Embroidery product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for embroidery products on Amazon is 4.63, which indicates a relatively high level of customer satisfaction. With a total of 8958 reviews, this suggests that there is a significant number of customers who have purchased and reviewed embroidery products on the platform. The high average rating indicates that customers are generally pleased with the quality and performance of the embroidery products they have purchased. This level of satisfaction is a positive sign for both sellers and potential buyers in the embroidery category on Amazon. Based on this information, my advice would be to continue focusing on maintaining the quality of embroidery products and ensuring customer satisfaction. Sellers should pay attention to customer feedback and address any issues or concerns promptly. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers. Overall, the data suggests that the embroidery category on Amazon is performing well in terms of customer satisfaction. By consistently delivering high-quality products and prioritizing customer feedback, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is christmas, the most common location is canvas, the most common behavior is embroidery . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of this product are the brother, daughter, and kid. The brother is mentioned the most, with 302 mentions, followed by the daughter with 163 mentions, and the kid with 69 mentions. This suggests that the product appeals to a wide range of users within a family setting. When it comes to the top three places to use the product, canvas is mentioned the most with 9 mentions, followed closely by the sewing machine with 8 mentions, and Husqvarna with 6 mentions. This indicates that the product is versatile and can be used in various settings, including on different materials and with different tools. In terms of usage, embroidery is the most popular, mentioned 239 times, followed by using the product as a gift, mentioned 169 times. This suggests that customers primarily use the product for personal embroidery projects and also consider it as a thoughtful gift option. Based on this analysis, the customer profile for this product can be described as someone who enjoys embroidery as a hobby or creative outlet. They may be part of a family, with the product being used by multiple members, including siblings, children, and parents. The customers are likely to have some experience with sewing machines and may own a Husqvarna machine. They appreciate the versatility of the product, using it on various materials, with canvas being a popular choice. To further cater to this customer profile, it would be beneficial to provide additional resources and tutorials on embroidery techniques, as well as project ideas that can be done with the product. Offering embroidery kits or bundles that include different materials and designs could also be appealing. Additionally, highlighting the product's suitability as a gift and providing customizable options could attract more customers who are looking for unique and personalized presents.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thread, lid, container, instruction, spool. The most mentioned elements about thread are slim(3.32%), breaks easy(2.86%).
The top 5 positive reviews are color, thread, quality, container, product. The most mentioned elements about color are good(13.59%), look good(6.62%).
breaks easy2.86%
start break1.26%
tangle together1.26%
look good6.62%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Embroidery is the thread, accounting for 22.77% of the mentions. The top five cons of the vacuum are the thread, lid, container, instruction, and spool. On the other hand, the top pro aspect mentioned most is the color, accounting for 35.06% of the mentions. The top five cons of the tip are the color, thread, quality, container, and product. Based on this information, we can conclude that the thread is a significant concern for users in the Embroidery category, as it is mentioned as a con for both the vacuum and the tip. Additionally, the lid, container, instruction, spool, and quality are also mentioned as cons, indicating potential areas for improvement in these aspects. On the positive side, the color is mentioned as a pro aspect for both the vacuum and the tip. This suggests that users appreciate the color options available in these products. To improve product development and selection in the Embroidery category, it would be beneficial to address the concerns related to the thread, lid, container, instruction, spool, and quality. Manufacturers could focus on providing high-quality threads, durable lids and containers, clear and comprehensive instructions, and reliable spools. Additionally, offering a variety of attractive color options seems to be a positive aspect that users appreciate. By addressing these cons and emphasizing the pros, manufacturers can enhance the overall user experience and satisfaction in the Embroidery category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color7
color option2

