Electronic Keyboards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
11,366
This insight is based on the data from the best seller products. The top 5 of them are:
RockJam 61 Key Keyboard Piano With Pitch Bend Kit, Keyboard Stand, Piano Bench, Headphones, Simply Piano App & Keynote Stickers
B083ZCWWWK
Alesis Recital – 88 Key Digital Piano Keyboard with Semi Weighted Keys, 5 Voices, Piano Lessons, and M-Audio HDH40 Piano Headphones for Silent Practice
B09XBYX6YR
YAMAHA P71 88-Key Weighted Action Digital Piano with Sustain Pedal and Power Supply (Amazon-Exclusive)
B072JT59TD
Casio SA-76 Premium Lighted Keyboard Pack with Power Supply
B0054QM4D6
RockJam 49 Key Keyboard Piano with Power Supply, Sheet Music Stand, Piano Note Stickers & Simply Piano Lessons.
B0B8FQW43D

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this electronic keyboard product is parents who are looking to buy a gift for their children, particularly daughters and kids. The fact that "gift give" is the top usage of the product suggests that parents are likely buying this product as a present for their children. Additionally, the high number of mentions for "daughter" and "kid" further supports this conclusion. In terms of where the product is being used, it appears that the majority of customers are using it in their homes, followed by schools and apartments. This suggests that the product is primarily being used for personal use rather than professional use. Finally, the fact that "play piano" is the second most common usage of the product suggests that customers are likely interested in learning how to play the piano or improving their piano skills. This could be a useful insight for marketing the product to potential customers. Overall, based on the data provided, it seems that the target customer profile for this electronic keyboard product is parents who are looking to buy a gift for their children, particularly daughters and kids, who are interested in learning how to play the piano. To appeal to this customer profile, the product could be marketed as a fun and educational gift for children who are interested in music. Additionally, marketing efforts could be focused on highlighting the product's features that make it easy for beginners to learn how to play the piano.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are key, sound, keyboard, sound quality, stand. The most mentioned elements about key are do not work(2.27%), are not weight(1.93%).
The top 5 positive reviews are sound, keyboard, sound quality, key, quality. The most mentioned elements about sound are good(12.74%), clear(0.96%).
Musical Instruments > Keyboards > Electronic Keyboards
Cons
key20.31%
do not work2.27%
are not weight1.93%
hard to press0.92%
small0.92%
stiffer0.58%
sound9.33%
keyboard8.61%
sound quality5.61%
stand5.32%
Pros
sound19.44%
good12.74%
clear0.96%
look good0.86%
good quality0.50%
loud enough0.25%
keyboard10.73%
sound quality9.52%
key8.11%
quality4.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the cons of electronic keyboards are primarily related to the key, sound, and stand. On the other hand, the pros of electronic keyboards are mainly related to the sound quality. It is important to note that the sound quality is the most frequently mentioned pro aspect, while the key is the most frequently mentioned con aspect. This suggests that consumers place a high value on the sound quality of electronic keyboards, but may have some concerns about the key design. To improve product development and selection, manufacturers could focus on improving the key design and addressing any issues related to sound quality. Additionally, they could consider offering a wider range of stand options to accommodate different user preferences. Overall, it is clear that electronic keyboards are a popular product category, but there is room for improvement in certain areas. By addressing these concerns and focusing on the strengths of the product, manufacturers can continue to meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others48
price5
semi weighted key3
cheap2
stand2

Based on the data provided, it seems that customers are primarily motivated to buy electronic keyboards based on the product description. This suggests that customers are looking for detailed information about the features and capabilities of the keyboard before making a purchase decision. Price and brand reputation are also important factors, but they are mentioned less frequently than product description. This suggests that customers are willing to pay a premium for a high-quality keyboard with a strong brand reputation, but they still want to make sure they are getting a product that meets their specific needs. To optimize Amazon listings for electronic keyboards, sellers should focus on providing detailed and accurate product descriptions that highlight the key features and benefits of the keyboard. This could include information about the number of keys, the type of switches, the sound quality, and any additional features like built-in effects or connectivity options. Sellers should also consider including high-quality images and videos that showcase the keyboard in action, as well as customer reviews and ratings that provide social proof of the product's quality and performance. By focusing on these key elements, sellers can help customers make informed purchase decisions and increase their chances of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
weighted key12
weighted key
weight key
key more weighted
key weight
semi-weighted or fully weighted key
more10
more
sound good9
sound good
good8
good
good quality6
good quality
high quality
longer lasting6
last longer
stand6
stand
good sound quality5
sound quality good
good sound quality
last long5
last long
sustain pedal5
sustain pedal

