to address these specific needs. When considering the customer profile, we can infer that the product appeals to individuals who own cars, trucks, or other vehicles. The fact that the wife is mentioned the most (4 times) suggests that women may be the primary users or decision-makers when it comes to purchasing this product. The husband is mentioned twice, indicating that men also play a role in the decision-making process. The daughter's single mention suggests that the product may have a broader appeal within the family unit. Based on these findings, it would be beneficial to target marketing efforts towards both men and women, emphasizing the product's ability to prevent corrosion and maintain battery health. Additionally, highlighting the product's versatility in different types of vehicles could help expand its customer base. Offering family-oriented promotions or discounts may also be effective in attracting more customers. Overall, this analysis suggests that the product is well-suited for individuals who own cars, trucks, or other vehicles and are concerned about corrosion prevention and battery maintenance. By tailoring marketing strategies to target both men and women, and emphasizing the product's versatility and family-friendly features, the company can effectively reach its target audience and increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, cap, spray, material, connection. The most mentioned elements about product are flammable(2.38%), messy just out of the can(2.38%).
The top 5 positive reviews are product, spray, grease, size, material. The most mentioned elements about product are easy to use(4.69%), apply well to easily accessible surface(1.56%).
Cons
product9.52%
flammable2.38%
messy just out of the can2.38%
sloppy2.38%
sticky2.38%
thick2.38%
cap9.52%
spray4.76%
material4.76%
connection4.76%
Pros
product18.75%
easy to use4.69%
apply well to easily accessible surface1.56%
coat and seal the battery terminal and cable connector1.56%
help make the coil pack boots seat over the spark plug for good contact1.56%
keep post clean1.56%
spray12.50%
grease6.25%
size4.69%
material3.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards the Electrical category is mixed. While the top pro aspect mentioned most is the product itself, the top con aspect is also related to the product. Additionally, the top 5 cons for both the vacuum and tip are related to the product, with issues such as material and spray being mentioned. This suggests that there may be room for improvement in the product development and selection process. It may be beneficial to focus on addressing the issues related to the product, such as improving the quality of materials used and ensuring that the spray function works effectively. Additionally, it may be helpful to gather more feedback from customers to better understand their needs and preferences. Despite the cons mentioned, it is worth noting that the Electrical category does have some positive aspects, with the product itself being mentioned as a top pro aspect. This suggests that there is potential for success in this category with the right product development and selection strategies.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
conductive1
help prevent oxidation1
noco1
quality1

Based on the data provided, it seems that customers in the Electrical category are primarily motivated by the product description when making purchasing decisions. This could be because customers want to know exactly what they are buying and how it will meet their needs. Additionally, advertising attraction and brand reputation are also important factors, but to a lesser extent. To optimize Amazon listings in this category, it is important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This can help customers make informed decisions and feel confident in their purchase. Additionally, it may be helpful to invest in advertising and building a strong brand reputation to further attract customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work3
work
4 last2
last
big sized tube2
small tube
tube big
good corrosion resistance2
keep corrosion away
prevent corrosion
4 tube1
big tube
antenna connection stay fresh1
antenna connection stay fresh
applicator hole tip1
finer point on applicator tip
around in 60 is1
around in 60 is
battery last warranty1
battery last warranty
cap for reservoir tube1
cap for tube

