Embroidery Machines product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Embroidery Machines product on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 1306 reviews, it suggests that customers are generally happy with their purchase and have had positive experiences with the product. If you are considering purchasing an Embroidery Machine, it is important to read through the reviews carefully to get a sense of what customers are saying about the product. Look for common themes in the reviews, such as ease of use, quality of the embroidery, and durability of the machine. Additionally, it is always a good idea to do your own research and compare different products before making a purchase. Consider factors such as price, features, and brand reputation to help you make an informed decision. Overall, it seems that the Embroidery Machines product on Amazon is a good choice for those looking for a high-quality embroidery machine. Just be sure to do your due diligence and read through the reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is christmas, the most common location is autobahn, the most common behavior is embroidery . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of the users of this embroidery machine are male, as the top user mentioned is "brother." Additionally, it appears that the machine is primarily used in domestic settings, with "house" and "room" being the top places mentioned. In terms of usage, it is clear that embroidery is the primary function of the machine, with both "embroidery" and "embroider" being mentioned frequently. This suggests that the machine is likely marketed towards individuals who enjoy crafting and DIY projects, particularly those who are interested in embroidery specifically. Given the high number of mentions for "wife" and "daughter," it is possible that the machine is often purchased as a gift for these individuals. This could indicate that the target demographic for this product is primarily women, particularly those who enjoy crafting and embroidery. To further target this demographic, the company could consider marketing the machine as a gift option for special occasions such as birthdays or holidays. They could also consider partnering with crafting or embroidery influencers on social media to promote the product to a wider audience. Additionally, offering tutorials or classes on how to use the machine could help attract beginners who are interested in learning more about embroidery.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are machine, needle, thread, tension, embroidery. The most mentioned elements about machine are do not work properly(2.34%), do not sew(1.40%).
The top 5 positive reviews are machine, instruction, touch screen, embroidery, design. The most mentioned elements about machine are easy for use(7.05%), easy(1.92%).
do not work properly2.34%
do not sew1.40%
difficult to operate0.93%
easy for use7.05%
good quality1.60%
touch screen5.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the machine is both the most mentioned pro and con aspect of embroidery machines. While the machine is essential for embroidery, it can also be a source of frustration due to issues with needles, thread, tension, and touch screens. Despite the cons, the top pro aspect mentioned is still the machine, indicating that it is a crucial component of embroidery machines. To improve product development and selection, manufacturers could focus on improving the machine's design and functionality to reduce the number of issues users face. Additionally, providing clear and comprehensive instructions could help users navigate the machine's features and avoid common pitfalls. Overall, while embroidery machines have their challenges, they remain a valuable tool for those who enjoy embroidery and other related crafts. By addressing the cons and improving the machine's design and functionality, manufacturers can continue to meet the needs of their customers and improve the overall user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
usb port2
disney design1
ability to do embroidery and1

Based on the data provided, it seems that customers are primarily motivated to buy embroidery machines based on the product description. This makes sense, as embroidery machines are a specialized product and customers want to ensure that they are getting the right machine for their needs. The fact that the product description is mentioned 85.19% of the time suggests that customers are carefully reading through the descriptions to make an informed decision. Price is also a consideration for some customers, but it is only mentioned 7.41% of the time. This suggests that customers are willing to pay a premium for a high-quality embroidery machine that meets their needs. Finally, recommendations from friends are mentioned 3.70% of the time. This suggests that word-of-mouth marketing can be effective for this category, but it is not the primary driver of sales. Based on this data, it is clear that optimizing product descriptions is key for Amazon listings in the embroidery machine category. Sellers should focus on providing detailed and accurate descriptions that highlight the features and benefits of their machines. They should also consider including high-quality images and videos that showcase the machine in action. In addition, sellers should consider offering competitive pricing and leveraging customer reviews to build trust and credibility with potential buyers. By focusing on these key areas, sellers can increase their chances of success in the competitive embroidery machine market on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hoop small3
small hoop
large hoop
display large2
screen big
embroidery software
last long2
last long
20 year1
30 year
4x4 hoop1
4x4 hoop
5 x 71
5x7 hoop1
5x7 hoop