Based on the customer feedback, it is clear that the most important feature for electronic keyboards is the weighted key, which was mentioned 12 times. This suggests that customers are looking for a keyboard that feels like a traditional piano and provides a similar playing experience. Therefore, sellers should prioritize the development of keyboards with high-quality weighted keys that are responsive and provide a realistic playing experience. The second most mentioned expectation was "more," which could refer to a variety of features such as more sounds, more effects, or more connectivity options. This indicates that customers are looking for keyboards that offer a wide range of features and capabilities. Therefore, sellers should consider offering keyboards with a variety of features that cater to different types of users, from beginners to professionals. The third most mentioned expectation was "sound good," which suggests that customers are looking for keyboards that produce high-quality sound. This could include features such as high-quality speakers, advanced sound processing, and realistic instrument sounds. Therefore, sellers should prioritize the development of keyboards that produce high-quality sound and offer a variety of instrument sounds and effects. In terms of marketing promotion factors, sellers should focus on highlighting the key features that customers are looking for, such as weighted keys, a variety of features, and high-quality sound. They should also consider offering demos or trials of their keyboards to allow customers to experience the product before making a purchase. Additionally, sellers should consider partnering with influencers or musicians to promote their keyboards and showcase their capabilities. Overall, by prioritizing the development of keyboards with high-quality weighted keys, a variety of features, and high-quality sound, and promoting these features effectively, sellers can meet the expectations of customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

This keyboard offers a lot for the money - if you are starting out this is perfect for what it is. You get a nice keyboard that has a lot of features plus it comes with link to an app to help you learn...A lot of reviews seem negative that they didnt get a $1000 keyboard for $70 but you are getting a $70 keyboard so expect that kind of quality and sound.
Min Yoongi
Purchased
BruhvFeb. 2020
Bruhv
J. Walton
Purchased
I bought this because we just gave away an old piano in preparation for a move. That piano was slightly out of tune, dampeners were worn out, and of course it weighed 400 pounds or whatever. It was still way better than this, and I miss the piano already. But we'll make do with this trash keyboard until we've moved, and then look for someone giving away a piano again (which is how we got the last one). The default "piano" sounds somewhat like a piano, but there are 200 different "tones" that cover a relatively narrow range. Individual instrument quality is basically at the level of what I remember from the 80s -- ranging from close but not quite, to not even remotely like the stated instrument. It's so bad that 160 of the 200 tones don't even have names, they're just "popular tones" (and many of these overlap the base tones with very slight differences). Also, let's talk quickly about the 61-key layout. I get that's what most of keyboard use, but you end up losing both the highest and lowest range of a normal piano. My problem is that there's no "shift one octave" function here. I don't ever -- EVER! -- need the top two octaves on a standard piano, because I'm a beginner / amateur. But the bottom two octaves actually get a modest amount of use -- all but the last maybe four or five keys. I wanted to be able to tell the keyboard, "Hey, make middle C start 12 keys to the right of where it normally sits" so that I'd have access to that bottom octave. You can't do it with the RockJam (nicer keyboards can do this, but they cost a lot more). Playing the keyboard, there's only an "on" or "off" detection for pressing the keys -- there's no finesse. The keyboard also resets to defaul settings every time you power on, which consists of LOUD volume, piano tone, etc. I don't mind some of that, but volume should remember the last setting at the very least. The power cord is also very short, so you'll need an extension cord if you want it anywhere except right above the outlet. Is it worth the money, though? I mean, it's super cheap, which is why I bought it. How bad could it be? I've thought, repeatedly, about returning it in just the first week. I haven't done so, mostly because I figure the only way to get a substantially better sounding keyboard is to spend five times as much. Just know that you're getting a cheap quality keyboard to go with the cheap price. It's a rank beginner keyboard with the basic functions, nothing more. Thankfully, my kids (who are the real reason I bought this, so they can continue to practice) aren't as picky as I am.
Adam Huff
Purchased
Fun to play.Oct. 2022
Fun to play with and learn on.
Dulce Romero
Purchased
VolumeSept. 2022
Volume doesn’t work
Real garbageDec. 2020
Did not work out of the box. Quality is non-existent.
Jessica
Purchased
Great keyboard. It works great for my 7 year old learning to play piano. However, the information listed about SimplyPiano is misleading. We were already using SimplyPiano so my daughter could learn how to play so I was compelled to buy this keyboard because it is made to seem that you’ve had exclusive access to simply piano. I figured we would cut back on the app cost, even if it was was for a limited time only (the app is normally about $150 per year). But once you actually receive the keyboard you will see that the SimplyPiano voucher is just for one free lesson. Not a month or two months subscription. Just one feee lesson which is maybe 10 minutes of playing. It doesn’t get you very far. To be more honest and transparent the seller should just update the listing to state “one free lesson” instead of “unlimited access.” Those are two very different things.
Michael R.
Purchased
Keys are not full size!
Gyrlye
Purchased
Purchased for my kids to play in and learn, and while they have enjoyed playing on it I have enjoyed learning with the app!!
Ash
Purchased
The attempt was there, I will say that. But, to start, the sound quality isn’t as great as the reviews i saw before buying this product. for a kid it is alright. The next thing, some of the keys would play two notes at once, so while trying to play a song it sound really bad and out of place. again, for a kid it is fine. the keys are also a little smaller than expected but it is still a keyboard, and it is good for kids. for people who are further on in piano, i suggest maybe trying to look for something different.

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