Electrical Appliances product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average ratings for the electrical appliances in question are not available (NaN). However, we do know that there have been a total of 2754 reviews for these products. Since we don't have the average ratings, it's difficult to determine the exact level of customer satisfaction. However, the fact that there have been a significant number of reviews suggests that these electrical appliances are popular among customers. It's possible that customers are generally satisfied with their purchases, as they have taken the time to leave feedback. To improve customer satisfaction and provide better insights, it would be beneficial to calculate the average ratings for these products. This would give a clearer picture of how customers perceive the electrical appliances. Additionally, analyzing the content of the reviews could provide valuable information about specific areas of improvement or features that customers appreciate. In conclusion, while the average ratings are not available, the high number of reviews indicates a certain level of customer satisfaction. Calculating the average ratings and analyzing the reviews in more detail would help gain a better understanding of customer sentiment and provide valuable insights for improving the electrical appliances in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the product among different users, places, and purposes. Firstly, it is evident that the husband, wife, and daughter are the top three users of the product, with the husband having the highest number of mentions (74), closely followed by the wife (73) and daughter (72). This suggests that the product is popular among family members, indicating a potential market for targeting families as a customer profile. Secondly, when it comes to the places where the product is commonly used, the car stands out as the most frequently mentioned location, with a significant number of mentions (420). This is followed by the truck (61 mentions) and vehicles in general (53 mentions). This indicates that the product is primarily used in transportation settings, suggesting that it is designed for on-the-go usage. Lastly, in terms of the usage of the product, two main purposes emerge as the most popular: travel (158 mentions) and gift-giving (164 mentions). This implies that the product is often used by individuals who are frequently on the move, such as travelers or commuters. Additionally, the high number of mentions related to gift-giving suggests that the product is considered a suitable present, potentially indicating a market for targeting customers looking for gift options. Based on these findings, it is recommended to focus marketing efforts on families, particularly targeting individuals who frequently travel or commute. Emphasizing the product's portability, convenience, and suitability as a gift could be effective strategies to attract potential customers. Additionally, exploring partnerships with car manufacturers or travel-related businesses could help increase product visibility and reach the target audience more effectively.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are blanket, product, plug, cord, compressor. The most mentioned elements about blanket are not warm(11.35%), no longer heat up(3.68%).
The top 5 positive reviews are blanket, size, blanket throw, product, cord. The most mentioned elements about blanket are warm little(4.99%), keep me warm during the winter(3.74%).
not warm11.35%
no longer heat up3.68%
do not warm significantly3.07%
do not regulate temperature as it is intend to do3.07%
do not work3.07%
warm little4.99%
keep me warm during the winter3.74%
large enough2.00%
blanket throw6.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of electrical appliances in the category of vacuum and tip is related to the blanket. This could mean that users are experiencing difficulty in maneuvering the vacuum or tip around blankets or that the appliance is not effective in cleaning them. Other common cons mentioned include issues with the product itself, such as the plug, cord, and compressor, as well as size and blanket throw. On the positive side, the top pro aspect mentioned most is also related to the blanket, which could indicate that the appliance is effective in cleaning this type of material. However, it's worth noting that the percentage of positive mentions is lower than that of the negative mentions, suggesting that there is room for improvement in this category. To improve product development and selection, manufacturers could focus on addressing the common cons mentioned by users, such as improving the design of the cord and plug, making the appliance more effective in cleaning blankets, and ensuring that it is suitable for use with a variety of blanket types. Additionally, manufacturers could consider conducting more extensive user testing to identify other potential issues and areas for improvement. By addressing these concerns, manufacturers can create more effective and user-friendly electrical appliances that meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra capacity1

Based on the data provided, it seems that customers in the Electrical Appliances category are primarily motivated to buy products based on the product description. This suggests that customers value detailed and accurate information about the product before making a purchase decision. There could be several reasons why product description is the top feature for buyers in this category. Firstly, customers may want to ensure that the product meets their specific needs and requirements. A comprehensive product description helps them understand the features, specifications, and functionalities of the appliance, allowing them to make an informed decision. Secondly, customers may rely on the product description to assess the quality and performance of the appliance. A well-written description that highlights the benefits and advantages of the product can instill confidence in potential buyers, leading to increased sales. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the appliance, such as dimensions, technical specifications, and key features. This will help customers understand the product better. 2. Highlight unique selling points: Emphasize the unique features or benefits of the appliance that set it apart from competitors. This can help attract customers who are looking for specific functionalities. 3. Use clear and concise language: Write the product description in a way that is easy to understand and avoids technical jargon. This will make it accessible to a wider range of customers. 4. Include customer reviews and ratings: Incorporate positive customer reviews and ratings in the product description to build trust and credibility. This can influence potential buyers and increase their confidence in the product. By optimizing the product descriptions on Amazon listings, you can effectively cater to customer motivations and increase the likelihood of attracting and converting potential buyers in the Electrical Appliances category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
control temperature8
temperature control
control temperature
temp control
warm or temperature control
adjust temperature7
adjust temp
adjust temperature
heat adjustable
set temperature
temp adjustment
cord detach4
cord detachable
detachable cord
heat up4
heat up
heat control3
temperature control
heat control
on off switch on3
on off switch
wheel roll3
4 last2