Based on the customer expectations mentioned, it seems that customers looking for embroidery machines prioritize the size of the display and the ability to do embroidery, while also wanting a smaller hoop size. To meet these expectations, sellers should prioritize product development that includes a larger display screen and embroidery capabilities. Additionally, they should consider offering machines with smaller hoop sizes to cater to customers who prefer working with smaller designs. In terms of marketing promotion factors, sellers should highlight the embroidery capabilities and the size of the display screen in their product descriptions and advertising. They could also offer tutorials or classes on how to use the embroidery features of the machine to attract customers who are interested in learning new skills. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase their chances of success in the embroidery machine market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not the best.Dec. 2021
Purchase on November 14. It’s not December 23. The few weeks I’ve had it I’ve had major inconsistency in the embroidery. Running the same file multiple times 2 out 6 it’s coming out great the rest I’m wasting actual shirts. Everything is the same and double checked. Machine runs great then slowly become inconsistent in the middle of a design. Don’t know why. I’m selling products and I can’t have that. I’m wasting time and money on the products that don’t come out. Running a 45 min file for it to give out the end of a session and messes up the whole design. Check YouTube and everything is perfect the way I’m working. Frustrating to say the least. 1,000 machine for it to work when it wants to.
IM IN LOVE!!!Jan. 2021
I got the SE1900 for Christmas & This machine is amazing!!! I’m literally starting from Zero when it comes to sewing and embroidery & with this machine I feel like an absolute pro. I was actually looking for an embroidery machine in Oct since I already had an old brother machine from 10+ years ago that worked fine so I was eyeing the PE800. But the price gouging was out of control and couldn’t justify paying $1200-$1500+ for a $700 machine. But then I saw the SE1900 & I just knew this was the machine for me. It was sold out for a minute but I watched Amazon like a hawk with my dad & we managed to secure one for Christmas. The 5x7 hoop is EVERYTHING!! If you’re looking at machines that only do 4x4 if you can I’d highly recommend saving up & go for a 5x7 hoop machine. In the last week I’ve realized quick how much I prefer embroidery designs with a 5x7 hoop compared to the 4x4 it just looks so good especially on hoodies or sweatshirts. The sewing part is equally amazing I never knew how many different stitches that are out there. The SE1900 is so easy to use I’ve made a bunch of scrunchies for my niece and this is from someone who learned all from YouTube videos. Highly recommend this machine for beginners.
Sierra Cook
LOVE ITMay 2020
I had to upgrade from a standard Singer sewing machine. This machine has been easy to transition to and the output is amazing.
I'm not certain what to say about this machine yet, but it has been very easy to use so far. I'm new to machine embroidery and this is my first machine ever. I have not tried some of preloaded designs, but I've been able to download PES files online, load them to the flash drive, and then stitch them out. I'm used to using an old Brother sewing machine, so some of the feel is very similar. I feel like it was a seamless transition from that machine to this one for sewing. It has been easy to switch the arm from the sewing to embroidery feature. I have found a ton of helpful videos on YouTube showing different examples of how to use this machine. I wish the machine would support larger than 5x7. I'm aware of some "hacks" to embroider bigger files, but still. I can envision where it would be nice to have a larger stitching area. Either way, this machine seems great for a beginner. Note that the delivery from Amazon said it required a signature, and the text I got also stated a signature was required for delivery. However, the driver left the box on my porch and did not require a signature. Just FYI.
Very easy to set up, very easy to use. We did some quick lettering in English and Cyrillic first - very fun! Then, we did some designs. It's hypnotizing to watch the machine work. Just used SewArt64 to convert an logo image to an embroidery pattern. Amazing!
I had the machine less than a month, it started to malfunction, fortunately it was still within Amazons return time frame. I did order a another se1900 since they have high reviews on Amazon and will update my three stars to five when I get a working machine that lasts longer than 23 days.
Great machineJan. 2019
I've only got to use it a couple of times so far but I love it. I've always had a Brother's. They are the best.
It’s so sweet! Sews like a dream, ! I was able to even quilt on this machine. The arm is a little longer than normal machines and so it gave me a little more space for the quilt. I did try the embroidery feature, and you have to be careful with the bobbin case and the type of thread you use in the bobbin case. Especially when doing embroidery. It’s very touchy. I actually chipped one with a needle. Be sure to buy needles in bulk, because of the speed in the amount of time you’re going to be working with it the needles will get hot and will warp. Give yourself grace and practice on a lot of things before you do your main project. The needle threader is awesome!
Easy to use. Embroidery is great.
Great machineOct. 2018
I have another Brother combo sewing/embroidery machine, but I really dislike having to convert between the 2 functions. So I was really surprised that this machine which is only a few years newer than my other machine is so much easier to convert. I was going to use this as a dedicated machine, either embroidery or sewing, but I find this is not necessary. It's easy to use and sews like a dream. Very pleased with both embroidery and sewing functions.

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