Embroidery & Crewel product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Embroidery & Crewel category on Amazon is 4.61 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 2004 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the quality and performance of the Embroidery & Crewel products available on Amazon. This positive feedback is a good indicator that customers are satisfied with their purchases and are likely to recommend these products to others. Based on this information, my advice would be to continue providing high-quality products in the Embroidery & Crewel category. It's important to maintain the level of customer satisfaction by consistently delivering products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers to the category. Monitoring customer feedback and addressing any concerns or issues promptly is also crucial. This will help maintain a positive reputation and ensure that customers remain satisfied with their purchases.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is daily, the most common location is sofabed, the most common behavior is embroidery . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of the users of this product are family members, with the brother being mentioned the most frequently. This suggests that the product may be popular among individuals who enjoy crafting as a hobby and may be shared among family members. The top three places to use the product are all related to seating, with the sofabed, couch, and upholstery being mentioned equally. This suggests that individuals may enjoy using the product while relaxing or sitting comfortably. The top two usages of the product are embroidery and cross-stitching, indicating that the product is primarily used for these types of crafts. This suggests that the product may be popular among individuals who enjoy traditional needlework and may be used for creating decorative items or personalizing clothing. Based on this data, the customer profile for this product may be individuals who enjoy crafting as a hobby and may share their interests with family members. They may also enjoy using the product while sitting comfortably, such as on a couch or sofabed. Additionally, they may have an interest in traditional needlework, such as embroidery and cross-stitching. To better cater to this customer profile, suggestions could include offering a wider variety of embroidery and cross-stitching patterns, as well as marketing the product as a family-friendly activity that can be enjoyed together. Additionally, highlighting the product's comfort and ease of use while sitting could also be a selling point.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are needle, eye, eye of the needle, thread, eye hole. The most mentioned elements about needle are broke while move(3.85%), not sharp(3.21%).
The top 5 positive reviews are needle, quality, product, eye, embroidery needle. The most mentioned elements about needle are good quality(13.67%), solid(11.87%).
broke while move3.85%
not sharp3.21%
bad quality2.56%
eye of the needle4.49%
eye hole3.21%
good quality13.67%
easy to thread2.88%
well made1.08%
embroidery needle2.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the needle is both the most mentioned pro and con aspect of the Embroidery & Crewel category. While the needle is essential for embroidery, it can also be a source of frustration for users, particularly when it comes to threading it or finding the eye of the needle. Other cons mentioned include the quality of the product and the embroidery needle tip. On the other hand, there is no clear mention of any significant pro aspect other than the needle itself. To improve product development and selection, manufacturers could focus on improving the quality of the product and making the needle and eye of the needle more user-friendly. They could also consider developing new types of needles that are easier to thread or have a more visible eye. Additionally, they could explore other pro aspects of the category that users may not have mentioned, such as the variety of embroidery patterns or the ease of use of the embroidery machine.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality1
large eye or hole1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Embroidery & Crewel category based on the product description. This is likely because customers want to know exactly what they are buying and what features the product has before making a purchase. Additionally, brand reputation and advertising attraction also play a role in customer motivation, but to a lesser extent. To optimize Amazon listings for products in this category, it is important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This can include information about the materials used, the size and dimensions of the product, and any unique design elements. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, investing in advertising and marketing efforts can help increase visibility and attract more customers to the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
.5 inch needle2
12 inch needle
longer needle
eye large2
eye big
larget eye
A little bit more thick.1
blunt-ish tip1
blunt-ish tip
button on fly1
choose button carefully
fine cloth
eye part improvement1
eye part improvement
glide easily in out fabric1
glide easily in out fabric

Analysis of Customer Expectations for Embroidery & Crewel: Based on the provided information, it seems that customers have specific expectations for products in the Embroidery & Crewel category. Here's an analysis of these expectations: 1. Lasting durability: Customers mentioned the desire for products that last long three times. This indicates that durability is a crucial factor for them. Sellers should prioritize using high-quality materials and ensuring sturdy construction to meet this expectation. Emphasizing the durability of the product in marketing materials can also help attract customers. 2. Needle size: The mention of a 0.5-inch needle twice suggests that customers have a preference for a specific needle size. Sellers should consider offering products with needles of this size to cater to this expectation. Additionally, highlighting the needle size in product descriptions can help customers make informed purchasing decisions. 3. Large eye: Customers mentioned the desire for a large eye in embroidery needles twice. This indicates that ease of threading is important to them. Sellers should prioritize offering needles with larger eye sizes to accommodate different thread thicknesses. Marketing efforts can focus on highlighting this feature to attract customers who value easy threading. Suggestions for Product Development Prioritization and Marketing Promotion: 1. Focus on durability: Given the emphasis on lasting long, sellers should prioritize product development by using high-quality materials and ensuring sturdy construction. Conducting durability tests and certifications can help build trust with customers. Marketing efforts should highlight the product's durability, emphasizing its long-lasting nature. 2. Offer needle size options: To cater to customers' preferences, sellers should consider offering a range of needle sizes, including the mentioned 0.5-inch size. This allows customers to choose the size that suits their specific embroidery needs. Marketing materials should mention the availability of different needle sizes to attract a wider customer base. 3. Highlight large eye feature: Since customers value a large eye for easy threading, sellers should prioritize offering needles with larger eye sizes. This can be a unique selling point for their products. Marketing efforts should focus on showcasing this feature, emphasizing how it simplifies the embroidery process and saves time. 4. Educate customers: Sellers can provide educational content, such as tutorials or guides, to help customers understand the importance of needle size and eye size in embroidery. This can help them make informed purchasing decisions and appreciate the value of products that meet their expectations. By considering these customer expectations and implementing the suggested strategies, sellers can enhance their product development and marketing efforts to better meet the needs of customers in the Embroidery & Crewel category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

NiceMar. 2020
Works well
Five StarsOct. 2014
Good assortment and sturdy .
Desda C. Kerr
SuSept. 2018
I have only used one of this set . It is very sturdy and accesses hard to reach areas. This is a vey useful purchase
Good butMay 2017
A little to thick for what I wanted otherwise very sturdy
Four StarsNov. 2014
Poor qualityMar. 2020
These needles are blunt tipped and do not penetrate the clock
Five StarsOct. 2016
The perfect needle for the Brother se400, large eye works great for embroidery.
I used these needles to sew small doilies over cat claw sharpening damage on the arms of my sofa. The curved needle made this task so much easier! The sofa looks 100% better now that the upholstery wadding can't be seen. Glad I purchased these!
Tina Swan
In a week of embroidery, I have gone through 10 needles already. They not only break, then bend and snap. I seriously question if they are actually the brand they say they are. I have used this brand of needle for years and never had an issue until I got these. In this case, it doesn't pay to buy in bulk. Bad Product.
Great productMar. 2019
Great for sewing carpet.

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