Based on the data provided, it seems that customers primarily buy products in the embroidery category due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the product's features, benefits, and potential uses. A well-written product description can effectively communicate the value proposition and convince customers to make a purchase. Some reasons why product description is the top feature for buyers in this category could include: 1. Clarity: A well-written product description provides clear and concise information about the embroidery product, including its materials, dimensions, and any unique features. This helps customers make informed decisions. 2. Visualizing the product: A good product description can paint a vivid picture in the customer's mind, allowing them to imagine how the embroidery product would look or fit into their lives. This can create a sense of desire and increase the likelihood of a purchase. 3. Demonstrating quality: A detailed product description can highlight the quality and craftsmanship of the embroidery, showcasing the attention to detail and the level of skill involved. This can instill confidence in customers and make them more likely to buy. Based on this information, here are some suggestions for optimizing an Amazon listing in the embroidery category: 1. Focus on the product description: Invest time and effort into crafting a compelling and informative product description. Highlight the unique features, benefits, and potential uses of the embroidery product to capture the attention of potential buyers. 2. Use high-quality images: Supplement the product description with clear and visually appealing images that showcase the embroidery product from different angles. This can help customers visualize the product and make an informed decision. 3. Include customer reviews: Positive reviews from satisfied customers can further reinforce the value of the embroidery product. Encourage customers to leave reviews and prominently display them on the listing to build trust and credibility. 4. Offer competitive pricing: While price was not the top motivator in this category, it is still an important factor for many customers. Ensure that the pricing of the embroidery product is competitive compared to similar offerings in the market. By optimizing the product description, using high-quality visuals, leveraging customer reviews, and offering competitive pricing, sellers can enhance their Amazon listings in the embroidery category and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
1kg spool8
large spool
spool big
1000m spool
big spool
individual spool
last long6
last long
last longer
heavier sturdier5
more sturdy
more sturdier
big box4
large box
box big
black black white white4
black white
less colorful4
more color
order one color4
order color
order individual color
order single color

Analysis of Customer Expectations for Embroidery: Based on the provided information, it is clear that customers have certain expectations when it comes to embroidery products. The most frequently mentioned expectation is the size, with customers emphasizing the need for big embroidery designs. This suggests that customers are looking for bold and eye-catching designs that make a statement. Another important expectation is the weight of the spool, with customers mentioning the preference for 1kg spools. This indicates that customers value convenience and longevity in their embroidery projects. They likely want to avoid frequent spool changes and prefer a larger quantity of thread to work with. The term "good" was mentioned six times, which is a relatively vague expectation. However, it can be interpreted as customers seeking high-quality embroidery products. This could include factors such as durable thread, vibrant colors, and precise stitching. Suggestions for Product Development Prioritization: 1. Focus on Big Designs: Consider developing a range of embroidery designs that are visually striking and attention-grabbing. This could involve creating intricate patterns, large motifs, or designs with a high level of detail. Customers are looking for embroidery that stands out, so prioritize designs that fulfill this expectation. 2. Offer 1kg Spools: To meet customer expectations regarding spool weight, prioritize offering 1kg spools of embroidery thread. This will cater to customers who value convenience and longevity in their projects. Additionally, consider providing a variety of thread colors in these larger spools to offer more options to customers. 3. Ensure High Quality: Customers expect good quality embroidery products, so prioritize the use of durable thread that can withstand regular use and washing. Focus on vibrant and fade-resistant colors to ensure long-lasting embroidery. Additionally, pay attention to the precision of stitching to deliver a high-quality finished product. Suggestions for Marketing Promotion Factors: 1. Highlight Big Designs: In your marketing efforts, emphasize the bold and eye-catching nature of your embroidery designs. Showcase examples of large and intricate patterns to attract customers who are seeking visually impactful embroidery. 2. Emphasize Convenience: Promote the use of 1kg spools in your marketing materials, highlighting the benefits of having a larger quantity of thread available for embroidery projects. Emphasize the convenience of fewer spool changes and the ability to complete larger projects without interruption. 3. Showcase Quality: Use your marketing channels to showcase the high quality of your embroidery products. Highlight the durability of your thread, the vibrancy of colors, and the precision of stitching. This will help build trust with customers and differentiate your brand from competitors. By prioritizing big designs, offering 1kg spools, and ensuring high quality, while also emphasizing these factors in your marketing efforts, you can meet and exceed customer expectations in the embroidery category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great product. Prompt delivery. Very pleased with this purchase
Classic embroidery floss. Great for beginner embroidery and cute braided bracelets.
Fun!Aug. 2019
My daughter has been making bracelets since they arrived, great product!
Great qualityJan. 2018
Super product works perfectly!
Based on the other reviews, wasn’t sure if I would receive a nice collection of colors. Happy to report that the selection is great - just like the listing picture! I’ve attached photos of both sides of the package so you can see what I received. Very satisfied!!
So many colors! Good thickness and value.
Jamie SW
Gorgeous colors but not as sturdy as I hoped
CumpleMay 2021
Buena calidad
Mary Jackson
PrettyMay 2021
Beautiful colors, great selection. Worked perfectly for friendship bracelets.
PrettyJun. 2021

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