Embossing Folders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Darice 1217-63 Damask Embossing Folder, 5 by 7-Inch, 5" X 7", Clear

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Embossing Folders on Amazon is quite high at 4.8 out of 5. This indicates a high level of customer satisfaction with these products. Additionally, with a total of 1136 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating and the large number of reviews indicate that customers are generally pleased with the quality and performance of the Embossing Folders in this category. It suggests that these products are meeting or exceeding customer expectations, resulting in positive feedback. Based on this information, my advice would be to continue providing high-quality Embossing Folders and maintaining the level of customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the product. Additionally, it would be worth monitoring customer feedback and addressing any potential issues or concerns that may arise. This can help maintain the high level of customer satisfaction and ensure that the product remains competitive in the market. Overall, the data indicates that the Embossing Folders in this category are well-received by customers, and it is important to continue delivering a quality product and excellent customer service to maintain this positive reputation.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is gemini, the most common behavior is christmas card . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Embossing Folders product are the wife, friend, and mother. The wife has the highest number of mentions, indicating that she is likely the primary user or purchaser of the product. The friend and mother also have significant mentions, suggesting that they are also interested in or benefit from using the product. In terms of the top three places to use the product, Gemini is mentioned the most, followed by the library and the Big Shot machine. This suggests that the product is commonly used in crafting or creative spaces, such as the Gemini machine, which is a popular tool for embossing. The library may be mentioned as a place where people gather for crafting or creative activities, while the Big Shot machine is another device commonly used for embossing. Regarding the usage of the product, it is clear that the Embossing Folders are primarily used for creating Christmas cards, as it has the highest number of mentions. The term "xmas" is also mentioned frequently, indicating that the product is associated with holiday-themed crafts. Based on this analysis, the customer profile for the Embossing Folders product can be described as someone who enjoys crafting and creative activities, particularly during the Christmas season. The primary user is likely to be a wife, but friends and mothers also show interest in the product. These individuals are likely to have access to crafting tools like the Gemini machine or the Big Shot machine, and they may frequent places like libraries for crafting inspiration or community engagement. To cater to this customer profile, it would be beneficial to focus marketing efforts on promoting the product's ability to create unique and personalized Christmas cards. Providing tutorials or ideas for holiday-themed crafts could also be helpful. Additionally, collaborating with crafting communities, offering discounts or promotions during the holiday season, and highlighting the product's compatibility with popular crafting machines like the Gemini or Big Shot could attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plate, folder, plastic shim, cutting plat, big plate for gemini. The most mentioned elements about plate are bend and crack easily(3.23%), bend easily in the machine(3.23%).
The top 5 positive reviews are design, folder, emboss folder, product, embossing. The most mentioned elements about design are good(10.39%), pretty(3.90%).
bend and crack easily3.23%
bend easily in the machine3.23%
do not hold up well3.23%
fall out3.23%
plastic shim6.45%
cutting plat3.23%
big plate for gemini3.23%
look good3.25%
emboss folder7.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the category of Embossing Folders. The top con aspect mentioned most frequently is the plate, accounting for 22.58% of the mentions. Additionally, the top five cons include the folder, plastic shim, cutting plate, and a big plate for Gemini. On the other hand, the top pro aspect mentioned most is the design, accounting for 21.43% of the mentions. The cons mentioned in relation to Embossing Folders primarily revolve around the plate, folder, and plastic shim. It's important to address these concerns to improve the overall user experience. For example, the plate could be redesigned to be more durable or easier to use. The folder could be improved to ensure better embossing results, and the plastic shim could be replaced with a more reliable material. On the positive side, the design aspect is highly appreciated by users. This suggests that the aesthetic appeal and visual quality of the embossing folders are well-received. Building on this strength, product development could focus on expanding the range of designs available, offering more variety to cater to different preferences and creative needs. When it comes to product selection, it would be wise to prioritize embossing folders that have addressed the mentioned cons. Look for options that have improved plates, folders, and shims to ensure a smoother and more satisfying embossing experience. Additionally, consider the design aspect as a key factor in selecting embossing folders, as it is highly valued by users. By addressing the cons and capitalizing on the pros, product development in the category of Embossing Folders can lead to enhanced user satisfaction and increased demand.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
measurement print1