Analysis of Customer Expectations for Electrical Appliances: Based on the customer feedback, it is evident that warmth is a key expectation for customers when it comes to electrical appliances in this category. This suggests that customers are looking for appliances that can provide a comfortable and cozy environment. Additionally, the mentions of control temperature and adjust temperature indicate that customers value the ability to customize and regulate the temperature settings according to their preferences. To prioritize product development, sellers should focus on creating appliances that excel in providing warmth. This could involve incorporating features such as efficient heating elements, insulation, and temperature control mechanisms. Ensuring that the appliances are capable of maintaining a consistent and desired temperature will be crucial. Marketing promotion factors should highlight the warmth aspect prominently. Sellers can emphasize the cozy and comfortable environment that their appliances can create. They should also emphasize the control and adjustability of temperature settings, showcasing how customers can personalize their experience. Promotional campaigns could include testimonials from satisfied customers who have enjoyed the warmth and temperature control features of the appliances. In addition to these factors, sellers should also consider other aspects of product development and marketing. These may include energy efficiency, durability, ease of use, and safety features. Conducting market research and gathering customer feedback on these aspects can help sellers understand the specific needs and preferences of their target audience. By prioritizing warmth, temperature control, and adjusting capabilities in product development and effectively promoting these features, sellers can meet and exceed customer expectations in the Electrical Appliances category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PurchasedEarly review
nice qualityDec. 2019
i purchased this for a Christmas gift. My relative is older and cold all the time so I purchased this for him to ride in the car and stay warm. It seems to be very nice.
Shiloh Ray
Not so goodApr. 2022
The blanket closest to the temperature control gets a lot warmer than the rest of the blanket. I feel the whole blanket should be at the same temperature. It's supposed to be washable too. I had washed mine, but the blanket stop heating up a day after. Although the temperature control unit and lighter unit showed it was working. The lighter unit was very very hot to the touch at the contact point. Bought a different electric blanket and going to throw this electric blanket right into the garbage.
Very soft and cozy blanket But, like another reviewer noted, this blanket only warms at the site the blanket plugs into, rest does not warm up. Left on an hour, no luck, did? Returned
I got a dudJan. 2021
Unfortunately my blanket didn’t heat up as expected. The operating lights went on when plugged in and I did find a small spot that felt a little warm but over 98% of the blanket stayed cool to the touch no matter how long I kept it plugged in and I did try all the settings. After a few hours of almost no heat I had to return it.
Car CampingNov. 2020
Bought for road trip car camping, wanted an electric blanket with timer so i didnt run my batter dead and heat control so i dont get too hot. This has both and work great. Will report back after a x-country I have coming up and will report back if any issues
Michael Beck
Great productDec. 2021
Great product, keeps me warm and soft in my car
Joe R.
Every once in a while, you receive a product that meets/exceeds it's description. This is a well made car blanket, and we use it in the RV. Heavy, soft, can be machine washed and auto shut off. We've had a few and this is BY FAR the best. I recommend to everyone. UPDATE 022122; I knew it was too good to be true. It quit working - had it 1 month - it's going back - holding off rating till then...... UPDATE 2; Looks like it had a loose connection where the cord plugs into the blanket. The plug on the power side (not the blanket side) of the cord. The connection may loosen during the night, so check it if the heat goes off. Re-rated ay 4 stars. UPDATE 3; It quit working 5-1-22. Not a loose connection.... it's the blanket itself. ONE Star rating!
Mike Brown
I was surprised at how well this worked. I would like to see them have an option for more than 1hr on the timer or an option for continuous use. other than that, it was quite warm on Hi and noticeably warm on Low.
Susan H. Self
This is the softest blanket ever. My husband said that it keeps him warm while driving. The best gift ever.
Actually bought a different blanket which was cheaper and high ratings, but did not get very warm. Returned it and bought this one. Definitely happy with our decision. Has controls for temperature and like the safety feature of turning off after 30”, 45”, or 60”. The temperature is great and very warm. Worth the price and very soft too! High recommendation!

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