Analysis of Customer Expectations for Electrical Products: Based on the provided information, it seems that customers have certain expectations when it comes to electrical products. The mentions of "work" and "4 last" indicate that customers expect these products to be reliable and durable. They want electrical products that can perform their intended functions effectively and consistently over time. This suggests that quality and performance are crucial factors for customers in this category. Additionally, the mention of a "big sized tube" suggests that customers may have a preference for larger-sized electrical products. This could be due to various reasons, such as the need for higher power output or the desire for products that can handle heavy-duty tasks. Sellers should consider offering a range of sizes to cater to different customer preferences and requirements. Suggestions for Product Development Prioritization: 1. Focus on reliability and durability: Given the emphasis on the products' ability to "work" and last, sellers should prioritize product development efforts towards enhancing the reliability and durability of their electrical products. Conduct thorough testing and quality control measures to ensure that the products meet or exceed customer expectations in terms of performance and longevity. 2. Offer a variety of sizes: Since customers have shown an interest in big-sized tubes, it would be beneficial for sellers to develop electrical products in different sizes. This allows customers to choose the size that best suits their specific needs and preferences. Consider conducting market research to identify the most sought-after sizes and prioritize their development accordingly. Marketing Promotion Factors: 1. Highlight reliability and durability: In marketing promotions, sellers should emphasize the reliability and durability of their electrical products. Use testimonials, case studies, or product demonstrations to showcase how the products have performed well over time. This can help build trust and confidence among potential customers. 2. Emphasize performance: Customers expect electrical products to perform their intended functions effectively. In marketing materials, highlight the key features and capabilities of the products that make them stand out in terms of performance. This could include factors such as power output, efficiency, or advanced features that enhance usability. 3. Provide clear product information: Ensure that product descriptions and specifications are easily accessible and clearly communicate the product's capabilities. Customers should be able to understand what the product offers and how it can meet their specific needs. This can help them make informed purchasing decisions. By prioritizing product development efforts based on customer expectations and incorporating these factors into marketing promotions, sellers in the electrical category can better meet customer needs and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Abgard
Purchased
This is electrical grease and not a silicone grease.
L. Booth
Purchased
>.. Most of the good flashlights use the metal to carry one side of the electricity from the battery. I find, though, that metal to metal contact on the threads tends to make for metal dust in the threads. A little grease, makes the twisting easier, and with this grease, it still twists easily, and allows for the current to flow unimpaired. >.. You will not feel the current, it is only one side and so not likely to be felt or noticed. but with the little bit of this conductive grease on the threads, it stays permanently in the grooves of the threads, conducts the electricity, and allows the flashlight to open and close easily when replacing the batteries. >.. Like another reviewer, I wonder what to do with the second jar. Why? this takes so little of the product to do the job, it looks like several life-times to use up the first jar.
Aggie
Purchased
If your air-bag light is on in your Mazda Tribute or Ford Escape, you probably need a tube of this stuff. The air bag light will flash a certain amount of times to signify whether it is the right or left side you need to mess with (google your specific model to find out how many flashes). Once you figure out what side needs a squirt of this, disconnect the negative battery cable, and leave it sit for 45 minutes; that way the air bag is less likely to deploy while you are messing with the plugs. Under each front seat, there is a plug for the air bag. Un-plug the plug in question, give a VERY SLIGHT twist of each male prong with a needle nose pliers, put a little bit of this grease on the connectors, plug it back in. Connect the battery cable back up, and cross your fingers that you will likely be rid of your air-bag light dilemma.
PD
Purchased
Do the jobApr. 2021
They snap in OK. Fit is a little loose. I'd have preferred gray but then the breakers next to them are black so I guess black makes sense.
Eric
Purchased
Works goodApr. 2022
Does what it says
RAWETZEL
Purchased
Use this on Evey tune-up. Have many small engines around the house.
Used this product for battery terminals on my tractor.
William Goff
Purchased
New remote quit working. I noticed a dark color on pos terminal of AA battery. I dipped battery + lightly in the grease and put into remote. No more battery issue and is great for long storage of battery’s in flashlights and emergency equipment. A light coating on positive car terminal keeps away white corrosition buildup. I remove terminal and coat battery post and battery wire terminal and reinstall on battery. Car battery’s last a lot longer when connected after applying grease to post than connecting. Does not interfere with electronics in cars boats or trailers. This grease has been used by me even on Lionel tracks for perminant layouts in basements.
Works as stated. Good deal.
D. Novak
Purchased
Good product.

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