Based on the data provided, it seems that customers are motivated to buy Embossing Folders primarily due to the product description and price. The product description is the top feature mentioned, indicating that customers are looking for detailed information about the product before making a purchase. This could include information about the size, design, and material of the embossing folders. In terms of price, customers are likely looking for a good deal and may be comparing prices across different brands and sellers. It's important for sellers to offer competitive pricing in order to attract customers. To optimize their Amazon listings, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their embossing folders. They should also consider offering competitive pricing and promotions to attract customers. Additionally, including high-quality images and customer reviews can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size2
longer lasting1
last longer
along time ago1
long time ago
bad batch1
bad batch
card stock paper sturdier1
heavy card stock
continue sell1
continue sell product
do not warp quickly1
do not warp quickly
good design1
good design

Analysis of Customer Expectations for Embossing Folders: Based on the provided information, it seems that customers have three main expectations for embossing folders: they want them to be big, longer lasting, and of large size. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Size (4 mentions): Customers value embossing folders that offer a larger surface area for their creative projects. This suggests that sellers should prioritize developing embossing folders with larger dimensions. Offering a variety of sizes, including both standard and oversized options, can cater to different customer preferences. Additionally, highlighting the size prominently in product descriptions and marketing materials can help attract customers seeking larger embossing folders. 2. Longer Lasting (1 mention): Customers desire embossing folders that are durable and can withstand repeated use. To meet this expectation, sellers should focus on using high-quality materials and manufacturing processes. Reinforcing the folders' structural integrity and ensuring they can withstand the pressure of embossing machines will enhance customer satisfaction. Emphasizing the durability and longevity of the product in marketing campaigns can also help build trust and attract customers looking for long-lasting embossing folders. 3. Large Size (2 mentions): Similar to the first expectation, customers specifically mention a preference for large-sized embossing folders. This suggests that sellers should consider offering a range of designs in larger sizes to cater to this demand. By providing a variety of patterns and designs in larger dimensions, sellers can appeal to customers who want to create bold and impactful designs. Marketing efforts should highlight the availability of large-sized embossing folders to attract customers seeking these options. Suggestions for Product Development Prioritization: - Focus on developing embossing folders in larger sizes to meet customer expectations. - Invest in research and development to ensure the durability and longevity of the embossing folders. - Consider offering a variety of designs in larger dimensions to cater to different customer preferences. Marketing Promotion Factors: - Highlight the size options available, emphasizing both standard and larger sizes. - Emphasize the durability and long-lasting nature of the embossing folders in marketing materials. - Showcase the variety of designs available in larger sizes to attract customers seeking bold and impactful creations. By aligning product development and marketing efforts with these customer expectations, sellers can better cater to their target audience and increase customer satisfaction in the category of embossing folders.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These fall apart as soon as you use them. They are flimsy and should be replaced with something sturdier. They begin to rear when used with crafters companion ties, but they rip to shreds if you use them with Anna Griffin dies, even though you are supposed to be able to use Anna Griffin dies in the Gemini.
Excelente artículo lo recomiendo al 100% fácil de utilizar, el envío súper rápido Gracias
GreatMay 2019
Love this design. I used to emboss a birthday card!
smallJan. 2023
too small, does not cover an average sized card
New conceptOct. 2019
The size of the plates and easy to use.
Ann M Robson
Needed this real fast since I had mistakenly used my other one in the wrong "sandwich" of plates with a die and cut it all up...this came in really fast as Prime promises!
Five StarsDec. 2016
It was the perfect size and came faster than expected.
Linda O
Great storageSept. 2020
Good for metal die storage. Keeps small pieces safe and secure. At the time it was a better deal than Crafters Companion was offering.
Cat lover
If anyone has figured out how not to destroy the embossing mat when using the Gemini, I'm ready for a tip. I love my Gemini, but I still haven't figured out how to use the mat without it ripping.
MatDec. 2020
I purchased this as a gift and it was exactly as advertised.

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